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The Business of Marketing

Path7 and Advertising Week

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just sea... more

PublishesDailyEpisodes61Founded2 years ago
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MarketingManagementBusiness

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Latest Episodes

This episode features Oli Bilby, Partner at Stereo Creative, the culturally charged agency behind work for the San Francisco 49ers, Crocs, and LG. Oli shares his journey from sales to leading Stereo’s U.S. expansion, exploring the intersection of cul... more

Yahoo!’s VP of Global B2B Marketing, Sponsorships & Events, Shannon Shae Montoya, explores how experiential marketing creates memories that drive action. From the Yahoo! yodel to Motel Yahoo!, she shares lessons on creativity, partnerships, authentic... more

Aarti Bhaskaran, Global Head of Research and Insights at Snap, explores how consumer insight, AI, and creativity are shaping the next wave of digital marketing. She discusses the evolving role of insights in platform strategy, the convergence of AR a... more

Recorded live at Advertising Week New York, this episode features Johanna Vohls, VP of Marketing, Global Strategy & Planning at DoubleVerify. She shares lessons from a global career spanning Google and DV, discussing cultural nuances in marketing, th... more

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The Business of Marketing launched 2 years ago and published 61 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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