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The Business of Being an Author

Andrew Griffiths
Product Architecture
Book Marketing
Branding
Andrew Griffiths
Bulk Book Sales
Collaboration
The Business Of Being an Author
Machine Customers, the Evolution Has Begun
Leverage
Unstoppable Velocity
Collaborations
Long-Term Marketing
Systemology
Engaged Community
Content Strategy
Media
Australia
12-Month Plan
The Freedom Formula
Bushy Martin

The Business of Being an Author is a practical, straight-talking podcast for authors who want their book to do more than just sit on a shelf. Hosted by Andrew Griffiths, Australia’s number one small business author, the podcast explores how to turn a book into a serious commercial asset that builds credibility, creates opportunities, attracts clients and generates real income. Across the series, A... more

PublishesDailyEpisodes25Founded4 months ago
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EntrepreneurshipBusiness

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Artwork for The Business of Being an Author

Latest Episodes

A book can start as a bold idea, but its real power shows up over time, when it sharpens your thinking, strengthens your brand and keeps opening doors you never saw coming. Vanessa Vershaw’s conversation is a reminder that authorship is not just abou... more

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A world-class book does not begin with printing, marketing or Amazon. It begins much earlier, with the right idea, a clear purpose and the discipline to create something genuinely worth reading. Get that wrong, and no amount of clever packaging will ... more

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A book should not be seen as the finished product. In the right hands, it becomes a rich body of knowledge that can be broken apart, reshaped and transformed into workshops, diagnostics, programs, resources and commercial learning experiences.

Mar... more

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A book should not just explain what you know, it should elevate what you are worth. When used strategically, it becomes more than a credibility tool, it becomes a platform for bigger fees, stronger positioning and deeper authority in the market.

K... more

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Recent Guests

Michael Hanrahan
Owner of Publish Central; publishing production expert
Publish Central
Episode: E23 | Not all books are created equal
Maria Doyle
Learning designer and author of Everyone's a Teacher
Various corporate and educational clients; author of Everyone's a Teacher
Episode: E22 | Everyone’s a Teacher, Maria Doyle on Turning a Book into Learning Products
Bushy Martin
Author of The Freedom Formula and Get Invested book
Bushy Martin / The Freedom Formula
Episode: E21 | Books Are Not Products, They are Platforms – Bushy Martin
Katja Forbes
Author of Machine Customers, The Evolution Has Begun
Author
Episode: E20 | Why Katja Forbes Wrote a Book to Stand Above the Pack
Keith Abraham
Award-winning author and master speaker with global programs
Independent author/speaker
Episode: E19 | Books as Business Accelerators, Keith Abraham on Credibility, Contracts and Commercial Growth
David Jenyns
Author and entrepreneur known for Systemology
Systemology
Episode: E18 | How David Jenyns Turned Books into a Scalable Business Engine
Kate Christie
Author, productivity and life design expert
Self-employed author and speaker
Episode: E17 | How Kate Christie Built a Business, and a Life, Around Her Books
Darren Finkelstein
Accountability coach and author of multiple books (e.g., Honey, Let's Buy a Boat; Play Your Best Game; Building a Life of Choice Without Obligation)
Accountability coaching; author
Episode: E16 | What Being a Strategic Author Really Looks Like – with Darren Finkelstein
Andrew Griffiths
Author and speaker focused on turning books into business assets
Episode: E11 | Generate serious revenue through bulk-book sales

Hosts

Andrew Griffiths
Author and business strategist focused on turning books into commercial assets; founder of The Author Academy
Chris Ashmore
Co-host and interviewer on discussions about turning books into durable business assets; facilitates strategic conversations with authors

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

E22 | Everyone’s a Teacher, Maria Doyle on Turning a Book into Learning Products
Q: Why do authors often stop at creating just an online course after the book?
Because many miss the bigger strategic picture and underestimate the need to align products with real learner needs and preferred delivery formats, rather than simply mirroring the book chapter by chapter.
E22 | Everyone’s a Teacher, Maria Doyle on Turning a Book into Learning Products
Q: What are the potential learning products we could create off the back of a book?
Maria outlines a grid of possibilities—from author-driven formats (articles, podcasts, blogs) to group learning, coaching, and diagnostics, all tailored to how the learner wants to engage and what outcomes they seek.
E9 | It takes a tribe
Q: Does that make sense?
Yes, and the key is to connect your content strategy to real-world engagement, ensuring what you share reflects who you are, what you stand for, and how you can help your audience in meaningful, non-contrived ways.
E9 | It takes a tribe
Q: And for those that perhaps haven't done it before, how do they build a community?
Start with a mindset of how you can support people, identify where your ideal audience hangs out, be authentic, share knowledge generously, and use a content strategy that spans creation, curation, commentary, celebration, and even occasional commercial efforts to keep the community active.
E9 | It takes a tribe
Q: Well, Andrew, what is an author tribe?
An author tribe is a genuine community around your work that serves multiple roles, from providing a platform for your topic and research feedback to influencing product ideas and offering protection against trolls, with engagement driving the business more than sheer numbers.

Audience Metrics

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Frequently Asked Questions About The Business of Being an Author

What is The Business of Being an Author about and what kind of topics does it cover?

This show is a practical guide for authors who want their books to drive real business outcomes. Across episodes, the host outlines a repeatable framework for turning a book into a credible, revenue-generating asset—from mindset and branding to product architecture, leverage, marketing, and long-term planning. Guests range from authors who built multi-faceted author businesses to speakers and coaches who use books as credibility boosters, client magnets, and scalable service offerings. Notable throughlines include deliberate planning (12-month and 10-year roadmaps), strategic publishing choices, bulk and corporate sales, and ongoing leverage of a book to create speaking opportunities, media presence, and sustained revenue. The format tends ... more

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These podcasts share a similar audience with The Business of Being an Author:

1. The Karl Stefanovic Show
2. The Diary Of A CEO with Steven Bartlett

How many episodes of The Business of Being an Author are there?

The Business of Being an Author launched 4 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business of Being an Author?

Recent guests on The Business of Being an Author include:

1. Michael Hanrahan
2. Maria Doyle
3. Bushy Martin
4. Katja Forbes
5. Keith Abraham
6. David Jenyns
7. Kate Christie
8. Darren Finkelstein

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