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Artwork for The Business of Executive Coaching

The Business of Executive Coaching

Ellie Scarf
Executive Coaching
Corporate To Coach Accelerator
Linkedin
Sales Pipeline
Coaching
Coaching Business
Coaching Bio
Business Development
Marketing Strategies
Business Strategy
Networking
Outreach
Leverage
Outsourcing
Entrepreneurship
Client Acquisition
Social Media Strategy
Marketing
Self-Trust
Corporate To Coach Runway

The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and... more

PublishesWeeklyEpisodes134Founded2 years ago
Number of ListenersCategories
EntrepreneurshipCareersBusiness

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Artwork for The Business of Executive Coaching

Latest Episodes

My guest today is Padraig O'Sullivan (Pod to his friends!. Pod is an executive coach, team coach, author and international leadership specialist with nearly three decades of experience working with CEOs and top leadership teams across multinational o... more

This week I'm sitting down with the brilliant Jo Saies, a highly experienced PCC credentialed coach with 15 years of experience supporting leaders and organisations across the public and private sectors, including government, regulatory bodies and fo... more

Marketing your coaching business shouldn't feel heavy. But for most of us, it does. For most of us there are a series of decisions, doubts and fears that attach a whole heap of emotional labour to the marketing and business development that we do.

I... more

In this episode, I'm joined by the extraordinary Zsofia Juhasz, ICF MCC coach with over 9,500 hours of coaching experience, mentor coach, coach supervisor, and creator of a Level 3 training program for PCC coaches journeying towards MCC credentialing... more

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Recent Guests

Zsofia Juhasz
ICF MCC coach, coach educator, and former president of ICF Australasia Queensland
ICF (International Coach Federation) / MCC coach education
Episode: Unlearning - Zsofia Juhasz on the MCC coach evolution
Kirsty Grace
Executive and team coach, leadership development expert
Lead with Grace (leadwithgrace.com.au)
Episode: Executive Coaching, Resilience & Reinvention with Kirsty Grace
Sue Bush
Experienced coach with a corporate tech leadership background
Sue Bush Coaching
Episode: From Expert to Leader: Insights with coach Sue Bush
Lisa Saunders
Coach supervisor, team coach, and facilitator with 20+ years of experience
Independent practitioner / executive coaching and leadership development
Episode: Presence, possibility and growth with coach Lisa Saunders
Janine Manning
Branding, imposter syndrome and leadership expert
Janine Manning
Episode: Growing your brand as a coach and leader, with Janine Manning
Dani Schiess
Executive coach and mentor specializing in helping women navigate career changes
Intuitive Coaching
Episode: Decoding social media strategy for executive coaches with Dani Schiess
Rachel Barber
Content marketing mentor and copywriter with a focus on helping clients effectively communicate their messages.
Creating Stories
Episode: Finding your voice: Messaging, content and visibility with Rachel Barber

Host

Ellie Scarf
Host of The Business of Executive Coaching

Reviews

4.9 out of 5 stars from 45 ratings
  • A lifeline for executive coaches!

    As a leadership coach, this podcast has become a true lifeline. Coaching can feel lonely sometimes, and listening to Ellie is like pulling up a chair with someone who really gets what it’s like to build a business in this space. Her mix of honesty, wisdom, and steady encouragement helps me feel less alone and more supported. I also love how she genuinely invites engagement from her audience. Thank you, Ellie, for creating something so thoughtful and generous.

    Apple Podcasts
    5
    Monique S.| Leadership Coach
    United States10 months ago
  • Ellie is Outstanding!!

    Ellie shares a wealth of information in her podcast to help any coach reach their potential. Thank you Ellie!!

    Apple Podcasts
    5
    Mark Hovland, Honolulu, Hawaii
    United Statesa year ago
  • Key tool in your business toolbox

    This podcast is simple, straightforward and really easy to listen to. It will help you navigate some of the issues you encounter starting or developing a professional coaching business and get inspiration from guests.

    Apple Podcasts
    5
    Casaclang's
    Australiaa year ago
  • Top advice from a top coach

    I’ve listened to quite a few episodes now and thank Ellie for her generosity in sharing how to run a coaching business. As a lawyer turned (Masters qualified) coach, turned coaches business coach, she knows what’s required, and what gets in our way of being successful. A highly recommended resource for coaches out there who want to more broadly serve others but need a helping hand.

    Apple Podcasts
    5
    JJ Close
    Australia2 years ago
  • So much practical advice here!

    This is the place to listen for practical advice that is simple to implement and has such a huge impact on my business - I rate this podcast and Ellie’s programs so highly, and recommend them for any coach out there.

    Apple Podcasts
    5
    neirbv
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is praised for clear, step-by-step guidance that's easy to implement.
Audiences value candid storytelling and supportive community-building aspects.
Listeners describe it as practical and generous with actionable coaching-business tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Presence, possibility and growth with coach Lisa Saunders
Q: What tips would you give to coaches starting their business?
Prioritize a high volume of conversations to keep opportunities flowing, maintain warm relationships, focus on practical infrastructure and admin efficiency, and stay open to paths that diverge from initial plans while keeping the ultimate vision in sight.
Presence, possibility and growth with coach Lisa Saunders
Q: In growing your coaching business, what have been the biggest challenges?
COVID was the major disruption, shifting in-person, large-scale programs to online formats and prompting many clients to rethink priorities; this forced a pivot that ultimately broadened her delivery model and client base.
Ask Me Anything episode! Outreach, confidence and visibility!
Q: What is the difference between the legal contract and the coaching contract with organizational clients?
The legal contract governs entity-to-entity terms (payment, termination, liability, jurisdiction), while the coaching contract covers expectations, roles, and procedures for the individual coachee (sickness, cancellations, confidentiality); both overlap but serve different purposes.
Ask Me Anything episode! Outreach, confidence and visibility!
Q: How can I leverage my corporate work without coming across as braggy or salesy?
Post regularly about promotional content that highlights what you do, testimonials, and client challenges (de-identified where needed); obtain explicit permission before using client logos or identifiable details and focus on outcomes and value rather than self-promotion.
Ask Me Anything episode! Outreach, confidence and visibility!
Q: How do I start doing outreach when I feel awkward about it?
Set concrete targets, build in accountability, and use customizable templates to ease into outreach; treat it as an experiment and give it time to yield results rather than judging it after a few messages.

Audience Metrics

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Frequently Asked Questions About The Business of Executive Coaching

What is The Business of Executive Coaching about and what kind of topics does it cover?

This show provides practical, business-focused guidance for executive coaches, mixing hands-on tactics with mindset shifts. Topics commonly explored include building and scaling a coaching practice, serving corporate clients, transitioning from corporate roles to coaching, and leveraging networks, content, and outreach to generate opportunities. Episodes often feature actionable frameworks, templates, and step-by-step approaches (e.g., narrowing offers, warming up outreach, using LinkedIn effectively, integrating AI thoughtfully) plus behind-the-scenes views on resilience, community-building, and balancing growth with purpose. A notable strength is the host's hands-on, no-nonsense approach, often pairing personal stories with scalable strat... more

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Which podcasts are similar to The Business of Executive Coaching?

These podcasts share a similar audience with The Business of Executive Coaching:

1. Coaching Real Leaders
2. The Curiosity Shop with Brené Brown and Adam Grant
3. The Jefferson Fisher Podcast
4. HBR On Leadership
5. The Mel Robbins Podcast

How many episodes of The Business of Executive Coaching are there?

The Business of Executive Coaching launched 2 years ago and published 134 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business of Executive Coaching?

Recent guests on The Business of Executive Coaching include:

1. Zsofia Juhasz
2. Kirsty Grace
3. Sue Bush
4. Lisa Saunders
5. Janine Manning
6. Dani Schiess
7. Rachel Barber

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