The Business of Stories with Susan Payton
Susan PaytonIn 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business o... more
| Publishes | Weekly | Episodes | 10 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | How ToEducationMarketingBusiness | |||
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Latest Episodes
You’ve made it to the last step of Susan Payton’s transformative storytelling process and it might just be the most powerful yet. In this must-listen episode of The Business of Stories, Susan guides you through Step 7: Your Sweet Spot - where your pe... more
If you’ve ever struggled to sell your services, felt stuck in the ‘time for money’ trap or found yourself competing on price, this episode of The Business of Stories is a must-listen. Host Susan Payton lifts the lid on Step Six of her signature story... more
Are you struggling to cut through the noise and truly connect with your ideal clients? In this episode of The Business of Stories, host Susan Payton dives deep into Step Five of her signature storytelling process: Your People. Susan shares why narrow... more
What makes you get up and do what you do every day? And why should your clients care?
In this episode of The Business of Stories, host Susan Payton explores the crucial fourth step of her signature storytelling process, uncovering and sharing Your W... more
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Reviews
- A must listen for all who want to tell better stories
Have really enjoyed the podcast so far and would recommend it to anyone in business who knows the power of storytelling yet hasn’t quite worked out how to leverage them in their marketing.
Apple Podcasts5zoeh_
United Kingdom13 days ago - ⭐️⭐️⭐️⭐️⭐️
I first came across Susan recently when we were on a workshop day together. She spoke about what she does and it instantly grabbed my attention — it sounded fascinating and was something I’d never really thought about integrating into my business and marketing before.
As it turns out, the timing couldn’t have been more perfect because Susan was about to start a five-day challenge all about weaving your stories into your business and marketing. I signed up straight away, and the challenge kicked... more
Apple Podcasts5Tinkys207United Kingdom17 days ago - Stories that inspire and give hope.
I first came across Susan and the business of stories in 2019, while looking for a storybrand guide.
I quickly realised that she has a unique way of sharing stories that makes complete sense to me and I knew I wanted to work with her.
Since then she’s developed a course, written and published a fabulous book, opened up a membership and now, a podcast. (Which is a fabulous way to get the absolute essence of Susan’s process).
If you’re in business, you need to listen to this. It’ll help you f... more
Apple Podcasts5BritgirlkimUnited Kingdom22 days ago - Inspiring me
I am a storyteller but I do it instinctively. Now that I’m exploring a new business idea, I listened to Susan’s podcast and it has helped me break down what I do instinctively, which is helping me find clarity in what I want to do. Thanks for sharing your learnings!
Apple Podcasts5TalagoMUnited Kingdoma month ago - Actionable with huge value!
I’ve followed Susan on socials, read her book, brought her offerings but really LOVE hearing her speak. She’s real, human, honest and shares so much value. Susan explains how sharing stories will do the selling for you in your business, and help you build real connections with the people you want to work with, and that feels so good. Thank you Susan, can’t wait to listen to you more on my dog walks!
Apple Podcasts5Jill PryorUnited Kingdoma month ago
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Apple Podcasts | #23 | United Kingdom/Business/Marketing |
Apple Podcasts | #242 |  Spain/Business/Marketing |
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Frequently Asked Questions About The Business of Stories
What is The Business of Stories about and what kind of topics does it cover?
This podcast focuses on the transformative power of storytelling in business, highlighting how sharing personal and customer stories can significantly enhance marketing strategies. Through tangible examples and actionable insights, the host emphasizes the importance of authenticity and connection in engaging with clients, enabling business owners to communicate their value effectively. The content is tailored to entrepreneurs, coaches, and marketers seeking to improve their communication skills and deepen their connection with clients, making it a valuable resource for anyone looking to leverage storytelling as a business superpower.
Where can I find podcast stats for The Business of Stories?
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How many listeners does The Business of Stories get?
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What are the audience demographics for The Business of Stories?
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How many subscribers and views does The Business of Stories have?
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Which podcasts are similar to The Business of Stories?
These podcasts share a similar audience with The Business of Stories:
1. The Mel Robbins Podcast
2. Happy Place
3. Feel Better, Live More with Dr Rangan Chatterjee
4. On Purpose with Jay Shetty
5. I Have ADHD Podcast
How many episodes of The Business of Stories are there?
The Business of Stories launched 2 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Business of Stories?
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Where can I see ratings and reviews for The Business of Stories?
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