The Business of Stories with Susan Payton
Susan PaytonIn 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business o... more
| Publishes | Weekly | Episodes | 34 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEducationHow To | |||
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Latest Episodes
Need some more inspiration for stories you could share over Easter?
In this light-hearted Easter episode of The Business of Stories, Susan pulls more unexpected questions from the hat - and uses them as a springboard for honest reflection, personal... more
Need some inspiration for stories you could share? Or easy content to post over Easter?
In this episode of The Business of Stories, Susan lets her family choose some topics for her to discuss - unplanned, unscripted, and surprisingly revealing.
A... more
An important part of sharing your stories, being visible, and showing up as the Guide for your people … is understanding yourself first.
In this episode of The Business of Stories, Susan is joined by Kelly Vikings, founder of New Earth Business, to ... more
As your business grows, your voice, your confidence, and your leadership evolves - so your storytelling needs to reflect that.
In this episode, Susan explores how your stories need to grow with you.
You’ll discover:
• Why documenting your milesto... more
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Reviews
- Super useful and engaging
I’m a big fan of Susan’s work and having this podcast available to learn from her is fantastic. It’s a practical podcast filled with gems and a must listen if you’re curious about how to use storytelling in your business
Apple Podcasts5June Hogan
United Kingdoma month ago - Inspiring podcast for business owners!
Inspiring podcast for business owners!
Apple Podcasts5NatbritUnited Kingdom3 months ago - Jason Moody
Susan and her podcast make storytelling in your busy simple and entertaining. I’d always struggled either making a story long and full of unnecessary detail or start but go off on a tangent. Each podcast covers a single aspect and always leaves you with a quick action step to take you forward. It’s a really good use of your time as well as being an easy listen.
Apple Podcasts5Jason MoodyUnited Kingdom4 months ago - Always full of good stuff!
If you don’t know where to start when it comes to using story to talk about your business, this is the place! Always full of great insights, practical tips, and stories! Read the book too!!
Apple Podcasts5small derekUnited Kingdom4 months ago - A must listen for all who want to tell better stories
Have really enjoyed the podcast so far and would recommend it to anyone in business who knows the power of storytelling yet hasn’t quite worked out how to leverage them in their marketing.
Apple Podcasts5zoeh_United Kingdom6 months ago
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Frequently Asked Questions About The Business of Stories
What is The Business of Stories about and what kind of topics does it cover?
The show centers on turning personal and client narratives into clear business value. Episodes frequently cover how to craft authentic stories that differentiate brands, position the host as a trusted guide, and attract ideal clients without hard selling. Recurring frameworks, such as the hero's journey, customer storytelling, and the creator's “why,” help listeners translate everyday experiences into compelling marketing assets. A standout focus is helping solo entrepreneurs and small businesses connect with audiences through simple, actionable storytelling steps that drive engagement and conversions. The format consistently emphasizes practical takeaways, vulnerability, and real-world case studies to illustrate each concept.
Where can I find podcast stats for The Business of Stories?
Rephonic provides a wide range of podcast stats for The Business of Stories. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Business of Stories and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Business of Stories get?
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What are the audience demographics for The Business of Stories?
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How many subscribers and views does The Business of Stories have?
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Which podcasts are similar to The Business of Stories?
These podcasts share a similar audience with The Business of Stories:
1. The Mel Robbins Podcast
2. Feel Better, Live More with Dr Rangan Chatterjee
3. Aspire with Emma Grede
4. ZOE Science & Nutrition
5. On Purpose with Jay Shetty
How many episodes of The Business of Stories are there?
The Business of Stories launched 8 months ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Business of Stories?
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Where can I see ratings and reviews for The Business of Stories?
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