The Crux of the Story
Gary Sheffer and Mike FernandezHosted by one of the world's top communicators, currently SVP & Chief Communications Officer at Enbridge, the show tackles relevant and controversial topics in the field of communications that are shaping business, politics, and our lives. Prominent guests from PR, journalism, business, and academia discuss how communications can inspire, persuade, deepen one’s understanding, or move an audience -... more
| Publishes | Weekly | Episodes | 157 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Maril MacDonald, founder and CEO of Gagen MacDonald, joins The Crux to explore how leaders can steer organizations through today’s turbulence—AI disruption, geopolitical risk, layoffs, and rapid M&A activity. A pioneer in culture and change managemen... more
Three of the lead researchers behind the Canadian Public Relations Society’s landmark report, 2025 State of Public Relations in Canada: Ethics, AI and Reframing the Professional Field, join The Crux of the Story to unpack how the profession is evolvi... more
Bill Myers, Managing Director of Communications & Corporate Social Responsibility at Liberty Global, joins The Crux to reflect on the legacy of media titan John Malone and the shifting dynamics of global telecom. With a career spanning government and... more
Leroy Chapman Jr., Editor-in-Chief of the Atlanta Journal-Constitution, discusses the paper’s bold decision to go digital-only in 2026—making Atlanta the largest U.S. city without a printed daily. Chapman shares his vision for transforming local jour... more
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Apple Podcasts | #209 |  Ireland/Business |
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Frequently Asked Questions About The Crux of the Story
What is The Crux of the Story about and what kind of topics does it cover?
The content focuses on exploring the multifaceted roles of communication in various industries, particularly in business and public relations. Topic discussions often revolve around organizational change, leadership development, and the evolution of corporate communications, frequently featuring insights from prominent guests such as CEOs, communication experts, and public relations professionals. Key themes include the necessity for effective communication strategies in today's polarized environment, the importance of emotional intelligence and authenticity in leadership, and the growing influence of underrepresented voices in advocacy and public affairs. Unique elements of the content include reflections on historical lessons from public ... more
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Which podcasts are similar to The Crux of the Story?
These podcasts share a similar audience with The Crux of the Story:
1. The Powers That Be: Daily
2. Juicy Scoop with Heather McDonald
3. The Air Show
4. The Daily
5. WSJ What’s News
How many episodes of The Crux of the Story are there?
The Crux of the Story launched 7 years ago and published 157 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Crux of the Story?
Recent guests on The Crux of the Story include:
1. Kim Blanchette
2. Dr. Terry Flynn
3. Colleen Killingsworth
4. Leroy Chapman Jr.
5. Fernando Vivanco
6. Manny Ruiz
7. David Campbell
8. Kate Bullinger
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