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Artwork for The Business of Executive Coaching

The Business of Executive Coaching

Ellie Scarf
Executive Coaching
Sales Pipeline
Coaching Business
Business Development
Corporate To Coach Accelerator
Coaching Bio
Coaching
Business Strategy
Marketing Strategies
Leverage
Social Media Strategy
Client Acquisition
Sales and Marketing Dashboard
Decision Fatigue
Professional Background
Visibility
Marketing Strategy
Business Development Accelerator Framework
Time Management
Outsourcing

The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and... more

PublishesWeeklyEpisodes111Founded2 years ago
Number of ListenersCategories
CareersBusinessEntrepreneurship

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Artwork for The Business of Executive Coaching

Latest Episodes

As we step back into work after the holiday break, this episode speaks to a feeling many coaches experience at this time of year: coming back to your desk and feeling a bit flat and may be thinking “um… no this ain’t it”.

We aren’t diving into big ... more

In this episode, I wanted to share with you one of the most popular episodes from the last year.

This episode is a favourite because it addresses a question that makes many coaches cringe: “So… what do you actually do?” If networking, referrals, or ... more

If you are a coach, considering starting your own business in 2026, this episode is for you.For the holidays, I’m revisiting some of last year’s most popular episodes, and this episode was certainly one of them. The start of the year is a perfect tim... more

Outreach is one of the most powerful ways to grow an executive coaching business and also one of the most misunderstood.

In this episode, I wanted to revisit one of the most popular and practical conversations from the podcast this year, focusing on... more

Key Facts

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Recent Guests

Dani Schiess
Executive coach and mentor specializing in helping women navigate career changes
Intuitive Coaching
Episode: Decoding social media strategy for executive coaches with Dani Schiess
Rachel Barber
Content marketing mentor and copywriter with a focus on helping clients effectively communicate their messages.
Creating Stories
Episode: Finding your voice: Messaging, content and visibility with Rachel Barber

Host

Ellie Scarf
Host of an educational podcast focused on the business aspects of executive coaching, sharing tips and experiences to help coaches succeed in their practices.

Reviews

4.9 out of 5 stars from 40 ratings
  • A lifeline for executive coaches!

    As a leadership coach, this podcast has become a true lifeline. Coaching can feel lonely sometimes, and listening to Ellie is like pulling up a chair with someone who really gets what it’s like to build a business in this space. Her mix of honesty, wisdom, and steady encouragement helps me feel less alone and more supported. I also love how she genuinely invites engagement from her audience. Thank you, Ellie, for creating something so thoughtful and generous.

    Apple Podcasts
    5
    Monique S.| Leadership Coach
    United States5 months ago
  • Ellie is Outstanding!!

    Ellie shares a wealth of information in her podcast to help any coach reach their potential. Thank you Ellie!!

    Apple Podcasts
    5
    Mark Hovland, Honolulu, Hawaii
    United States6 months ago
  • Key tool in your business toolbox

    This podcast is simple, straightforward and really easy to listen to. It will help you navigate some of the issues you encounter starting or developing a professional coaching business and get inspiration from guests.

    Apple Podcasts
    5
    Casaclang's
    Australia7 months ago
  • Top advice from a top coach

    I’ve listened to quite a few episodes now and thank Ellie for her generosity in sharing how to run a coaching business. As a lawyer turned (Masters qualified) coach, turned coaches business coach, she knows what’s required, and what gets in our way of being successful. A highly recommended resource for coaches out there who want to more broadly serve others but need a helping hand.

    Apple Podcasts
    5
    JJ Close
    Australiaa year ago
  • So much practical advice here!

    This is the place to listen for practical advice that is simple to implement and has such a huge impact on my business - I rate this podcast and Ellie’s programs so highly, and recommend them for any coach out there.

    Apple Podcasts
    5
    neirbv
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback indicates that the host's personal experiences resonate deeply with the audience, making the content relatable and motivating.
There is praise for the depth of knowledge shared regarding the coaching business and the encouragement of community engagement.
Listeners appreciate the supportive and practical insights provided, often highlighting the accessibility of the content for both novice and experienced coaches.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Decoding social media strategy for executive coaches with Dani Schiess
Q: How much detail do we need to have as coaches in terms of our brand?
It's important to have a clear understanding of your brand and branding to create consistency and recognition in your marketing.
Decoding social media strategy for executive coaches with Dani Schiess
Q: What does it mean when we talk about brand as a coach?
Brand refers to what the business stands for, its mission, values, and identity, beyond just visual elements like logos.
Ask Me Anything! Affordable assessment tools, networking follow up and pricing strategy!
Q: Are there any free or low cost assessment tools that I can add to my portfolio of assessments?
Ellie recommends having a mix of assessments, such as psychometric and strengths assessments, and details several free or low-cost tools available for coaches.
Ask Me Anything! Affordable assessment tools, networking follow up and pricing strategy!
Q: I've just been to a networking event, and I want to follow up, how do I do that?
Ellie advises to avoid clustering with other coaches and instead connect with potential clients. Customizing outreach based on the nature of the conversation and the relationship formed at the event is crucial for effective follow-up.
Ask Me Anything! Affordable assessment tools, networking follow up and pricing strategy!
Q: How should I think about pricing in comparison between working with individuals and corporates, and how would I think about non-profit and government clients?
Ellie explains that pricing varies based on client type, with corporate clients typically paying more than individuals or non-profits. She emphasizes value-based pricing for client-facing rates and the importance of understanding one's bottom line when setting prices.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business of Executive Coaching

What is The Business of Executive Coaching about and what kind of topics does it cover?

Focused on the intricacies of establishing and growing an executive coaching practice, this podcast provides valuable insights tailored for both aspiring and experienced coaches. Each episode features discussions on vital topics such as creating a sales pipeline, developing a compelling coaching bio, defining service offerings, and understanding ideal client demographics. The host also shares personal experiences and practical tips aimed at demystifying the business landscape for executive coaches, addressing challenges like visibility, client acquisition, and pricing strategies. Unique to this content is the encouragement of community engagement and support, promoting personal growth alongside professional development in the coaching field... more

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Which podcasts are similar to The Business of Executive Coaching?

These podcasts share a similar audience with The Business of Executive Coaching:

1. The Diary Of A CEO with Steven Bartlett
2. The Mel Robbins Podcast
3. The Amy Porterfield Show
4. Hidden Brain
5. HBR On Leadership

How many episodes of The Business of Executive Coaching are there?

The Business of Executive Coaching launched 2 years ago and published 111 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business of Executive Coaching?

Recent guests on The Business of Executive Coaching include:

1. Dani Schiess
2. Rachel Barber

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