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Artwork for Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp
Digital Products
Email Marketing
Digital Product Entrepreneurship
Entrepreneurship
Hobby School
Growth Flywheel
Content Creation
Digital Product Business
Audience Engagement
Business Growth
Online Courses
Facebook Ads
Revenue Generation
Newsletters
Time Management
Membership Models
Coaching
Digital Marketing
Artificial Intelligence
Virtual Summits

The marketing podcast for entrepreneurs building a digital product business that runs on repeat. Each episode covers digital product marketing strategies, AI tools, and growth systems — so you can generate consistent revenue without constant launches.

I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneur... more

PublishesWeeklyEpisodes294Founded8 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Latest Episodes

Send us Fan Mail

For a long time my Black Friday campaign started with a discount, and then I built every email and countdown around that number. Over the past few years I've changed how I do this, and now most of my Black Friday campaigns in Creato... more

YouTube

Send us Fan Mail

Most creators plan Black Friday as one week. They pick the offer, pick the discount and count the emails between Thanksgiving and Cyber Monday, and then October is quiet, December is empty and January starts from zero.

In this epis... more

YouTube

Send us Fan Mail

You're posting, you're emailing, you've got people on your list and maybe a free community too. And still nobody is buying. Tracy Beavers says that's almost never a visibility problem, it's a conversation problem, and it's a much ea... more

YouTube

Send us Fan Mail

Most creators don't touch Black Friday until the first week of November, and then they're scrambling to throw an offer together and put a discount on it, hoping that one week carries the whole quarter. That's a lot of pressure to pu... more

YouTube

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Recent Guests

Tracy Beavers
Business and sales coach from Little Rock, Arkansas
Independent coach
Episode: 286: You Don't Have a Visibility Problem. You Have a Conversation Problem
Ruth Poundwhite
Interviewer asking questions about Black Friday strategy
Episode: 285: Stop Planning a Black Friday Sale. Plan a Black Friday Season
Brittany Long
Speaker at AI in Action Summit; editing video for YouTube and Reels inside Claude
Episode: 283: The AI Systems Creators Are Actually Running
Becky Beach
Speaker at AI in Action Summit; automating business with agents
Episode: 283: The AI Systems Creators Are Actually Running
Kelly Sinclair
Speaker at AI in Action Summit; building an AI tool that sells your expertise
Episode: 283: The AI Systems Creators Are Actually Running
Steph Blake
Guest, participant in the peer mastermind, co-creator of questions about hobby school funnels
Episode: 281: The Funnel Behind a Free Summit, Numbers and All
Kate Quartzmeyer
Co-member of the peer mastermind and co-host for the episode
Mindful Business Academy / Weird Hermits
Episode: 278: Why Our Peer Mastermind Didn't Fizzle Out
Liz Stubeson
Attorney and creator-focused automation consultant
Elizabeth Stubeson / Creator Ops Hub
Episode: 274: MCPs in Claude: How 6 Founders Are Actually Automating Their Businesses
Savannah Gilbo
Author/coach specializing in Notes to Novel and fiction writing
Notes to Novel / Fiction writing coach
Episode: 273: How Savannah Gilbo Cloned Herself With AI (And Got Her Calendar Back)

Host

Dr. Destini Copp
Host of Creator's MBA Show, business growth coach and professor

Reviews

4.9 out of 5 stars from 59 ratings
  • Sound Advice for Growing a Thriving Online Biz

    Destini carefully picks topics that give us online business owners quick wins and practical tips for a healthy business that doesn’t just survive it thrives! I don’t often listen to podcast, but this one is definitely saved in my library!

    Apple Podcasts
    5
    HMR78
    United States2 years ago
  • Practical Actionable Advice!

    Destini delivers the goods with this podcast by providing powerful insights and practical tips to help you grow your business on your own terms.

    Apple Podcasts
    5
    Frodychick
    United States2 years ago
  • Informative Actionable

    The Course Creator's MBA Podcast is an absolute must-listen for anyone passionate about building a successful online business. Whether you're in the early stages of your journey or looking to level up, this podcast will provide you with the knowledge, inspiration, and guidance you need to achieve your goals. Prepare to be inspired, informed, and equipped with the tools to create a thriving online business!

    Apple Podcasts
    5
    Sam the SAHM
    United States3 years ago
  • Stop Your Scroll!

    If you’re a course creator or membership owner, this podcast is a must listen to! Full of so many amazing episodes, you’ll have no shortage of ideas and strategies for filling seats in your program. Destini is so knowledgeable, and there’s so much content to explore! You won’t want to miss this.

    Apple Podcasts
    5
    Amanda Warfield
    United States3 years ago
  • Great questions!

    A lot of podcasts out there are fluff, but I love how Destini asks great questions and really gets her guests talking about things that matter and move the needle. I’ve listened to several episodes already and looking forward to more.

    Apple Podcasts
    5
    britneylush
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Offers powerful, actionable insights to grow on your terms.
Consistently provides real-world strategies and templates listeners can implement immediately.
Destini picks topics with quick wins and practical tips for growing online businesses.
Guests are diverse and stories are inspiring and highly actionable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

279: I Bought a Domain on Vacation and Built a Second Company
Q: Why build a second company at all? What does Hobby School give you that Creator's MBA doesn't?
The move was a personal challenge and a strategic move to create a scalable asset that centers on speakers and audience rather than the founder, while leveraging the existing success of the summits to expand reach and opportunities.
279: I Bought a Domain on Vacation and Built a Second Company
Q: What made you consider the crafting and hobby world, given you weren't personally into crafts?
I stumbled upon a hot niche during travel that had interested people with money and time to invest, and I tested several formats before landing on the successful model of monthly virtual summits, which aligned with my strengths in marketing and audience growth.
279: I Bought a Domain on Vacation and Built a Second Company
Q: What is Hobby School? Who's it for?
Hobby School is my B2C brand and a completely separate company with its own email list, website, and LLC; it runs online learning events and virtual summits for people interested in various hobbies, expanding my audience beyond Creator's MBA.
281: The Funnel Behind a Free Summit, Numbers and All
Q: Can you walk me through what it looks like when somebody signs up for hobby school?
Destini outlines a step-by-step funnel: registration page, then a special offer on the next page, VIP pass, ThriveCart checkout, an order bump, and upsells including previous year bundles, followed by a Craft and Create Club membership.
284: Automate What Doesn't Need You
Q: What does automation mean to you in practical terms for a business owner?
Automation is about running tasks and workflows without manual intervention, but with human checks where necessary; you don't have to automate everything, just the things that don't need your direct involvement and add strategic value.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on practical strategies for building and growing digital product businesses with repeatable marketing systems, AI-assisted operations, and community-driven growth. Across episodes, listeners hear about peer mastermind dynamics, structured growth flywheels, and hands-on automation using tools like Claude and other AI workflows to scale without burning out. Guests are often women founders and operators who share real-world frameworks for productization, audience monetization, and managing offers at scale, including live demonstrations of dashboards, templates, and decision-making processes. Noteworthy is the frequent emphasis on human-centered judgment alongside AI, a focus on sustainable growth through events, masterminds, ... more

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1. The Amy Porterfield Show
2. BigDeal
3. Build Your Tribe | Grow Your Business with Social Media
4. The Mel Robbins Podcast
5. AI Hustle: Make Money with AI

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this podcast launched 8 years ago and published 294 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Tracy Beavers
2. Ruth Poundwhite
3. Brittany Long
4. Becky Beach
5. Kelly Sinclair
6. Steph Blake
7. Kate Quartzmeyer
8. Liz Stubeson

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