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The Art of Selling Online Courses

John Ainsworth
Email Marketing
Tripwire Funnel
Sales Strategy
Copywriting
Course Creation
Community Building
Data-Driven Approach
Customer Avatar
Total Addressable Market
Business Growth
Customer Language Document
Entrepreneurship
Networking
Online Courses
Email Sequence Structure
Marketing Psychology
SEO Strategies
Agitation Phase
Youtube
Lead Magnets

The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

PublishesTwice weeklyEpisodes247Founded5 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Mark Smith has been teaching bass guitar online since 2013. He has 450,000 YouTube subscribers, 150,000 people on his free membership, and a back ca... more

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Jason Kleinberg was trying to become a rock star. That's genuinely how this whole thing started.

He played in bands, toured the world, recorded music. Sounds great until he tells you it mostly meant sleeping on floors covered in do... more

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The job market is changing fast. My guest today thinks we've got about 6 months before it looks very different to w... more

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Recent Guests

Jason Kleinberg
Fiddlehead course creator, musician, and YouTube educator
Fiddlehead
Episode: 244 Your Ideas Are Worth More Right Now Than Ever Before
Hemanand Vadivel
Co-founder and CEO of Code Basics
Code Basics
Episode: 243 The Job Market Is Changing. Are You Ready?
Emma McAdam
Licensed marriage and family therapist who runs Therapy in a Nutshell
Therapy in a Nutshell
Episode: 242 From 100K to 1M Subs With One Free YouTube Course
Joseph Hoffman
Founder of Hoffman Academy, creator of the Hoffman Method for Piano
Hoffman Academy
Episode: 241 Meet the Piano Teacher Who Built a $2M Online School
Josh Wright
Billboard number one classical pianist who built an online piano education business
Self-employed (piano educator)
Episode: 240 Why Does Authenticity Matter to Your Audience?
James Testani
Founder of Good Guitarist, guitar educator
Good Guitarist
Episode: 239 How To Actually Build an Evergreen Course
Tom Geiss
Founder of GD&T Basics
GD&T Basics
Episode: 238 How To Actually Build a Course Around a Problem
Benny Lewis
Polyglot, founder of Fluent in 3 Months
Fluent in 3 Months
Episode: 237 The Dark Side of Success Nobody Talks About
Liam Ward
Blues harmonica player and teacher, runs learntheharmonica.com
Learn the Harmonica
Episode: 236 How to Build a Course Business Around YOUR Life

Host

John Ainsworth
Host of The Art of Selling Online Courses (Datadriven Marketing affiliated in some entries).

Reviews

4.7 out of 5 stars from 51 ratings
  • No fluff just great course info

    Lots of great advice and information for course creators of all levels. Keep up the good work!

    Apple Podcasts
    5
    andyisawesomepeqceout
    Australia7 months ago
  • -

    -

    Apple Podcasts
    3
    artifact-e
    United Statesa year ago
  • Good info

    Thanks for making these

    Apple Podcasts
    5
    artifact-e
    United Statesa year ago
  • Maybe

    Keep hoping it will improve

    Apple Podcasts
    3
    artifact-e
    United Statesa year ago
  • A treasure trove

    John has put together an actual treasure trove of information and people. You can tell he clearly is passionate about the topics he speaks on but the guests he invites as they all seem to be at the tipi do their own work. Whether you’re starting out or have been in business for a while this podcast is a must listen.

    Apple Podcasts
    5
    Heather Farris
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the host's questions and frameworks immediately useful for implementation.
Listeners praise the actionable, battle-tested tactics and guest mix.
Quality of guests and practical content are recurring strengths.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

244 Your Ideas Are Worth More Right Now Than Ever Before
Q: How do you view the impact of AI on your business?
AI will change the economy and how courses are built, but human connection, community, and a well-structured, multimodal course will remain valuable and harder to replicate.
244 Your Ideas Are Worth More Right Now Than Ever Before
Q: What was the breakthrough that enabled you to teach full-time?
Translating his in-person teaching into a scalable online course with a strong, supportive community and a unique approach to audio chunks gave repeatable results and revenue.
244 Your Ideas Are Worth More Right Now Than Ever Before
Q: Who do you primarily help with your courses?
Older adults and people who want to learn fiddle for fun or to earn income, with some younger learners as a minority; the focus is on accessible, incremental learning.
243 The Job Market Is Changing. Are You Ready?
Q: What channels drive your growth, and why not rely on email lists or direct outreach?
Primary discovery is YouTube and the brand's ecosystem, with limited email outreach by design; they run PPC ads and rely on non-salesy descriptions to attract learners who then opt into paid courses via website engagement.
243 The Job Market Is Changing. Are You Ready?
Q: How do you decide which courses are free and which are paid?
Free basics cover essential topics to remove financial barriers, while more advanced projects, certifications, and portfolio-building courses are paid; pricing is determined through gut feel, market research, and profitability simulations to balance accessibility with profitability.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Frequently Asked Questions About The Art of Selling Online Courses

What is The Art of Selling Online Courses about and what kind of topics does it cover?

The show concentrates on practical strategies for building and growing online course businesses, with episodes featuring founders, educators, and practitioners who share how they design, market, price, and scale course offerings. Conversations tend to center on sustainable growth, productization, audience fit, and revenue diversification, often highlighting real-world experiments, pre-selling, and AI-assisted approaches. A notable strength is the emphasis on actionable tactics and long-term thinking from practitioners who have run multi-channel programs, webinars, and high-ticket coaching alongside low-ticket products. Listeners likely include aspiring course creators, marketers, and educators seeking concrete guidance to monetize expertise... more

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Which podcasts are similar to The Art of Selling Online Courses?

These podcasts share a similar audience with The Art of Selling Online Courses:

1. The Online Course Show
2. The Smart Passive Income Online Business and Blogging Podcast
3. Social Media Marketing Podcast
4. The Amy Porterfield Show
5. AI Explored

How many episodes of The Art of Selling Online Courses are there?

The Art of Selling Online Courses launched 5 years ago and published 247 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Art of Selling Online Courses?

Recent guests on The Art of Selling Online Courses include:

1. Jason Kleinberg
2. Hemanand Vadivel
3. Emma McAdam
4. Joseph Hoffman
5. Josh Wright
6. James Testani
7. Tom Geiss
8. Benny Lewis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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