The Coaching Edge: A Business Building Podcast
Wendy McCallumOn The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling c... more
| Publishes | Weekly | Episodes | 98 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessCareers | |||
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Latest Episodes
It's mid-summer. Your inbox is quieter than usual. Discovery calls have slowed down. Half your audience seems to be on vacation — and honestly, you'd like to be too.
If you're feeling the summer slump, you're not alone. This time of year can feel un... more
(Note: This is a RE-RELEASE. It was previously released in March 2026, but not sent to my email list, so you may not have heard it if that's how you access The Coaching Edge!)
If marketing feels heavy, awkward, manipulative, or exhausting… it’s prob... more
A few weeks ago, I was invited to be a guest on a coaching business podcast. The host reached out, said I'd be a great fit, and sent me a link to book a slot. Before I could book, there was an intake form — including a question about my business goal... more
Every coach has had that moment. You're staring at your calendar, seeing a client's name, and feeling a knot in your stomach. Maybe they keep canceling. Maybe they're not doing the work. Maybe you've been dancing around a problem for weeks because yo... more
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- Such valuable content
Wendy gives away so much excellent, useful material on this podcast! Every episode is wonderfully educational. She’s not one of those coaches who is all about hype-she is down to earth and amazingly transparent about how she operates her business. After listening to some episodes, I absolutely had to join the BBB, and I’m so glad I did!
Apple Podcasts5surprisedogg
United States6 months ago - Wendy is the Coach of Coaches!!
I can’t say enough good things about Wendy McCallum and The Coaching Edge Podcast! Through Wendy’s guidance and encouragement along with her practical tips and tools, I am growing a successful, sustainable & profitable Coaching business! I highly recommend working with Wendy and listening to the Coaching Edge!
Coach Maureen
SoberFitChick Coaching
Apple Podcasts5butterkneesUnited States2 years ago - Brilliant!
Succinct no-nonsense guidance for new Coaches! A really generous and wise offering!
Apple Podcasts5BB_coach
United Kingdom2 years ago - Fantastic resource - thanks so much Wendy!
This has been a fabulous discovery for me, a newly qualified coach. Really pleased I have stumbled onto this.
Book-marked and saved!
Apple Podcasts5DeemacUnited Kingdom2 years ago - Real, on-the-ground knowledge.
Love these bite-sized lessons! Wendy leads by example—you can tell she’s “been there, done that” and sincerely wants to help others find success (and avoid mistakes)!! 😅
Apple Podcasts5Coach Jamie P.United States2 years ago
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show delivers practical, no-nonsense guidance for coaches building aligned, sustainable businesses. Episodes center on authentic marketing, pricing integrity, client relationships, and scalable offers, with a clear emphasis on avoiding burnout and overhyped tactics. Listeners can expect actionable frameworks, real-world anecdotes, and step-by-step strategies—ranging from referral systems to back-end offers and clear pricing conversations—to help coaches grow with integrity and without sacrificing well-being. A notable strength is the host's emphasis on conversations, community, and systems that support long-term profitability rather than quick wins.
What stands out: a consistent values-driven approach, transparent talk about pricing a... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Coaching for Leaders
2. The Coaching Edge Podcast
3. The StoryBrand Podcast
4. The Jasmine Star Show
5. The Business of Executive Coaching
How many episodes of this podcast are there?
this podcast launched 3 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Jessica Rhodes
2. Hana Hein
3. Kerry Barrett
4. Maureen Benkovich
5. Anna Donaghey
6. Kristen Sharp
7. Jenn Salib Huber
8. Cassidy Dickens
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.