
A podcast dedicated to 50% rodeo and 50% other with "other" being defined as farming, ranching and the western lifestyle. Join hosts as they break down rodeo standings and rules, as well as interview breaking edge industry personnel in the natural resources industry.
| Publishes | Weekly | Episodes | 101 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | SportsHobbiesWildernessLeisure | |||

Western heritage is easy to romanticize.
But behind every legacy brand is a much harder story: ownership decisions, supply chains, skilled labor, production timelines, cash flow, customer trust, and the pressure to protect the name while still movi... more
Agriculture policy can feel like one of those topics people know they should understand, but quietly avoid.
It sounds complicated. It sounds political. It sounds like something happening far away in Washington, D.C., instead of something connected ... more
The Comeback Is Not the Strategy The first episode of That Western Pulse begins with a confession.
"Are you nosy about other people's business?" asks That Western Life founder and host Katie Schrock. "Because I kind of am."
It is an unusually hon... more
On this episode of That Western Life, Katie sits down with Alex Russell, a small-town farm kid, former rodeo competitor, FFA leader, agriculture professional, and one of the highest-energy voices working at the intersection of agriculture and the wes... more
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Rachel and Katie do a wonderful job mixing fun with the western lifestyle. They are knowledgeable individuals, who are great to listen to and learn from, their guest speakers are always on point! Every future and current rodeo queen should be following along and all rodeo fans should also hit the subscribe button!
Such a good show, with loads of great guests, stories, and the hosts are a delight!
As a young Rodeo Queen, this podcast is so inspiring and fun to listen to! My #1 fave!
I’m a has-been Rodeo Queen, rodeo fan and lover of all things western, I love how this podcast covers so much relevant content! Katie, Lisa, Rachel, & JJ really complement each other in knowledge and personality and make you want to keep listening!
This is my favorite podcast! I listen to y’all on the rodeo trail! This is a fantastic study tool for rodeo queens! Keep us informed with new information going on in the sport of rodeo and prca! I’ve learned to much! Love you guys keep up the awesome work!! 💕
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Apple Podcasts | #39 |
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A show that blends rodeo culture with the broader Western industry, exploring agriculture, branding, policy, and technology through interviews with leaders shaping farming, ranching, and Western lifestyle communities. Episodes spotlight practical insights for listeners at the intersection of rodeo, agriculture, and business—from policy and meat-production realities to career paths, branding, and industry growth. Noteworthy are guests who bring hands-on expertise in agriculture, branding, and tech-enabled Western entrepreneurship, plus a format that combines candid storytelling with actionable takeaways for professionals, fans, and sponsors seeking authentic engagement with Western markets.
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These podcasts share a similar audience with That Western Life:
1. In The LOOP Podcast with Jordan Jo
2. The Money Barrel
3. Leaders Of The West
4. Let's Freakin' Rodeo
5. The Total Podcast
That Western Life launched 8 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on That Western Life include:
1. Tori Teegarden
2. Taylie Hammack-Bennett
3. Alex Russell
4. Jessie Jarvis
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