The Business of Marketing
The Business of MarketingThe Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands, agencies and platforms. In-depth, conversations on the record. Published at businessof.co.
| Publishes | Daily | Episodes | 100 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementMarketingBusiness | |||
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Latest Episodes
What happens when search, media, AI and commerce start collapsing into one connected ecosystem?
In this episode of The Business of Marketing, John Horsley sits down with Nick Beck, Founder and CEO of Tug, to explore how modern marketing is being res... more
In this episode of The Business of Marketing, Justin Cooke sits down with John Rudaizky, Global Chief Brand and Marketing Officer at EY, to explore the future of brand building, creativity, leadership and AI at enterprise scale.
John shares the stor... more
What does it mean to become truly unmissable in an age of AI, algorithms and collapsing trust?
In this episode of The Business of Marketing, Justin Cooke sits down with Nishma Patel Robb, Founder and CEO of Unmissable, former Google marketing leader... more
What happens when one of the world’s largest communications groups starts rebuilding itself around AI?
In this episode of The Business of Marketing, Justin Cooke sits down with Stephan Pretorius, CTO of WPP, to explore how AI is transforming marketi... more
Key Facts
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Apple Podcasts | #229 |  United Kingdom/Business/Marketing |
Apple Podcasts | #59 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #180 |  Hong Kong/Business/Marketing |
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Frequently Asked Questions About The Business of Marketing
What is The Business of Marketing about and what kind of topics does it cover?
Across recent episodes, the show features candid conversations with senior marketing, advertising, and technology leaders from global brands, agencies, and platforms. Topics often center on how AI and data are transforming marketing operations, content and creative workflows, measurement and governance, and the evolving role of programmatic and ad-tech in enterprise ecosystems. Guests frequently discuss building customer-centric strategies, scaling B2B marketing, and balancing automation with human judgment, all framed by practical case studies and industry-level trends. A recurring strength is drawing lessons from leadership experiences at large organizations and networks, with plenty of real-world anecdotes from events like Advertising We... more
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Which podcasts are similar to The Business of Marketing?
These podcasts share a similar audience with The Business of Marketing:
1. The Diary Of A CEO with Steven Bartlett
2. The Rest Is Politics
How many episodes of The Business of Marketing are there?
The Business of Marketing launched 2 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Business of Marketing?
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What guests have appeared on The Business of Marketing?
Recent guests on The Business of Marketing include:
1. Nial McKinney
2. Dan Reeves
3. Edwin Wong
4. Julie Selman
5. James Denton-Clark
6. Milka Privodanova
7. Chris Bagnall
8. Soiz Sycamore
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.