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Artwork for The Animalz Content Marketing Podcast

The Animalz Content Marketing Podcast

Animalz
Content Marketing
SEO
Content Strategy
AI Content
AI In Writing
Programmatic SEO
B2B Marketing
Writing Process
Linkedin
B2B Saas
AI Content Creation
Marketing
Lex
AI In Content Marketing
Enterprise Content Marketing
Pipeline360
Artificial Intelligence
Google Docs
Sales
Cybersecurity

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ty Magnin, CEO, and Tim Metz, Director of Marketing and Innovation.

PublishesTwice weeklyEpisodes85Founded7 years ago
Number of ListenersCategories
TechnologyMarketingBusiness

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Artwork for The Animalz Content Marketing Podcast

Latest Episodes

In this season-two wrap-up, Animalz hosts Ty Magnin and Tim Metz distill insights from over a dozen enterprise content leaders into actionable takeaways for content marketers. Enterprises are slower to adopt AI than startups due to risk and brand scr... more

YouTube

What does it really take to run a high-output, high-quality content engine inside a global SaaS company? In this episode, Kate Pluth, former head of Dropbox’s Content Strategy team, explains how she built an operation where structure, data, and edito... more

YouTube

How to turn an enterprise content team into a true newsroom? In this episode, Lauren Everitt explains how she built Okta’s in-house editorial engine on journalism-grade storytelling, data-driven analysis, and hard results. She shares her “story first... more

YouTube

Kirti Sharma runs marketing for Adobe Learning Manager and Captivate. She starts every plan with product marketing insights, treating them like a sixth sense. A 2,000-person survey feeds reports, keynotes, and posts that AI tools cannot copy, while c... more

YouTube

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Recent Guests

Kate Pluth
Head of Content Strategy at Dropbox
Dropbox
Episode: Kate Pluth on Scaling Content at Dropbox With AI and Taste
Lauren Everitt
Former Director of Content Marketing at Okta, leading their newsroom effort.
Okta
Episode: Lauren Everitt on Okta's Newsroom-Driven Content Strategy
Kirti Sharma
Director of Product Marketing at Adobe, experienced in B2B tech for nearly 20 years, including roles at Whatfix and Sprinklr.
Adobe
Episode: Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and Buyers Remember
Jennifer Clark
The force behind Zoom's content strategy, shaping its editorial vision since 2021.
Zoom
Episode: Jennifer Clark (Zoom) on Turning Content From Cost Center to Revenue Powerhouse
Mallory Russell
Former VP of Global Integrated Content Marketing and Strategy at Square
Square
Episode: Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO
Stephanie Losee
Former Director of Industry and Portfolio Marketing at Autodesk, specializing in content marketing and brand journalism.
Autodesk
Episode: Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations
Lane Scott Jones
Director of Content and Corporate Marketing at Zapier
Zapier
Episode: Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones
Tracey Wallace
Director of Content Strategy at Klaviyo
Klaviyo
Episode: Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo
Aditya Vempaty
VP of Marketing at MoEngage, with experience in scaling technical software companies.
MoEngage
Episode: Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Hosts

Ty Magnin
CEO at Animalz, Ty Magnin is an experienced leader in content marketing and strategy, guiding discussions on best practices and industry trends.
Tim Metz
Director of Marketing and Innovation at Animalz, Tim Metz brings a wealth of expertise in marketing strategies and technological integration in content marketing.

Reviews

4.8 out of 5 stars from 34 ratings
  • José Luis Tello

    Son una compañía increíble. Siempre he admirado su trabajo y su podcast también es bastante bueno.

    Apple Podcasts
    5
    Jose Luis Tello
    Mexico5 years ago
  • Right?

    Please please please use the words “like...”, “right?” and “you know?” less than you used in the episode 29. It was seriously difficult to concentrate in the topic. Please!

    Apple Podcasts
    3
    batuhanapaydin
    United States6 years ago
  • Unique angles that bring fresh perspective

    I really enjoy the Animalz blog for the different spins and angles they cover in a space that has been covered so deeply.

    But I especially like the additional commentary that comes through on the podcast. Hearing different people from the team discussing their personal experiences with the topics that would never all fit into a blog post is invaluable.

    Check out this inside look at how the Animalz team thinks, strategizes, and works through challenges in content marketing.

    Apple Podcasts
    5
    jmichaelprobert
    United States6 years ago
  • Marketing podcast without the preening

    Most marketing podcasts are filled with jargon and self promotion - not this one. The only marketing pod I want to listen to regularly!

    Apple Podcasts
    4
    ghadjh
    Belgium6 years ago
  • So much value

    Thank you so much for providing this not only interesting show, but also fun!

    Apple Podcasts
    5
    Lucas_Lee_Tyson
    Philippines6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the unique insights shared from industry experts, signaling a strong value in guest discussions.
Listeners appreciate the practical, in-the-trenches advice offered on various content marketing topics.
Some criticisms mention a desire for less informal language in certain episodes, indicating a balance between casual and professional tones.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#22
Canada/Business/Marketing
Apple Podcasts
#211
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Kate Pluth on Scaling Content at Dropbox With AI and Taste
Q: What content are you consuming lately?
Kate shares her enthusiasm for New York Times cooking, highlighting the quality of their content systems and community engagement.
Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones
Q: Lane, what content are you consuming lately?
Lane mentions enjoying the latest season of Hacks and the Hard Fork Podcast, especially for staying tuned in to tech and AI.
Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach
Q: What should marketers focus on to create a more customer-centric content approach?
He stresses that marketers must engage directly with customers and avoid being lazy in their approach.
Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach
Q: Can you talk about the role of content at MoEngage?
Aditya explains how content serves as a superpower, focusing on why customers care and building trust.
Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach
Q: Can you share your intro with our audience? How'd you get here?
Aditya shares his journey in leading marketing organizations and emphasizes the importance of centering the customer and building trust.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Animalz Content Marketing Podcast

What is The Animalz Content Marketing Podcast about and what kind of topics does it cover?

This podcast provides in-depth discussions around content marketing strategies, particularly in the B2B SaaS landscape. It features insights from industry leaders on topics such as content governance, distribution channels, and the integration of AI in content creation. Listeners can expect to hear about the evolution of marketing practices, tips for scaling content operations, and the nuances of blending creative storytelling with data-driven approaches. The hosts frequently share personal experiences and reflections from a variety of guests, who represent some of the top organizations in technology and marketing, making it a compelling resource for professionals looking to enhance their content marketing skills.

Where can I find podcast stats for The Animalz Content Marketing Podcast?

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How many listeners does The Animalz Content Marketing Podcast get?

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How many subscribers and views does The Animalz Content Marketing Podcast have?

To see how many followers or subscribers The Animalz Content Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Animalz Content Marketing Podcast?

These podcasts share a similar audience with The Animalz Content Marketing Podcast:

1. Content, Briefly
2. Marketing Against The Grain

How many episodes of The Animalz Content Marketing Podcast are there?

The Animalz Content Marketing Podcast launched 7 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Animalz Content Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Animalz Content Marketing Podcast?

Recent guests on The Animalz Content Marketing Podcast include:

1. Kate Pluth
2. Lauren Everitt
3. Kirti Sharma
4. Jennifer Clark
5. Mallory Russell
6. Stephanie Losee
7. Lane Scott Jones
8. Tracey Wallace

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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