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Leaders Of The West

Jessie Jarvis
Agriculture
Entrepreneurship
Leadership
Rodeo
Parenting
Western Industries
Photography
Cattle Industry
Mentorship
Marketing
Nutrition
Community Building
Social Media
Financial Planning
Productivity
Networking
Retirement Planning
Goal Setting
Mcfarland Productions
Video Production

Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. Whether it’s a guest episode where we’re digging into the blueprints behind our favorite in... more

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Artwork for Leaders Of The West

Latest Episodes

What happens when a rancher sees a hurdle in the cattle industry and decides to build the solution himself?

This week, I'm joined by Jake Nelson, rancher, Army veteran, and founder of CattleQuest. Jake shares how his background in ranching, military... more

YouTube

This week we’re tackling an uncomfortable conversation in the job-seeking world: If you're applying for many positions and never hearing back, you simply might not be qualified for that job.

In this solo episode, I'm breaking down how to honestly ev... more

YouTube

This week, I'm joined by Catherine Neumayr of V8 Ranch, one of the most legendary Brahman operations in the world. Catherine grew up in the cattle industry, but she and her husband, Luke, also built a wildly successful wedding photography business, p... more

YouTube

If you work behind the scenes of an equine or Western event, whether you're managing a facility, producing a show, or just getting your foot in the door, this episode is for you. I'm joined by Dana Jensen, Managing Director of The League, an organiza... more

YouTube

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Recent Guests

Catherine Neumayr
Owner/operator of V8 Ranch; former wedding photographer
V8 Ranch
Episode: 171. How to Build Customer Loyalty Without Traditional Advertising with Catherine Neumayr of V8 Ranch
Dana Jensen
Managing Director, The League
The League
Episode: 170. Joining Forces with The League and Dana Jensen
Sharon Beach
Survivor of a 1989 kidnapping and founder/leader in ag-focused finance initiatives
EA Capital Management (partner)
Episode: 168. Surviving the Unimaginable with Sharon K Beach, Pt 1: What She Lived Through
Andrew Fraser
President of Halter
Halter
Episode: 167. Ranch Management Technology Every Producer Should Know with Andrew Fraser of Halter
Sarah Wilson
Of The West's Marketing Director
Of The West
Episode: 162. No Seat at the Table? Build Your Own
Brent Turner
Founder of Agri-Generational; author of Piece Of Land
Agri-Generational
Episode: 157. Legacy, Land, and Letting Go with Brent Turner
Rachel McGinn
Western fashion OG, silversmith, mom of four, advocate for Western heritage
Independent artist/creator
Episode: 156. Girl Talk: Life, Kids, and Fashion with Rachel Joi McGinn
Sidney Schmidt
Superior Livestock Rep, first-generation
Superior Livestock
Episode: 155. What It Takes to Be a Superior Rep with Sidney Schmidt
Kristin Kiseljack
Founder and creator of Ida Mae Home
Ida Mae Home
Episode: 154. Sewn in the USA: The Ida Mae Home Story with Kristin Kiseljack

Host

Jessie Jarvis
Host of Leaders Of The West

Reviews

5.0 out of 5 stars from 374 ratings
  • Loved this

    Podcast Addict
    5
    AmelliaH24
    10 months ago
  • Highly recommend this podcast for anyone in Ag

    I wanted to give it some time before I wrote a review, but this is my go-to listen when I am looking for an encouraging, but also practical kick in the pants. The guests are very diverse in background, but equally interesting to listen to. I have always enjoyed Jessie’s style of interviewing and her friendly personality. Listening to the podcast is such a great way to remember that while you might live in a rural place, community can still be found within the industry.

    Apple Podcasts
    5
    Kelkel10
    United States2 years ago
  • Wonderful resource for makers!

    I love the advice from western makers and business owners, I learned so many things in a few short episodes! Definitely will keep listening!

    Apple Podcasts
    5
    kiat1818
    Canada2 years ago
  • Favorite Podcast

    The content is so inspiring to me. I love that everything involves Agriculture. I can’t say enough good things about the show!! Thank you Jesse for putting it out there!

    Apple Podcasts
    5
    pzzldpzzlr
    United States2 years ago
  • Amazing!!!

    Jessie is so knowledgeable & she provides the best guest for us to listen to!

    Apple Podcasts
    5
    Aub scotty
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host's energy and practical interviewing style.
Shows are motivating, with actionable takeaways for real-world business.
Guests are diverse and deeply knowledgeable about ag and western industries.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

171. How to Build Customer Loyalty Without Traditional Advertising with Catherine Neumayr of V8 Ranch
Q: For somebody with a non-agriculture background who wonders if their outside skills have a place in farming or ranching, what would you tell them?
Agriculture needs diverse expertise—copywriters, photographers, accountants, engineers. If you bring your outside perspective, you can help create better software, better marketing, and better customer experiences, which can transform operations and reach new markets.
170. Joining Forces with The League and Dana Jensen
Q: Who is The League for and what does it do for members?
The League serves anyone in the equine and agricultural event industry, expanding from venue managers to include producers, young professionals, breed associations, and event promoters, with a focus on education, networking, and standardized practices to advance operational excellence.
169. Surviving the Unimaginable with Sharon K Beach, Pt 2: How She Forged Ahead
Q: What non-negotiables help you stay on track during tough times?
A strong commitment to a positive attitude, belief in oneself, and choosing to act on opportunities instead of giving in to despair.
169. Surviving the Unimaginable with Sharon K Beach, Pt 2: How She Forged Ahead
Q: What is the first step for someone in crisis who wants to move toward a better place?
Reach out for help and share your story; there are safe places and people who want to help you, including mental health resources and community support.
168. Surviving the Unimaginable with Sharon K Beach, Pt 1: What She Lived Through
Q: So Sharon, take us back to October 1989. Where were you in life, and what did your world look like before everything changed?
I was a young professional starting my career in animal health and cattle work, recently advancing after a master's degree, and I was actively building my life in Texas before the kidnapping disrupted everything.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Leaders Of The West

What is Leaders Of The West about and what kind of topics does it cover?

A show focused on leaders and innovators in agriculture, ranching, and the western lifestyle. It features interviews with entrepreneurs, family-farm strategists, and tech-driven disruptors, alongside solo episodes where the host shares leadership lessons, goal setting, and resilience. Across episodes, listeners hear practical guidance on governance, succession planning, branding, and embracing new technologies, all framed around real-world ag and western industry challenges. Notable throughlines include building durable family businesses, leveraging data and technology in farming, and cultivating a positive, motivating leadership culture that supports growth and longevity.

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How many listeners does Leaders Of The West get?

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How many subscribers and views does Leaders Of The West have?

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Which podcasts are similar to Leaders Of The West?

These podcasts share a similar audience with Leaders Of The West:

1. In The LOOP Podcast with Jordan Jo
2. The Money Barrel
3. Cowboy Life
4. Charly Crawford Podcast
5. Uncut & Real Raw With Clinton Anderson

How many episodes of Leaders Of The West are there?

Leaders Of The West launched 3 years ago and published 181 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Leaders Of The West?

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What guests have appeared on Leaders Of The West?

Recent guests on Leaders Of The West include:

1. Catherine Neumayr
2. Dana Jensen
3. Sharon Beach
4. Andrew Fraser
5. Sarah Wilson
6. Brent Turner
7. Rachel McGinn
8. Sidney Schmidt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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