The Business of Stories with Susan Payton
Susan PaytonIn 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business o... more
| Publishes | Weekly | Episodes | 52 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEducationHow To | |||
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Latest Episodes
In this episode of The Business of Stories, Susan revisits one of the podcast's most thought-provoking episodes, exploring why your pricing is about so much more than numbers.
Through powerful stories and real client examples, you'll discover how yo... more
In this episode of The Business of Stories Susan revisits one of the most powerful storytelling concepts of all - the Hero and the Guide.
Through stories from Star Wars to a vivid jungle metaphor, you’ll discover why understanding your role in your ... more
It’s so easy to believe you need more experience, more clients, bigger results or a longer list of testimonials before you have anything worth sharing.
But the truth is, your stories didn’t begin when your business did. They started long before that... more
As part of the Summer Rewind series, we're revisiting some of the episodes that have resonated most over the past year - and contain ideas every business owner needs to hear more than once.
This episode is for you if you've ever worried that your st... more
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- Storytelling with substance, heart & purpose
I’ve followed Susan’s work for several years, read her book, The Business of Stories, and had the pleasure of interviewing her for my Women on a Mission podcast, so I already knew what a thoughtful and highly skilled storyteller she is.
This podcast brings everything Susan does so well into one place. She understands that the stories we tell help people to recognise themselves in us, trust us and understand why our work matters. She makes storytelling practical, accessible and deeply human, hel... more
Apple Podcasts5MagentaChange
United Kingdom16 days ago - Engaging, practical, helpful
I was introduced to Susan and her podcast through Optimus Coach Academy as a resource to help support the next stage of my coaching career. I started listening to the podcasts and find I have a new coach shoring me practical steps and ways to approach telling my story and promoting my service. It’s now a must listen when a new episode drops. I’m going to recommend it to clients I work with. And I suggest you give it a listen too. Easy too on in the car, whilst cooking or out on a walk!
Apple Podcasts5Jfw37United Kingdom22 days ago - Engaging, and actionable
These podcasts are fabulous, if , like me, you want to understand how to engage with your audience in a meaningful way.
As you’d expect, they keep your attention, but they’re also actionable.
I’ve read and looked at too much info on how to write better, that doesn’t actually teach you anything. These podcasts are the exception. Great series.
Apple Podcasts5Lesley ACBUnited Kingdoma month ago - Episode 46
Incredible episode, so very honest and helpful. I’ve just written my letter to myself dated 21st August. Watch this space, and thank you Susan.
Apple Podcasts5Liz GaddUnited Kingdoma month ago - Full of golden nuggets
I always find some golden nuggets in Susan's podcast episodes. I love her straight forward and honest approach to marketing. Story telling is not easy but she takes you through her practical framework and packs it out with great real life examples that i always find relatable. Whenever i need a bit of inspiration i always go back to one of her episodes to help me move forward.
Apple Podcasts5CoachingwithLemaUnited Kingdoma month ago
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Apple Podcasts | #118 |  South Africa/Business/Marketing |
Apple Podcasts | #127 |  Spain/Business/Marketing |
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Frequently Asked Questions About The Business of Stories
What is The Business of Stories about and what kind of topics does it cover?
A practical, marketing-focused show that teaches business storytelling as a core growth tool. Across episodes, the host guides listeners through personal and customer story frameworks, value-based messaging, and differentiating brands through authentic narratives. Solo and guest-driven episodes emphasize actionable steps, from identifying the unique blend of experiences to mapping stories to client outcomes, with a strong emphasis on authenticity, clarity, and practical application for business owners, coaches, and marketers. A standout trait is the presenter's habit of tying storytelling to tangible results, such as client attraction and better positioning, making it a solid fit for those seeking hands-on guidance in brand storytelling and... more
Where can I find podcast stats for The Business of Stories?
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How many listeners does The Business of Stories get?
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What are the audience demographics for The Business of Stories?
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Which podcasts are similar to The Business of Stories?
These podcasts share a similar audience with The Business of Stories:
1. Chill & Prosper with Denise Duffield-Thomas
2. Good Content with Shannon McKinstrie
3. Feel Better, Live More with Dr Rangan Chatterjee
4. The Mel Robbins Podcast
5. The Diary Of A CEO with Steven Bartlett
How many episodes of The Business of Stories are there?
The Business of Stories launched a year ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Business of Stories?
Recent guests on The Business of Stories include:
1. Raluca Rimescu
2. Olly Richards
3. Sally German
4. Niall Ratcliffe
5. Lema Wiffen
6. Catherine Watkin
7. Cara Sayer
8. Kelly Vikings
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.