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Artwork for The Coaching Edge: A Business Building Podcast

The Coaching Edge: A Business Building Podcast

Wendy McCallum
Coaching
Coaching Business
Beta Mindset
Business Coaching
Marketing Strategies
Lead Magnets
Business Building
Burnout
Goal Setting
Online Coaching Courses
Client Acquisition
Social Media
Coaching Business Strategies
Business Building Bootcamp
Pricing Strategies
Networking
Content Creation
Trust Recession
Coaching Industry
Client Attraction

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling c... more

PublishesWeeklyEpisodes101Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessCareers

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Artwork for The Coaching Edge: A Business Building Podcast

Latest Episodes

This week I'm bringing back a listener favorite — one of the most requested episodes in the archives. If you've ever felt like you're spending tons of time on your business but not actually getting anywhere, this one's for you.

I'm breaking down why... more

This is the first of five "Best Of" episodes I'm re-releasing in August while I take a break — and it felt like the right one to kick things off with. I'm sharing the single mindset shift that has shaped 16 years of business building for me: the idea... more

When your client asks, "Should I leave my job?" — that's not really what they're asking.

Chances are, underneath that question is something else. Maybe it's "Am I allowed to want something different?" or "Will I be okay if I take this risk?" or "Do ... more

It's mid-summer. Your inbox is quieter than usual. Discovery calls have slowed down. Half your audience seems to be on vacation — and honestly, you'd like to be too.

If you're feeling the summer slump, you're not alone. This time of year can feel un... more

Key Facts

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Recent Guests

Jessica Rhodes
Founder of Interview Connections, the world's first podcast booking agency
Interview Connections
Episode: Ep 54: Podcast Guesting to Grow Your Coaching Business with Jessica Rhodes
Hana Hein
Mastery Method Certified Life and Business Coach and 500-hour registered yoga teacher with over 15 years of experience in entrepreneurship.
Hana Hein Coaching
Episode: Ep: Hosting Retreats With Guest Hana Hein
Kerry Barrett
On-camera media, public speaking, and video trainer for business owners and executives.
Episode: EP 40: Level Up Your Video Coaching Content with Kerry Barrett
Maureen Benkovich
Coach specializing in helping high-functioning individuals address drinking habits.
Sober Fit Chick Coaching
Episode: EP 39: Building a Coaching Business From the Ground Up with Maureen Benkovich
Anna Donaghey
Alcohol mindset coach and host of The Big Drink Rethink podcast
The Big Drink Rethink
Episode: EP 38: Podcasts as a Coaching Business Builder with Anna Donaghey
Kristen Sharp
Executive coach and leadership consultant with a background in analytics and corporate leadership.
Episode: EP 32: The Art of Networking for Coaches with Executive Coach Kristen Sharp
Jenn Salib Huber
Registered dietician, naturopathic doctor, and certified intuitive eating counselor who helps women manage menopause.
Midlife Feast Community
Episode: EP 26: Community Membership Structure for Coaches with Jenn Salib Huber
Cassidy Dickens
Copywriter specializing in writing for coaches.
Lyric Creative
Episode: EP 23: Copywriting Secrets for Coaches with Cassidy Dickens
Christy Osborne
Coach and AI expert
Business Building Bootcamp
Episode: EP 19: How to Use AI as a Coach with Christy Osborne

Host

Wendy McCallum
Host of The Coaching Edge: A Business Building Podcast. Provides bite-sized, actionable guidance for coaches to build aligned, profitable, and sustainable businesses.

Reviews

4.8 out of 5 stars from 28 ratings
  • Such valuable content

    Wendy gives away so much excellent, useful material on this podcast! Every episode is wonderfully educational. She’s not one of those coaches who is all about hype-she is down to earth and amazingly transparent about how she operates her business. After listening to some episodes, I absolutely had to join the BBB, and I’m so glad I did!

    Apple Podcasts
    5
    surprisedogg
    United States7 months ago
  • Wendy is the Coach of Coaches!!

    I can’t say enough good things about Wendy McCallum and The Coaching Edge Podcast! Through Wendy’s guidance and encouragement along with her practical tips and tools, I am growing a successful, sustainable & profitable Coaching business! I highly recommend working with Wendy and listening to the Coaching Edge!

    Coach Maureen

    SoberFitChick Coaching

    Apple Podcasts
    5
    butterknees
    United States2 years ago
  • Brilliant!

    Succinct no-nonsense guidance for new Coaches! A really generous and wise offering!

    Apple Podcasts
    5
    BB_coach
    United Kingdom2 years ago
  • Fantastic resource - thanks so much Wendy!

    This has been a fabulous discovery for me, a newly qualified coach. Really pleased I have stumbled onto this.

    Book-marked and saved!

    Apple Podcasts
    5
    Deemac
    United Kingdom2 years ago
  • Real, on-the-ground knowledge.

    Love these bite-sized lessons! Wendy leads by example—you can tell she’s “been there, done that” and sincerely wants to help others find success (and avoid mistakes)!! 😅

    Apple Podcasts
    5
    Coach Jamie P.
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host has authentic, transparent guidance that resonates with listeners.
Listeners praise actionable steps and realistic expectations for growth.
Shows a practical, no-nonsense approach coaches can actually use.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 44 Business Building Faqs For Coaches
Q: Should I offer free coaching sessions to attract clients?
Free coaching can help build confidence and gather testimonials but should not be a permanent business practice.
Ep 44 Business Building Faqs For Coaches
Q: How much should I charge for coaching?
New coaches should generally avoid pricing below $150 an hour to build a sustainable business model.
Ep 44 Business Building Faqs For Coaches
Q: How do I find my first paying clients?
You can find clients through podcast appearances, networking, and asking your existing connections for referrals.
Ep: Hosting Retreats With Guest Hana Hein
Q: What can we do as retreat hosts to help mitigate and just to reduce some of the risks?
It's important to canvas your existing clients and gauge interest through deposits and waiting lists.
Ep: Hosting Retreats With Guest Hana Hein
Q: How do I know when it's time to host a retreat?
You should consider your existing relationships with your clients as well as your excitement and passion for the idea.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show delivers practical, no-nonsense guidance for coaches building aligned, sustainable businesses. Episodes center on authentic marketing, pricing integrity, client relationships, and scalable offers, with a clear emphasis on avoiding burnout and overhyped tactics. Listeners can expect actionable frameworks, real-world anecdotes, and step-by-step strategies—ranging from referral systems to back-end offers and clear pricing conversations—to help coaches grow with integrity and without sacrificing well-being. A notable strength is the host's emphasis on conversations, community, and systems that support long-term profitability rather than quick wins.

What stands out: a consistent values-driven approach, transparent talk about pricing a... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Mel Robbins Podcast
2. Make Money as a Life Coach®
3. The Diary Of A CEO with Steven Bartlett
4. Powerhouse Women
5. AI Explored

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jessica Rhodes
2. Hana Hein
3. Kerry Barrett
4. Maureen Benkovich
5. Anna Donaghey
6. Kristen Sharp
7. Jenn Salib Huber
8. Cassidy Dickens

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