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The Art of Selling Online Courses

John Ainsworth
Online Courses
Email Marketing
Youtube
Entrepreneurship
Course Creation
Marketing Strategies
Black Friday
Customer Avatar
Online Course Creation
Lead Magnets
Social Media Marketing
Email Deliverability
Digital Products
Community Building
Content Creation
Personal Branding
Tripwire Funnel
Copywriting
Customer Engagement
Digital Marketing

The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

PublishesTwice weeklyEpisodes253Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Recent Guests

Leah Bolden
Creator behind See Jane Drill YouTube channel, home repair educator
See Jane Drill
Episode: 249 200 Million Views Later: What Actually Works
Pete Matthew
Chartered and certified financial planner; MD of Jackson's Wealth Management; founder of Meaningful Money and Meaningful Academy
Jackson's Wealth Management; Meaningful Money; Meaningful Academy
Episode: 248 I Made $188K in 4 Days With This One Email Sequence
Arnel Nisbet
ESL teacher, YouTuber, creator of Gravotion
Gravotion
Episode: 247 The Passive Income Myth in Online Courses
Flo Visser
Digital artist and educator from the Netherlands, founder of Art with Flo
Art with Flo
Episode: 246 From 1 Viral Instagram Post to 1.1M YouTube Subs
Mark Smith
Creator of Talking Bass bass guitar courses
Talking Bass
Episode: 245 What 13 Years on YouTube Taught Me
Jason Kleinberg
Fiddlehead course creator, musician, and YouTube educator
Fiddlehead
Episode: 244 Your Ideas Are Worth More Right Now Than Ever Before
Hemanand Vadivel
Co-founder and CEO of Code Basics
Code Basics
Episode: 243 The Job Market Is Changing. Are You Ready?
Emma McAdam
Licensed marriage and family therapist who runs Therapy in a Nutshell
Therapy in a Nutshell
Episode: 242 From 100K to 1M Subs With One Free YouTube Course
Joseph Hoffman
Founder of Hoffman Academy, creator of the Hoffman Method for Piano
Hoffman Academy
Episode: 241 Meet the Piano Teacher Who Built a $2M Online School

Host

John Ainsworth
Host of The Art of Selling Online Courses (Datadriven Marketing affiliated in some entries).

Reviews

4.7 out of 5 stars from 51 ratings
  • No fluff just great course info

    Lots of great advice and information for course creators of all levels. Keep up the good work!

    Apple Podcasts
    5
    andyisawesomepeqceout
    Australia8 months ago
  • -

    -

    Apple Podcasts
    3
    artifact-e
    United Statesa year ago
  • Good info

    Thanks for making these

    Apple Podcasts
    5
    artifact-e
    United Statesa year ago
  • Maybe

    Keep hoping it will improve

    Apple Podcasts
    3
    artifact-e
    United Statesa year ago
  • A treasure trove

    John has put together an actual treasure trove of information and people. You can tell he clearly is passionate about the topics he speaks on but the guests he invites as they all seem to be at the tipi do their own work. Whether you’re starting out or have been in business for a while this podcast is a must listen.

    Apple Podcasts
    5
    Heather Farris
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the host's questions and frameworks immediately useful for implementation.
Listeners praise the actionable, battle-tested tactics and guest mix.
Quality of guests and practical content are recurring strengths.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

248 I Made $188K in 4 Days With This One Email Sequence
Q: What's the system from that through to the courses and the membership, do you promote those directly on the videos?
The host explains a mixed approach: promoting the academy within video content and email sequences, using scorecards and targeted discounts, with emphasis on directing viewers to Meaningful Academy and applying coupon codes.
248 I Made $188K in 4 Days With This One Email Sequence
Q: Who is it you're helping with your courses and your membership and such like?
The guest describes a target audience of the UK public, with the audience gradually aging as the creator's content moves from YouTube to podcasting; the courses serve people planning retirement or seeking financial foundations, wealth-building, and retirement planning—organized to match life stages.
249 200 Million Views Later: What Actually Works
Q: Why is the community aspect of the course so valuable to you?
The monthly Zoom sessions create real-time interaction, reduce email overload for the creator, and provide a tangible value that enhances learning and trust, which in turn supports future launches.
249 200 Million Views Later: What Actually Works
Q: What's the channel where you promote your course the most? Is it through YouTube, or do you rely on your email list?
The majority of sales come through my email list and my website, but I also mention the course within YouTube videos as a soft, ongoing promotion.
246 From 1 Viral Instagram Post to 1.1M YouTube Subs
Q: Why did you choose Patreon as a core part of your model instead of selling courses directly?
Patreon offered a subscription-based model that allowed ongoing access to tutorials and community—something Flo could grow and refine over years, particularly during COVID when people sought at-home activities.

Audience Metrics

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Frequently Asked Questions About The Art of Selling Online Courses

What is The Art of Selling Online Courses about and what kind of topics does it cover?

The show concentrates on practical strategies for building and growing online course businesses, with episodes featuring founders, educators, and practitioners who share how they design, market, price, and scale course offerings. Conversations tend to center on sustainable growth, productization, audience fit, and revenue diversification, often highlighting real-world experiments, pre-selling, and AI-assisted approaches. A notable strength is the emphasis on actionable tactics and long-term thinking from practitioners who have run multi-channel programs, webinars, and high-ticket coaching alongside low-ticket products. Listeners likely include aspiring course creators, marketers, and educators seeking concrete guidance to monetize expertise... more

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Which podcasts are similar to The Art of Selling Online Courses?

These podcasts share a similar audience with The Art of Selling Online Courses:

1. The Online Course Show
2. The Amy Porterfield Show
3. The Smart Passive Income Online Business and Blogging Podcast
4. The Think Media Podcast
5. Social Media Marketing Podcast

How many episodes of The Art of Selling Online Courses are there?

The Art of Selling Online Courses launched 5 years ago and published 253 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Art of Selling Online Courses?

Recent guests on The Art of Selling Online Courses include:

1. Leah Bolden
2. Pete Matthew
3. Arnel Nisbet
4. Flo Visser
5. Mark Smith
6. Jason Kleinberg
7. Hemanand Vadivel
8. Emma McAdam

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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