Business of Marketing
Business of MarketingBusiness of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands, agencies and platforms. In-depth, conversations on the record. Published at businessof.co.
| Publishes | Daily | Episodes | 107 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Tom Murphy, Chief Creative Officer at VML, joins John Horsley live at Cannes Lions for a sharp conversation about creativity, AI, advertising and what actually makes people pay attention.
They discuss why “a thousand times zero is still zero”, how t... more
Growth isn't a playbook. It's a series of decisions.
What separates companies that scale from those that stall?
Michael Lehman, President Americas at Equativ, has led growth across venture-backed startups, private equity businesses and companies pr... more
What if the future of marketing isn't advertising at all?
Recorded live at Cannes Lions, Justin Cooke sits down with Matt Longley, CEO of Mobsta, to explore why the next competitive advantage won't come from buying media more efficiently, but from u... more
AI isn't fixing broken go-to-market strategies. It's exposing them.
Recorded live at Cannes Lions, John Horsley is joined by Fiona McKenzie, President, Europe at Marketbridge, for a practical conversation about what AI is really changing inside mode... more
Key Facts
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #18 |  United Kingdom/Business/Marketing |
Apple Podcasts | #83 |  Canada/Business/Marketing |
Apple Podcasts | #100 |  Australia/Business/Marketing |
Apple Podcasts | #130 |  Italy/Business/Marketing |
Apple Podcasts | #148 |  Germany/Business/Marketing |
Apple Podcasts | #14 |  Finland/Business/Marketing |
Apple Podcasts | #22 |  Sweden/Business/Marketing |
Apple Podcasts | #26 |  Ireland/Business/Marketing |
Apple Podcasts | #33 |  New Zealand/Business/Marketing |
Apple Podcasts | #43 |  Belgium/Business/Marketing |
Apple Podcasts | #46 |  Hong Kong/Business/Marketing |
Apple Podcasts | #68 |  Norway/Business/Marketing |
Apple Podcasts | #72 |  South Africa/Business/Marketing |
Apple Podcasts | #84 |  Netherlands/Business/Marketing |
Apple Podcasts | #118 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #199 | Sweden/Business |
Apple Podcasts | #212 |  Singapore/Business/Marketing |
Apple Podcasts | #219 |  Denmark/Business/Marketing |
Apple Podcasts | #233 |  Taiwan/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Business of Marketing
What is Business of Marketing about and what kind of topics does it cover?
Across recent episodes, the show features candid conversations with senior marketing, advertising, and technology leaders from global brands, agencies, and platforms. Topics often center on how AI and data are transforming marketing operations, content and creative workflows, measurement and governance, and the evolving role of programmatic and ad-tech in enterprise ecosystems. Guests frequently discuss building customer-centric strategies, scaling B2B marketing, and balancing automation with human judgment, all framed by practical case studies and industry-level trends. A recurring strength is drawing lessons from leadership experiences at large organizations and networks, with plenty of real-world anecdotes from events like Advertising We... more
Where can I find podcast stats for Business of Marketing?
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How many listeners does Business of Marketing get?
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What are the audience demographics for Business of Marketing?
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How many subscribers and views does Business of Marketing have?
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Which podcasts are similar to Business of Marketing?
These podcasts share a similar audience with Business of Marketing:
1. The Diary Of A CEO with Steven Bartlett
2. Uncensored CMO
3. The Rest Is Politics: US
4. TRUMP100
5. The Prof G Pod with Scott Galloway
How many episodes of Business of Marketing are there?
Business of Marketing launched 2 years ago and published 107 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Business of Marketing?
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Where can I see ratings and reviews for Business of Marketing?
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How do I access podcast episode transcripts for Business of Marketing?
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What guests have appeared on Business of Marketing?
Recent guests on Business of Marketing include:
1. Michael Lehman
2. Matt Longley
3. Fiona McKenzie
4. Dimi Albers
5. Oliver Whitten
6. Victoria Usher
7. Jennifer Kattula
8. Christine Cooke
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.