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Content, Briefly

Superpath
Content Marketing
SEO
Dock
Superpath
Automation
Linkedin
Content Creation
Intercom
Revenue Teams
Sales Enablement
Freelancing
Content Strategy
Original Research
B2B Saas SEO Performance
Ramp
B2B Saas
Create Once, Distribute Forever
Generative AI
Clickup
Video Content

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

PublishesWeeklyEpisodes132Founded3 years ago
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Latest Episodes

In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into... more

In this episode of Content, Briefly, Jimmy and Chloe go solo to unpack navigating new roles and career development in content marketing. They share honest reflections on starting fresh at new companies, the overwhelm of onboarding, and the importance... more

In this episode of Content, Briefly, Jimmy chats with Nate Turner, co-founder and CEO of Ten Speed, about the evolving world of organic marketing and how AI is reshaping content strategy.

They unpack what organic marketing really means today — beyon... more

In this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years with Jimmy at the helm.

They dive deep into the story behind Superpath’s origins, from its ea... more

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Recent Guests

Alex Hillary
CEO of Superpath and experienced community builder
Superpath
Episode: 2026 Content Planning with Ten Speed's Nate Turner
Alex Hilleary
New CEO and owner of Superpath, experienced in community and content marketing
Superpath
Episode: The Future of Superpath with CEO Alex Hilleary
Rachel Bicha
Freelancer specialized in content and strategy for B2B SaaS teams and startups
Freelancer
Episode: Rachel Bicha on the Four Types of Content We Aren't Using Enough
Lindsay Boyajian Hagan
VP of Marketing and Co-Head of Revenue at Conductor
Conductor
Episode: The emerging importance of AEO with Conductor's Lindsay Boyajian Hagan
Becky Lawlor
Founder of RedPoint Insights, focused on data-driven content marketing
RedPoint Insights
Episode: Becky Lawlor on What B2B Buyers *Actually* Care About
Tom Rudnai
Founder of Demand-Genius, a content attribution SaaS tool
Demand-Genius
Episode: Content attribution in 2025: Kinda, sorta, maybe
Chloe Thompson
Content strategist with experience in B2B SaaS and a background in editorial work.
Reward Gateway
Episode: Are Employees Your Next Distribution Channel?
Tia Fomenoff
VP of People Ops at PurposeMed
PurposeMed
Episode: People Ops VP Tia Fomenoff on Why Job Hunting is so Hard Right Now
Amanda Milligan
A professional in content, SEO, and brand with extensive agency experience, now founder of Brand Authority Club
Brand Authority Club
Episode: Amanda Milligan on the Pressing Importance of Brand

Host

Jimmy Daly
Host who specializes in content marketing, leading discussions with SaaS content leaders to explore various aspects of content strategy.

Reviews

5.0 out of 5 stars from 52 ratings
  • Invaluable Insights for Content Marketers!

    This podcast is a must-listen for anyone serious about mastering content marketing strategy. Each episode is packed with practical tips, innovative ideas, and actionable advice that I’ve been able to implement immediately. The host, Jimmy Daly, brings on top industry experts who share their experiences in a way that’s both informative and engaging. I particularly appreciate the focus on real-world applications—whether you're a seasoned marketer or just starting out, you'll find something useful... more

    Apple Podcasts
    5
    GracieRose Content Marketing
    United Statesa year ago
  • If you’re in content, do yourself a favor and listen to Content, Briefly

    Jimmy (of SuperPath) and his guests do a fantastic job of breaking down actionable insights on content marketing. Add this to your podcast player ASAP!

    Apple Podcasts
    5
    Kai S Davis
    United States2 years ago
  • From Amateur to Afficionado

    I stumbled into content marketing headfirst.

    Jimmy happened to (unknowingly) catch me.

    Luckily, I was able to tread water well enough to survive the first few years; however, it wasn’t until I made a concerted effort to seek out support and resources that I really started to motor.

    The first Slack community I found for content marketers was Superpath - as it turns out, it’s still the best one I’m a part of, 10 communities later.

    Through Superpath, I found Jimmy. Through Jimmy, I found Cont... more

    Apple Podcasts
    5
    Schoolsuckssomuch
    Canada2 years ago
  • Jimmy Daly is the content king!

    Love this podcast and where it is going. I will keep tuning in weekly. Keep up the good work!

    Apple Podcasts
    5
    Podcastqueen421
    United States2 years ago
  • Super-juice for content marketers

    Fantastic podcast. Insights coming at you from real operators in the content marketing space. Content curation at its finest from the OG content marketer, Jimmy Daly.

    Apple Podcasts
    5
    KyleKooz
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviewers note the podcast's focus on relevant and innovative content strategies that resonate well with current marketing trends.
Overall, many listeners view this show as a vital resource for enhancing their knowledge in content marketing and career development.
The host is praised for his engaging interviewing style, which encourages deep, meaningful conversations with guests.
Listeners appreciate the actionable advice and insights provided by industry experts, often remarking on the practical applications of the concepts discussed.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#214
France/Business/Marketing
Apple Podcasts
#31
Ukraine/Business/Marketing
Apple Podcasts
#59
Poland/Business/Marketing
Apple Podcasts
#162
Saudi Arabia/Business/Marketing
Apple Podcasts
#186
Hong Kong/Business/Marketing
Apple Podcasts
#207
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Are Podcasts Required for B2B?
Q: Is podcasting a required part of a B2B content strategy today?
It depends on various factors, but many see it as necessary for creating organic, human connections.
Rachel Bicha on the Four Types of Content We Aren't Using Enough
Q: What should a solopreneur or a brand do for their first experiment into creative content?
They should start with an experiment they're most excited about, whether that's a microblog, e-mail newsletter, or serialized content piece.
Rachel Bicha on the Four Types of Content We Aren't Using Enough
Q: How can B2B marketing capture the momentum of serialized content?
B2B marketing can create serialized content that forms a narrative flow over episodes, encouraging audiences to return for more, rather than just focusing on one-off articles.
Rachel Bicha on the Four Types of Content We Aren't Using Enough
Q: You recently called out four different types of content that we don't really use enough in B2B. What are they?
The four types of content are print media, short pithy blogs, serialized content, and human-focused stories.
Rachel Bicha on the Four Types of Content We Aren't Using Enough
Q: Tell me how you get started in freelancing and what's your specialty?
Rachel Bicha got started in freelancing on the side of her full-time work and eventually transitioned full-time as she found more joy in freelancing, specializing in content and strategy for B2B SaaS teams and startups.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Social Media Reach

Frequently Asked Questions About Content, Briefly

What is Content, Briefly about and what kind of topics does it cover?

Focusing on the intricacies of content marketing, this show features discussions with experts in SaaS content strategy. Listeners can expect deep insights into various aspects of the content marketing field, including org structures, key performance indicators, workflows, and practical advice for job seekers in content-related roles. The podcast emphasizes a community-driven approach, consistently bringing industry leaders on board to share experiences and strategies that are actionable and relevant. Moreover, the ongoing evolution of content marketing and the impact of technological advancements such as AI are core themes throughout the show, making it a valuable resource for both newcomers and seasoned professionals.

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How many listeners does Content, Briefly get?

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Which podcasts are similar to Content, Briefly?

These podcasts share a similar audience with Content, Briefly:

1. Marketing Against The Grain
2. Dateline NBC
3. Pivot
4. Pop Culture Happy Hour
5. The Big Picture

How many episodes of Content, Briefly are there?

Content, Briefly launched 3 years ago and published 132 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Content, Briefly?

Recent guests on Content, Briefly include:

1. Alex Hillary
2. Alex Hilleary
3. Rachel Bicha
4. Lindsay Boyajian Hagan
5. Becky Lawlor
6. Tom Rudnai
7. Chloe Thompson
8. Tia Fomenoff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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