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The Art of Selling Online Courses

John Ainsworth
Online Courses
Email Marketing
Youtube
Entrepreneurship
Course Creation
Marketing Strategies
Customer Avatar
Black Friday
Online Course Creation
Lead Magnets
Social Media Marketing
Email Deliverability
Digital Products
Community Building
Content Creation
Personal Branding
Tripwire Funnel
Copywriting
Customer Engagement
Digital Marketing

The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

PublishesTwice weeklyEpisodes264Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Alex Dunitz has built one of the top Italian language learning channels on YouTube. 266,000 subscribers, nearly 30 million views, a custom app with gamification, private lessons, group courses, books, webinars, trips to Italy. The w... more

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Derek Callan has been coaching business English for over 22 years, has clocked more than 10,000 hours of in-company training, and has built a YouTub... more

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Natalia Rethmeyer had 80,000 YouTube subscribers and not a single person on her email list. No tripwire, no funnel, no strategy. Just videos going o... more

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Recent Guests

Ross Rosenberg
Internationally renowned psychotherapist, educator, and author
Self-Love Recovery Institute
Episode: 258 Why Shorts Get Views but Don't Make Money
Eddie van Dongen
Professional drummer and educator who built Eddie's Drum Academy
Eddie's Drum Academy
Episode: 257 Stop Chasing Trends. Build What You Believe In
Gillian Perkins
CEO of Startup Society; host of Work Less Earn More podcast; online business educator
Startup Society
Episode: 256 How I Built a 6-Figure Online Business (20 Hours/Week)
Kim Foster
Doctor turned reinvention expert, author and TEDx speaker
Independent author/educator
Episode: 255 Stop Guessing Who Your Audience Really Is
Adam Morgan
UK-based architect, founder of Arcademia
Arcademia
Episode: 254 What to Build When Course Revenue Plateaus
David Duffy
Irish composer, bassist and multi-disciplinary artist; founder of Secrets of Solo / Jazzville Productions
Secrets of Solo, Jazzville Productions
Episode: 253 Selling Feels Icky. Here's How To Fix That
Jayne Havens
Certified sleep consultant and founder of Snooze Fest; creator of Center for Pediatric Sleep Management (CPSM)
Center for Pediatric Sleep Management (CPSM); Snooze Fest
Episode: 252 From a Side Hustle to a Thriving Course Business
Bethany McBride
Creator behind Simplified Piano, online piano education community
Simplified Piano
Episode: 251 How to Turn YouTube Viewers Into Email Subscribers
Nicole Hullihen
MBA-qualified executive, founder of Execute The Vision, and a two-time Microsoft MVP
Execute The Vision
Episode: 250 Building a Course Business in 25 Hours a Week

Hosts

John Ainsworth
Host of The Art of Selling Online Courses
Dominik Dragan
Host of The Art of Selling Online Courses

Reviews

4.8 out of 5 stars from 53 ratings
  • Good but very music-based lately

    Plenty of useful content and a good listen but all recent episodes seem to be music teachers. More of a variety would be more relatable

    Apple Podcasts
    3
    Harley Kilner
    United Kingdom5 days ago
  • No fluff just great course info

    Lots of great advice and information for course creators of all levels. Keep up the good work!

    Apple Podcasts
    5
    andyisawesomepeqceout
    Australia9 months ago
  • -

    -

    Apple Podcasts
    3
    artifact-e
    United Statesa year ago
  • Good info

    Thanks for making these

    Apple Podcasts
    5
    artifact-e
    United Statesa year ago
  • Maybe

    Keep hoping it will improve

    Apple Podcasts
    3
    artifact-e
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host and guests are commended for depth and real-world experience, not just theory.
Many say the episodes help improve funnels, email strategies, and pricing.
Feedback highlights clear frameworks and repeatable processes rather than vague ideas.
Listeners praise the actionable, battle-tested content and practical takeaways for course builders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#238
Canada/Business/Marketing
Apple Podcasts
#41
Italy/Business/Marketing
Apple Podcasts
#188
Australia/Business/Marketing
Apple Podcasts
#4
Poland/Business/Marketing
Apple Podcasts
#30
Denmark/Business/Marketing
Apple Podcasts
#41
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

258 Why Shorts Get Views but Don't Make Money
Q: What tends to happen for you from viewer to customer?
People first encounter my content on YouTube; some then visit my site or contact me directly. I've learned that a strong, ethically grounded brand with clear value propositions helps convert viewers into clients, though the path can vary as platforms change and audiences evolve.
258 Why Shorts Get Views but Don't Make Money
Q: Talk us through, when did you get started building your audience on YouTube?
I built my audience through a combination of posting clips from seminars, creating original videos on narcissism and codependency, and leveraging SEO. Over time I shifted to long-form content then repurposed it into short-form clips while maintaining a focus on unique, helpful insights rather than flashy marketing.
253 Selling Feels Icky. Here's How To Fix That
Q: What's your approach to turning content into a scalable revenue stream—membership vs individual courses?
We've found value in offering both: a membership for ongoing access and bundled individual courses for targeted purchases. The key is to create repeatable promotions and a clear journey from awareness to purchase, while avoiding perpetual discounting that devalues the brand. A mix of limited-time offers and cohort-based enrollments helps maintain perceived value and drive monthly revenue.
253 Selling Feels Icky. Here's How To Fix That
Q: So talk us through this, who is it that you help with your courses? What's the target audience?
We primarily serve people deeply into authentic jazz dance and related styles, especially those who want to move from learning casually to engaging with structured online courses. The goal is to broaden access to quality instruction while maintaining artistic integrity and a clear path for progression through a curated library and fixed-length programs.
255 Stop Guessing Who Your Audience Really Is
Q: How do you handle building a team and finding someone who can help ground creative energy?
She discusses needing an integrator-type role, sharing experiences about searching for the right team members and the idea of bringing in someone who can manage and execute while she generates ideas.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
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Frequently Asked Questions About The Art of Selling Online Courses

What is The Art of Selling Online Courses about and what kind of topics does it cover?

This program consistently focuses on building and scaling online courses, memberships, and knowledge-based businesses. Conversations center on practical, actionable tactics for audience growth, content strategy, pricing, funnels, and community-building, with guests ranging from educators and creators to practitioners who have turned expertise into scalable digital products. The tone tends to be workshop-like and results-oriented, often including concrete numbers, launch playbooks, and real-world experiments. A notable strength is its emphasis on ethical marketing, sustainable growth, and turning niche knowledge into repeatable revenue streams; guests frequently share step-by-step frameworks and long-running lessons from multiple launches an... more

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Which podcasts are similar to The Art of Selling Online Courses?

These podcasts share a similar audience with The Art of Selling Online Courses:

1. The Online Course Show
2. The Smart Passive Income Online Business and Blogging Podcast
3. The Amy Porterfield Show
4. The StoryBrand Podcast
5. The Game with Alex Hormozi

How many episodes of The Art of Selling Online Courses are there?

The Art of Selling Online Courses launched 5 years ago and published 264 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Art of Selling Online Courses?

Recent guests on The Art of Selling Online Courses include:

1. Ross Rosenberg
2. Eddie van Dongen
3. Gillian Perkins
4. Kim Foster
5. Adam Morgan
6. David Duffy
7. Jayne Havens
8. Bethany McBride

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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