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The Art of Selling Online Courses

John Ainsworth
Online Courses
Email Marketing
Youtube
Entrepreneurship
Course Creation
Marketing Strategies
Customer Avatar
Black Friday
Online Course Creation
Lead Magnets
Social Media Marketing
Email Deliverability
Digital Products
Community Building
Content Creation
Personal Branding
Tripwire Funnel
Copywriting
Customer Engagement
Digital Marketing

The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

PublishesTwice weeklyEpisodes269Founded5 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Dr. Andrea Furlan is one of Canada's top pain physicians, ... more

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Timotej Bonifer grew up in Slovenia, never studied English formally, and now coaches entrepreneurs around the world to sound like native speakers. His secret? Twelve years on a microphone playing video games. The same habit that pro... more

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Most people who build a 122,000-subscriber YouTube channel and help over 20,000 students learn an instrument have figure... more

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Scott Gardiner does around $100K a month and has never taken a single sales call. No closers, no discovery Zooms, no objection handling. Every offer is evergreen, bought at whatever hour suits the buyer, while Scott is somewhere els... more

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Recent Guests

Scott Gardiner
Therapist/coach turned online counseling business founder
Elevate (counseling/community business)
Episode: 265 Here's How I Hit $100K/Mo With 0 Sales Calls
Carl Pullein
British productivity coach based in Seoul, founder of Carl Pullein International
Carl Pullein International
Episode: 264 You Don't Need New Courses. Sell What You Have.
Alex Dunitz
Founder and director of Passione Italiana; Italian language educator and content creator
Passione Italiana
Episode: 263 Why Email Beats YouTube for Course Sales
Derek Callan
Professional English coach, YouTube educator on English for Professionals
English for Professionals (YouTube channel)
Episode: 262 How to Build a Tripwire From Your Main Offer
Miguel Martinez
Music educator and author from Bogotá; founder of clasesdeguitarra.com.co
Clases de guitarra (Colombia)
Episode: 261 How AI Is Crushing YouTube Traffic
Natalia Rethmeyer
German teacher and entrepreneur, founder of Learn German Fast
Learn German Fast
Episode: 260 Stop Launching New Courses. Do This Instead.
Abbie Emmons
Novelist, writing coach, founder of Abbie's Story University
Abbie Emmons / Make Your Story Matter
Episode: 259 Make Something Once, Sell It Forever
Ross Rosenberg
Internationally renowned psychotherapist, educator, and author
Self-Love Recovery Institute
Episode: 258 Why Shorts Get Views but Don't Make Money
Eddie van Dongen
Professional drummer and educator who built Eddie's Drum Academy
Eddie's Drum Academy
Episode: 257 Stop Chasing Trends. Build What You Believe In

Hosts

John Ainsworth
Host of The Art of Selling Online Courses
Dominik Dragan
Host of The Art of Selling Online Courses

Reviews

4.7 out of 5 stars from 54 ratings
  • Good but very music-based lately

    Plenty of useful content and a good listen but all recent episodes seem to be music teachers. More of a variety would be more relatable

    Apple Podcasts
    3
    Harley Kilner
    United Kingdom23 days ago
  • No fluff just great course info

    Lots of great advice and information for course creators of all levels. Keep up the good work!

    Apple Podcasts
    5
    andyisawesomepeqceout
    Australia9 months ago
  • -

    -

    Apple Podcasts
    3
    artifact-e
    United Statesa year ago
  • Good info

    Thanks for making these

    Apple Podcasts
    5
    artifact-e
    United Statesa year ago
  • Maybe

    Keep hoping it will improve

    Apple Podcasts
    3
    artifact-e
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host and guests are commended for depth and real-world experience, not just theory.
Many say the episodes help improve funnels, email strategies, and pricing.
Feedback highlights clear frameworks and repeatable processes rather than vague ideas.
Listeners praise the actionable, battle-tested content and practical takeaways for course builders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

261 How AI Is Crushing YouTube Traffic
Q: How do people typically enter your email list from social media, and how do you convert them into students?
People join mainly through demo courses on the site; those who engage tend to have a higher likelihood of becoming students, but there's friction from overly broad sign-up methods, so he emphasizes a selective process and direct personal outreach to convert.
261 How AI Is Crushing YouTube Traffic
Q: What are your goals for the business in the next 12 months?
The goal is to survive AI by staying human and focusing on relationship-based coaching, live classes, and a high-touch approach to student support.
259 Make Something Once, Sell It Forever
Q: talk us through, who is it that you're helping with your courses? who's the target audience for you?
Abbie explains she helps writers at all stages, including indie publishing and various forms of storytelling, from novelists to screenwriters and game writers, with a focus on making their books stand out and publishing professionally.
265 Here's How I Hit $100K/Mo With 0 Sales Calls
Q: If someone has expertise but hasn't launched yet, what's the first move?
Stress-test the offer with an urgent, clearly communicated outcome on a single page; use the kitchen-table test to validate understanding and interest before investing heavily in product development.
265 Here's How I Hit $100K/Mo With 0 Sales Calls
Q: Where do you want people to find you, and who is the right person to come looking?
People dealing with relationship challenges or therapists interested in building a scalable counseling business should reach out via Instagram to connect and learn how to replace unpredictable income with a recurring model.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Art of Selling Online Courses

What is The Art of Selling Online Courses about and what kind of topics does it cover?

This program consistently focuses on building and scaling online courses, memberships, and knowledge-based businesses. Conversations center on practical, actionable tactics for audience growth, content strategy, pricing, funnels, and community-building, with guests ranging from educators and creators to practitioners who have turned expertise into scalable digital products. The tone tends to be workshop-like and results-oriented, often including concrete numbers, launch playbooks, and real-world experiments. A notable strength is its emphasis on ethical marketing, sustainable growth, and turning niche knowledge into repeatable revenue streams; guests frequently share step-by-step frameworks and long-running lessons from multiple launches an... more

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Which podcasts are similar to The Art of Selling Online Courses?

These podcasts share a similar audience with The Art of Selling Online Courses:

1. The Online Course Show
2. The Russell Brunson Show
3. The Amy Porterfield Show
4. The Jasmine Star Show
5. The Smart Passive Income Online Business and Blogging Podcast

How many episodes of The Art of Selling Online Courses are there?

The Art of Selling Online Courses launched 5 years ago and published 269 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Art of Selling Online Courses?

Recent guests on The Art of Selling Online Courses include:

1. Scott Gardiner
2. Carl Pullein
3. Alex Dunitz
4. Derek Callan
5. Miguel Martinez
6. Natalia Rethmeyer
7. Abbie Emmons
8. Ross Rosenberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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