Business of Marketing
Business of MarketingBusiness of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands, agencies and platforms. In-depth, conversations on the record. Published at businessof.co.
| Publishes | Daily | Episodes | 107 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Sir Martin Sorrell | Executive Chairman, S4 Capital & Senior Monk | Live from Cannes Lions 2026
What happens when one of advertising's most influential leaders looks at where the industry is really heading?
Recorded live at Cannes Lions, Justin Coo... more
Has marketing really changed or have marketers simply forgotten the fundamentals?
Recorded live at Cannes Lions, Justin Cooke sits down with Mark Ritson, founder of MiniMBA, to explore why the principles of great marketing remain remarkably consiste... more
Audio is one of the fastest-growing media channels, but are marketers still undervaluing it?
In this episode of the Business of Marketing, John Horsley sits down with Russell Pedrick, Managing Director of Octave, to explore how audio is evolving fro... more
Positioning is no longer just about standing out. It's about being found.
In this episode of The Business of Marketing, recorded live at Advertising Week Europe, Justin Cooke sits down with Paul Evans, Founder and Chief Positioning Engineer at V2RSI... more
Key Facts
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #9 |  United Kingdom/Business/Marketing |
Apple Podcasts | #213 | United Kingdom/Business |
Apple Podcasts | #46 |  Australia/Business/Marketing |
Apple Podcasts | #80 |  Italy/Business/Marketing |
Apple Podcasts | #2 |  Finland/Business/Marketing |
Apple Podcasts | #6 |  Denmark/Business/Marketing |
Apple Podcasts | #11 |  Netherlands/Business/Marketing |
Apple Podcasts | #13 |  New Zealand/Business/Marketing |
Apple Podcasts | #18 |  South Africa/Business/Marketing |
Apple Podcasts | #40 | Finland/Business |
Apple Podcasts | #61 |  Poland/Business/Marketing |
Apple Podcasts | #62 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #63 |  Mexico/Business/Marketing |
Apple Podcasts | #81 |  Ireland/Business/Marketing |
Apple Podcasts | #136 | Denmark/Business |
Apple Podcasts | #209 |  Hong Kong/Business/Marketing |
Apple Podcasts | #216 | New Zealand/Business |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Business of Marketing
What is Business of Marketing about and what kind of topics does it cover?
Across recent episodes, the show features candid conversations with senior marketing, advertising, and technology leaders from global brands, agencies, and platforms. Topics often center on how AI and data are transforming marketing operations, content and creative workflows, measurement and governance, and the evolving role of programmatic and ad-tech in enterprise ecosystems. Guests frequently discuss building customer-centric strategies, scaling B2B marketing, and balancing automation with human judgment, all framed by practical case studies and industry-level trends. A recurring strength is drawing lessons from leadership experiences at large organizations and networks, with plenty of real-world anecdotes from events like Advertising We... more
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How many listeners does Business of Marketing get?
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What are the audience demographics for Business of Marketing?
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How many subscribers and views does Business of Marketing have?
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Which podcasts are similar to Business of Marketing?
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How many episodes of Business of Marketing are there?
Business of Marketing launched 2 years ago and published 107 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Business of Marketing?
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What guests have appeared on Business of Marketing?
Recent guests on Business of Marketing include:
1. Paul Evans
2. Andrea Sexton
3. Graham Field
4. Harry Davies
5. Kahlen Macaulay
6. Renaye Edwards
7. Nick Beck
8. John Rudaizky
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.