The B2B Playbook
Kevin Chen & George CoudounarisSelling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates fr... more
| Publishes | Twice weekly | Episodes | 238 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
In this video, we break down what OpenAI's new ChatGPT ads mean for B2B marketers, and why it's probably not the performance channel you should be betting on in 2026.
We cover:
→ The background behind OpenAI's push into advertising and why they're ... more
If you're competing against companies with massive marketing budgets, paid ads alone won’t win.
In this episode of The B2B Playbook, we sit down with Alex Bedwani, founder of PetsOnMe, to unpack how he built growth using a B2B2C marketing strategy i... more
If you’ve ever struggled to defend brand budget in a performance-obsessed company — this episode is for you.
We sat down with Matt Maynard, VP of Brand Advertising & Comms at Asana, to break down how brand actually drives growth — and how to measure... more
In this video, we dive into why B2B partnerships are one of the most powerful (and underused) growth strategies in 2026, and how to get your first one off the ground.
We cover:
Why partnerships act as a trust shortcut with your target audience, how... more
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Reviews
- Great for marketing and sales
As someone who has been on both the marketing side and the sales side of a business I love this podcast. Simple frameworks to follow and great tactical advice. Love it keep it up!
Apple Podcasts5Jordyz94
Australia5 months ago - Smart strategies to enhance your business!
Great interviews with lots of insights. I enjoy how Kevin and George get into the minds of industry experts. Always something to take away whether it’s a new idea or tool I didn’t know about.
Apple Podcasts5Eric Melchor
United States2 years ago - Great listen - highly recommend
The B2B Playbook Podcast is entertaining and informative. George and Kevin have a fun discussion as they go deep on B2B marketing through the lens of their 5B’s framework. The Framework is well-researched, easy to understand and most importantly, actionable. Every time I listen to an episode I learn something new and helpful about B2B marketing. The B2B Playbook Podcast is the most practical and useful podcast I listen to. Highly recommend
Apple Podcasts5James FermanisAustralia4 years ago - Best podcast- Even for beginners in the field
I am pretty new to B2B marketing, this podcast sort of demystifies the entire concept of B2B marketing. Definitely listen to their episodes, it’s the best.
Apple Podcasts5Anusha Kannan
India4 years ago
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Chart Rankings
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Apple Podcasts | #193 | United States/Business/Marketing |
Apple Podcasts | #147 |  Italy/Business/Marketing |
Apple Podcasts | #55 |  Ukraine/Business/Marketing |
Apple Podcasts | #222 |  Chile/Business/Marketing |
Apple Podcasts | #232 |  Japan/Business/Marketing |
Apple Podcasts | #248 |  Netherlands/Business/Marketing |
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Frequently Asked Questions About The B2B Playbook
What is The B2B Playbook about and what kind of topics does it cover?
This series focuses on empowering B2B businesses with strategic insights to enhance their marketing efforts and drive growth. The hosts, Kevin and George, share practical tools, frameworks, and templates derived from their extensive experience in digital marketing. Core topics include effective sales methodologies, demand generation strategies, and the significance of alignment between sales and marketing teams to optimize revenue generation. They also provide actionable advice on navigating modern challenges in outbound sales, customer engagement, and content strategy that resonates with their target audience.
What sets this series apart is its commitment to breaking down complex marketing strategies into digestible, implementable framew... more
Where can I find podcast stats for The B2B Playbook?
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How many listeners does The B2B Playbook get?
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How many subscribers and views does The B2B Playbook have?
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Which podcasts are similar to The B2B Playbook?
These podcasts share a similar audience with The B2B Playbook:
1. The Diary Of A CEO with Steven Bartlett
2. The Mel Robbins Podcast
How many episodes of The B2B Playbook are there?
The B2B Playbook launched 5 years ago and published 238 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The B2B Playbook?
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What guests have appeared on The B2B Playbook?
Recent guests on The B2B Playbook include:
1. Alex Bedwani
2. Luke Winter
3. Kayla Medica
4. Ari Yablok
5. Charles Needham
6. Tony J Hughes
7. Matt Maynard
8. Alison Akviti
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.