In this interview podcast, brought to you by Frontify, we discuss various branding topics and intriguing stories with branding experts from across the world – piquing the interest of any brand buff.
Publishes | Infrequently | Episodes | 14 | Founded | 4 years ago |
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Categories | BusinessMarketing |
Why are brand ethics so important today? As a company, is it enough to simply act ethically, “just because,” or do you need to deliver on it continuously? How does a more ethically focused brand impact your bottom line, and can you even afford not to... more
Why is video marketing still so important in building brand affinity? What place does it hold amongst our increasingly remote workforce? And how is the rise of things like VR and the Metaverse changing the way brands connect with their audience, and ... more
What is Martech today? How do you measure its impact? What do you need to think about when evaluating your tech strategy? Join MJ (VP Marketing, Frontify), and Scott Brinker (VP Platform Ecosystem at HubSpot) as we discuss the HubSpot brand as well a... more
How do you show your company's best brand self on social media? One company that's doing just that (and more) is Gong, and we've got their secret sauce right here. Join MJ and Bryan from Frontify, as we learn how Russell and the team infused their so... more
Listen in on our talk with Howard Diamond, Chief Strategy Officer of Rise Interactive, where we talk about the connection between brands and performance marketing. How do you combine performance with brand awareness, and how do you make sure that the... more
Join our chat with Andy Crestodina, CMO & Co-Founder of Orbit Media Studios, to learn more about modern website development – and how branding, creative teams, and other strong voices in your company play a part in a realm where user-centricity reall... more
How do you retain brand control in external partnerships? David Mirshahi, the Managing Director of Odyssey Partnerships, walks us through best practices for setting up affiliate marketing strategies that safeguard your brand, while also delivering po... more
How does your brand sound? Karsten Kjems from audio identity specialists, Sonic Minds, talks about how brand audio translates meaning, why the world's biggest companies all have audio logos, and why another string to your bow of sensory branding real... more
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