The Business of Stories with Susan Payton
Susan PaytonIn 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business o... more
| Publishes | Weekly | Episodes | 45 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationMarketingBusinessHow To | |||
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Latest Episodes
If you’ve ever thought, “I don’t have enough interesting stories to share”, you’re not alone.
So many business owners hold back from making storytelling a key part of their marketing strategy because they think their stories need to be dramatic, lif... more
How do you build a business around one clear message when your brain is constantly bursting with new ideas, opportunities, and directions to explore?
In this episode of The Business of Stories, Susan answers a question so many entrepreneurs struggle... more
Have you ever wondered why some stories capture your heart, resonate deeply, or feel so familiar?
In this episode of The Business of Stories, Susan explores the seven basic story plots that sit behind some of the world's most loved books and films,... more
So many business owners know that LinkedIn could be a powerful platform for their business - but they’re not sure how to create the kind of posts that lead to real connection, conversations and opportunities.
In this episode of The Business of Stori... more
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- Inspirational
Highly recommend listening if you want to a way to be able to weave stories into your marketing. Storytelling is so powerful and Susan gives you an easy process to follow and actionable tips. There is so much value in these episodes, thanks for sharing 💚
Apple Podcasts5Helen Truman
United Kingdom3 days ago - Shifted how I think about marketing
Susan’s story framework for marketing your business shifted how I think about marketing. I started this because I was so confused about how to show up, what to say & completely dreading it. I now feel like stories are much more aligned way for me - as a coach to market my business. I’m just getting started and look forward finally marketing in a way that is uniquely me and aligned with my business and personal values .
Apple Podcasts56 CIOs later
United States4 days ago - Love Susan’s story telling
I find story telling so hard which is why it’s a relief to find Susan to make this easier. In this world of AI our stories and humanness is even more important so thank you Susan for inspiring us to get them out of our heads and into the world.
Apple Podcasts5Joanna10ukUnited Kingdom6 days ago - Excellent content
Susan is a master storyteller and her highly engaging podcast is full of great stories (of course!) that lift the lid on the power of storytelling for business. Definitely with a listen 😊
Apple Podcasts5Edberg'sCoachUnited Kingdom3 months ago - Super useful and engaging
I’m a big fan of Susan’s work and having this podcast available to learn from her is fantastic. It’s a practical podcast filled with gems and a must listen if you’re curious about how to use storytelling in your business
Apple Podcasts5June HoganUnited Kingdom3 months ago
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Apple Podcasts | #232 | United Kingdom/Business/Marketing |
Apple Podcasts | #75 |  Spain/Business/Marketing |
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Frequently Asked Questions About The Business of Stories
What is The Business of Stories about and what kind of topics does it cover?
A practical, marketing-focused show that teaches business storytelling as a core growth tool. Across episodes, the host guides listeners through personal and customer story frameworks, value-based messaging, and differentiating brands through authentic narratives. Solo and guest-driven episodes emphasize actionable steps, from identifying the unique blend of experiences to mapping stories to client outcomes, with a strong emphasis on authenticity, clarity, and practical application for business owners, coaches, and marketers. A standout trait is the presenter's habit of tying storytelling to tangible results, such as client attraction and better positioning, making it a solid fit for those seeking hands-on guidance in brand storytelling and... more
Where can I find podcast stats for The Business of Stories?
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How many listeners does The Business of Stories get?
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What are the audience demographics for The Business of Stories?
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Which podcasts are similar to The Business of Stories?
These podcasts share a similar audience with The Business of Stories:
1. The News Agents
2. Chill & Prosper with Denise Duffield-Thomas
3. The Mel Robbins Podcast
4. Feel Better, Live More with Dr Rangan Chatterjee
How many episodes of The Business of Stories are there?
The Business of Stories launched 10 months ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Business of Stories?
Recent guests on The Business of Stories include:
1. Lema Wiffen
2. Catherine Watkin
3. Cara Sayer
4. Kelly Vikings
5. Lucy McCarraher
6. Sarah Wassle
7. Susan Beasley
8. Sue Hall
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.