Rephonic
Artwork for That Western Life

That Western Life

Western Insights Media
Rodeo
Agriculture
Of the West
Agriculture Policy
That Western Pulse
That Western Life
Syngenta
Western Lifestyle
Job Seekers
FFA
Marketing

A podcast dedicated to 50% rodeo and 50% other with "other" being defined as farming, ranching and the western lifestyle. Join hosts as they break down rodeo standings and rules, as well as interview breaking edge industry personnel in the natural resources industry.

PublishesWeeklyEpisodes101Founded8 years ago
Number of ListenersCategories
SportsHobbiesWildernessLeisure

Listen to this Podcast

Artwork for That Western Life

Latest Episodes

Western heritage is easy to romanticize.

But behind every legacy brand is a much harder story: ownership decisions, supply chains, skilled labor, production timelines, cash flow, customer trust, and the pressure to protect the name while still movi... more

Agriculture policy can feel like one of those topics people know they should understand, but quietly avoid.

It sounds complicated. It sounds political. It sounds like something happening far away in Washington, D.C., instead of something connected ... more

The Comeback Is Not the Strategy The first episode of That Western Pulse begins with a confession.

"Are you nosy about other people's business?" asks That Western Life founder and host Katie Schrock. "Because I kind of am."

It is an unusually hon... more

On this episode of That Western Life, Katie sits down with Alex Russell, a small-town farm kid, former rodeo competitor, FFA leader, agriculture professional, and one of the highest-energy voices working at the intersection of agriculture and the wes... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Tori Teegarden
Ag policy advisor in the office of US Senator John Barrasso
U.S. Senate, Office of Senator John Barrasso
Episode: Ep. 130 - Making Ag Policy Understandable with Tori Teegarden
Taylie Hammack-Bennett
Western industry professional, photographer, and consultant
Unspecified Western industry entities mentioned in episode
Episode: Ep. 129 - **THAT WESTERN PULSE** An Inside Scoop of our July Goals, Strategies, & Tips
Alex Russell
Leadership in product marketing at Syngenta, focused on seed treatment
Syngenta
Episode: Ep. 128 - Agriculture, Rodeo, Career Growth, & the Future of the Western Industry with Alex Russell of Syngenta
Jessie Jarvis
Founder of Of the West
Of the West
Episode: Ep. 127 - Jessie Jarvis of Of The West, Part II

Host

Katie Schrock
Primary host; the show's common thread across episodes.

Reviews

4.9 out of 5 stars from 93 ratings
  • The perfect blend

    Rachel and Katie do a wonderful job mixing fun with the western lifestyle. They are knowledgeable individuals, who are great to listen to and learn from, their guest speakers are always on point! Every future and current rodeo queen should be following along and all rodeo fans should also hit the subscribe button!

    Apple Podcasts
    5
    RopingTheDream
    United States6 years ago
  • Great!

    Such a good show, with loads of great guests, stories, and the hosts are a delight!

    Apple Podcasts
    5
    Too FarGone
    United States6 years ago
  • Amazing!

    As a young Rodeo Queen, this podcast is so inspiring and fun to listen to! My #1 fave!

    Apple Podcasts
    5
    gross826
    United States6 years ago
  • My new favorite podcast!

    I’m a has-been Rodeo Queen, rodeo fan and lover of all things western, I love how this podcast covers so much relevant content! Katie, Lisa, Rachel, & JJ really complement each other in knowledge and personality and make you want to keep listening!

    Apple Podcasts
    5
    saaarrrraaahhh
    United States7 years ago
  • Best podcast on iTunes!!

    This is my favorite podcast! I listen to y’all on the rodeo trail! This is a fantastic study tool for rodeo queens! Keep us informed with new information going on in the sport of rodeo and prca! I’ve learned to much! Love you guys keep up the awesome work!! 💕

    Apple Podcasts
    5
    kalpal4321
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is lauded for authentic Western culture coverage and strong host dynamics.
Audience appreciates fresh perspectives from diverse industry guests and relatable storytelling.
Listeners praise a balanced mix of knowledge and entertainment, with guests consistently delivering practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#39
China/Sports/Wilderness

Talking Points

Recent interactions between the hosts and their guests.

Ep. 127 - Jessie Jarvis of Of The West, Part II
Q: What roles are Western businesses hiring for today, and how should job seekers position themselves?
Roles like graphic design and other creative/marketing functions are in demand, but candidates must show impact with data and practical results rather than just listing duties. For job seekers, it's crucial to build a portfolio of measurable outcomes and to tailor resumes around observable impact.
Ep. 128 - Agriculture, Rodeo, Career Growth, & the Future of the Western Industry with Alex Russell of Syngenta
Q: What advice would you give to someone just entering the workforce about evaluating opportunities?
Trust your gut, seek honest input from trusted colleagues, and don't be afraid to ask hard questions about roles, managers, and what success looks like in the position before committing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About That Western Life

What is That Western Life about and what kind of topics does it cover?

A show that blends rodeo culture with the broader Western industry, exploring agriculture, branding, policy, and technology through interviews with leaders shaping farming, ranching, and Western lifestyle communities. Episodes spotlight practical insights for listeners at the intersection of rodeo, agriculture, and business—from policy and meat-production realities to career paths, branding, and industry growth. Noteworthy are guests who bring hands-on expertise in agriculture, branding, and tech-enabled Western entrepreneurship, plus a format that combines candid storytelling with actionable takeaways for professionals, fans, and sponsors seeking authentic engagement with Western markets.

Where can I find podcast stats for That Western Life?

Rephonic provides a wide range of podcast stats for That Western Life. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to That Western Life and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does That Western Life get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for That Western Life, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for That Western Life?

Rephonic provides comprehensive predictive audience data for That Western Life, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does That Western Life have?

To see how many followers or subscribers That Western Life has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to That Western Life?

These podcasts share a similar audience with That Western Life:

1. In The LOOP Podcast with Jordan Jo
2. The Money Barrel
3. Leaders Of The West
4. Let's Freakin' Rodeo
5. The Total Podcast

How many episodes of That Western Life are there?

That Western Life launched 8 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact That Western Life?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for That Western Life?

Rephonic pulls ratings and reviews for That Western Life from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for That Western Life?

Rephonic provides full transcripts for episodes of That Western Life. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on That Western Life?

Recent guests on That Western Life include:

1. Tori Teegarden
2. Taylie Hammack-Bennett
3. Alex Russell
4. Jessie Jarvis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days