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The Business of Marketing

The Business of Marketing

The Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands, agencies and platforms. In-depth, conversations on the record. Published at businessof.co.

PublishesDailyEpisodes100Founded2 years ago
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ManagementBusinessMarketing

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Latest Episodes

In this episode of The Business of Marketing, Justin Cooke speaks with Niall McKinney, Founding Partner of The Creative Engineers, recorded live at Advertising Week Europe.

Niall discusses why marketers need to produce more content than ever, but wi... more

In this episode of The Business of Marketing, Justin Cooke speaks with Dan Reeves, co-founder of Subjct, recorded live at Advertising Week Europe.

Dan reflects on the golden era of magazine publishing, from Q Magazine and The Face through to today’s... more

In this episode of The Business of Marketing, John Horsley speaks with Edwin Wong, Head of Global Measurement Science at Uber Advertising, recorded live at Advertising Week Europe.

They explore the future of measurement, why context matters more tha... more

In this episode of The Business of Marketing, Justin Cooke speaks with Julie Selman, SVP, Head of EMEA at Magnite, recorded live at Advertising Week Europe.

Julie discusses the evolution of digital advertising, from the early days of ad tech to the ... more

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The Business of Marketing launched 2 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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