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In The LOOP Podcast with Jordan Jo

Cowboy+
Breakaway Roping
Rodeo
National Finals Rodeo
Women's Rodeo World Championships
National Finals Breakaway Roping
Barrel Racing
Professional Rodeo
Women In Rodeo
Horse Training
Western Industry
NFR
Mental Health
Bareback Riding
Team Roping
Mindset
Western Culture
NFBR
WCRA
Resilience
PBR

Welcome to in the LOOP Podcast hosted by; Jordan Jo Hollabaugh, a Professional Rodeo Athlete , an entrepreneur, a wife, a daughter, and a full time cowgirl. This podcast is cultivated from a place that promotes the western industry and the sport of rodeo! These episodes will bring you the raw, real, truth and stories highlighting the western industry, people, places, and all things rodeo!

PublishesWeeklyEpisodes299Founded6 years ago
Number of ListenersCategories
SportsPlaces & TravelSociety & Culture

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Artwork for In The LOOP Podcast

Latest Episodes

In this episode of In The LOOP, Jordan Jo sits down with 2025 Clown Act of the Year Matt Merritt for a conversation that goes far beyond the makeup and comedy.

For 27 years, Matt has made rodeo crowds laugh, but behind it all is a story built on har... more

In this episode of In The LOOP, Jordan Jo sits down with Kenny Russell—the owner of Russell Feed & Supply—for a conversation about humble beginnings, hard work, and building an American dream that can last for generations.

Kenny’s journey began in 1... more

In this episode of In The LOOP, Jordan Jo sits down with Neil Shultz—a financial advisor turned trusted friend—for a conversation rooted in ownership, discipline, and building a life beyond the rodeo arena.

What started as a simple phone call with ā€œ... more

In this episode of In The LOOP Podcast, Jordan Jo Hollabaugh sits down with one of barrel racing’s most respected champions, Sherry Cervi.

A 19-time NFR qualifier and four-time world champion, Sherry has built a career defined by great horses, quiet... more

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Recent Guests

Matt Merritt
Rodeo clown and performer featured on on-the-road podcast episode
Professional rodeo circuit, clown and performer
Episode: Bring the Joy: The Matt Merritt Story | #290
Kenny Russell
Owner/Operator of Russell's Feed & Supply (family business)
Russell's Feed & Supply
Episode: Breakaway Roper Jordan Jo Hollabaugh and Kenny Russell on Building the American Dream | Kenny Russell | #289
Neil Shultz
Financial advisor and guest
Independent financial advisory practice
Episode: Investing for the Self Employed Rodeo Athlete—Money, Habits, and Providing for Your Future and Family | Neil Shultz | #288
Sherry Cervi
Professional barrel racer, nine-time NFR qualifier, four-time world champion
Rodeo athlete and Breeder
Episode: The Horses, the Heritage, and the Gratitude Behind Sherry Cervi’s Career | Sherry Cervi | #287
Paige Lawrence Champion
Canadian Olympic pairs figure skater, high performance mindset coach
Paige Lawrence Coaching
Episode: The Mental Game of Rodeo: How to Get Ready for Summer | Paige Lawrence Champion | #286
Sami Jo Smith
Director of Operations and Rodeo Administration for Premier Women's Rodeo (PWR); key organizer and leader behind PWR Championship
Premier Women's Rodeo (PWR)
Episode: PWR: From First Generation Rodeo to Paving the Way for Women | Sami Jo Smith | #285
Lorinda VanNewkirk
Entrepreneur and business owner in the Western lifestyle/rodeo industry
Lucky Chuck Socks; Gypsy Soul; One Stop Cowboy Shop
Episode: #283 - Chasing Big Dreams While Balancing Marriage, Motherhood and Business | Lorinda VanNewkirk
Susan Maddox
Owner of American Hat Company and Best Hat Store
American Hat Company / Best Hat Store
Episode: #282 - Positive Times, American Hats, and the Legacy Behind the Brand | Susan Maddox
Haven Meged
World champion team roper and rodeo athlete
Professional rodeo circuit
Episode: #281 - Haven Meged: From Small Town Roots to a Gold Buckle—Building a Life, a Business, and a Legacy

Host

Jordan Jo Hollabaugh
Host of In The LOOP Podcast; professional rodeo athlete and entrepreneur with a focus on Western industry and storytelling.

Reviews

4.9 out of 5 stars from 235 ratings
  • Great to listen to

    Love the interviews. Fun to listen to.

    Apple Podcasts
    5
    jonswoman97
    United States3 months ago
  • 15 Days of Breakaway

    Really enjoyed these interviews. Each was so individualized and alot to learn from these girls . JJ , you are an exceptional interviewer. !

    Apple Podcasts
    5
    I'm stressed
    Canada8 months ago
  • Awesome podcast, can listen to Jordan for hours.

    Keep up the good work.

    Apple Podcasts
    5
    mckenziespring
    United States2 years ago
  • Great way to stay connected!

    Love the content and insights of the breakaway community!

    Apple Podcasts
    5
    rhorunroad
    United States2 years ago
  • šŸ’•

    Love this podcast! It is always fun to listen to different aspects of the industry and other businesses!

    Apple Podcasts
    5
    Beth Pap.
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans value the host's interview style as engaging and relatable, with a focus on mindset and growth.
Community-minded feedback highlights the show's positive influence on rodeo and Western lifestyle audiences.
Audience insights point to strong respect for authentic storytelling and practical takeaways.
Listeners appreciate guest variety—from athletes to branding experts—and practical business lessons.

Top Sports Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Bring the Joy: The Matt Merritt Story | #290
Q: You have went through quite a few trials in your life and battled cancer. Tell me about that.
Matt Merritt describes being diagnosed with cancer during COVID, undergoing surgery and chemo, and continuing to perform by coordinating travel plans and having a support system. He emphasizes faith, the Psalms, remission after treatment, and using the experience to reinforce his perspective on joy, family, and purpose.
Breakaway Roper Jordan Jo Hollabaugh and Kenny Russell on Building the American Dream | Kenny Russell | #289
Q: What three pieces of advice would you give someone trying to build a business from the ground up today?
Don't listen to the notion that the American dream is dead; start from the bottom, be patient, and treat every customer like family, because a strong personal touch compounds as you scale.
PWR: From First Generation Rodeo to Paving the Way for Women | Sami Jo Smith | #285
Q: What was the key driver behind the expansion of PWR and the TV deal?
The drive was to elevate women's rodeo to a national audience, create professional opportunities across divisions, and leverage partnerships (like Scripps) to produce a TV show that features both athletes and their horses, thereby growing the sport sustainably.
#284 - The Power of Planting Seeds | Judy Wagner
Q: Tell me more about the PWR and what the experience meant for you.
The PWR event and the 30 Under 30 program were transformative, offering validation, inspiration, and the realization that mentoring others can be a powerful way to give back and shape the next generation of women in the industry.
#281 - Haven Meged: From Small Town Roots to a Gold Buckle—Building a Life, a Business, and a Legacy
Q: What do you do to top a year like that and continue setting goals?
I focus on the toughest competition, especially Riley Webb, and treat each season as a wave of rising talent; the key is training with the right horses, staying in the fight, and maintaining weekly and yearly goals to keep improving against the best.

Audience Metrics

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Frequently Asked Questions About In The LOOP Podcast

What is In The LOOP Podcast about and what kind of topics does it cover?

This show centers on real stories from the western industry, rodeo culture, entrepreneurship, and brand-building. Conversations mix from-the-trenches business lessons with personal journeys of athletes, organizers, and industry leaders, often touching on mindset, mentorship, family, and community impact. Episodes frequently highlight diversification beyond competition—brand growth, media deals, and leadership in rodeo and Western lifestyle ecosystems—making it useful for prospective guests and sponsors seeking authentic connections to rodeo, Western branding, and female-led business narratives.

Where can I find podcast stats for In The LOOP Podcast?

Rephonic provides a wide range of podcast stats for In The LOOP Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to In The LOOP Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does In The LOOP Podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for In The LOOP Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for In The LOOP Podcast?

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How many subscribers and views does In The LOOP Podcast have?

To see how many followers or subscribers In The LOOP Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to In The LOOP Podcast?

These podcasts share a similar audience with In The LOOP Podcast:

1. Let's Freakin' Rodeo
2. Charly Crawford Podcast
3. The Money Barrel
4. Uncut & Real Raw With Clinton Anderson
5. RümpChät

How many episodes of In The LOOP Podcast are there?

In The LOOP Podcast launched 6 years ago and published 299 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In The LOOP Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for In The LOOP Podcast?

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What guests have appeared on In The LOOP Podcast?

Recent guests on In The LOOP Podcast include:

1. Matt Merritt
2. Kenny Russell
3. Neil Shultz
4. Sherry Cervi
5. Paige Lawrence Champion
6. Sami Jo Smith
7. Lorinda VanNewkirk
8. Susan Maddox

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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