
On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling c... more
| Publishes | Weekly | Episodes | 92 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipCareers | |||

You're at a conference, a local business event, or maybe just a friend's dinner party. Someone asks what you do. And suddenly your brain goes blank. You mumble something about coaching, they nod politely, and the conversation moves on. Sound familiar... more
Here's something most coaches know but don't act on: referrals are the single best source of clients. People who come to you through a referral already trust you. They've heard about you from someone they respect. The sale is half made before you eve... more
If you've ever stumbled through an explanation of what you do at a dinner party, a networking event, or even on a discovery call — this episode is for you. The truth is, most coach training teaches you how to coach, but not how to talk about coaching... more
Here's what no one tells you about pricing: it's not really about the numbers. You can research your competitors, run the calculations, and land on a rate that makes perfect sense on paper — and still feel a knot in your stomach every time you say it... more
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Wendy gives away so much excellent, useful material on this podcast! Every episode is wonderfully educational. She’s not one of those coaches who is all about hype-she is down to earth and amazingly transparent about how she operates her business. After listening to some episodes, I absolutely had to join the BBB, and I’m so glad I did!
I can’t say enough good things about Wendy McCallum and The Coaching Edge Podcast! Through Wendy’s guidance and encouragement along with her practical tips and tools, I am growing a successful, sustainable & profitable Coaching business! I highly recommend working with Wendy and listening to the Coaching Edge!
Coach Maureen
SoberFitChick Coaching
Succinct no-nonsense guidance for new Coaches! A really generous and wise offering!
This has been a fabulous discovery for me, a newly qualified coach. Really pleased I have stumbled onto this.
Book-marked and saved!
Love these bite-sized lessons! Wendy leads by example—you can tell she’s “been there, done that” and sincerely wants to help others find success (and avoid mistakes)!! 😅
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #95 |
Recent interactions between the hosts and their guests.
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Relatively short, actionable episodes aimed at coaches building sustainable businesses. Core themes include validating when to launch group coaching, shifting away from urgency in sales, avoiding burnout by setting boundaries, evolving niche offerings, and using a beta mindset to test new programs. The host emphasizes practical frameworks, real-world coaching experiences, and transparent ROI conversations, often tying tactics back to her BBB coaching program and community workouts. Listeners can expect concise, no-nonsense guidance for growing a coaching practice without sacrificing balance or authenticity, plus concrete tips to test ideas, price thoughtfully, and nurture client relationships.
Noteworthy angles include a strong focus on au... more
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this podcast launched 3 years ago and published 92 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Jessica Rhodes
2. Hana Hein
3. Kerry Barrett
4. Maureen Benkovich
5. Anna Donaghey
6. Kristen Sharp
7. Jenn Salib Huber
8. Cassidy Dickens
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