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Artwork for The Coaching Edge: A Business Building Podcast

The Coaching Edge: A Business Building Podcast

Wendy McCallum
Coaching
Coaching Business
Goal Setting
Social Media
Content Creation
Personal Development
Beta Mindset
Client Acquisition
Emotional Goals
Copywriting
Marketing
Entrepreneurship
Business Building
Client Attraction
Live Events
Revenue Generation
Coaching Business Strategies
Web Design Mistakes
Online Courses
Membership Communities

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling c... more

PublishesTwice monthlyEpisodes60Founded2 years ago
Number of ListenersCategories
CareersEntrepreneurshipBusiness

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Artwork for The Coaching Edge: A Business Building Podcast

Latest Episodes

Most new coaches start by throwing everything into social media—posting, tweaking, chasing the algorithm—hoping it leads to clients. But here’s the truth: social media is fleeting. A post lives for a few hours (maybe days). A podcast episode can work... more

If you’re a newer coach, it’s easy to get stuck in what I call pre-launch limbo — spending months (or years) working on things that feel productive but don’t actually get you paying clients. I call this Shiny Object Paralysis: the pull toward fun, pr... more

If you’ve ever hit mid-December and realized you have no holiday offer, no seasonal content, and no energy left to create either… this episode is your friendly nudge to change that cycle this year.

I used to leave my holiday content and offers until... more

The coaching industry isn’t in freefall, but let’s be honest — the buying climate has changed.

People are taking longer to make decisions. Trust is harder to earn. And clients need more reassurance than ever before before committing their time, mone... more

Key Facts

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Recent Guests

Kerry Barrett
On-camera media, public speaking, and video trainer for business owners and executives.
Episode: EP 40: Level Up Your Video Coaching Content with Kerry Barrett
Maureen Benkovich
Coach specializing in helping high-functioning individuals address drinking habits.
Sober Fit Chick Coaching
Episode: EP 39: Building a Coaching Business From the Ground Up with Maureen Benkovich
Anna Donaghey
Alcohol mindset coach and host of The Big Drink Rethink podcast
The Big Drink Rethink
Episode: EP 38: Podcasts as a Coaching Business Builder with Anna Donaghey
Kristen Sharp
Executive coach and leadership consultant with a background in analytics and corporate leadership.
Episode: EP 32: The Art of Networking for Coaches with Executive Coach Kristen Sharp
Jenn Salib Huber
Registered dietician, naturopathic doctor, and certified intuitive eating counselor who helps women manage menopause.
Midlife Feast Community
Episode: EP 26: Community Membership Structure for Coaches with Jenn Salib Huber
Cassidy Dickens
Copywriter specializing in writing for coaches.
Lyric Creative
Episode: EP 23: Copywriting Secrets for Coaches with Cassidy Dickens
Christy Osborne
Coach and AI expert
Business Building Bootcamp
Episode: EP 19: How to Use AI as a Coach with Christy Osborne
Keri Engel
SEO and content specialist
kerilynnengel.com
Episode: EP 17: Basic SEO for Coaches with Keri Engel

Host

Wendy McCallum
Host of a series focused on providing practical strategies for building successful coaching businesses, emphasizing sustainability and avoiding burnout.

Reviews

4.9 out of 5 stars from 24 ratings
  • Wendy is the Coach of Coaches!!

    I can’t say enough good things about Wendy McCallum and The Coaching Edge Podcast! Through Wendy’s guidance and encouragement along with her practical tips and tools, I am growing a successful, sustainable & profitable Coaching business! I highly recommend working with Wendy and listening to the Coaching Edge!

    Coach Maureen

    SoberFitChick Coaching

    Apple Podcasts
    5
    butterknees
    United Statesa year ago
  • Brilliant!

    Succinct no-nonsense guidance for new Coaches! A really generous and wise offering!

    Apple Podcasts
    5
    BB_coach
    United Kingdom2 years ago
  • Fantastic resource - thanks so much Wendy!

    This has been a fabulous discovery for me, a newly qualified coach. Really pleased I have stumbled onto this.

    Book-marked and saved!

    Apple Podcasts
    5
    Deemac
    United Kingdom2 years ago
  • Real, on-the-ground knowledge.

    Love these bite-sized lessons! Wendy leads by example—you can tell she’s “been there, done that” and sincerely wants to help others find success (and avoid mistakes)!! 😅

    Apple Podcasts
    5
    Coach Jamie P.
    United States2 years ago
  • Must listen

    I’ve found the podcast helpful as an experienced fitness instructor. I’m moving to more virtual classes and downloads and Wendy’s advice has been so valuable in the process. Especially the partnering with other instructors/coaches episode!

    Apple Podcasts
    5
    fyubgyhbvy
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical and actionable advice offered, emphasizing its relevance to real-world coaching challenges.
The focus on building sustainable coaching practices resonates strongly with those looking to avoid burnout while achieving success.
Many find Wendy's insights to be authentic and relatable, reflecting her own experienced journey as a coach.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 18: A Different Framework for Goal Setting as a Coach
Q: Who do you want to support more?
Identify a specific dream client demographic you wish to work with.
EP 18: A Different Framework for Goal Setting as a Coach
Q: How do you want to feel about your business a year from now?
Focus on feeling confident, clear, and fulfilled in your business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on providing actionable insights for coaches, the content highlights practical strategies to establish and grow successful coaching businesses. Key themes include coping with challenges faced by new coaches, building confidence, and achieving work-life balance. Listeners can expect discussions on topics such as business-building techniques, marketing strategies, and creating online courses aimed at promoting their coaching services. This podcast distinguishes itself by emphasizing sustainability over rapid success, making it a valuable resource for both emerging and seasoned coaches seeking to refine their practice and avoid burnout.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Mel Robbins Podcast
2. Good Content with Shannon McKinstrie
3. BiggerPockets Real Estate Podcast
4. 10% Happier with Dan Harris
5. The Diary Of A CEO with Steven Bartlett

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kerry Barrett
2. Maureen Benkovich
3. Anna Donaghey
4. Kristen Sharp
5. Jenn Salib Huber
6. Cassidy Dickens
7. Christy Osborne
8. Keri Engel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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