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Chain Pod

Chain Social
Meta
Conversion Rate
Average Order Value
Traffic
Meta (facebook)
Chain Social
Claude
Product Page
Website Health
Purchase Campaigns
Creative Strategy

The marketing podcast that gives you an unfair advantage. The Chain Pod is hosted by the team behind Australia's leading all-female agency, Chain Social. Built for business owners and marketers who want what's working, not what's trending. Presented by CEO, Shelby Van Zwol and Digital Director, Adele Elliott, every episode is education-driven and packed with tangible takeaways - going deep with pl... more

PublishesTwice monthlyEpisodes7Founded3 months ago
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MarketingBusiness

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Artwork for Chain Pod

Latest Episodes

This week, Adele is joined by Amelia (aka Mims) Chain's Email & CRM weapon and the woman behind the email ecosystems doing 30%+ of revenue for our clients. She's across flows, segmentation, deliverability, loyalty, the lot. And she's here to kick off... more

Adele has pulled in the one person who knows her brain better than anyone: Chain's Digital Team Lead, Aimee Smart. Eight years working side by side and still on the tools for six clients. If you want to know what's actually working in real Meta accou... more

Adele is joined in the studio by Phil De Winter, co-founder of Aussie intimates brand Nala. Together, they unpack how Nala scaled from $3k a month on Meta to a multi-million dollar e-commerce powerhouse, built an unstoppable in-house content machine,... more

Adele is in the hot seat. Shelby fires off the Meta tactics brands are still clinging to, and Adele calls each one IN or OUT for 2026, with the why behind every verdict. No digressing, straight into the good stuff.

If you run Meta ads (or pay someon... more

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Recent Guests

Aimee Smart
Digital team lead at Chain, oversees paid performance clients
Chain
Episode: Ep. 6 The Meta Cheat Sheet for Startups with Aimee Smart
Adele Elliott
Meta advertising expert featured as guest in hot-seat format
Chain Social
Episode: Ep 4. Meta Ads What's In / What's Out Right Now - Rapid Fire with Adele Elliott
Daniela Valencia
AI consultant working with agencies and founders to implement AI
Reclaim Creative
Episode: Ep 3. AI Decoded for Brands & Marketers, Without the Overwhelm with Daniela Valencia

Hosts

Adele Elliott
Digital Director at Chain Social; co-host and key driver of strategic discussions.
Shelby Van Zwol
Host of the show; founder of Chain Social and principal strategist on many episodes.

Reviews

4.9 out of 5 stars from 29 ratings
  • Love love!

    So informative!

    Apple Podcasts
    5
    Clinical Nurse Specialist
    Australia2 months ago

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Ep 4. Meta Ads What's In / What's Out Right Now - Rapid Fire with Adele Elliott
Q: Persona targeting, in or out?
In. It's about focusing on precise micro‑personas and aligning creative and bidding signals so Meta can deliver the right messages to the right people, which yields better results than broad targeting.
Ep 4. Meta Ads What's In / What's Out Right Now - Rapid Fire with Adele Elliott
Q: Adele, I'm gonna ask you basically, line by line, about something, and you're gonna tell me if it's in or out and why. Okay.
We walk through topics like hundreds of campaigns, ad sets per product, advantage catalogs, traffic campaigns, lookalike audiences, and budget strategies, giving clear in/out verdicts and объясняющие reasoning for each, with actionable context.
Ep 5. How Nala Built A Content System To Successfully Scale On Meta
Q: What turning points helped you scale on Meta?
The key turning points were developing a strong creative strategy rooted in what resonates with customers, followed by implementing a scalable SIB (cost-cap bidding) approach that allowed aggressive spend when CPA targets were met, complemented by a growing in-house UGC team to continuously feed fresh content.
Ep 3. AI Decoded for Brands & Marketers, Without the Overwhelm with Daniela Valencia
Q: What is the most important first automation you should consider?
Before automating, decide what should stay human—keep the essential sales and personal interaction human, while delegating data-heavy and repetitive tasks to AI.
Ep 3. AI Decoded for Brands & Marketers, Without the Overwhelm with Daniela Valencia
Q: Where should a founder start when feeling overwhelmed by AI?
Start with Claude desktop app, create a business OS by voice-dumping context, then build out MD files to structure the AI brain and guide future tasks.

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Frequently Asked Questions About Chain Pod

What is Chain Pod about and what kind of topics does it cover?

A practical, education-driven show focused on marketing, ecommerce, and paid social strategy, produced by a women-led agency. Across recent episodes, the hosts pull back the curtain on real-world tactics—ranging from Meta ads structures, bidding signals, and funnel optimization to site health, conversion rate improvements, and creative strategy. Guests include brand founders and marketing practitioners who share hands-on frameworks, case studies, and tools you can apply quickly. A notable throughline is balancing performance with brand-building, leveraging AI and automation thoughtfully, and staying ahead of platform changes with disciplined processes and cross-channel thinking. The format tends to favor actionable takeaways, punchy rapid-f... more

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How many listeners does Chain Pod get?

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What are the audience demographics for Chain Pod?

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How many subscribers and views does Chain Pod have?

To see how many followers or subscribers Chain Pod has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Chain Pod?

These podcasts share a similar audience with Chain Pod:

1. Style-ish
2. TEA WITH JULES
3. Vain-ish
4. KICPod
5. Big Business with Brittney Saunders

How many episodes of Chain Pod are there?

Chain Pod launched 3 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Chain Pod?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Chain Pod?

Rephonic pulls ratings and reviews for Chain Pod from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Chain Pod?

Recent guests on Chain Pod include:

1. Aimee Smart
2. Adele Elliott
3. Daniela Valencia

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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