Marketing has never been more important or more pervasive than it is today
Matlamat analisis simbolik adalah untuk mewujudkan pemahaman yang lebih kukuh tentang apa yang diperlukan untuk sesebuah organisasi berfungsi secara berkesan dengan mengambilkira faktor budaya.
Geertz menganggap tafsiran sesautu budaya korporat wujud dari usaha kesemua ahli organisasi dan bukannya diatur oleh pihak atasan.
Pengalaman dan penceritaan hasil dari dapatan etnografi yang berulang-ulang berupaya membawa kepada satu kesimpulan tentang pentingnya jaringan korporat (corporate web of significance).
Bagi ahli etnografi, penggunaan metafora dalam bahasa boleh menawarkan maksud permulaan untuk mengakses makna perkongsian sesuatu budaya korporat.
Ahli Etnografi melakukan pemetaan ini “untuk menemukan apa yang orang fikir tentang diri mereka, tentang apa yang mereka lakukan dan atas tujuan apa”.
Geertz menyatakan bahawa suatu masyarakat yang hubungannya erat memiliki sub-budaya dan budaya kontra (budaya yang bertentangan) antara mereka.
Budaya organisasi bukanlah sebahagian dari suatu teka teki; ia adalah teka teki… atau dari kata lain, budaya bukanlah sesuatu yang dimiliki oleh satu organisasi; budaya adalah organisasi itu sendiri.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #78 |










Listeners, social reach, demographics and more for this podcast.
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Dr Izzal Listening Boutique launched 6 years ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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