The Crux of the Story
Gary Sheffer and Mike FernandezHosted by one of the world's top communicators, currently SVP & Chief Communications Officer at Enbridge, the show tackles relevant and controversial topics in the field of communications that are shaping business, politics, and our lives. Prominent guests from PR, journalism, business, and academia discuss how communications can inspire, persuade, deepen one’s understanding, or move an audience -... more
| Publishes | Weekly | Episodes | 155 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Bill Myers, Managing Director of Communications & Corporate Social Responsibility at Liberty Global, joins The Crux to reflect on the legacy of media titan John Malone and the shifting dynamics of global telecom. With a career spanning government and... more
Leroy Chapman Jr., Editor-in-Chief of the Atlanta Journal-Constitution, discusses the paper’s bold decision to go digital-only in 2026—making Atlanta the largest U.S. city without a printed daily. Chapman shares his vision for transforming local jour... more
Fernando Vivanco, Chief Communications Officer at Marelli, returns to The Crux to unpack one of the most challenging—and least talked about—topics in corporate communications: bankruptcy. Following Marelli’s Chapter 11 filing, Fernando has led a glob... more
American Airlines’ EVP of Communications and Marketing Ron DeFeo, shares insights from a decade at one of the world’s largest airlines. We explore his approach to crisis management—from flight disruptions to viral passenger incidents—and how empathy,... more
The President & CEO of The Latino Coalition discusses public policy and expanding economic opportunity for Latino entrepreneurs. We explore his career journey across five companies – Anheuser-Busch, Carnival, Ford Motor Company, Tyson Foods, and Wast... more
Described as a “creative instigator,” Cheryl Overton who leads her own firm and previously worked for top agencies – including Ogilvy, Edelman and EGAMI Group – and has worked on several iconic brands from P&G to Lancome, Dove, the American Red Cross... more
Manny Ruiz is a media, marketing and creative dynamo. From founding the first Hispanic PR newswire service in the U.S… to launching Hispanicize an event that highlighted the best of Hispanic and Latino PR, marketing and advertising… to co-founding Br... more
Chernoff Newman CEO David Campbell, head of one of the US’s more successful regional agencies, discusses his firm’s integrated approach – employing public relations, advertising, digital media and public affairs – to solve unique client challenges ac... more
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Frequently Asked Questions About The Crux of the Story
What is The Crux of the Story about and what kind of topics does it cover?
The content focuses on exploring the multifaceted roles of communication in various industries, particularly in business and public relations. Topic discussions often revolve around organizational change, leadership development, and the evolution of corporate communications, frequently featuring insights from prominent guests such as CEOs, communication experts, and public relations professionals. Key themes include the necessity for effective communication strategies in today's polarized environment, the importance of emotional intelligence and authenticity in leadership, and the growing influence of underrepresented voices in advocacy and public affairs. Unique elements of the content include reflections on historical lessons from public ... more
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Which podcasts are similar to The Crux of the Story?
These podcasts share a similar audience with The Crux of the Story:
1. The Daily
2. The Ezra Klein Show
3. Hard Fork
4. The Air Show
5. Pivot
How many episodes of The Crux of the Story are there?
The Crux of the Story launched 7 years ago and published 155 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Crux of the Story?
Recent guests on The Crux of the Story include:
1. Leroy Chapman Jr.
2. Fernando Vivanco
3. Manny Ruiz
4. David Campbell
5. Kate Bullinger
6. Jane Randel
7. Charlene Wheeless
8. Sonia Diaz
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