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The Cellar Door Podcast

Tom Massey
Wine Industry
Wine
Australian Wine
Australian Wine Industry
Chardonnay
Wine Education
Pinot Noir
Innovation
Wine Marketing
Barossa Valley
Sustainability
Marketing
Swiss Wine
Grenache
Consumer Behavior
Wine Writing
Wine Australia
Customer Relationship Management
Australia
Tariffs

Join lawyer/wine explorer, Tom Massey, in the Cellar Door to hear the stories of the people and wineries in the wonderful world of wine. Tom is joined by winery owners, wine makers and other wine personalities to hear and share their stories, the stories of the wineries and the stories of the wines. It's a podcast about where it all came from and where it's all going.

PublishesWeeklyEpisodes216Founded5 years ago
Number of ListenersCategories
ArtsSociety & CultureFood

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Artwork for The Cellar Door Podcast

Latest Episodes

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For centuries, France has occupied a unique place in the world of wine. Its vineyards, classifications, language, and traditions have shaped how we think about fine wine, from Bordeaux and Burgundy to concepts like terroir and appel... more

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For more than four decades, Charles Melton has been one of the defining voices of the Barossa Valley. His journey stretches from the wine glut of the 1980s, through the rise of modern Australian wine, to the creation of one of the c... more

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Wine is full of simple stories.

Old vines are better than young vines. Great vineyards are all about terroir. Climate determines quality. Pick the right variety, put it in the right place, and the rest takes care of itself.

They'r... more

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In Part 1 of my conversation with wine industry commentator, producer, and recovering wine critic Robert Joseph, we explored a deceptively simple question: where do wineries actually make their money?

But that conversation quickly ... more

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Recent Guests

Dylan Grigg
Viticulturist, consultant, researcher, vineyard owner
Independent Viticulture consultant; Catalan-focused projects; former Australian Viticulturist of the Year
Episode: The Hidden Life of Vineyards - with Dylan Grigg
Robert Joseph
Wine industry expert and producer, former critic and author
Wine consultant and producer (Le Grand Noir, Kavshiri, etc.)
Episode: How the wine industry makes money - and how it doesn't
Travis Schultz
Founder of Travis Schultz & Partners, philanthropist, wine writer
Travis Schultz & Partners
Episode: Travis Schultz on harnessing the connective power of wine
Kim Horton
Winemaker, Willow Bridge Estate
Willow Bridge Estate
Episode: The People Building Geographe
Doug Neal
Winemaker and co-owner at Gaffi Neal and Altera Terra
Gaffi Neal, Altera Terra
Episode: Catching up with Doug Neal
Marc Malouf
Founder of iHeart Wines, wine writer
iHeart Wines
Episode: Something Completely Different: A Mystery Box Tasting with Marc Malouf
Mac Bua
Foodie, brother-in-law, guest taser
Episode: Something Completely Different: A Mystery Box Tasting with Marc Malouf
Garth Ether
Co-founder of Meerea Park Wines, Hunter Valley winery
Meerea Park Wines
Episode: The Spirit of the Hunter Valley: Garth Eather of Meerea Park on History, Wine and Hard Markets
Chuck Hayward
40 year veteran of the American wine trade
Australian wine industry veteran
Episode: Chuck Hayward reflects on 40 Years of Australian Wine in the US Trenches

Host

Tom Massey
Host of The Cellar Door Podcast, lawyer turned wine explorer, guiding conversations with winery owners, winemakers, and wine personalities to uncover stories of people, wineries, and wines.

Reviews

5.0 out of 5 stars from 49 ratings
  • Tom is amazing!

    Tom is a great voice for both dudes of the Wi e glass: producer and drinker. I liked him so much that after sm interview I invited him to come and stay with my wife and I in CA!

    Apple Podcasts
    5
    WesStrikesBack
    United States2 years ago
  • Great show!

    For someone who loves culture and history, I truly enjoyed Leeanne’s rich story of the QLD wine industry and I admire your vast knowledge of wine and the culture within it as well as how you steer the conversation into a more comfortable atmosphere.

    Apple Podcasts
    5
    Zia N.
    Philippines4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host brings warmth and curiosity that makes guests feel at ease.
Listeners appreciate the mix of practical wine insights and storytelling.
Episodes feel like a human-centered tour through wine regions and cultures.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#198
United Kingdom/Arts/Food
Apple Podcasts
#47
Australia/Arts/Food
Apple Podcasts
#13
Singapore/Arts/Food
Apple Podcasts
#60
South Africa/Arts/Food
Apple Podcasts
#66
China/Arts/Food
Apple Podcasts
#69
Singapore/Arts

Talking Points

Recent interactions between the hosts and their guests.

Part 2 with Robert Joseph - The Next Chapter for the Wine Industry
Q: What role does media and critics play in the future of wine marketing amid changing consumption?
Media remain important for credibility, but the power balance is shifting toward direct connections with consumers and authentic experiences; brands should invest in their own storytelling, distribution, and community building rather than relying solely on critics or medals.
Part 2 with Robert Joseph - The Next Chapter for the Wine Industry
Q: How should a traditional winery respond to the PE model without losing its soul or family legacy?
Focus on building a scalable brand with proven market traction, ensure external valuation of the business, and pursue select DTC enhancements (gift shops, events, hospitality) that improve profitability while preserving core terroir and storytelling.
Part 2 with Robert Joseph - The Next Chapter for the Wine Industry
Q: What do you think is the most impactful driver changing the wine industry's economics today?
Private equity and the shift to direct‑to‑consumer monetization are the biggest drivers, because they push for faster profitability, new brand thinking, and experiences that can be scaled globally, often changing the long‑term ownership dynamic and investment priorities.
The People Building Geographe
Q: What keeps you getting out of bed in the morning?
Kim describes family, the struggle and payoff of building a business, and a genuine passion for wine that makes early mornings and long days worthwhile; he also mentions ongoing curiosity about clones, site selection, and evolving regional styles as key motivators.
Something Completely Different: A Mystery Box Tasting with Marc Malouf
Q: So can I throw the question back to you guys? What would you have paired that with?
Mac suggests piccata and white meats, with pork belly as a more adventurous option to complement the wine's acidity, while Marc and Tom discuss herbaceous and citrus-forward pairings, including seafood or salads that echo the wine's mineral and herbal notes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Household Income
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Frequently Asked Questions About The Cellar Door Podcast

What is The Cellar Door Podcast about and what kind of topics does it cover?

Wine-focused conversations with winery owners, winemakers, and industry personalities, rooted in storytelling and regional identity. Episodes emphasize the human side of wine, events, marketing through authentic connection, and the early-stage journeys of regional wine scenes, from Australia to global markets. Notable for candid discussions, practical winemaking and marketing insights, and a warmth that blends food, culture, and community. Potential listeners include industry professionals, aspiring guests, and wine enthusiasts who value storytelling and hands-on perspectives over purely technical detail.

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How many listeners does The Cellar Door Podcast get?

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Which podcasts are similar to The Cellar Door Podcast?

These podcasts share a similar audience with The Cellar Door Podcast:

1. Over A Glass with Shanteh Wale, a wine & drinks podcast
2. The Wine Show Australia
3. Wine Blast with Susie and Peter
4. Halliday Wine Companion
5. The Wined Up

How many episodes of The Cellar Door Podcast are there?

The Cellar Door Podcast launched 5 years ago and published 216 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Cellar Door Podcast?

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What guests have appeared on The Cellar Door Podcast?

Recent guests on The Cellar Door Podcast include:

1. Dylan Grigg
2. Robert Joseph
3. Travis Schultz
4. Kim Horton
5. Doug Neal
6. Marc Malouf
7. Mac Bua
8. Garth Ether

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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