The B2B Playbook
Kevin Chen & George CoudounarisSelling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates fr... more
| Publishes | Weekly | Episodes | 245 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||
Listen to this Podcast
Latest Episodes
In this video, I sit down with Georgia Watson, a 21-year IBM veteran, and Adem Manderovic to dig into why sales enablement keeps failing even when companies are spending big on it.
We cover:
→ Why strategy is rarely the problem but execution almost... more
In this episode, we break down how to actually measure brand impact without overcomplicating it, including the leading indicators lean B2B teams should track before pipeline shows up.
We cover:
→ Why leading indicators matter more than lagging ones... more
Most B2B marketers think demand generation and lead generation are the same thing.
They’re not.
And confusing the two is exactly why your pipeline isn’t growing.
In this episode, we break down the real difference between demand generation vs lead ... more
In this video, I break down AI visibility and GEO vs traditional SEO, and whether any of it actually changes how B2B teams should go to market.
We cover:
→ What AEO and GEO actually mean and how they differ from traditional SEO
→ Why the Five B's ... more
Key Facts
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Reviews
- Great for marketing and sales
As someone who has been on both the marketing side and the sales side of a business I love this podcast. Simple frameworks to follow and great tactical advice. Love it keep it up!
Apple Podcasts5Jordyz94
Australia6 months ago - Smart strategies to enhance your business!
Great interviews with lots of insights. I enjoy how Kevin and George get into the minds of industry experts. Always something to take away whether it’s a new idea or tool I didn’t know about.
Apple Podcasts5Eric Melchor
United States2 years ago - Great listen - highly recommend
The B2B Playbook Podcast is entertaining and informative. George and Kevin have a fun discussion as they go deep on B2B marketing through the lens of their 5B’s framework. The Framework is well-researched, easy to understand and most importantly, actionable. Every time I listen to an episode I learn something new and helpful about B2B marketing. The B2B Playbook Podcast is the most practical and useful podcast I listen to. Highly recommend
Apple Podcasts5James FermanisAustralia4 years ago - Best podcast- Even for beginners in the field
I am pretty new to B2B marketing, this podcast sort of demystifies the entire concept of B2B marketing. Definitely listen to their episodes, it’s the best.
Apple Podcasts5Anusha Kannan
India4 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #240 |  United Kingdom/Business/Marketing |
Apple Podcasts | #116 |  Italy/Business/Marketing |
Apple Podcasts | #5 |  Finland/Business/Marketing |
Apple Podcasts | #41 |  Norway/Business/Marketing |
Apple Podcasts | #123 | Finland/Business |
Apple Podcasts | #134 |  Spain/Business/Marketing |
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Frequently Asked Questions About The B2B Playbook
What is The B2B Playbook about and what kind of topics does it cover?
This show focuses on practical B2B marketing and go-to-market strategies, often through a performance-oriented lens. Episodes frequently cover partnerships, brand building in enterprise contexts, demand generation, and frameworks designed to connect brand effort with measurable outcomes. Noteworthy angles include founder-led marketing, humor as a scalable B2B branding tool, and structured approaches like Five Beasts and Closed Circuit Selling to align marketing, sales, and customer success. Listeners can expect tactical playbooks, real-world case studies, and actionable frameworks you can adapt to tighten ICPs, optimize content, and accelerate growth without sacrificing long-term brand health.
Where can I find podcast stats for The B2B Playbook?
Rephonic provides a wide range of podcast stats for The B2B Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The B2B Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The B2B Playbook get?
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What are the audience demographics for The B2B Playbook?
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How many subscribers and views does The B2B Playbook have?
To see how many followers or subscribers The B2B Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The B2B Playbook?
These podcasts share a similar audience with The B2B Playbook:
1. AI Explored
2. The Digital Marketing Podcast
3. Social Media Marketing Podcast
4. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
5. The Dave Gerhardt Show (from Exit Five)
How many episodes of The B2B Playbook are there?
The B2B Playbook launched 5 years ago and published 245 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The B2B Playbook?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The B2B Playbook?
Rephonic pulls ratings and reviews for The B2B Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The B2B Playbook?
Rephonic provides full transcripts for episodes of The B2B Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The B2B Playbook?
Recent guests on The B2B Playbook include:
1. George Koudinaris
2. Alex Bedwani
3. Adam Manderevich
4. Luke Winter
5. Kayla Medica
6. Ari Yablok
7. Charles Needham
8. Tony J Hughes
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.