The Business of Stories with Susan Payton
Susan PaytonIn 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business o... more
| Publishes | Weekly | Episodes | 26 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | How ToBusinessMarketingEducation | |||
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Latest Episodes
So many business owners want to share stories in their content - but something keeps stopping them.
And sometimes, that barrier is the act of writing itself.
In this episode of The Business of Stories, Susan sits down with long-time Storytelling Ma... more
In this super practical episode of The Business of Stories, Susan shares why simplicity is what makes stories compelling - and how packing too much into your story is one of the fastest ways to disengage your audience.
She walks you through six clea... more
It’s so easy to think that pricing is just a number. Something practical. Logical. Neutral.
But what if the prices you charge for your products and services are actually telling a story about you - whether you realise it or not.
In this episode of ... more
Have you wondered how connection works in business?
Why some people lean in, and feel excited to work with you - while others walk away?
In this episode of The Business of Stories, Susan unpacks a real moment from a recent launch that perfectly ill... more
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- Inspiring podcast for business owners!
Inspiring podcast for business owners!
Apple Podcasts5Natbrit
United Kingdoma month ago - Jason Moody
Susan and her podcast make storytelling in your busy simple and entertaining. I’d always struggled either making a story long and full of unnecessary detail or start but go off on a tangent. Each podcast covers a single aspect and always leaves you with a quick action step to take you forward. It’s a really good use of your time as well as being an easy listen.
Apple Podcasts5Jason MoodyUnited Kingdom2 months ago - Always full of good stuff!
If you don’t know where to start when it comes to using story to talk about your business, this is the place! Always full of great insights, practical tips, and stories! Read the book too!!
Apple Podcasts5small derekUnited Kingdom2 months ago - A must listen for all who want to tell better stories
Have really enjoyed the podcast so far and would recommend it to anyone in business who knows the power of storytelling yet hasn’t quite worked out how to leverage them in their marketing.
Apple Podcasts5zoeh_United Kingdom4 months ago - ⭐️⭐️⭐️⭐️⭐️
I first came across Susan recently when we were on a workshop day together. She spoke about what she does and it instantly grabbed my attention — it sounded fascinating and was something I’d never really thought about integrating into my business and marketing before.
As it turns out, the timing couldn’t have been more perfect because Susan was about to start a five-day challenge all about weaving your stories into your business and marketing. I signed up straight away, and the challenge kicked... more
Apple Podcasts5Tinkys207United Kingdom4 months ago
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Apple Podcasts | #106 | United Kingdom/Business/Marketing |
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Frequently Asked Questions About The Business of Stories
What is The Business of Stories about and what kind of topics does it cover?
Focused on the theme of storytelling as a vital business tool, this podcast provides insights into how personal narratives can transform marketing efforts and enhance client connections. Each episode emphasizes the importance of authenticity and encourages business owners to recognize their unique stories as assets that help them differentiate themselves in competitive markets. Notably, listeners are guided through various storytelling frameworks, practical advice, and relatable case studies, making it a compelling resource for entrepreneurs looking to build strong relationships with their audiences. It aims to inspire individuals at any stage of their professional journey to leverage their experiences in meaningful ways.
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How many episodes of The Business of Stories are there?
The Business of Stories launched 6 months ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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