The Business of Stories with Susan Payton
Susan PaytonIn 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business o... more
| Publishes | Weekly | Episodes | 43 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEducationHow To | |||
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Latest Episodes
Have you ever wondered why some stories capture your heart, resonate deeply, or feel so familiar?
In this episode of The Business of Stories, Susan explores the seven basic story plots that sit behind some of the world's most loved books and films,... more
So many business owners know that LinkedIn could be a powerful platform for their business - but they’re not sure how to create the kind of posts that lead to real connection, conversations and opportunities.
In this episode of The Business of Stori... more
There’s nothing more frustrating than knowing you could be making a HUGE difference to the people you help … but feeling invisible.
Watching other people become the go-to expert, while you wonder, “Why isn’t that happening for me?”.
In this episode... more
One thing I’ve noticed, after years of working with business owners on their messaging and storytelling, is that very few people find clarity in a straight line.
Most people don’t wake up one morning with a perfectly polished niche, a crystal-clear ... more
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- Excellent content
Susan is a master storyteller and her highly engaging podcast is full of great stories (of course!) that lift the lid on the power of storytelling for business. Definitely with a listen 😊
Apple Podcasts5Edberg'sCoach
United Kingdom2 months ago - Super useful and engaging
I’m a big fan of Susan’s work and having this podcast available to learn from her is fantastic. It’s a practical podcast filled with gems and a must listen if you’re curious about how to use storytelling in your business
Apple Podcasts5June HoganUnited Kingdom3 months ago - Inspiring podcast for business owners!
Inspiring podcast for business owners!
Apple Podcasts5NatbritUnited Kingdom5 months ago - Jason Moody
Susan and her podcast make storytelling in your busy simple and entertaining. I’d always struggled either making a story long and full of unnecessary detail or start but go off on a tangent. Each podcast covers a single aspect and always leaves you with a quick action step to take you forward. It’s a really good use of your time as well as being an easy listen.
Apple Podcasts5Jason MoodyUnited Kingdom6 months ago - Always full of good stuff!
If you don’t know where to start when it comes to using story to talk about your business, this is the place! Always full of great insights, practical tips, and stories! Read the book too!!
Apple Podcasts5small derekUnited Kingdom6 months ago
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Chart Rankings
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Apple Podcasts | #244 | United Kingdom/Business/Marketing |
Apple Podcasts | #219 |  France/Business/Marketing |
Apple Podcasts | #4 |  Spain/Business/Marketing |
Apple Podcasts | #86 | Spain/Business |
Apple Podcasts | #122 |  Ireland/Business/Marketing |
Apple Podcasts | #228 |  Sweden/Business/Marketing |
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Frequently Asked Questions About The Business of Stories
What is The Business of Stories about and what kind of topics does it cover?
A practical, marketing-focused show that teaches business storytelling as a core growth tool. Across episodes, the host guides listeners through personal and customer story frameworks, value-based messaging, and differentiating brands through authentic narratives. Solo and guest-driven episodes emphasize actionable steps, from identifying the unique blend of experiences to mapping stories to client outcomes, with a strong emphasis on authenticity, clarity, and practical application for business owners, coaches, and marketers. A standout trait is the presenter's habit of tying storytelling to tangible results, such as client attraction and better positioning, making it a solid fit for those seeking hands-on guidance in brand storytelling and... more
Where can I find podcast stats for The Business of Stories?
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How many listeners does The Business of Stories get?
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What are the audience demographics for The Business of Stories?
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How many subscribers and views does The Business of Stories have?
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Which podcasts are similar to The Business of Stories?
These podcasts share a similar audience with The Business of Stories:
1. The Mel Robbins Podcast
2. Feel Better, Live More with Dr Rangan Chatterjee
3. Rosebud with Gyles Brandreth
4. Caffeine for the Soul with Michael Neill
How many episodes of The Business of Stories are there?
The Business of Stories launched 10 months ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Business of Stories?
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What guests have appeared on The Business of Stories?
Recent guests on The Business of Stories include:
1. Lema Wiffen
2. Catherine Watkin
3. Cara Sayer
4. Kelly Vikings
5. Lucy McCarraher
6. Sarah Wassle
7. Susan Beasley
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.