The B2B Playbook
Kevin Chen & George CoudounarisSelling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates fr... more
| Publishes | Weekly | Episodes | 251 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
Listen to this Podcast
Latest Episodes
In this video, Sam from Breaking B2B and I get into what B2B SEO and AI search actually look like in 2026, and how you can pull pipeline in just 90 days without overcomplicating the whole thing.
We cover:
→ Why doing SEO and AI search alone makes l... more
In this video, Kevin and I get into whether you actually need flashy AI-powered analytics to measure your B2B marketing, or whether some clear objectives and a simple spreadsheet will do the job just fine.
We cover:
→ Why another dashboard, AI-powe... more
In this video, we sit down with Brian Williams from Hockey Stick Advisory to break down how B2B companies can actually build partnerships into a real revenue channel, not just a logo wall.
We cover:
→ Why partnerships needs to be a top down strateg... more
In this episode, we break down why B2B marketing attribution is broken and what you should actually be doing instead to measure what's working without losing your mind.
We cover:
→ Why multi-touch attribution keeps lying to you and what it's actual... more
Key Facts
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Reviews
- Great for marketing and sales
As someone who has been on both the marketing side and the sales side of a business I love this podcast. Simple frameworks to follow and great tactical advice. Love it keep it up!
Apple Podcasts5Jordyz94
Australia8 months ago - Smart strategies to enhance your business!
Great interviews with lots of insights. I enjoy how Kevin and George get into the minds of industry experts. Always something to take away whether it’s a new idea or tool I didn’t know about.
Apple Podcasts5Eric Melchor
United States2 years ago - Great listen - highly recommend
The B2B Playbook Podcast is entertaining and informative. George and Kevin have a fun discussion as they go deep on B2B marketing through the lens of their 5B’s framework. The Framework is well-researched, easy to understand and most importantly, actionable. Every time I listen to an episode I learn something new and helpful about B2B marketing. The B2B Playbook Podcast is the most practical and useful podcast I listen to. Highly recommend
Apple Podcasts5James FermanisAustralia4 years ago - Best podcast- Even for beginners in the field
I am pretty new to B2B marketing, this podcast sort of demystifies the entire concept of B2B marketing. Definitely listen to their episodes, it’s the best.
Apple Podcasts5Anusha Kannan
India4 years ago
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Chart Rankings
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Apple Podcasts | #166 |  Canada/Business/Marketing |
Apple Podcasts | #95 |  Finland/Business/Marketing |
Apple Podcasts | #115 |  Sweden/Business/Marketing |
Apple Podcasts | #125 |  New Zealand/Business/Marketing |
Apple Podcasts | #149 |  Norway/Business/Marketing |
Apple Podcasts | #201 |  Denmark/Business/Marketing |
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Frequently Asked Questions About The B2B Playbook
What is The B2B Playbook about and what kind of topics does it cover?
This show focuses on practical B2B marketing and go-to-market strategies, often through a performance-oriented lens. Episodes frequently cover partnerships, brand building in enterprise contexts, demand generation, and frameworks designed to connect brand effort with measurable outcomes. Noteworthy angles include founder-led marketing, humor as a scalable B2B branding tool, and structured approaches like Five Beasts and Closed Circuit Selling to align marketing, sales, and customer success. Listeners can expect tactical playbooks, real-world case studies, and actionable frameworks you can adapt to tighten ICPs, optimize content, and accelerate growth without sacrificing long-term brand health.
Where can I find podcast stats for The B2B Playbook?
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How many listeners does The B2B Playbook get?
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What are the audience demographics for The B2B Playbook?
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How many subscribers and views does The B2B Playbook have?
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How many episodes of The B2B Playbook are there?
The B2B Playbook launched 5 years ago and published 251 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The B2B Playbook?
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Where can I see ratings and reviews for The B2B Playbook?
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What guests have appeared on The B2B Playbook?
Recent guests on The B2B Playbook include:
1. Samu Kovács
2. Georgia Watson
3. George Koudinaris
4. Alex Bedwani
5. Luke Winter
6. Kayla Medica
7. Adam Holmgren
8. Ari Yablok
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.