The B2B Playbook
Kevin Chen & George CoudounarisSelling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates fr... more
| Publishes | Weekly | Episodes | 253 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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Latest Episodes
In this video, I sit down with rev ops expert Pasha and Adem to unpack why revenue is really an architecture problem, not a sales problem. We get into cutting through the AI noise, why your CRM ends up as a record of optimism, and what it actually ta... more
In this episode, Kevin and George break down their entire Five BE's framework for B2B marketing and demand generation, recorded live in studio. It's the system we came up with over 200 episodes ago, and we put it through the test of time to see what ... more
In this video, Sam from Breaking B2B and I get into what B2B SEO and AI search actually look like in 2026, and how you can pull pipeline in just 90 days without overcomplicating the whole thing.
We cover:
→ Why doing SEO and AI search alone makes l... more
In this video, Kevin and I get into whether you actually need flashy AI-powered analytics to measure your B2B marketing, or whether some clear objectives and a simple spreadsheet will do the job just fine.
We cover:
→ Why another dashboard, AI-powe... more
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Reviews
- Great for marketing and sales
As someone who has been on both the marketing side and the sales side of a business I love this podcast. Simple frameworks to follow and great tactical advice. Love it keep it up!
Apple Podcasts5Jordyz94
Australia8 months ago - Smart strategies to enhance your business!
Great interviews with lots of insights. I enjoy how Kevin and George get into the minds of industry experts. Always something to take away whether it’s a new idea or tool I didn’t know about.
Apple Podcasts5Eric Melchor
United States2 years ago - Great listen - highly recommend
The B2B Playbook Podcast is entertaining and informative. George and Kevin have a fun discussion as they go deep on B2B marketing through the lens of their 5B’s framework. The Framework is well-researched, easy to understand and most importantly, actionable. Every time I listen to an episode I learn something new and helpful about B2B marketing. The B2B Playbook Podcast is the most practical and useful podcast I listen to. Highly recommend
Apple Podcasts5James FermanisAustralia4 years ago - Best podcast- Even for beginners in the field
I am pretty new to B2B marketing, this podcast sort of demystifies the entire concept of B2B marketing. Definitely listen to their episodes, it’s the best.
Apple Podcasts5Anusha Kannan
India4 years ago
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Chart Rankings
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Apple Podcasts | #52 |  Germany/Business/Marketing |
Apple Podcasts | #66 |  Italy/Business/Marketing |
Apple Podcasts | #133 | Australia/Business/Marketing |
Apple Podcasts | #86 |  Norway/Business/Marketing |
Apple Podcasts | #196 |  New Zealand/Business/Marketing |
Apple Podcasts | #208 |  Finland/Business/Marketing |
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Frequently Asked Questions About The B2B Playbook
What is The B2B Playbook about and what kind of topics does it cover?
A practical B2B marketing and revenue enablement show hosted by Kevin and George that centers on a framework-driven approach to building predictable demand, measuring impact, and aligning marketing with sales. Episodes frequently cover the Five Beasts framework (Be Ready, Be Helpful, Be Seen, Be Better, Be The Best), ABM, partnerships, attribution, demand gen, and hands-on tactics like content repurposing, pipeline measurement, and cost-effective brand work. Notable is the emphasis on structured, repeatable processes and paid programs (The B2B Incubator) to scale teams and programs, plus guest perspectives from practitioners across tech, CRO enablement, and partner ecosystems. This combination of actionable templates, real-world case studie... more
Where can I find podcast stats for The B2B Playbook?
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How many listeners does The B2B Playbook get?
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What are the audience demographics for The B2B Playbook?
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How many subscribers and views does The B2B Playbook have?
To see how many followers or subscribers The B2B Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The B2B Playbook?
These podcasts share a similar audience with The B2B Playbook:
1. Marketing Against The Grain
2. My First Million
3. The Digital Marketing Podcast
4. This American Life
5. The Daily
How many episodes of The B2B Playbook are there?
The B2B Playbook launched 5 years ago and published 253 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The B2B Playbook?
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Where can I see ratings and reviews for The B2B Playbook?
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What guests have appeared on The B2B Playbook?
Recent guests on The B2B Playbook include:
1. Bryan Williams
2. Samu Kovács
3. Georgia Watson
4. George Koudinaris
5. Alex Bedwani
6. Luke Winter
7. Kayla Medica
8. Ari Yablok
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.