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The Art of Selling Online Courses

John Ainsworth
Online Courses
Email Marketing
Youtube
Entrepreneurship
Course Creation
Marketing Strategies
Black Friday
Customer Avatar
Online Course Creation
Lead Magnets
Social Media Marketing
Email Deliverability
Digital Products
Community Building
Content Creation
Personal Branding
Customer Engagement
Online Education
Tripwire Funnel
Copywriting

The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

PublishesDailyEpisodes305Founded5 years ago
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MarketingBusinessEntrepreneurship

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Add 30% to your revenue with order bumps in 3 simple steps 🏅 datadrivenmarketing.co/order-bumps

Courtney once sold a Christmas tree on Facebook Marketplace. Eight months pregnant, dragging trees out of her photography stud... more

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15 sales page elements you can't afford to miss - free checklist 📝 datadrivenmarketing.co/elements

Julie Posluns started with a dog that lunged at children and bit skateboarders. That sent her back to university to study b... more

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Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 datadrivenmarketing.co/elements

Jessica Russo Scherr holds a Fulbright Award, teaches Visual Art at one of... more

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Add 30% to your revenue with order bumps in 3 simple steps 🏅 funnels.datadrivenmarketing.co/order-bump-blueprint

Annelies Espeel spent over 20 years treating patients in Brussels as a Chinese medicine practitioner and acup... more

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Recent Guests

Jessica Russo Scherr
Artist and art teacher with 26 years in education; Gel Plate Printmaking expert
Jelly Arts Printmakers Handbook author; Jelly Arts brand ambassador
Episode: 302 Course Income Isn't Passive (And That's Fine)
Annelies Espeel
Chinese medicine expert based in Brussels; founder of Sparkled Your Vital Energy
Sparkled Your Vital Energy
Episode: 301 You Can Make a Lot of Money by Just Breaking Even
Monica Froese
Founder of Empowered Business and Redefining Mom
Empowered Business / Redefining Mom
Episode: 300 The Truth About Lifetime Updates (And Why You Should Stop)
Chandeep Chhabra
Founder of Goodly, Excel and Power BI educator
Goodly
Episode: 299 Growing an Email List From YouTube Before Black Friday
Stefanie Faye
Neuroscience educator and researcher
Independent/Founder of neuroscience education programs
Episode: 298 20 Years of Neuroscience, Packed Into a $44 Course
John Bura
Founder and CEO of Mammoth Interactive
Mammoth Interactive
Episode: 297 Why I Left Udemy to Build My Own Course Empire
Bori Vigh
Entrepreneur who turned a Hungary-focused travel blog into a course business and VA training program
Self-owned business (BigBori/Hungary)
Episode: 296 Fishing in a Big Market Is a Scam
Nadia Mologova
Founder of the Florence Classical Arts Academy
Florence Classical Arts Academy
Episode: 294 I Cap My Online Course at 40 Students a Year
Louise Volschenk
Founder of Halo Makeup Academy and Hello Professional makeup line
Halo Makeup Academy / Hello Professional
Episode: 293 She Built a Makeup Empire. Online Is the Next Move.

Hosts

Dominik Dragan
Host of The Art of Selling Online Courses, Datadriven Marketing
John Ainsworth
Host of The Art of Selling Online Courses

Reviews

4.7 out of 5 stars from 55 ratings
  • Good but very music-based lately

    Plenty of useful content and a good listen but all recent episodes seem to be music teachers. More of a variety would be more relatable

    Apple Podcasts
    3
    Harley Kilner
    United Kingdom4 months ago
  • No fluff just great course info

    Lots of great advice and information for course creators of all levels. Keep up the good work!

    Apple Podcasts
    5
    andyisawesomepeqceout
    Australiaa year ago
  • -

    -

    Apple Podcasts
    3
    artifact-e
    United States2 years ago
  • Good info

    Thanks for making these

    Apple Podcasts
    5
    artifact-e
    United States2 years ago
  • Maybe

    Keep hoping it will improve

    Apple Podcasts
    3
    artifact-e
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest mix sometimes skews toward music education themes; broader industry variety desired
High value on collaborative and community-based growth strategies
Listeners praise clear, actionable takeaways that translate to revenue growth
Actionable, practical wisdom for course creators
Strong emphasis on funnels, copy, and email marketing for online courses

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

297 Why I Left Udemy to Build My Own Course Empire
Q: Talk us through, how did you get started with all of this? What was your background into getting into selling online courses?
I entered the job market during the 2008 financial crisis, did multiple jobs, built a lot of games, and found that teaching people how to build games was a natural fit. I joined Udemy early, created HTML5 game courses, then expanded into other topics and scaled up to a large operation with a dedicated team and proprietary platform.
296 Fishing in a Big Market Is a Scam
Q: What is your advice for someone starting today who wants to go location independent?
Find a sellable skill, don't quit your job until you have a client, and start with something manageable like a virtual assistant role while you build proof of revenue and a community around your cohort.
296 Fishing in a Big Market Is a Scam
Q: What makes the Hungarian market special for your model, and how did you adjust pricing for it?
Hungarian buyers respond to local context and price sensitivity; I found that the same content priced for international markets often undervalues the Hungarian audience, so I locked in pricing and messaging that fits the local market while leveraging local credibility and language.
296 Fishing in a Big Market Is a Scam
Q: Why do you emphasize teaching people to become virtual assistants as a starting point?
Because becoming a VA is a practical, entry-level way to build skills and confidence, and it often provides the fastest path to income, which then supports deeper training and scale within a location-independent business.
296 Fishing in a Big Market Is a Scam
Q: You've been living location independent since 2015; what sparked that change and what was the turning point?
The turning point was realizing that financial stability mattered more than a salaried routine; gaining the first paycheck made me understand the value of freedom, and then I shifted toward creating a system where location independence could be sustainable through online courses and services.

Audience Metrics

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Frequently Asked Questions About The Art of Selling Online Courses

What is The Art of Selling Online Courses about and what kind of topics does it cover?

The show focuses on practical strategies for building and scaling online courses, memberships, and education-based businesses. Across episodes, listeners hear from seasoned course creators and educators about audience building, funnel design, pricing, and content strategies that turn courses into sustainable revenue streams. Noteworthy is the emphasis on evergreen models, community ecosystems, and ethical marketing practices, with guests ranging from language tutors to music educators and software-enabled education platforms. This mix suggests a strong appeal to aspiring and current course creators, along with marketers and consultants who service the online-education space.

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Rephonic provides a wide range of podcast stats for The Art of Selling Online Courses. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Art of Selling Online Courses and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Art of Selling Online Courses get?

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To see how many followers or subscribers The Art of Selling Online Courses has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Art of Selling Online Courses?

These podcasts share a similar audience with The Art of Selling Online Courses:

1. The Online Course Show
2. The Amy Porterfield Show
3. The Smart Passive Income Online Business and Blogging Podcast
4. AI Explored
5. Build with Leila Hormozi

How many episodes of The Art of Selling Online Courses are there?

The Art of Selling Online Courses launched 5 years ago and published 305 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Art of Selling Online Courses?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Art of Selling Online Courses?

Recent guests on The Art of Selling Online Courses include:

1. Jessica Russo Scherr
2. Annelies Espeel
3. Monica Froese
4. Chandeep Chhabra
5. Stefanie Faye
6. John Bura
7. Bori Vigh
8. Nadia Mologova

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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