The B2B Playbook
Kevin Chen & George CoudounarisSelling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates fr... more
| Publishes | Weekly | Episodes | 256 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
Listen to this Podcast
Latest Episodes
In this video, Kevin and I break down the Be Helpful phase of the 5Bs Go-To-Market framework, the second step in building a B2B demand generation engine that actually works.
We cover:
→ Why helpful content beats hype content every time and how it b... more
In this video, Kevin and I break down the Be Ready phase of the 5Bs Go-To-Market framework, the first and most critical step in building a B2B demand generation engine that actually works.
We cover:
→ Why deeply understanding your market is non-neg... more
B2B Go To Market Strategy: Why Your Lead Gen Is Broken
Your lead gen program is filling a CRM and burning your market at the same time.
In episode one of The 15 Minute GTM Fix, a miniseries with our friends at Dealfront, George Coudounaris and Kevi... more
In this video, I sit down with rev ops expert Pasha and Adem to unpack why revenue is really an architecture problem, not a sales problem. We get into cutting through the AI noise, why your CRM ends up as a record of optimism, and what it actually ta... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Hosts
Reviews
- Great for marketing and sales
As someone who has been on both the marketing side and the sales side of a business I love this podcast. Simple frameworks to follow and great tactical advice. Love it keep it up!
Apple Podcasts5Jordyz94
Australia9 months ago - Smart strategies to enhance your business!
Great interviews with lots of insights. I enjoy how Kevin and George get into the minds of industry experts. Always something to take away whether it’s a new idea or tool I didn’t know about.
Apple Podcasts5Eric Melchor
United States2 years ago - Great listen - highly recommend
The B2B Playbook Podcast is entertaining and informative. George and Kevin have a fun discussion as they go deep on B2B marketing through the lens of their 5B’s framework. The Framework is well-researched, easy to understand and most importantly, actionable. Every time I listen to an episode I learn something new and helpful about B2B marketing. The B2B Playbook Podcast is the most practical and useful podcast I listen to. Highly recommend
Apple Podcasts5James FermanisAustralia4 years ago - Best podcast- Even for beginners in the field
I am pretty new to B2B marketing, this podcast sort of demystifies the entire concept of B2B marketing. Definitely listen to their episodes, it’s the best.
Apple Podcasts5Anusha Kannan
India5 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #140 |  United Kingdom/Business/Marketing |
Apple Podcasts | #201 |  Germany/Business/Marketing |
Apple Podcasts | #146 |  Denmark/Business/Marketing |
Apple Podcasts | #152 |  New Zealand/Business/Marketing |
Apple Podcasts | #156 |  Netherlands/Business/Marketing |
Apple Podcasts | #228 |  Israel/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About The B2B Playbook
What is The B2B Playbook about and what kind of topics does it cover?
A practical B2B marketing and revenue enablement show hosted by Kevin and George that centers on a framework-driven approach to building predictable demand, measuring impact, and aligning marketing with sales. Episodes frequently cover the Five Beasts framework (Be Ready, Be Helpful, Be Seen, Be Better, Be The Best), ABM, partnerships, attribution, demand gen, and hands-on tactics like content repurposing, pipeline measurement, and cost-effective brand work. Notable is the emphasis on structured, repeatable processes and paid programs (The B2B Incubator) to scale teams and programs, plus guest perspectives from practitioners across tech, CRO enablement, and partner ecosystems. This combination of actionable templates, real-world case studie... more
Where can I find podcast stats for The B2B Playbook?
Rephonic provides a wide range of podcast stats for The B2B Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The B2B Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The B2B Playbook get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The B2B Playbook, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The B2B Playbook?
Rephonic provides comprehensive predictive audience data for The B2B Playbook, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The B2B Playbook have?
To see how many followers or subscribers The B2B Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The B2B Playbook?
These podcasts share a similar audience with The B2B Playbook:
1. Marketing Against The Grain
2. The Diary Of A CEO with Steven Bartlett
3. POLITICO Berlin Playbook
4. Machtwechsel
How many episodes of The B2B Playbook are there?
The B2B Playbook launched 5 years ago and published 256 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The B2B Playbook?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The B2B Playbook?
Rephonic pulls ratings and reviews for The B2B Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The B2B Playbook?
Rephonic provides full transcripts for episodes of The B2B Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The B2B Playbook?
Recent guests on The B2B Playbook include:
1. Pasha Irshad
2. Adem Anderevich
3. Darren (PodPaste)
4. Sam Dunning
5. Bryan Williams
6. Samu Kovács
7. Georgia Watson
8. George Koudinaris
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.