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Artwork for Content, Briefly

Content, Briefly

Superpath
Content Marketing
SEO
Dock
Superpath
Content Creation
Linkedin
Automation
Intercom
Sales Enablement
Revenue Teams
Freelancing
Content Strategy
Original Research
B2B Saas SEO Performance
Ramp
B2B Saas
Create Once, Distribute Forever
Generative AI
Video Content
Content Distribution

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

PublishesWeeklyEpisodes126Founded3 years ago
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Latest Episodes

In this episode of Content, Briefly, Chloe Thompson sits down with Rachel Bicha, a Boston-based freelance content strategist whose tagline—“an analog girl in a digital world”—captures her refreshingly human approach to B2B marketing.

They explore ho... more

In this episode of Content, Briefly, Jimmy Daly sits down with Eric Doty and Chloe Thompson to ask a big question: Does strategy still matter in content marketing?

As AI accelerates change across every channel, the trio explores how content teams ca... more

In this episode of Content, Briefly, Jimmy Daly sits down with Lindsay Boyajian Hagan, VP of Marketing and Co-head of Revenue at Conductor, to explore how the company is evolving from its SEO roots into the fast-emerging world of AI Engine Optimizati... more

In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 2025 B2B Buyer Insights.

They dig into what today’s B2B buyers value most—from credibility and origin... more

Key Facts

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Recent Guests

Rachel Bicha
Freelancer specialized in content and strategy for B2B SaaS teams and startups
Freelancer
Episode: Rachel Bicha on the Four Types of Content We Aren't Using Enough
Lindsay Boyajian Hagan
VP of Marketing and Co-Head of Revenue at Conductor
Conductor
Episode: The emerging importance of AEO with Conductor's Lindsay Boyajian Hagan
Chloe Thompson
Content strategist with experience in B2B SaaS and a background in editorial work.
Reward Gateway
Episode: Are Employees Your Next Distribution Channel?
Tia Fomenoff
VP of People Ops at PurposeMed
PurposeMed
Episode: People Ops VP Tia Fomenoff on Why Job Hunting is so Hard Right Now
Amanda Milligan
A professional in content, SEO, and brand with extensive agency experience, now founder of Brand Authority Club
Brand Authority Club
Episode: Amanda Milligan on the Pressing Importance of Brand
Josh Spilker
Content and SEO Lead at AirOps
AirOps
Episode: Josh Spilker on the 10x Content Engineer
Tom Rudnai
Founder and CEO of Demand-Genius
Demand-Genius
Episode: Tom Rudnai on How to Maximize and Measure Revenue Impact
Deedi Brown
Head of Content at Bubble
Bubble
Episode: Deedi Brown on Which is Changing Faster: The Products We Market or The Way We Market Them?
Kevin Lee
Co-founder of Bonfire and former VP of Marketing at Buffer, focused on brand strategy and storytelling.
Bonfire
Episode: The Best Brand Primer I've Ever Heard with Kevan Lee and Shannon Deep

Host

Jimmy Daly
Host focusing on content marketing strategy and insights, with a particular emphasis on SaaS marketing. Shares experiences and interviews industry leaders to extract actionable insights for content marketers.

Reviews

5.0 out of 5 stars from 52 ratings
  • Invaluable Insights for Content Marketers!

    This podcast is a must-listen for anyone serious about mastering content marketing strategy. Each episode is packed with practical tips, innovative ideas, and actionable advice that I’ve been able to implement immediately. The host, Jimmy Daly, brings on top industry experts who share their experiences in a way that’s both informative and engaging. I particularly appreciate the focus on real-world applications—whether you're a seasoned marketer or just starting out, you'll find something useful... more

    Apple Podcasts
    5
    GracieRose Content Marketing
    United Statesa year ago
  • If you’re in content, do yourself a favor and listen to Content, Briefly

    Jimmy (of SuperPath) and his guests do a fantastic job of breaking down actionable insights on content marketing. Add this to your podcast player ASAP!

    Apple Podcasts
    5
    Kai S Davis
    United States2 years ago
  • From Amateur to Afficionado

    I stumbled into content marketing headfirst.

    Jimmy happened to (unknowingly) catch me.

    Luckily, I was able to tread water well enough to survive the first few years; however, it wasn’t until I made a concerted effort to seek out support and resources that I really started to motor.

    The first Slack community I found for content marketers was Superpath - as it turns out, it’s still the best one I’m a part of, 10 communities later.

    Through Superpath, I found Jimmy. Through Jimmy, I found Cont... more

    Apple Podcasts
    5
    Schoolsuckssomuch
    Canada2 years ago
  • Jimmy Daly is the content king!

    Love this podcast and where it is going. I will keep tuning in weekly. Keep up the good work!

    Apple Podcasts
    5
    Podcastqueen421
    United States2 years ago
  • Super-juice for content marketers

    Fantastic podcast. Insights coming at you from real operators in the content marketing space. Content curation at its finest from the OG content marketer, Jimmy Daly.

    Apple Podcasts
    5
    KyleKooz
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews mention the strong connection between the topics discussed and the challenges faced in the content marketing field, which resonates well with the audience seeking improvement in their professional practices.
The host is commended for engaging interviews that extract in-depth knowledge from industry leaders, making the content relatable and useful for listeners.
Listeners praise the podcast for its practical and actionable insights into content marketing, often highlighting the real-world applications discussed in episodes.
Feedback emphasizes the podcast's focus on adaptability in content strategies, aligning with the evolving demands of digital marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#142
United Kingdom/Business/Marketing
Apple Podcasts
#181
Mexico/Business/Marketing
Apple Podcasts
#188
Ukraine/Business/Marketing
Apple Podcasts
#191
India/Business/Marketing
Apple Podcasts
#200
Singapore/Business/Marketing
Apple Podcasts
#246
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Rachel Bicha on the Four Types of Content We Aren't Using Enough
Q: What should a solopreneur or a brand do for their first experiment into creative content?
They should start with an experiment they're most excited about, whether that's a microblog, e-mail newsletter, or serialized content piece.
Rachel Bicha on the Four Types of Content We Aren't Using Enough
Q: How can B2B marketing capture the momentum of serialized content?
B2B marketing can create serialized content that forms a narrative flow over episodes, encouraging audiences to return for more, rather than just focusing on one-off articles.
Rachel Bicha on the Four Types of Content We Aren't Using Enough
Q: You recently called out four different types of content that we don't really use enough in B2B. What are they?
The four types of content are print media, short pithy blogs, serialized content, and human-focused stories.
Rachel Bicha on the Four Types of Content We Aren't Using Enough
Q: Tell me how you get started in freelancing and what's your specialty?
Rachel Bicha got started in freelancing on the side of her full-time work and eventually transitioned full-time as she found more joy in freelancing, specializing in content and strategy for B2B SaaS teams and startups.
The emerging importance of AEO with Conductor's Lindsay Boyajian Hagan
Q: Can you talk a little bit about the shifts that you've made in Conductor's marketing?
Lindsay shares that Conductor has decided to invest more in high-quality content and influencer social channels as part of their strategic marketing shift.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
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Frequently Asked Questions About Content, Briefly

What is Content, Briefly about and what kind of topics does it cover?

This podcast serves as a valuable resource for content marketers, particularly those involved in the SaaS sector. The episodes focus on a wide range of topics, including content strategy, productivity, the evolving impact of AI, job hunting challenges, and the adaptation of marketing methodologies in a fast-paced digital landscape. In addition to interviews with industry leaders, discussions often dive into the intersection of content creation and technology, providing listeners with both practical insights and strategic guidance to navigate their content marketing efforts effectively.

One unique aspect is the consistent emphasis on real-world applications, practical advice, and the importance of adaptability in content strategies. The hos... more

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Which podcasts are similar to Content, Briefly?

These podcasts share a similar audience with Content, Briefly:

1. Marketing Against The Grain
2. Pivot
3. The Marketing Millennials
4. Marketing School - Digital Marketing and Online Marketing Tips
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Content, Briefly are there?

Content, Briefly launched 3 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Content, Briefly?

Recent guests on Content, Briefly include:

1. Rachel Bicha
2. Lindsay Boyajian Hagan
3. Chloe Thompson
4. Tia Fomenoff
5. Amanda Milligan
6. Josh Spilker
7. Tom Rudnai
8. Deedi Brown

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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