The B2B Playbook
Kevin Chen & George CoudounarisSelling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates fr... more
| Publishes | Twice weekly | Episodes | 228 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
Listen to this Podcast
Latest Episodes
Closed Circuit Selling: Why the Funnel Is Breaking Your GTM
Most go-to-market teams aren’t failing on effort. They’re failing on architecture.
In this episode, we sit down with Charles Needham (co-author of Cold Call Algo) alongside Adem Manderovic... more
Why Sales & Marketing Broke (And How to Rebuild a Modern Revenue System) ft. Tony J Hughes
Most teams feel the symptoms — pipeline gaps, misaligned targets, MQL chaos, sellers chasing “now or never” deals.
But those are signals of a deeper problem:... more
The Simple 3-Step B2B Demand Generation Strategy for 2026
🎓 Join our Demand Generation Program: theb2bplaybook.com/demand-generation-course
Most B2B teams will roll the same demand gen plan into 2026… and wonder why pipeline is flat.
In t... more
This is your last chance to join our Demand Gen Course – The B2B Incubator – before doors close on Friday, 28 November.
theb2bplaybook.com/demand-generation-course-december
Inside the program, you’ll get:
• On-demand materials you can wor... more
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- Great for marketing and sales
As someone who has been on both the marketing side and the sales side of a business I love this podcast. Simple frameworks to follow and great tactical advice. Love it keep it up!
Apple Podcasts5Jordyz94
Australia2 months ago - Smart strategies to enhance your business!
Great interviews with lots of insights. I enjoy how Kevin and George get into the minds of industry experts. Always something to take away whether it’s a new idea or tool I didn’t know about.
Apple Podcasts5Eric Melchor
United Statesa year ago - Great listen - highly recommend
The B2B Playbook Podcast is entertaining and informative. George and Kevin have a fun discussion as they go deep on B2B marketing through the lens of their 5B’s framework. The Framework is well-researched, easy to understand and most importantly, actionable. Every time I listen to an episode I learn something new and helpful about B2B marketing. The B2B Playbook Podcast is the most practical and useful podcast I listen to. Highly recommend
Apple Podcasts5James FermanisAustralia4 years ago - Best podcast- Even for beginners in the field
I am pretty new to B2B marketing, this podcast sort of demystifies the entire concept of B2B marketing. Definitely listen to their episodes, it’s the best.
Apple Podcasts5Anusha Kannan
India4 years ago
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Apple Podcasts | #181 | United States/Business/Marketing |
Apple Podcasts | #100 |  Canada/Business/Marketing |
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Frequently Asked Questions About The B2B Playbook
What is The B2B Playbook about and what kind of topics does it cover?
Focused on providing actionable strategies for B2B marketing, this series is hosted by two experienced digital marketing professionals. Through discussions, interviews, and frameworks, the conversations cover topics like demand generation, go-to-market strategies, and the importance of community engagement in driving business growth. Noteworthy is the hosts' approach to addressing common pitfalls within B2B sales processes and marketing alignment, aiming to equip listeners with practical tools and insights for their own ventures. The podcast is designed for founders, marketers, and business leaders seeking to enhance their outreach and effectiveness in the competitive B2B landscape.
Where can I find podcast stats for The B2B Playbook?
Rephonic provides a wide range of podcast stats for The B2B Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The B2B Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The B2B Playbook get?
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What are the audience demographics for The B2B Playbook?
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How many subscribers and views does The B2B Playbook have?
To see how many followers or subscribers The B2B Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The B2B Playbook?
These podcasts share a similar audience with The B2B Playbook:
1. Marketing School - Digital Marketing and Online Marketing Tips
2. The Dr. Gabrielle Lyon Show
How many episodes of The B2B Playbook are there?
The B2B Playbook launched 4 years ago and published 228 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The B2B Playbook?
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Where can I see ratings and reviews for The B2B Playbook?
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What guests have appeared on The B2B Playbook?
Recent guests on The B2B Playbook include:
1. Matt Maynard
2. Alison Akviti
3. Aaron Ross
4. Collin Stewart
5. George Coudounaris
6. Scott Leese
7. Allen Zhu
8. Justin Zimmerman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.