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Artwork for The BarberShop with Shantanu

The BarberShop with Shantanu

The BarberShop with Shantanu
Entrepreneurship
Content Creation
Bombay Shaving Company
Gen Z
Mental Health
Omniblade
E-Commerce
AI Technology
Youtube
Zomato
Consumer Behavior
Razor Pinner Challenge
Eloelo
Consumerism
KTM Duke
Covid-19
Marketing Strategies
Investment Strategies
Mckinsey
Personal Branding

Welcome to The Barbershop with Shantanu a safe space for open, free-flowing, and insightful conversations. Shantanu, the founder of Bombay Shaving Company and Bombae, brings his passion for mentorship and storytelling to this podcast, creating a platform where ideas can grow.

Subscribe to stay tuned, and let’s grow together one hustle at a time.

PublishesWeeklyEpisodes139Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The BarberShop with Shantanu

Latest Episodes

Everyone thinks luggage is a simple business… until they try building one.

So how did Nasher Miles build a ₹150 Cr brand in one of the toughest consumer categories in India?

In this episode of Khul Ke Scale, Shantanu Deshpande (Founder & CEO, Bomba... more

Everyone thought Karan Johar’s jewellery brand was just another celebrity play.

It wasn’t. Behind Tyaani is a sharper bet: build a ₹250 Cr profitable jewellery brand inside a category that is barely 1% of India’s jewellery market.

So what did Karan... more

India’s richest buyers still choose SIPs over Mercedes. Why? When a ₹1 Cr car loses to a ₹10k SIP, you’re not fighting competitors, you’re fighting mindset. In this episode, Shantanu sits down with Santosh Iyer (MD & CEO, Mercedes-Benz India Pvt. Ltd... more

Everyone said electronics retail would die. Yet, Vijay Sales built a ₹13,000 Cr empire offline…anyway.

So what did they understand that everyone else missed?

Not by moving faster… but by thinking differently when everyone else followed the same pla... more

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Recent Guests

Santosh Iyer
CEO, Mercedes-Benz India
Mercedes-Benz India
Episode: The 60% Luxury Tax Scam: Why Indians Pay Double For German Cars | Ft. MD & CEO, Mercedes-Benz
Kent Yoshimura
Founder of NeuroGum, co-founder of NeuroGov
NeuroGum
Episode: How Neuro Scaled $3M to $180M After Joe Rogan Mentioned It | Ft. Kent Yoshimura
Vedang Nalawade
Co-founder of Clapstore Toys
Clapstore
Episode: ₹15Cr Indian Toy Brand vs Chinese Toys: Solving Zero Repeat Rates Post-Shark Tank|Ft. Aditya Sehgal
Kiran Shah
Runs a brand called Go Zero, specializing in zero sugar, low-calorie ice cream
Go Zero
Episode: First-Time Sellers vs Founders: Who Wins? | Ep2 RP 3.0 | Sell Omniblade, Win a KTM 390 Duke
Dr. Pravin Bhagwat
Inventor of Wi-Fi and founder of 14 Trees
Episode: ⁠From Inventing WiFi to Planting 2 Lakh Trees, Transforming 1500 Acres | A Visionary’s Journey
Viren Shetty
Vice Chairman of Narayana Health
Narayana Health
Episode: Draft
Alok Sama
CFO of SoftBank, experienced in M&A and investing
SoftBank
Episode: Alok Sama on Being SoftBank CFO, Masa's investment style, India & AI, CEO Superpowers & more
Diljit Dosanjh
A well-known Punjabi singer and actor who became a brand ambassador for Mokobara
Episode: 33 VCs saying NO, being labelled FAKE to signing Diljit: The Incredible Story of Mokobara
Shinjini Kumar
CEO of Paytm Bank and co-founder of SALT, a financial service aimed at empowering women.
SALT
Episode: From RBI to CEO of Paytm Bank: Shinjini Kumar's Exceptional Journey as a Woman in Finance.

Host

Shantanu
Host of The Barber Shop with Shantanu; founder of Bombay Shaving Company

Chart Rankings

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Talking Points

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The 60% Luxury Tax Scam: Why Indians Pay Double For German Cars | Ft. MD & CEO, Mercedes-Benz
Q: Talk a little bit about how the consumer has evolved in India and the rise of first-time luxury buyers.
Santosh explains that India now has a mix of traditional luxury dwellers and a growing cohort of first-time luxury buyers, many under 30, who value personalization and brand differentiation. This shift is driven by increased wealth, exposure to luxury abroad, and a broader participation in premium segments. He notes that the average age of luxury buyers is rising as more corporate and younger affluents enter the market, while hierarchical buying patterns still influence brand choices within families.
How Neuro Scaled $3M to $180M After Joe Rogan Mentioned It | Ft. Kent Yoshimura
Q: How did the initial manufacturing choice shape the company's growth, and why was the small shop pivotal?
They found a small, flexible mom-and-pop manufacturer willing to work without a strict MOQ, which allowed iterative development and established a critical production partnership.
How Neuro Scaled $3M to $180M After Joe Rogan Mentioned It | Ft. Kent Yoshimura
Q: Were you guys in jobs before NeuroGum, and how did you decide to go full time?
They both pursued diverse paths before committing, with Ryan working at Hulu and the founder switching between film, art, and various ventures; the decision to go full-time came as the business grew from side hustles into a viable operation.
Scaling a Fashion Brand Profitably: Finding PMF & Making Data-Driven Decisions
Q: What should early-stage brands focus on to sustain growth during scaling?
Prioritize PMF and brand definition first, then gradually invest in channels and retail expansion. Maintain a burn discipline, but understand that founders are driven by energy and momentum rather than immediate profitability. Build systems for inventory decisions and customer understanding, and ready yourself for fundraising by proving a durable growth narrative and clear next steps.
Scaling a Fashion Brand Profitably: Finding PMF & Making Data-Driven Decisions
Q: What approach do you take when data is small but decisions must be made about inventory and channel mix?
Treat data as directional rather than definitive, and use it to frame experiments. With 10,000 customers, you can still derive meaningful signals by focusing on specific garments, testing bundles, and observing returns as a proxy for fit and style preferences. The emphasis is on learning quickly, capturing the right questions, and using intuition to guide decisions alongside data.

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Frequently Asked Questions About The BarberShop with Shantanu

What is The BarberShop with Shantanu about and what kind of topics does it cover?

This show features candid conversations with founders, operators, and investors who share practical growth playbooks for building and scaling consumer brands, retail businesses, and tech-enabled startups in India and beyond. Episodes frequently cover market dynamics, product-market fit, distribution strategies (D2C, offline, and quick commerce), branding, funding, and leadership lessons drawn from prominent Indian and global founders. A notable throughline is how traditional businesses evolve through customer-centricity, data-driven decision making, and adaptable go-to-market strategies. Fans typically gain actionable frameworks, real-world anecdotes, and a founder-friendly perspective on entrepreneurship, leadership, and scaling responsibl... more

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Which podcasts are similar to The BarberShop with Shantanu?

These podcasts share a similar audience with The BarberShop with Shantanu:

1. Daybreak
2. Finshots Daily
3. The Morning Brief
4. The Daily Brief
5. ThePrint

How many episodes of The BarberShop with Shantanu are there?

The BarberShop with Shantanu launched 4 years ago and published 139 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The BarberShop with Shantanu?

Recent guests on The BarberShop with Shantanu include:

1. Santosh Iyer
2. Kent Yoshimura
3. Vedang Nalawade
4. Kiran Shah
5. Dr. Pravin Bhagwat
6. Viren Shetty
7. Alok Sama
8. Diljit Dosanjh

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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