Rephonic
Artwork for The Cellar Door Podcast

The Cellar Door Podcast

Tom Massey
Wine Industry
Wine
Australian Wine
Australian Wine Industry
Chardonnay
Wine Education
Pinot Noir
Innovation
Barossa Valley
Wine Marketing
Sustainability
Marketing
Swiss Wine
Grenache
Consumer Behavior
Wine Writing
Wine Australia
Customer Relationship Management
Australia
Tariffs

Join lawyer/wine explorer, Tom Massey, in the Cellar Door to hear the stories of the people and wineries in the wonderful world of wine. Tom is joined by winery owners, wine makers and other wine personalities to hear and share their stories, the stories of the wineries and the stories of the wines. It's a podcast about where it all came from and where it's all going.

PublishesWeeklyEpisodes219Founded5 years ago
Number of ListenersCategories
Places & TravelFoodSociety & CultureArts

Listen to this Podcast

Artwork for The Cellar Door Podcast

Latest Episodes

Send us Fan Mail

For most wine drinkers, a wine show is something that happens in the background.

A medal on a bottle. A trophy announced at an awards dinner. A score that helps guide a purchasing decision.

But behind those medals sits one of the ... more

Send us Fan Mail

This episode welcomes back Ed Cavanagh — wine writer, historian, policy researcher, and author of the forthcoming book Crushed: The Hand of Government on the Australian Wine Industry.

Ed has spent the last several years digging int... more

Send us Fan Mail

For many wineries, making great wine is only half the challenge. The other half is getting that wine into the hands of consumers.

Behind every bottle that finds its way onto a restaurant wine list, an independent retailer's shelf, ... more

Send us Fan Mail

For centuries, France has occupied a unique place in the world of wine. Its vineyards, classifications, language, and traditions have shaped how we think about fine wine, from Bordeaux and Burgundy to concepts like terroir and appel... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Wine Show Australia
The Wine Show AustraliaSimon Nash and Jill Upton
The Wined Up
The Wined UpThe Wined Up
Halliday Wine Companion
Halliday Wine CompanionHalliday Wine Companion
Wine Blast with Susie and Peter
Wine Blast with Susie and PeterSusie and Peter, Masters of Wine

Recent Guests

Kathy Burk
Historian, Professor Emerita of Modern and Contemporary History at University College London
University College London
Episode: The Greatest Marketing Story Ever Bottled? Professor Kathy Burk on How France Conquered Wine
Charles Melton
Founder/Winemaker, Charles Melton Wines (Barossa)
Charles Melton Wines
Episode: Keeping the Faith: Charlie and Sophie Melton on Brand, Legacy and the Future of a Barossa Icon
Sophie Melton
Winemaker, Domaine Sophie Claire
Domaine Sophie Claire
Episode: Keeping the Faith: Charlie and Sophie Melton on Brand, Legacy and the Future of a Barossa Icon
Dylan Grigg
Viticulturist, consultant, researcher, vineyard owner
Independent Viticulture consultant; Catalan-focused projects; former Australian Viticulturist of the Year
Episode: The Hidden Life of Vineyards - with Dylan Grigg
Travis Schultz
Founder of Travis Schultz & Partners, philanthropist, wine writer
Travis Schultz & Partners
Episode: Travis Schultz on harnessing the connective power of wine
Kim Horton
Winemaker, Willow Bridge Estate
Willow Bridge Estate
Episode: The People Building Geographe
Doug Neal
Winemaker and co-owner at Gaffi Neal and Altera Terra
Gaffi Neal, Altera Terra
Episode: Catching up with Doug Neal
Marc Malouf
Founder of iHeart Wines, wine writer
iHeart Wines
Episode: Something Completely Different: A Mystery Box Tasting with Marc Malouf
Mac Bua
Foodie, brother-in-law, guest taser
Episode: Something Completely Different: A Mystery Box Tasting with Marc Malouf

Host

Tom Massey
Host of The Cellar Door Podcast, lawyer turned wine explorer, guiding conversations with winery owners, winemakers, and wine personalities to uncover stories of people, wineries, and wines.

Reviews

5.0 out of 5 stars from 50 ratings
  • Tom is amazing!

    Tom is a great voice for both dudes of the Wi e glass: producer and drinker. I liked him so much that after sm interview I invited him to come and stay with my wife and I in CA!

    Apple Podcasts
    5
    WesStrikesBack
    United States2 years ago
  • Great show!

    For someone who loves culture and history, I truly enjoyed Leeanne’s rich story of the QLD wine industry and I admire your vast knowledge of wine and the culture within it as well as how you steer the conversation into a more comfortable atmosphere.

    Apple Podcasts
    5
    Zia N.
    Philippines4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host brings warmth and curiosity that makes guests feel at ease.
Listeners appreciate the mix of practical wine insights and storytelling.
Episodes feel like a human-centered tour through wine regions and cultures.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#71
Australia/Arts/Food
Apple Podcasts
#38
South Africa/Arts/Food
Apple Podcasts
#95
Singapore/Arts/Food
Apple Podcasts
#99
China/Arts/Food
Apple Podcasts
#104
South Korea/Arts/Food
Apple Podcasts
#160
Finland/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Part 2 with Robert Joseph - The Next Chapter for the Wine Industry
Q: What role does media and critics play in the future of wine marketing amid changing consumption?
Media remain important for credibility, but the power balance is shifting toward direct connections with consumers and authentic experiences; brands should invest in their own storytelling, distribution, and community building rather than relying solely on critics or medals.
Part 2 with Robert Joseph - The Next Chapter for the Wine Industry
Q: How should a traditional winery respond to the PE model without losing its soul or family legacy?
Focus on building a scalable brand with proven market traction, ensure external valuation of the business, and pursue select DTC enhancements (gift shops, events, hospitality) that improve profitability while preserving core terroir and storytelling.
Part 2 with Robert Joseph - The Next Chapter for the Wine Industry
Q: What do you think is the most impactful driver changing the wine industry's economics today?
Private equity and the shift to direct‑to‑consumer monetization are the biggest drivers, because they push for faster profitability, new brand thinking, and experiences that can be scaled globally, often changing the long‑term ownership dynamic and investment priorities.
The People Building Geographe
Q: What keeps you getting out of bed in the morning?
Kim describes family, the struggle and payoff of building a business, and a genuine passion for wine that makes early mornings and long days worthwhile; he also mentions ongoing curiosity about clones, site selection, and evolving regional styles as key motivators.
Something Completely Different: A Mystery Box Tasting with Marc Malouf
Q: So can I throw the question back to you guys? What would you have paired that with?
Mac suggests piccata and white meats, with pork belly as a more adventurous option to complement the wine's acidity, while Marc and Tom discuss herbaceous and citrus-forward pairings, including seafood or salads that echo the wine's mineral and herbal notes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Cellar Door Podcast

What is The Cellar Door Podcast about and what kind of topics does it cover?

Wine-focused conversations with winery owners, winemakers, and industry personalities, rooted in storytelling and regional identity. Episodes emphasize the human side of wine, events, marketing through authentic connection, and the early-stage journeys of regional wine scenes, from Australia to global markets. Notable for candid discussions, practical winemaking and marketing insights, and a warmth that blends food, culture, and community. Potential listeners include industry professionals, aspiring guests, and wine enthusiasts who value storytelling and hands-on perspectives over purely technical detail.

Where can I find podcast stats for The Cellar Door Podcast?

Rephonic provides a wide range of podcast stats for The Cellar Door Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Cellar Door Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Cellar Door Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Cellar Door Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Cellar Door Podcast?

Rephonic provides comprehensive predictive audience data for The Cellar Door Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Cellar Door Podcast have?

To see how many followers or subscribers The Cellar Door Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Cellar Door Podcast?

These podcasts share a similar audience with The Cellar Door Podcast:

1. The Wine Show Australia
2. Over A Glass with Shanteh Wale, a wine & drinks podcast
3. The Wined Up
4. Halliday Wine Companion
5. Wine Blast with Susie and Peter

How many episodes of The Cellar Door Podcast are there?

The Cellar Door Podcast launched 5 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Cellar Door Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Cellar Door Podcast?

Rephonic pulls ratings and reviews for The Cellar Door Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Cellar Door Podcast?

Rephonic provides full transcripts for episodes of The Cellar Door Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Cellar Door Podcast?

Recent guests on The Cellar Door Podcast include:

1. Kathy Burk
2. Charles Melton
3. Sophie Melton
4. Dylan Grigg
5. Travis Schultz
6. Kim Horton
7. Doug Neal
8. Marc Malouf

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days