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The Art of Selling Online Courses

John Ainsworth
Online Courses
Email Marketing
Youtube
Entrepreneurship
Course Creation
Marketing Strategies
Customer Avatar
Black Friday
Online Course Creation
Lead Magnets
Social Media Marketing
Email Deliverability
Digital Products
Community Building
Content Creation
Personal Branding
Tripwire Funnel
Copywriting
Customer Engagement
Digital Marketing

The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

PublishesTwice weeklyEpisodes258Founded5 years ago
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EntrepreneurshipBusinessMarketing

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Artwork for The Art of Selling Online Courses

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Eddie van Dongen spent years doing what most musicians dream of. Touring Europe, playing 200-show theater runs, recording, performing. And then COVID hit, and overnight there was nothing. No gigs, no income, no plan.

That moment fo... more

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Gillian Perkins runs a multi-six-figure online business, has over 700,000 YouTube subscribers, and works fewer than 20 hours a week. She's also a homeschool mum of six. If you've ever wondered whether that kind of setup is actually ... more

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Kim Foster spent 20 years as a family doctor before walking away to build a global platform around identity transformation. She now has over 250,000 YouTube subscribers, a TEDx talk under her belt, and a book coming out in 2026. But... more

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Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap

Most course creators build a course, put it online, and hope people stick around. Adam Morgan did something complet... more

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Recent Guests

Kim Foster
Doctor turned reinvention expert, author and TEDx speaker
Independent author/educator
Episode: 255 Stop Guessing Who Your Audience Really Is
Adam Morgan
UK-based architect, founder of Arcademia
Arcademia
Episode: 254 What to Build When Course Revenue Plateaus
David Duffy
Irish composer, bassist and multi-disciplinary artist; founder of Secrets of Solo / Jazzville Productions
Secrets of Solo, Jazzville Productions
Episode: 253 Selling Feels Icky. Here's How To Fix That
Jayne Havens
Certified sleep consultant and founder of Snooze Fest; creator of Center for Pediatric Sleep Management (CPSM)
Center for Pediatric Sleep Management (CPSM); Snooze Fest
Episode: 252 From a Side Hustle to a Thriving Course Business
Bethany McBride
Creator behind Simplified Piano, online piano education community
Simplified Piano
Episode: 251 How to Turn YouTube Viewers Into Email Subscribers
Nicole Hullihen
MBA-qualified executive, founder of Execute The Vision, and a two-time Microsoft MVP
Execute The Vision
Episode: 250 Building a Course Business in 25 Hours a Week
Leah Bolden
Creator behind See Jane Drill YouTube channel, home repair educator
See Jane Drill
Episode: 249 200 Million Views Later: What Actually Works
Pete Matthew
Chartered and certified financial planner; MD of Jackson's Wealth Management; founder of Meaningful Money and Meaningful Academy
Jackson's Wealth Management; Meaningful Money; Meaningful Academy
Episode: 248 I Made $188K in 4 Days With This One Email Sequence
Arnel Nisbet
ESL teacher, YouTuber, creator of Gravotion
Gravotion
Episode: 247 The Passive Income Myth in Online Courses

Host

John Ainsworth
Host of The Art of Selling Online Courses (Datadriven Marketing affiliated in some entries).

Reviews

4.7 out of 5 stars from 51 ratings
  • No fluff just great course info

    Lots of great advice and information for course creators of all levels. Keep up the good work!

    Apple Podcasts
    5
    andyisawesomepeqceout
    Australia8 months ago
  • -

    -

    Apple Podcasts
    3
    artifact-e
    United Statesa year ago
  • Good info

    Thanks for making these

    Apple Podcasts
    5
    artifact-e
    United Statesa year ago
  • Maybe

    Keep hoping it will improve

    Apple Podcasts
    3
    artifact-e
    United Statesa year ago
  • A treasure trove

    John has put together an actual treasure trove of information and people. You can tell he clearly is passionate about the topics he speaks on but the guests he invites as they all seem to be at the tipi do their own work. Whether you’re starting out or have been in business for a while this podcast is a must listen.

    Apple Podcasts
    5
    Heather Farris
    United States2 years ago

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Listeners praise the actionable, battle-tested tactics and guest mix.
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Talking Points

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253 Selling Feels Icky. Here's How To Fix That
Q: What's your approach to turning content into a scalable revenue stream—membership vs individual courses?
We've found value in offering both: a membership for ongoing access and bundled individual courses for targeted purchases. The key is to create repeatable promotions and a clear journey from awareness to purchase, while avoiding perpetual discounting that devalues the brand. A mix of limited-time offers and cohort-based enrollments helps maintain perceived value and drive monthly revenue.
253 Selling Feels Icky. Here's How To Fix That
Q: So talk us through this, who is it that you help with your courses? What's the target audience?
We primarily serve people deeply into authentic jazz dance and related styles, especially those who want to move from learning casually to engaging with structured online courses. The goal is to broaden access to quality instruction while maintaining artistic integrity and a clear path for progression through a curated library and fixed-length programs.
255 Stop Guessing Who Your Audience Really Is
Q: How do you handle building a team and finding someone who can help ground creative energy?
She discusses needing an integrator-type role, sharing experiences about searching for the right team members and the idea of bringing in someone who can manage and execute while she generates ideas.
255 Stop Guessing Who Your Audience Really Is
Q: What's next for you and your business in terms of growth and focus?
Kim plans to expand her platform beyond YouTube, pursue more in-person speaking engagements, and continue monetization strategies while balancing seasons of focus between platform growth and revenue initiatives.
255 Stop Guessing Who Your Audience Really Is
Q: What's your approach to getting content in front of that audience? Are you doing discovery-based content or is there a search-driven angle?
The approach combines a core identity theme with specific problems; YouTube is used to present varied angles tied to identity and the audience's needs, rather than generic wellness topics.

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Frequently Asked Questions About The Art of Selling Online Courses

What is The Art of Selling Online Courses about and what kind of topics does it cover?

The show concentrates on practical strategies for building and growing online course businesses, with episodes featuring founders, educators, and practitioners who share how they design, market, price, and scale course offerings. Conversations tend to center on sustainable growth, productization, audience fit, and revenue diversification, often highlighting real-world experiments, pre-selling, and AI-assisted approaches. A notable strength is the emphasis on actionable tactics and long-term thinking from practitioners who have run multi-channel programs, webinars, and high-ticket coaching alongside low-ticket products. Listeners likely include aspiring course creators, marketers, and educators seeking concrete guidance to monetize expertise... more

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Which podcasts are similar to The Art of Selling Online Courses?

These podcasts share a similar audience with The Art of Selling Online Courses:

1. The Smart Passive Income Online Business and Blogging Podcast
2. The Amy Porterfield Show
3. The Game with Alex Hormozi
4. The StoryBrand Podcast
5. The Russell Brunson Show

How many episodes of The Art of Selling Online Courses are there?

The Art of Selling Online Courses launched 5 years ago and published 258 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Art of Selling Online Courses?

Recent guests on The Art of Selling Online Courses include:

1. Kim Foster
2. Adam Morgan
3. David Duffy
4. Jayne Havens
5. Bethany McBride
6. Nicole Hullihen
7. Leah Bolden
8. Pete Matthew

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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