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Artwork for The Debrief
Fashion Industry
Tariffs
Nike
Sustainability
Consumer Behavior
E-Commerce
Luxury Fashion
Artificial Intelligence
Gen Z
Supply Chain
China
Adidas
Menswear
Resale Market
Social Media
H&M
Fast Fashion
Luxury Market
Gucci
Consumer Spending

Welcome to The Debrief, a new weekly podcast from The Business of Fashion, where we go beyond the glossy veneer and unpack our most popular BoF Professional stories. Hosted by BoF correspondents Sheena Butler-Young and Brian Baskin, The Debrief will be your guide into the mega labels, indie upstarts and unforgettable personalities shaping the $2.5 trillion global fashion industry.

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PublishesWeeklyEpisodes132Founded4 years ago
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BusinessFashion & BeautyArts

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Artwork for The Debrief

Latest Episodes

The 2026 World Cup marked an unprecedented milestone for global football, expanding to 48 teams playing over 100 matches across the US, Canada and Mexico. In this special episode of The Debrief, Nike’s vice president of global brand management Helena... more

For more than a decade, activewear shoppers largely looked to Lululemon and Nike. But as the post-pandemic boom cools and growth becomes harder to find, a new crop of brands is gaining traction.

Smaller labels like SetActive, 437 and Oner Active are... more

Fashion’s book obsession is no longer subtle. What started as the occasional literary reference has become a broader wave of book clubs, salon-style events, campaign imagery and products designed to signal that a brand — and its customer — has cultur... more

The rise of GLP–1 drugs, such as Ozempic and Wegovy, is forcing fashion and beauty companies to rethink everything from sizing and fit to product development. With one in eight Americans having tried a GLP–1 medication, brands are grappling with how ... more

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Recent Guests

Helena Thornton
Nike's VP of Global Brand Management
Nike
Episode: How Nike Built the Biggest World Cup Campaign Ever
Priya Rao
Business of Beauty Executive Editor
Business of Beauty, The Business of Fashion
Episode: Why Are So Many Brands Faking Scandals?
Haley Crawford
Business of Fashion
Episode: Why People Hate AI
Austin Kim
BoF's Austin Kim, journalist and host
The Business of Fashion
Episode: Why Some Retailers are Ignoring the Internet
Mimosa Spencer
BoF correspondent covering luxury fashion
The Business of Fashion
Episode: Why Luxury Still Can’t Find Its Way Out of the Slump
Robert Williams
BoF correspondent covering luxury fashion
The Business of Fashion
Episode: Why Luxury Still Can’t Find Its Way Out of the Slump
Shiza Walid
BoF reporter who conducted the interview with H&M leadership
The Business of Fashion (BoF)
Episode: Can H&M Prove Sustainability is a Growth Engine?
Daniela Morosini
BoF beauty correspondent
Business of Fashion
Episode: Why Fragrance Is Fashion’s Newest Digital Frontier
Rachael Griffiths
BoF beauty correspondent
Business of Fashion
Episode: Why Fragrance Is Fashion’s Newest Digital Frontier

Hosts

Sheena Butler-Young
Host of The Debrief
Brian Baskin
Executive editor and co-host on The Debrief

Reviews

4.9 out of 5 stars from 149 ratings
  • Veneta

    As an Italian who lives in NY and lives fashion , it’s shocking to hear fashion experts pronounce Bottega Veneta wrongly. It comes across as disrespectful. The accent in VEneta is in the “VE” .

    Please 🙏

    Apple Podcasts
    3
    Plutopiccolino
    United States7 months ago
  • Informative

    Best podcast covering the business aspects of fashion, great length too

    Apple Podcasts
    5
    NeverAReviewer
    United States4 years ago
  • Love it

    In-depth analysis of interesting topics. Lauren Sherman does an amazing job, I’m definitely going to subscribe to BOF for more from her.

    Apple Podcasts
    5
    zonoia!
    United States4 years ago
  • So so good

    Great investigative coverage

    Apple Podcasts
    5
    princesspeach1310
    United States4 years ago
  • > BOF

    Lauren delivers a deeper dive in a more digestible format.

    Apple Podcasts
    5
    Frankiefiveoh
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest lineup often brings strong journalism and practical context
Industry-focused and insightful take on fashion business topics
Gives designers and marketers useful, data-driven insights for strategy

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Nike Built the Biggest World Cup Campaign Ever
Q: What were the KPIs for success beyond sales?
KPIs included athletic performance and visibility, but the broader aim was cultural relevance, conversations, and a lasting connection to football and Nike's brand narrative.
How Nike Built the Biggest World Cup Campaign Ever
Q: What was the world's need from Nike this year?
The team decided the world needed more fun and emotion, with Nike delivering joy through a spectrum of emotion while staying authentic to athletes and the game's roots.
Nike’s Reality Check
Q: Why didn't investors react the way they did on the heels of the recent results?
Investors appear to have exhausted patience with the gradual progress narrative, wanting clearer, more immediate signs of momentum beyond flat revenue and selective wins in wholesale, which haven't yet translated into a compelling overall story.
What European Luxury Can Learn From American Fashion
Q: Can American brands sustain luxury appeal at higher price points?
Yes, by balancing elevated product quality and curated experiences with selective distribution and a clear brand narrative, as seen with The Row, Kate, and Ralph Lauren respectively.
What European Luxury Can Learn From American Fashion
Q: How important is creative continuity to a luxury brand's success?
Creating a consistent vision through stable leadership or founder involvement helps customers connect with the brand's ethos, making it easier to define who the customer is and what the brand stands for.

Audience Metrics

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Frequently Asked Questions About The Debrief

What is The Debrief about and what kind of topics does it cover?

Across recent episodes, the show explores how fashion brands navigate disruption—from rage bait and AI backlash in beauty and fashion to the shifting economics of luxury and retail. Conversations routinely pull in industry reporters and practitioners to dissect brand strategy, marketing, and storytelling, with real-world case studies on fragrance, AI tools, sustainability, and influencer ecosystems. A standout pattern is the show's willingness to connect macro trends (tariffs, oil shocks, consumer trust) with concrete brand decisions, making it valuable for marketers, brand leads, and retailers seeking pragmatic takeaways. Notable is its mix of journalism-driven context and practitioner perspectives, offering a forecasting lens on where fas... more

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Which podcasts are similar to The Debrief?

These podcasts share a similar audience with The Debrief:

1. The Business of Fashion Podcast
2. The Glossy Podcast
3. Fashion People
4. The Run-Through with Vogue
5. The Who What Wear Podcast

How many episodes of The Debrief are there?

The Debrief launched 4 years ago and published 132 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Debrief?

Recent guests on The Debrief include:

1. Helena Thornton
2. Priya Rao
3. Haley Crawford
4. Austin Kim
5. Mimosa Spencer
6. Robert Williams
7. Shiza Walid
8. Daniela Morosini

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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