The Association Insights Podcast

OnWrd and UpWrd

Artificial Intelligence

Gen Z

Associations

Onwrd & Upwrd

Member Engagement

Partnerships

Public Relations

Sponsorships

Non-Dues Revenue

Generative AI

Association Management

Media

Messaging

Storytelling

American Marketing Association

Urgent Care Association

Dublin, Ireland

Leadership Transition

ISTH

Vaccines

The Association Insights Podcast powered by OnWrd & UpWrd focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations. The podcast will feature meaningful conversations with association professionals across the country taking a deeper dive into trending topics, offering insights that both inform and inspire. Produced by OnWrd & UpWrd... more

27 ratings

Publishes	Weekly	Episodes	165	Founded	2 years ago
Number of Listeners		Categories	Non-ProfitBusiness

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Latest Episodes

Beyond the Keynote: Building Conference Experiences That Last

In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher welcomes back Kara Dickerson, Founder of Content With Impact, LLC, to explore how associations can transform keynote programs into powerful storytell... more

1 Jul 2026 • 33 min

YouTube

Why Great Association Communications Start With Business Goals

In this solo episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher explores a simple but often overlooked truth: effective association communications don't start with content—they start with organizational goals... more

24 Jun 2026 • 14 min • Most popular

YouTube

Governance That Builds Trust, Engagement, and Stronger Associations

In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Lerro Gallagher sits down with Mark Fernando, Director of Governance and Administration at the American Sociological Association (ASA), to explore what it take... more

17 Jun 2026 • 31 min

YouTube

Pricing with Purpose: Rethinking Value, Membership, and Revenue in Associations

In this episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher sits down with Dr. Michael Carr-Tatonetti, CPP, CAE, Founder & CEO of Pricing for Associations, to explore one of the most powerful—and often misunde... more

9 Jun 2026 • 38 min • Popular

YouTube

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Recent Guests

Dr. Michael Carr-Tatonetti

CEO and Founder of Pricing for Associations

Pricing for Associations

Episode: Pricing with Purpose: Rethinking Value, Membership, and Revenue in Associations

Adrienne Lerro

Partner at PwC

PwC

Episode: Leading Transformation in the Age of AI: What Association Leaders Need to Know

Leslie Frazier

SVP of Community and Industry Relations for the Virginia REALTORS

Virginia REALTORS

Episode: Building Trust, Community, and Belonging: Inside Virginia REALTORS®

Katy Thorbahn

President and CEO of Shiny

Shiny

Episode: Helpful Marketing: Building Trust and Loyalty That Lasts

Alexandra Bradley

President, Alliance for Women in Associations

Alliance for Women in Associations

Episode: Building a Movement: Advancing Women in Association Leadership

Kim Howard

President-elect, Alliance for Women in Associations

Alliance for Women in Associations

Episode: Building a Movement: Advancing Women in Association Leadership

Whitney Meyerhoeffer

Secretary and Treasurer, Alliance for Women in Associations

Alliance for Women in Associations

Episode: Building a Movement: Advancing Women in Association Leadership

Johanna Roodt

Founder and well-being consultant and coach for Leladijo Consulting; co-founder and training facilitator for Event Mental Well-Being

Leladijo Consulting; Event Mental Well-Being

Episode: Building Stronger Association Teams: Wellbeing, Leadership, and Sustainable Performance

Melissa Loner

CEO of the National Society of Compliance Professionals (NSCP)

National Society of Compliance Professionals (NSCP)

Episode: Turning Succession Into a Celebration: A People-First Leadership Transition

Host

Colleen Gallagher

Host of the show and a seasoned communications professional with a focus on association audiences.

Reviews

5.0 out of 5 stars from 27 ratings

A MUST Listen for Association Professionals
The Association Insights podcast is a Gem, and Colleen and her team are wonderful! So many wonderful topics and insightful questions. I highly recommend that association professionals (and others) tune in!
Apple Podcasts
5
Leslie JF
United Statesa month ago
Worth a Listen!
Great podcast for association professionals with actionable insights.
Apple Podcasts
5
simps0822
United States7 months ago
The best
This podcast is so wonderful for association pros! Keaveny is a great host and asks well rounded, yet open questions. It’s awesome to have this resource considering is so relevant and timely.
Apple Podcasts
5
Tay AB
United Statesa year ago
Great takeaways for association leaders
I love this podcast! I always learn something new and I enjoy hearing the perspectives of the weekly guests. Added it into my weekly listening rotation!
Apple Podcasts
5
beekrolak
United Statesa year ago
Learn something new every episode
Having spent most of my career working for associations, I’m always looking for actionable insights I can apply to my work. The Association 100 helps me learn from other association leaders and each episode has valuable tips and takeaways.
Apple Podcasts
5
Kara- Content/Brand Strategist
United States2 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Well-structured discussions with practical takeaways for association pros

Consistently helpful and actionable leadership and communications insights

Great mix of theory and real-world anecdotes from association leaders

Strong guest line-up and insightful questions from the host

Focus on member value and trust resonates with audience

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#129	Saudi Arabia/Business/Non-Profit
Apple Podcasts	#131	Belgium/Business/Non-Profit

Talking Points

Recent interactions between the hosts and their guests.

Pricing with Purpose: Rethinking Value, Membership, and Revenue in Associations

Q: And I know you've worked with over 100 associations on pricing strategy, which is amazing. I would love to know what are some of the biggest misconceptions that association leaders have when it comes to both pricing and member value?

Common misconceptions include underpricing while starving willingness to pay, and treating price as purely a math problem instead of linking it to perceived value and member benefits. Leaders also misjudge how much value members actually derive from benefits, confusing intangible benefits with tangible outputs, and they underestimate the need to align pricing with the true value delivered.

Leading Transformation in the Age of AI: What Association Leaders Need to Know

Q: Can you start by sharing a bit about your role at PwC and the kinds of challenges you're helping organizations solve today?

I've led global transformations for KYC initiatives and now focus on how AI accelerates transformation, enabling larger savings and more rapid process redesign across institutions.

Building Trust, Community, and Belonging: Inside Virginia REALTORS®

Q: So what does effective advocacy look like today, you know, for an association operating in such a fast moving political and economic environment?

Advocacy is fundamentally about relationships and bipartisan collaboration, using data-driven messaging to explain how housing policy affects people across the state, and ensuring that messaging compounds across all audiences.

Helpful Marketing: Building Trust and Loyalty That Lasts

Q: Tell me a bit about you, the clients you serve, and the kinds of business challenges that you typically face.

Shiny is a strategic creative services agency focused on financial services. The main challenge they address is operating in a highly commoditized market, so they help clients through ruthlessly customer-centric creative that moves people to action across the purchase funnel, especially at the lower funnel where decisions are being made.

Replay: How OnWrd & UpWrd — and This Podcast — Got Started

Q: If you won the lottery tomorrow, would you still work?

Meghan says she would not continue working and imagines retiring to an island, while Colleen continues contemplating travel and new experiences but might still pursue meaningful work on her terms.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Association Insights Podcast

What is The Association Insights Podcast about and what kind of topics does it cover?

The show centers on practical strategies for associations, covering pricing, governance, member engagement, leadership transitions, and communications. Episodes frequently feature guests from non-profit leadership, professional associations, and services that support association operations, with a strong emphasis on data-driven decision making, member value, and trust-building. Highlights include how pricing can be reframed as a strategic leadership tool, the role of AI in transformation, and practical, actionable tactics for improving governance, messaging, and member loyalty. A standout aspect is the mix of practitioner-driven frameworks, real-world anecdotes, and a focus on tangible outcomes like mentorship programs, succession planning,... more

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How many listeners does The Association Insights Podcast get?

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How many subscribers and views does The Association Insights Podcast have?

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Which podcasts are similar to The Association Insights Podcast?

These podcasts share a similar audience with The Association Insights Podcast:

1. The Artificial Intelligence Show
2. SmartLess
3. Up First from NPR
4. The Daily
5. Fly on the Wall with Dana Carvey and David Spade

How many episodes of The Association Insights Podcast are there?

The Association Insights Podcast launched 2 years ago and published 165 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Association Insights Podcast?

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What guests have appeared on The Association Insights Podcast?

Recent guests on The Association Insights Podcast include:

1. Dr. Michael Carr-Tatonetti
2. Adrienne Lerro
3. Leslie Frazier
4. Katy Thorbahn
5. Alexandra Bradley
6. Kim Howard
7. Whitney Meyerhoeffer
8. Johanna Roodt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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