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Tenacity with Sonia C.

Sonia Couto
Entrepreneurship
Breast Cancer
Mental Health
Resilience
Leadership
Burnout
Work-Life Balance
Real Estate
Healing
Digital Marketing
Coaching
Women Empowerment
Innovation
Sales
Personal Development
Personal Growth
E-Commerce
Personal Branding
Experience Design
Venture Capital

A top 2% globally ranked podcast about what it takes to build in business, leadership, and life.

Tenacity is the discipline to keep building when the path is unclear, refusing to let fear, pressure, or uncertainty make your decisions for you.

Every conversation digs into the pivots, failures, restarts, and the growth that came from them. Guests share what happened when things fell apart, what they... more

PublishesTwice monthlyEpisodes139Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

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Artwork for Tenacity

Latest Episodes

Learn how to create real social impact as a business leader by opening hiring pipelines to underserved talent and looking beyond short term charity.

Meaningful corporate impact occurs when companies offer direct employment opportunities to marginali... more

YouTube

Beth Flippo, CEO of Drone Express, shares the real story behind building a drone delivery company and earning FAA drone certification with limited funding. She explains how a five year regulatory process, intense competition, and major setbacks becam... more

YouTube

Becoming a leader people naturally trust starts with becoming a stable, consistent presence who is confident in who they are. In this conversation, founder and medical provider Shawn Gibbs explains why the most trusted leaders are like cruise ships, ... more

YouTube

Building brand authority in the age of AI requires a marketing ecosystem built on sustainable systems, not chasing the latest tools. In this conversation, branding and ecosystem strategist Laurens Tijssen explains how founders can create lasting mark... more

YouTube

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Recent Guests

Denise Whiter
Executive Director of New Beginnings Support Program, supporting women and children through career development and community programs
New Beginnings Support Program
Episode: How to Create Real Social Impact as a Business Leader
Beth Flippo
Founder and CEO of DEXA; first female CEO of an unmanned aviation company in the United States
DEXA
Episode: Earning FAA Drone Certification When Underfunded with Beth Flippo
Shawn Gibbs
Medical provider, serial entrepreneur, creator of the irreplaceable provider method
GiveGowns / Irreplaceable Provider Method
Episode: How to Intentionally Design Trust with Shawn Gibbs
Laurens Tijssen
Branding and ecosystem strategist
Self-employed / Branding Consultancy
Episode: Building Brand Authority in the Age of AI with Laurens Tijssen
Kylee Ingram
Co-founder and CEO of Wiser Technologies
Wiser Technologies
Episode: The Science of Better Founder Decisions with Kylee Ingram
Scott Abbott
Founder and CEO of Stratikos and Boss Up; business and executive coach, investor, board member, and author
Boss Up / Stratikos
Episode: How Long Are You Going to Keep Calling It a Startup?
Ari Raggister
Real estate investor, entrepreneur, and author
Episode: I Went to Bed a Millionaire and Woke Up $800K in Debt
Nick Dambrosio
Founder and CEO of Nomadics, specializes in geopastial intelligence, data analytics, and defense engineering
Nomadics
Episode: Let Go of the Business I Loved to Build One That Survived
Bianca King
Business strategist, founder, and creator of the Joyful Ambition Framework
Self-employed / Joyful Ambition framework
Episode: Burnout Isn't the Problem, Toxic Ambition Is

Host

Sonia Couto
Host of Tenacity with Sonia C.

Reviews

5.0 out of 5 stars from 1.9k ratings
  • Extremely motivational

    Sonia does a great job of asking deep questions that pull out lessons from these inspiring leaders. I love how she goes beneath the surface level

    Apple Podcasts
    5
    Jason.v.4
    United States8 months ago
  • Disappointed

    I was generally excited when I was initially approached by a potential. guest appearance it’s frustrating to invest time and energy into a potential collaboration only to be dropped without any apparent reason. For a podcast that champions tenacity I expected a more straightforward and respectful communication process, even if the decision was ultimately not to move forward, it’s a reminder that professionalism and outreach is just as important as quality of the content produced

    Apple Podcasts
    1
    Taylor S.Wift
    United Statesa year ago
  • Highly recommend

    I really enjoyed the conversation. This is a podcast designed to provide actionable tips and real value. Highly recommend.

    Apple Podcasts
    5
    Erich Archer CGA
    United States2 years ago
  • Vary Beautiful podcast

    Vary Beautiful podcast and Really podcast Episode Sound Amazing. Your podcast vary vary powerful.

    Apple Podcasts
    5
    WarrenClements7
    United Kingdom2 years ago
  • Great experience with Sonia!

    Sonia was amazing. There was something so bright and authentic about her questions — and her insights! Thank you, Sonia

    Apple Podcasts
    5
    MindOverMatters
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise thoughtful, deep questions and actionable takeaways.
Some criticism centers on communication gaps in outreach during partnerships.
Guests and listeners consistently note authentic and insightful conversations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Create Real Social Impact as a Business Leader
Q: Beyond writing a check, what can businesses do to create meaningful opportunities for women who are trying to rebuild their lives?
Whiter urges businesses to hire women from underserved and marginalized backgrounds, even in small numbers, and encourage other companies to do the same. She says these women can bring value to organizations and that employers need to challenge assumptions about poverty.
How to Create Real Social Impact as a Business Leader
Q: Why is that holistic approach so important? And what happens when we focus only on getting someone a job?
Whiter says support must address the whole person, including mental and physical barriers, confidence and development. Focusing only on job placement can leave someone likely to return to the system within a year or so.
Building Brand Authority in the Age of AI with Laurens Tijssen
Q: How should founders view AI in the context of branding and content creation?
Use AI as a leverage tool, but maintain high-quality prompts and a deep foundation of manual understanding. Don't rely on shortcuts; document processes and build skills manually first, then automate where it makes sense.
Building Brand Authority in the Age of AI with Laurens Tijssen
Q: What is the most fundamental approach a founder should take to build brand authority quickly?
Show up consistently and clearly across channels, and couple that with a strong understanding of the three-layer ecosystem (attention, interaction, transaction) to create an overarching strategy rather than chasing isolated tactics.
Your Brand Story Is Your Best Sales Asset
Q: What is the most impactful video a founder should make, and why?
Brand story video remains the most impactful because it conveys the entire essence of the business in a concise, authentic format that builds trust and accelerates buyer confidence.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Tenacity

What is Tenacity about and what kind of topics does it cover?

A practical, founder-focused show that explores how leaders turn setbacks into scalable businesses. Across episodes, guests share hard-won lessons on governance, disciplined growth, remote leadership, and turning ambitious ideas into durable operations. Core themes include building sustainable leadership, leveraging AI as a tool, navigating government contracts, and balancing ambition with health and balance. Listeners can expect candid stories from founders, investors, and operators about pivots, culture, and the tactics that move early-stage ventures toward long-term momentum. The format tends to center actionable takeaways, real-world coaching, and a strong emphasis on resilience, visibility, and trustworthy partnerships that drive growt... more

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How many subscribers and views does Tenacity have?

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Which podcasts are similar to Tenacity?

These podcasts share a similar audience with Tenacity:

1. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Tenacity are there?

Tenacity launched 3 years ago and published 139 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Tenacity?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Tenacity?

Recent guests on Tenacity include:

1. Denise Whiter
2. Beth Flippo
3. Shawn Gibbs
4. Laurens Tijssen
5. Kylee Ingram
6. Scott Abbott
7. Ari Raggister
8. Nick Dambrosio

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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