The Business of Stories with Susan Payton
Susan PaytonIn 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business o... more
| Publishes | Weekly | Episodes | 38 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEducationHow ToBusiness | |||
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Latest Episodes
So many of us have fallen into the trap of trying to sound ‘professional’ when we write … only to end up sounding like everyone else …
And completely disconnected from who we really are.
In this episode of The Business of Stories, Susan shares what... more
What do 21,537 days of living, learning, stumbling, growing and figuring it out teach you?
In this episode of The Business of Stories, Susan celebrates her birthday by reflecting on three lessons she knows to be true after 59 years on the planet.
L... more
Behind every business are the stories of what it took to get there.
In this episode of The Business of Stories, Susan has an honest and unfiltered conversation with Cara Sayer, founder of SnoozeShade, about what scaling really looks like behind the ... more
If you’ve ever felt like you’re showing up, doing the posts, writing the emails … and still not seeing the results you want, this episode of The Business of Stories is for you.
Susan walks you through her 90-day roadmap to turn your stories into a p... more
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Reviews
- Excellent content
Susan is a master storyteller and her highly engaging podcast is full of great stories (of course!) that lift the lid on the power of storytelling for business. Definitely with a listen 😊
Apple Podcasts5Edberg'sCoach
United Kingdoma month ago - Super useful and engaging
I’m a big fan of Susan’s work and having this podcast available to learn from her is fantastic. It’s a practical podcast filled with gems and a must listen if you’re curious about how to use storytelling in your business
Apple Podcasts5June HoganUnited Kingdom2 months ago - Inspiring podcast for business owners!
Inspiring podcast for business owners!
Apple Podcasts5NatbritUnited Kingdom4 months ago - Jason Moody
Susan and her podcast make storytelling in your busy simple and entertaining. I’d always struggled either making a story long and full of unnecessary detail or start but go off on a tangent. Each podcast covers a single aspect and always leaves you with a quick action step to take you forward. It’s a really good use of your time as well as being an easy listen.
Apple Podcasts5Jason MoodyUnited Kingdom4 months ago - Always full of good stuff!
If you don’t know where to start when it comes to using story to talk about your business, this is the place! Always full of great insights, practical tips, and stories! Read the book too!!
Apple Podcasts5small derekUnited Kingdom4 months ago
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Apple Podcasts | #158 | United Kingdom/Business/Marketing |
Apple Podcasts | #163 |  Sweden/Business/Marketing |
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Frequently Asked Questions About The Business of Stories
What is The Business of Stories about and what kind of topics does it cover?
The show centers on turning personal and client narratives into clear business value. Episodes frequently cover how to craft authentic stories that differentiate brands, position the host as a trusted guide, and attract ideal clients without hard selling. Recurring frameworks, such as the hero's journey, customer storytelling, and the creator's “why,” help listeners translate everyday experiences into compelling marketing assets. A standout focus is helping solo entrepreneurs and small businesses connect with audiences through simple, actionable storytelling steps that drive engagement and conversions. The format consistently emphasizes practical takeaways, vulnerability, and real-world case studies to illustrate each concept.
Where can I find podcast stats for The Business of Stories?
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How many listeners does The Business of Stories get?
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What are the audience demographics for The Business of Stories?
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How many subscribers and views does The Business of Stories have?
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Which podcasts are similar to The Business of Stories?
These podcasts share a similar audience with The Business of Stories:
1. Feel Better, Live More with Dr Rangan Chatterjee
2. The Diary Of A CEO with Steven Bartlett
3. The Mel Robbins Podcast
How many episodes of The Business of Stories are there?
The Business of Stories launched 9 months ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Business of Stories?
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Where can I see ratings and reviews for The Business of Stories?
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