The Growth Engine
Mike Parsons Apollo AdvisorsThe Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as ... more
| Publishes | Weekly | Episodes | 19 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Before You Raise Funding: 10 Legal & Financial Fixes Every Startup NeedsRaising startup funding isn’t just about traction or pitch decks. Investors, acquirers, and enterprise customers will look deep into your legal structure and financial records. I... more
What if your startup raised $2 million… hired a team… launched the product… and still didn’t have product-market fit?In this episode of The Growth Engine, Mike Parsons breaks down the case of a fictional AI startup that looks successful from the outs... more
Fictitious AI looks like a dream startup.
An ex-OpenAI researcher.
A serial founder with exits.
A strong product.
Early traction and growing interest.
And yet the company cannot execute consistently.
Deadlines slip. Decisions bottleneck. Work depe... more
Episode 16 — The AI Startup That Loses Money Every Time You Use ItThis startup looks perfect.Customers love it.Usage is exploding.Investors would absolutely take the meeting.There’s just one problem: every time a customer uses the product, the compan... more
Why do some companies grow every month… while others live deal-to-deal?Most founders think they have a growth problem.In reality, they have a system problem.Leads come in — then stop.Sales spike — then disappearMarketing is busy — but revenue isn’t p... more
Are We Building the Right Product? | Product Validation for Startups (15 Tests)Most startups don’t fail because they can’t build.They fail because they build the wrong thing—too confidently, for too long.In this episode of The Growth Engine, Mike Par... more
Most startups don’t fail because the product is bad. They fail because the business model breaks when growth begins.
In this episode, Mike Parsons walks through ProductBooks — Business Model Fit Evaluator, the third stage in the Fit Model series of ... more
Product-market fit is one of the most misunderstood — and most critical — milestones in building a successful startup. Many founders ship great products, but still struggle to answer the real question: do customers actually want this, pay for it, and... more
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Apple Podcasts | #156 |  India/Business/Marketing |
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The Growth Engine launched 5 months ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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