The Business of Stories with Susan Payton
Susan PaytonIn 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business o... more
| Publishes | Weekly | Episodes | 31 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationBusinessHow ToMarketing | |||
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Latest Episodes
As your business grows, your voice, your confidence, and your leadership evolves - so your storytelling needs to reflect that.
In this episode, Susan explores how your stories need to grow with you.
You’ll discover:
• Why documenting your milesto... more
Writing a business book isn’t just ‘a marketing tactic’ - it can be a turning point. A moment where you stop keeping your work in your head … and start owning it on paper.
In this episode of The Business of Stories, Susan is joined by her publisher,... more
When you’re just starting a new business - or pivoting, niching or changing direction - it can feel like you have no stories to share yet.
No testimonials.
No case studies.
No long list of client wins.
And yet, this is exactly the moment to lean ... more
It’s tempting to believe that faster, smarter tools will solve everything. Especially when content feels exhausting and visibility feels harder than ever.
But what happens when there’s a disconnect between the content someone puts out and who they ... more
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Reviews
- Inspiring podcast for business owners!
Inspiring podcast for business owners!
Apple Podcasts5Natbrit
United Kingdom2 months ago - Jason Moody
Susan and her podcast make storytelling in your busy simple and entertaining. I’d always struggled either making a story long and full of unnecessary detail or start but go off on a tangent. Each podcast covers a single aspect and always leaves you with a quick action step to take you forward. It’s a really good use of your time as well as being an easy listen.
Apple Podcasts5Jason MoodyUnited Kingdom3 months ago - Always full of good stuff!
If you don’t know where to start when it comes to using story to talk about your business, this is the place! Always full of great insights, practical tips, and stories! Read the book too!!
Apple Podcasts5small derekUnited Kingdom3 months ago - A must listen for all who want to tell better stories
Have really enjoyed the podcast so far and would recommend it to anyone in business who knows the power of storytelling yet hasn’t quite worked out how to leverage them in their marketing.
Apple Podcasts5zoeh_United Kingdom5 months ago - ⭐️⭐️⭐️⭐️⭐️
I first came across Susan recently when we were on a workshop day together. She spoke about what she does and it instantly grabbed my attention — it sounded fascinating and was something I’d never really thought about integrating into my business and marketing before.
As it turns out, the timing couldn’t have been more perfect because Susan was about to start a five-day challenge all about weaving your stories into your business and marketing. I signed up straight away, and the challenge kicked... more
Apple Podcasts5Tinkys207United Kingdom5 months ago
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Apple Podcasts | #55 | United Kingdom/Business/Marketing |
Apple Podcasts | #168 |  Spain/Business/Marketing |
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Frequently Asked Questions About The Business of Stories
What is The Business of Stories about and what kind of topics does it cover?
The show centers on turning personal and client narratives into clear business value. Episodes frequently cover how to craft authentic stories that differentiate brands, position the host as a trusted guide, and attract ideal clients without hard selling. Recurring frameworks, such as the hero's journey, customer storytelling, and the creator's “why,” help listeners translate everyday experiences into compelling marketing assets. A standout focus is helping solo entrepreneurs and small businesses connect with audiences through simple, actionable storytelling steps that drive engagement and conversions. The format consistently emphasizes practical takeaways, vulnerability, and real-world case studies to illustrate each concept.
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How many listeners does The Business of Stories get?
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What are the audience demographics for The Business of Stories?
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Which podcasts are similar to The Business of Stories?
These podcasts share a similar audience with The Business of Stories:
1. Feel Better, Live More with Dr Rangan Chatterjee
2. Dear Gabby
3. The Mel Robbins Podcast
4. Your Dream Business
5. This Social Cottage
How many episodes of The Business of Stories are there?
The Business of Stories launched 7 months ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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