
The marketing podcast that gives you an unfair advantage. The Chain Pod is hosted by the team behind Australia's leading all-female agency, Chain Social. Built for business owners and marketers who want what's working, not what's trending. Presented by CEO, Shelby Van Zwol and Digital Director, Adele Elliott, every episode is education-driven and packed with tangible takeaways - going deep with pl... more
| Publishes | Weekly | Episodes | 12 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Creative is more than half the outcome on Meta, and in November every feed looks the same. Adele runs through the Black Friday creative types that keep winning: simple offer statics with your logo on them (yes, your logo), cart screenshots showing th... more
If your Black Friday strategy starts in November, you're already behind. Adele breaks down the runway that actually decides your sale. September is for testing creative motivators, targeting, campaign types and bidding strategies. October is for buil... more
Episode ten and we're going straight to the thing that decides your November — the offer. Adele spitfires every offer type we've seen work (and flop) across our client base: sitewide percentages, gift with purchase, spend and save, BOGO, the hidden c... more
So with peak season coming, Adele's in the hot seat for a mini episode. We reveal the winning creative on Meta, how many new ads you actually need each week, the 70/20/20 split and how to preheat creative so you're not gambling in your purchase campa... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #38 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A practical, education-driven show focused on marketing, ecommerce, and paid social strategy, produced by a women-led agency. Across recent episodes, the hosts pull back the curtain on real-world tactics—ranging from Meta ads structures, bidding signals, and funnel optimization to site health, conversion rate improvements, and creative strategy. Guests include brand founders and marketing practitioners who share hands-on frameworks, case studies, and tools you can apply quickly. A notable throughline is balancing performance with brand-building, leveraging AI and automation thoughtfully, and staying ahead of platform changes with disciplined processes and cross-channel thinking. The format tends to favor actionable takeaways, punchy rapid-f... more
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Chain Pod launched 4 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Chain Pod include:
1. Steff Anderson
2. Amelia Mims
3. Aimee Smart
4. Adele Elliott
5. Daniela Valencia
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