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The Art of Selling Online Courses

John Ainsworth
Email Marketing
Tripwire Funnel
Copywriting
Sales Strategy
Course Creation
Community Building
Customer Avatar
Data-Driven Approach
Total Addressable Market
Business Growth
Customer Language Document
Networking
Entrepreneurship
Online Courses
Marketing Psychology
Agitation Phase
Email Sequence Structure
SEO Strategies
Youtube
Lead Magnets

The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

PublishesTwice weeklyEpisodes241Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Recent Guests

Liam Ward
Blues harmonica player and teacher, runs learntheharmonica.com
Learn the Harmonica
Episode: 236 How to Build a Course Business Around YOUR Life
Marnie Ginsberg
Founder of Reading Simplified; educator turned entrepreneur
Reading Simplified
Episode: 235 How To Actually Scale by Doing Less
Alexis Haselberger
Time management, productivity and stress reduction coach
Self-employed / Coaching practice
Episode: 234 How To Actually Make Money With a Small Audience
Spencer Russell
Early literacy expert and founder of Toddlers Can Read
Toddlers Can Read
Episode: 233 Your Plan B Is Killing Your Business
Sahara Rose De Vore
Founder and CEO of The Travel Coach Network, a global community of travel coaches
The Travel Coach Network
Episode: 232 How I Created a Career That Didn't Exist
Mark Smith
Award-winning wildlife photographer and filmmaker based in Florida
Self-employed
Episode: 231 Meet the Man With 980,000,000+ YouTube Views
Trevor Dimoff
Full-time music teacher and online songwriting course creator
epicsongwriting.com
Episode: 230 How To Actually Pre-Sell Your Course
Jori Chisholm
World-renowned bagpiper and founder of bagpipelessons.com
bagpipelessons.com
Episode: 229 I Started Posting 1 Short A Day. Here's What Happened
Alison Ellis
Founder of realflowerbusiness.com and educator for floral designers.
realflowerbusiness.com
Episode: 227 How I Made $650K+ Selling Courses

Host

John Ainsworth
Host of The Art of Selling Online Courses (Datadriven Marketing affiliated in some entries).

Reviews

4.8 out of 5 stars from 50 ratings
  • No fluff just great course info

    Lots of great advice and information for course creators of all levels. Keep up the good work!

    Apple Podcasts
    5
    andyisawesomepeqceout
    Australia6 months ago
  • -

    -

    Apple Podcasts
    3
    artifact-e
    United Statesa year ago
  • Good info

    Thanks for making these

    Apple Podcasts
    5
    artifact-e
    United Statesa year ago
  • Maybe

    Keep hoping it will improve

    Apple Podcasts
    3
    artifact-e
    United Statesa year ago
  • A treasure trove

    John has put together an actual treasure trove of information and people. You can tell he clearly is passionate about the topics he speaks on but the guests he invites as they all seem to be at the tipi do their own work. Whether youโ€™re starting out or have been in business for a while this podcast is a must listen.

    Apple Podcasts
    5
    Heather Farris
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the host's questions and frameworks immediately useful for implementation.
Listeners praise the actionable, battle-tested tactics and guest mix.
Quality of guests and practical content are recurring strengths.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

234 How To Actually Make Money With a Small Audience
Q: What practical change can course creators make if they're feeling overwhelmed by doing everything?
Focus on separating tasks from identity by using a simple four-field task system, with a clear next action date and a commenting field to track progress. This helps get ideas out of the head, reduce cognitive load, and prevent overwhelm, while allowing for strategic prioritization on what actually moves the needle.
233 Your Plan B Is Killing Your Business
Q: What do you think about prioritizing value over revenue in a business?
Starting from value builds trust and long-term growth; revenue will follow when the product genuinely helps families and is paired with helpful, non-pushy content.
233 Your Plan B Is Killing Your Business
Q: How are you thinking about protecting your business from AI and what role will AI play in your product?
AI is seen as a productivity tool and a potential risk; the plan is to use AI to accelerate work while building unique, human-centered offerings that AI cannot easily replicate, like live one-on-one time and community experiences.
233 Your Plan B Is Killing Your Business
Q: Why is burning the bridge and betting on yourself so important?
Because it signals committing fully to a validated opportunity, reducing distraction and increasing the likelihood of success when market fit and readiness exist.
233 Your Plan B Is Killing Your Business
Q: Who are you helping with your courses and what problem are you solving?
The guest outlines four main demographics around toddlers and young children, aiming to help kids read early and support parents across age ranges, with a focus on a blue ocean niche.

Audience Metrics

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Frequently Asked Questions About The Art of Selling Online Courses

What is The Art of Selling Online Courses about and what kind of topics does it cover?

The show concentrates on practical strategies for building and growing online course businesses, with episodes featuring founders, educators, and practitioners who share how they design, market, price, and scale course offerings. Conversations tend to center on sustainable growth, productization, audience fit, and revenue diversification, often highlighting real-world experiments, pre-selling, and AI-assisted approaches. A notable strength is the emphasis on actionable tactics and long-term thinking from practitioners who have run multi-channel programs, webinars, and high-ticket coaching alongside low-ticket products. Listeners likely include aspiring course creators, marketers, and educators seeking concrete guidance to monetize expertise... more

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Which podcasts are similar to The Art of Selling Online Courses?

These podcasts share a similar audience with The Art of Selling Online Courses:

1. The Online Course Show
2. The Amy Porterfield Show
3. The Smart Passive Income Online Business and Blogging Podcast
4. The StoryBrand Podcast
5. The Side Hustle Show

How many episodes of The Art of Selling Online Courses are there?

The Art of Selling Online Courses launched 5 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Art of Selling Online Courses?

Recent guests on The Art of Selling Online Courses include:

1. Liam Ward
2. Marnie Ginsberg
3. Alexis Haselberger
4. Spencer Russell
5. Sahara Rose De Vore
6. Mark Smith
7. Trevor Dimoff
8. Jori Chisholm

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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