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Artwork for The Coaching Edge: A Business Building Podcast

The Coaching Edge: A Business Building Podcast

Wendy McCallum
Coaching
Coaching Business
Goal Setting
Social Media
Content Creation
Personal Development
Beta Mindset
Client Acquisition
Emotional Goals
Copywriting
Marketing
Entrepreneurship
Business Building
Client Attraction
Live Events
Revenue Generation
Coaching Business Strategies
Web Design Mistakes
Online Courses
Membership Communities

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling c... more

PublishesWeeklyEpisodes78Founded3 years ago
Number of ListenersCategories
CareersEntrepreneurshipBusiness

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Artwork for The Coaching Edge: A Business Building Podcast

Latest Episodes

If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing.

It’s probably because you’re trying to follow a strategy that doesn’t match your values.

In this episode, I’m pulling back the curtai... more

There’s a lot of pressure in the coaching world to ask the perfect question — the one that unlocks instant clarity or creates a dramatic breakthrough.

But in real coaching sessions, that’s rarely how it works.

In this episode of The Coaching Edge, ... more

Have you ever had a coaching client who’s engaged, reflective, and genuinely trying — but you keep coming back to the same issue session after session?

In this episode, I’m talking about what’s really going on when coaching feels stuck even though y... more

There’s a moment every coach knows.

You’re mid-session.

Your client says something unexpected.

The conversation shifts — emotionally, directionally, energetically.

And suddenly, you feel it:

I don’t know what to do next.

In this episode, I’m ta... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
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Recent Guests

Jessica Rhodes
Founder of Interview Connections, the world's first podcast booking agency
Interview Connections
Episode: Ep 54: Podcast Guesting to Grow Your Coaching Business with Jessica Rhodes
Hana Hein
Mastery Method Certified Life and Business Coach and 500-hour registered yoga teacher with over 15 years of experience in entrepreneurship.
Hana Hein Coaching
Episode: Ep: Hosting Retreats With Guest Hana Hein
Kerry Barrett
On-camera media, public speaking, and video trainer for business owners and executives.
Episode: EP 40: Level Up Your Video Coaching Content with Kerry Barrett
Maureen Benkovich
Coach specializing in helping high-functioning individuals address drinking habits.
Sober Fit Chick Coaching
Episode: EP 39: Building a Coaching Business From the Ground Up with Maureen Benkovich
Anna Donaghey
Alcohol mindset coach and host of The Big Drink Rethink podcast
The Big Drink Rethink
Episode: EP 38: Podcasts as a Coaching Business Builder with Anna Donaghey
Kristen Sharp
Executive coach and leadership consultant with a background in analytics and corporate leadership.
Episode: EP 32: The Art of Networking for Coaches with Executive Coach Kristen Sharp
Jenn Salib Huber
Registered dietician, naturopathic doctor, and certified intuitive eating counselor who helps women manage menopause.
Midlife Feast Community
Episode: EP 26: Community Membership Structure for Coaches with Jenn Salib Huber
Cassidy Dickens
Copywriter specializing in writing for coaches.
Lyric Creative
Episode: EP 23: Copywriting Secrets for Coaches with Cassidy Dickens
Christy Osborne
Coach and AI expert
Business Building Bootcamp
Episode: EP 19: How to Use AI as a Coach with Christy Osborne

Host

Wendy McCallum
Host of a podcast that provides practical tips and tools for coaches to build aligned and sustainable businesses. She frequently shares insights derived from her coaching experiences and those of her guests, emphasizing realistic approaches to business growth.

Reviews

4.9 out of 5 stars from 25 ratings
  • Such valuable content

    Wendy gives away so much excellent, useful material on this podcast! Every episode is wonderfully educational. She’s not one of those coaches who is all about hype-she is down to earth and amazingly transparent about how she operates her business. After listening to some episodes, I absolutely had to join the BBB, and I’m so glad I did!

    Apple Podcasts
    5
    surprisedogg
    United States2 months ago
  • Wendy is the Coach of Coaches!!

    I can’t say enough good things about Wendy McCallum and The Coaching Edge Podcast! Through Wendy’s guidance and encouragement along with her practical tips and tools, I am growing a successful, sustainable & profitable Coaching business! I highly recommend working with Wendy and listening to the Coaching Edge!

    Coach Maureen

    SoberFitChick Coaching

    Apple Podcasts
    5
    butterknees
    United Statesa year ago
  • Brilliant!

    Succinct no-nonsense guidance for new Coaches! A really generous and wise offering!

    Apple Podcasts
    5
    BB_coach
    United Kingdom2 years ago
  • Fantastic resource - thanks so much Wendy!

    This has been a fabulous discovery for me, a newly qualified coach. Really pleased I have stumbled onto this.

    Book-marked and saved!

    Apple Podcasts
    5
    Deemac
    United Kingdom2 years ago
  • Real, on-the-ground knowledge.

    Love these bite-sized lessons! Wendy leads by example—you can tell she’s “been there, done that” and sincerely wants to help others find success (and avoid mistakes)!! 😅

    Apple Podcasts
    5
    Coach Jamie P.
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback often emphasizes the podcast's focus on avoiding burnout and creating a balanced life, making it appealing to many in the coaching profession.
There is strong appreciation for the variety of topics covered, allowing listeners to tap into different aspects of running a coaching business effectively.
Many find the podcast to be relatable and supportive, often crediting it for their growth as coaches.
Listeners appreciate the actionable advice and practical tips provided, highlighting it as a crucial resource for building coaching businesses.
Listeners commend the host for her authentic and straightforward approach, which resonates well with their own experiences in the coaching field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 44 Business Building Faqs For Coaches
Q: Should I offer free coaching sessions to attract clients?
Free coaching can help build confidence and gather testimonials but should not be a permanent business practice.
Ep 44 Business Building Faqs For Coaches
Q: How much should I charge for coaching?
New coaches should generally avoid pricing below $150 an hour to build a sustainable business model.
Ep 44 Business Building Faqs For Coaches
Q: How do I find my first paying clients?
You can find clients through podcast appearances, networking, and asking your existing connections for referrals.
Ep: Hosting Retreats With Guest Hana Hein
Q: What can we do as retreat hosts to help mitigate and just to reduce some of the risks?
It's important to canvas your existing clients and gauge interest through deposits and waiting lists.
Ep: Hosting Retreats With Guest Hana Hein
Q: How do I know when it's time to host a retreat?
You should consider your existing relationships with your clients as well as your excitement and passion for the idea.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on empowering coaches with practical tips and strategies to create sustainable and successful coaching businesses. Each episode features real coaches discussing their challenges, experiences, and the tools they used to navigate their careers. The insights are geared towards fostering a fulfilling coaching practice rather than the pressure of rapid financial success, emphasizing the importance of alignment and preventing burnout. The content is characterized by its realistic approach and actionable advice, making it suitable for both new and established coaches seeking to enhance their business practices.

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These podcasts share a similar audience with this podcast:

1. The Diary Of A CEO with Steven Bartlett
2. Letters from an American
3. The Daily
4. 30 for 30 Podcasts

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jessica Rhodes
2. Hana Hein
3. Kerry Barrett
4. Maureen Benkovich
5. Anna Donaghey
6. Kristen Sharp
7. Jenn Salib Huber
8. Cassidy Dickens

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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