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Artwork for The Art of Giving a F*ck

The Art of Giving a F*ck

Sophia Hroom

"The Art of Giving a F*ck" is a podcast for small business owners and entrepreneurs who want to learn the art of personalization.

It's going to be helpful, educational and entertaining to anyone who does one-on-one marketing, who networks and understands the value of building relationships with their prospects.

This show will cover the following topics and more:

what is personalization,

why is... more

PublishesTwice weeklyEpisodes5Founded2 years ago
Categories
MarketingBusinessEntrepreneurship

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Artwork for The Art of Giving a F*ck

Latest Episodes

I'm continuing the conversation about the process of personalization, the way we access the information we need and how it changes depending on who our prospect is.

Here's what I touch on in this episode:

* finding information for personalization,... more

Today's topic: the main components of a personalized message.

Here's what I touch on in this episode:

* how versatile personalization as a method really is,

* a quick note about why you better be active on Linkedin,

* what does a personalize... more

In this episode I talk about the benefits of personalization.

Here's what I touch on:

* humans who HAPPEN to offer services - what's that all about,

* meet new character - your imaginary neighbor Carol,

* how personalization helps us remain h... more

In this episode we talk about what makes personalization so effective.

Here's what I touch on:

* findings of a study on preference for personalization,

* a unexpected quote about one-to-one personalization,

* how our self-centeredness fuel... more

Here's what I touch on in the first episode:

* the definitions of personalization,

* the difference between "one-to-one" personalization vs "one-to-many",

* marketing message standard today vs 10 years ago,

* personalization done wrong - exam... more

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The Art of Giving a F*ck launched 2 years ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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