The Business of Stories with Susan Payton
Susan PaytonIn 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business o... more
| Publishes | Weekly | Episodes | 48 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationHow ToBusinessMarketing | |||
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Latest Episodes
What makes someone choose you - instead of the other 18 tabs they've got open?
If you've ever wondered how to stand out in a world that is getting noisier and noisier, this conversation will reframe the way you think about positioning.
In this epis... more
What do you do when you wake up and realise your business bank account doesn't have enough money to cover next month's expenses?
In this episode of The Business of Stories, Susan shares a very honest story about being faced with a frightening cash f... more
If you've ever wondered how to tell stories that truly connect with the people you want to help - without overthinking, oversharing, or wondering whether you're doing it ‘right’ - this episode is for you.
For the first time, Susan shares the simple ... more
If you’ve ever thought, “I don’t have enough interesting stories to share”, you’re not alone.
So many business owners hold back from making storytelling a key part of their marketing strategy because they think their stories need to be dramatic, lif... more
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Reviews
- Inspirational
Highly recommend listening if you want to a way to be able to weave stories into your marketing. Storytelling is so powerful and Susan gives you an easy process to follow and actionable tips. There is so much value in these episodes, thanks for sharing 💚
Apple Podcasts5Helen Truman
United Kingdoma month ago - Shifted how I think about marketing
Susan’s story framework for marketing your business shifted how I think about marketing. I started this because I was so confused about how to show up, what to say & completely dreading it. I now feel like stories are much more aligned way for me - as a coach to market my business. I’m just getting started and look forward finally marketing in a way that is uniquely me and aligned with my business and personal values .
Apple Podcasts56 CIOs later
United Statesa month ago - Love Susan’s story telling
I find story telling so hard which is why it’s a relief to find Susan to make this easier. In this world of AI our stories and humanness is even more important so thank you Susan for inspiring us to get them out of our heads and into the world.
Apple Podcasts5Joanna10ukUnited Kingdoma month ago - Excellent content
Susan is a master storyteller and her highly engaging podcast is full of great stories (of course!) that lift the lid on the power of storytelling for business. Definitely with a listen 😊
Apple Podcasts5Edberg'sCoachUnited Kingdom4 months ago - Super useful and engaging
I’m a big fan of Susan’s work and having this podcast available to learn from her is fantastic. It’s a practical podcast filled with gems and a must listen if you’re curious about how to use storytelling in your business
Apple Podcasts5June HoganUnited Kingdom4 months ago
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Chart Rankings
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Apple Podcasts | #28 | United Kingdom/Business/Marketing |
Apple Podcasts | #196 |  France/Business/Marketing |
Apple Podcasts | #99 |  Poland/Business/Marketing |
Apple Podcasts | #234 |  Spain/Business/Marketing |
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Frequently Asked Questions About The Business of Stories
What is The Business of Stories about and what kind of topics does it cover?
A practical, marketing-focused show that teaches business storytelling as a core growth tool. Across episodes, the host guides listeners through personal and customer story frameworks, value-based messaging, and differentiating brands through authentic narratives. Solo and guest-driven episodes emphasize actionable steps, from identifying the unique blend of experiences to mapping stories to client outcomes, with a strong emphasis on authenticity, clarity, and practical application for business owners, coaches, and marketers. A standout trait is the presenter's habit of tying storytelling to tangible results, such as client attraction and better positioning, making it a solid fit for those seeking hands-on guidance in brand storytelling and... more
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Which podcasts are similar to The Business of Stories?
These podcasts share a similar audience with The Business of Stories:
1. Chill & Prosper with Denise Duffield-Thomas
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How many episodes of The Business of Stories are there?
The Business of Stories launched a year ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Business of Stories?
Recent guests on The Business of Stories include:
1. Sally German
2. Niall Ratcliffe
3. Lema Wiffen
4. Catherine Watkin
5. Cara Sayer
6. Kelly Vikings
7. Lucy McCarraher
8. Sarah Wassle
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