The Business of Stories with Susan Payton
Susan PaytonIn 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business o... more
| Publishes | Weekly | Episodes | 16 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | How ToEducationBusinessMarketing | |||
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Latest Episodes
So many of us have chapters of our story that we feel uncomfortable sharing; moments we wish had gone differently or that we fear people might judge us for.
In this episode of The Business of Stories, Susan shares why those very chapters often hold ... more
What do you do when your offer gets crickets, your posts fall flat, or people say they’re interested - and then disappear?!
In this episode of The Business of Stories, Susan shares the honest truth about what these moments mean, and why they’re rare... more
What truly sets you apart when others are offering the same?
In this episode of The Business of Stories, Susan shares why everything from your background, values and quirks to your lessons and lived experiences create a unique blend no one else can ... more
If keeping your stories simple, concise and compelling is a challenge for you, and you struggle to know what to cut out, what to keep in, and how to make sure you don’t lose the emotion in your posts or emails, then this episode of The Business of St... more
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- A must listen for all who want to tell better stories
Have really enjoyed the podcast so far and would recommend it to anyone in business who knows the power of storytelling yet hasn’t quite worked out how to leverage them in their marketing.
Apple Podcasts5zoeh_
United Kingdom2 months ago - ⭐️⭐️⭐️⭐️⭐️
I first came across Susan recently when we were on a workshop day together. She spoke about what she does and it instantly grabbed my attention — it sounded fascinating and was something I’d never really thought about integrating into my business and marketing before.
As it turns out, the timing couldn’t have been more perfect because Susan was about to start a five-day challenge all about weaving your stories into your business and marketing. I signed up straight away, and the challenge kicked... more
Apple Podcasts5Tinkys207United Kingdom2 months ago - Stories that inspire and give hope.
I first came across Susan and the business of stories in 2019, while looking for a storybrand guide.
I quickly realised that she has a unique way of sharing stories that makes complete sense to me and I knew I wanted to work with her.
Since then she’s developed a course, written and published a fabulous book, opened up a membership and now, a podcast. (Which is a fabulous way to get the absolute essence of Susan’s process).
If you’re in business, you need to listen to this. It’ll help you f... more
Apple Podcasts5BritgirlkimUnited Kingdom2 months ago - Inspiring me
I am a storyteller but I do it instinctively. Now that I’m exploring a new business idea, I listened to Susan’s podcast and it has helped me break down what I do instinctively, which is helping me find clarity in what I want to do. Thanks for sharing your learnings!
Apple Podcasts5TalagoMUnited Kingdom2 months ago - Actionable with huge value!
I’ve followed Susan on socials, read her book, brought her offerings but really LOVE hearing her speak. She’s real, human, honest and shares so much value. Susan explains how sharing stories will do the selling for you in your business, and help you build real connections with the people you want to work with, and that feels so good. Thank you Susan, can’t wait to listen to you more on my dog walks!
Apple Podcasts5Jill PryorUnited Kingdom3 months ago
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Apple Podcasts | #216 | United Kingdom/Business/Marketing |
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Frequently Asked Questions About The Business of Stories
What is The Business of Stories about and what kind of topics does it cover?
This podcast focuses on the transformative power of storytelling in business, highlighting how sharing personal and customer stories can significantly enhance marketing strategies. Through tangible examples and actionable insights, the host emphasizes the importance of authenticity and connection in engaging with clients, enabling business owners to communicate their value effectively. The content is tailored to entrepreneurs, coaches, and marketers seeking to improve their communication skills and deepen their connection with clients, making it a valuable resource for anyone looking to leverage storytelling as a business superpower.
Where can I find podcast stats for The Business of Stories?
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How many listeners does The Business of Stories get?
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What are the audience demographics for The Business of Stories?
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Which podcasts are similar to The Business of Stories?
These podcasts share a similar audience with The Business of Stories:
1. The Mel Robbins Podcast
2. Feel Better, Live More with Dr Rangan Chatterjee
3. Chill & Prosper with Denise Duffield-Thomas
4. The Diary Of A CEO with Steven Bartlett
5. Dish
How many episodes of The Business of Stories are there?
The Business of Stories launched 3 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Where can I see ratings and reviews for The Business of Stories?
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