
On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling c... more
| Publishes | Weekly | Episodes | 101 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessCareers | |||

This week I'm bringing back a listener favorite — one of the most requested episodes in the archives. If you've ever felt like you're spending tons of time on your business but not actually getting anywhere, this one's for you.
I'm breaking down why... more
This is the first of five "Best Of" episodes I'm re-releasing in August while I take a break — and it felt like the right one to kick things off with. I'm sharing the single mindset shift that has shaped 16 years of business building for me: the idea... more
When your client asks, "Should I leave my job?" — that's not really what they're asking.
Chances are, underneath that question is something else. Maybe it's "Am I allowed to want something different?" or "Will I be okay if I take this risk?" or "Do ... more
It's mid-summer. Your inbox is quieter than usual. Discovery calls have slowed down. Half your audience seems to be on vacation — and honestly, you'd like to be too.
If you're feeling the summer slump, you're not alone. This time of year can feel un... more
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Wendy gives away so much excellent, useful material on this podcast! Every episode is wonderfully educational. She’s not one of those coaches who is all about hype-she is down to earth and amazingly transparent about how she operates her business. After listening to some episodes, I absolutely had to join the BBB, and I’m so glad I did!
I can’t say enough good things about Wendy McCallum and The Coaching Edge Podcast! Through Wendy’s guidance and encouragement along with her practical tips and tools, I am growing a successful, sustainable & profitable Coaching business! I highly recommend working with Wendy and listening to the Coaching Edge!
Coach Maureen
SoberFitChick Coaching
Succinct no-nonsense guidance for new Coaches! A really generous and wise offering!
This has been a fabulous discovery for me, a newly qualified coach. Really pleased I have stumbled onto this.
Book-marked and saved!
Love these bite-sized lessons! Wendy leads by example—you can tell she’s “been there, done that” and sincerely wants to help others find success (and avoid mistakes)!! 😅
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #89 |
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This show delivers practical, no-nonsense guidance for coaches building aligned, sustainable businesses. Episodes center on authentic marketing, pricing integrity, client relationships, and scalable offers, with a clear emphasis on avoiding burnout and overhyped tactics. Listeners can expect actionable frameworks, real-world anecdotes, and step-by-step strategies—ranging from referral systems to back-end offers and clear pricing conversations—to help coaches grow with integrity and without sacrificing well-being. A notable strength is the host's emphasis on conversations, community, and systems that support long-term profitability rather than quick wins.
What stands out: a consistent values-driven approach, transparent talk about pricing a... more
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These podcasts share a similar audience with this podcast:
1. The Mel Robbins Podcast
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3. The Diary Of A CEO with Steven Bartlett
4. Powerhouse Women
5. AI Explored
this podcast launched 3 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Jessica Rhodes
2. Hana Hein
3. Kerry Barrett
4. Maureen Benkovich
5. Anna Donaghey
6. Kristen Sharp
7. Jenn Salib Huber
8. Cassidy Dickens
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