The Business of Stories with Susan Payton
Susan PaytonIn 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business o... more
| Publishes | Twice weekly | Episodes | 6 | Founded | a month ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingHow ToEducation | |||
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Latest Episodes
How do you make sure your stories are actually speaking to the people you want to reach?
In this episode of The Business of Stories, host Susan Payton reveals the crucial third step of her process: deeply understanding your customer’s story, so you... more
How do you choose between businesses that look the same on paper?
In this episode of The Business of Stories, Susan Payton reveals why your business journey and the stories only you can tell are the secret to standing out, building connection, and ... more
What if the part of your story you’re hiding is the part that connects most?
In this episode of The Business of Stories, Susan Payton shares a personal moment watching her daughter run the London Marathon, and how it revealed something powerful abo... more
What actually makes people stop, listen and buy?
In this second episode of The Business of Stories, Susan Payton shares a simple moment at a local craft market that shifted how she sees storytelling in business.
It’s the kind of story you’d easily... more
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Reviews
- Actionable with huge value!
I’ve followed Susan on socials, read her book, brought her offerings but really LOVE hearing her speak. She’s real, human, honest and shares so much value. Susan explains how sharing stories will do the selling for you in your business, and help you build real connections with the people you want to work with, and that feels so good. Thank you Susan, can’t wait to listen to you more on my dog walks!
Apple Podcasts5Jill Pryor
United Kingdom15 days ago - Resonated
Yes I need to be more authentic and less shy …so off to reintroduce myself on my socials- I’ve even got an ok photo ready!- good intro episode-will listen again
Apple Podcasts5Proffessor plumUnited Kingdom16 days ago Just listened to the first episode. Absolutely loved it and can't wait to listen to more! I've known about Susan since she wrote her book, The Business of Stories but never knew her back story. It was a great listen, and a genius move having an actionable task at the end of each episode, which will definitely have people coming back for more. I'm already curious about the next task!
Podchaser517 days agoMichaella- Susan’s method works
I found Susan recently. And I feel so grateful that I did. Her storytelling method has achieved something I didn’t think was possible.
I’m now telling stories consistently.
That’s surprise enough. The real shocker is, I’m enjoying it!
The increase in engagement from our audience has been incredible. We’re getting engagement, enquiries, and new customers who are a perfect fit for what we do.
And more than anything it’s brought a sense of realness and convection and joy.
I’m so pleased Susan ... more
Apple Podcasts5Stephanie Jane TaylorUnited Kingdom17 days ago - Love it
Just binge listened to these, so clear and well-explained. Makes me think I can actually do this stuff rather than never having a clue what to write. Perfect length as well.
Apple Podcasts5Mackster83United Kingdom17 days ago
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Apple Podcasts | #10 | United Kingdom/Business/Marketing |
Apple Podcasts | #212 | United Kingdom/Business |
Apple Podcasts | #139 |  Spain/Business/Marketing |
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Frequently Asked Questions About The Business of Stories
What is The Business of Stories about and what kind of topics does it cover?
This podcast focuses on the transformative power of storytelling in business, highlighting how sharing personal and customer stories can significantly enhance marketing strategies. Through tangible examples and actionable insights, the host emphasizes the importance of authenticity and connection in engaging with clients, enabling business owners to communicate their value effectively. The content is tailored to entrepreneurs, coaches, and marketers seeking to improve their communication skills and deepen their connection with clients, making it a valuable resource for anyone looking to leverage storytelling as a business superpower.
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Which podcasts are similar to The Business of Stories?
These podcasts share a similar audience with The Business of Stories:
1. This Social Cottage
2. She Means Business Show
3. Good Content with Shannon McKinstrie
4. The Diary Of A CEO with Steven Bartlett
5. Feel Better, Live More with Dr Rangan Chatterjee
How many episodes of The Business of Stories are there?
The Business of Stories launched a month ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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