Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just sea... more
Publishes | Twice weekly | Episodes | 47 | Founded | 2 years ago |
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Number of Listeners | Categories | BusinessMarketingManagement |
Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce, shares her career journey and insights on the evolving role of partner marketing. From aligning sales, alliances, and marketing to co-creating content and measuring impact,... more
Gordon Glenister on Influence, Authenticity, and the Future of Brand AdvocacyIn this episode of the Business of Marketing, John Horsley speaks with Gordon Glenister—author, speaker, podcast host, and founder of Membership World and Employfluence. The... more
Paul Wright, Head of EMEA at Uber Advertising, joins Justin Cooke, Chairman of Path7, for a deep dive into the fast-growing world of Uber Ads.
In this episode, Paul shares how Uber Advertising scaled from a simple sponsored listings model to a billi... more
Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange. We explore why stablecoins, immutable ledgers, and lower fees ar... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #193 |
Listeners, social reach, demographics and more for this podcast.
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The Business of Marketing launched 2 years ago and published 47 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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