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Tenacity with Sonia C.

Sonia Couto
Entrepreneurship
Breast Cancer
Mental Health
Resilience
Leadership
Burnout
Work-Life Balance
Healing
Digital Marketing
Coaching
Women Empowerment
Real Estate
Innovation
Sales
Personal Development
Personal Growth
E-Commerce
Personal Branding
Experience Design
Mentorship

A top 2.5% globally ranked podcast about what it takes to build in business, leadership, and life.

Tenacity is the discipline to keep building when the path is unclear, refusing to let fear, pressure, or uncertainty make your decisions for you.

Every conversation digs into the pivots, failures, restarts, and the growth that came from them. Guests share what happened when things fell apart, what th... more

PublishesWeeklyEpisodes131Founded3 years ago
Number of ListenersCategories
EntrepreneurshipManagementBusiness

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Artwork for Tenacity

Latest Episodes

Every founder starts with a vision. Very few end up building the company they originally imagined.

In this episode of Tenacity with Sonia C, Sonia sits down with Nick DAmbrosio, Founder and CEO of NOMADICS, to unpack what it really takes to keep a b... more

Burnout isn't the real problem. The real problem is the kind of ambition that's driving you.

In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur and agency founder Bianca B. King to unpack the difference between toxic ambitio... more

Enterprise AI is moving faster than most companies can keep up. But according to Larissa Schneider, the biggest challenge isn't the technology. It's execution.

In this episode of Tenacity with Sonia C, I sit down with Larissa Schneider, Co-Founder a... more

What happens when your business grows faster than your systems, leadership, and life can handle?

In this episode of Tenacity with Sonia C, Sonia sits down with Lauren Cockerell, founder of Kaidar & Co, to unpack the scaling mistake that nearly cost ... more

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Recent Guests

Bianca King
Business strategist, founder, and creator of the Joyful Ambition Framework
Self-employed / Joyful Ambition framework
Episode: Burnout Isn't the Problem, Toxic Ambition Is with Bianca King
Larissa Schneider
Co-founder and COO of Unframe, focused on practical, governed AI adoption in enterprises
Unframe
Episode: Enterprise Buyers Don't Buy Innovation. They Buy Trust, with Larissa Schneider
Lauren Cockerell
Founder and President at Kaidar & Co
Kaidar & Co
Episode: The Scaling Mistake That Nearly Cost Her Everything with Lauren Kwedar
Eric Dingler
Owner of a digital marketing agency, leader of a fully remote company
Episode: Why Great Strategies Fail Without Great Leadership with Eric Dingler
Sam Berman
Founder and CEO of Lark, a logistics innovation company
Lark
Episode: What It Really Costs to Build Something New, with Sam Berman
Liana Zavo
Founder of Zavo Ventures, focused on female-led tech startups and fundraising/PR readiness
Zavo Ventures
Episode: The Visibility Strategy Helping Founders Get Funded with Liana Zavo
Jon Hacker
CEO and co-founder of Neergear; creator of ZenBlood, an ultrasound-based Vegas nerve stimulator headset
Neergear / ZenBlood
Episode: The Difference Between Building a Product and Building a Company with Jon Hacker
Rui Couto
Collector and entrepreneur focused on comics, Pokemon, and manga
Ghost Cases, manga consulting
Episode: From Comic Collector to Manga Expert to Entrepreneur with Rui Couto
Andrew Ackerman
Founder, investor, accelerator director; author of The Entrepreneur's Odyssey
Episode: Why Most Startups Fail: The Founder Mistakes No One Warns You About with Andrew Ackerman

Host

Sonia C.
Host of Tenacity with Sonia C. A prominent interviewer focusing on founder journeys, leadership, and growth decisions.

Reviews

5.0 out of 5 stars from 1.7k ratings
  • Extremely motivational

    Sonia does a great job of asking deep questions that pull out lessons from these inspiring leaders. I love how she goes beneath the surface level

    Apple Podcasts
    5
    Jason.v.4
    United States5 months ago
  • Disappointed

    I was generally excited when I was initially approached by a potential. guest appearance it’s frustrating to invest time and energy into a potential collaboration only to be dropped without any apparent reason. For a podcast that champions tenacity I expected a more straightforward and respectful communication process, even if the decision was ultimately not to move forward, it’s a reminder that professionalism and outreach is just as important as quality of the content produced

    Apple Podcasts
    1
    Taylor S.Wift
    United Statesa year ago
  • Highly recommend

    I really enjoyed the conversation. This is a podcast designed to provide actionable tips and real value. Highly recommend.

    Apple Podcasts
    5
    Erich Archer CGA
    United Statesa year ago
  • Vary Beautiful podcast

    Vary Beautiful podcast and Really podcast Episode Sound Amazing. Your podcast vary vary powerful.

    Apple Podcasts
    5
    WarrenClements7
    United Kingdoma year ago
  • Great experience with Sonia!

    Sonia was amazing. There was something so bright and authentic about her questions — and her insights! Thank you, Sonia

    Apple Podcasts
    5
    MindOverMatters
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is seen as a must-listen for aspiring leaders and experienced founders alike.
Guests are described as authentic, well-prepared, and insightful.
Fans praise the host for asking deep, actionable questions that pull out practical lessons.
Listeners value the real-world, founder-focused insights and growth-oriented conversations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Enterprise Buyers Don't Buy Innovation. They Buy Trust, with Larissa Schneider
Q: What was the first partnership that really opened doors for you, and how did you structure it?
An inbound opportunity via a LinkedIn influencer led us to travel to her base, where she connected us with her network of CIOs; the deal structure included a kickoff with a kickback for her influence, which helped validate our approach early on.
Enterprise Buyers Don't Buy Innovation. They Buy Trust, with Larissa Schneider
Q: What made you decide to become a founder and move from a corporate track to starting Unframe?
The move happened when the need was so strong that it felt inevitable; we chose to jump in and act rather than overthink, leveraging our collective background in enterprise sales to pursue an opportunity we believed in.
The Scaling Mistake That Nearly Cost Her Everything with Lauren Kwedar
Q: What was the hardest leadership decision when your business partner exited?
Her focus shifted to safeguarding the employees and reorganizing the business; she triaged people first, recalibrated finances and client commitments, and emerged with a clearer direction for the company's future.
The Scaling Mistake That Nearly Cost Her Everything with Lauren Kwedar
Q: You were laid off while you were eight months pregnant. What made you decide to build your own company instead of going back into another role?
It felt necessary and aligned with a long-held dream; despite the risk and the tough timing, she chose to start her own firm to have agency over her work, help clients, and prioritize her family and personal values.
The Visibility Strategy Helping Founders Get Funded with Liana Zavo
Q: How should founders approach PR in the fundraising process?
PR should be integrated from the start as a credibility-builder; it's about trust and visibility, not just ads—investors want to see third-party validation and a compelling personal brand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
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Frequently Asked Questions About Tenacity

What is Tenacity about and what kind of topics does it cover?

Tenacity with Sonia C. centers on the practical decisions founders make to build and scale real companies, featuring conversations with founders, operators, and leaders who share hard-won lessons about pivots, growth, culture, and staying disciplined through uncertainty. Episodes emphasize long-term PR mindset, leadership, and building credible narratives that help startups navigate growth, fundraising, and market shifts. The show stands out for its hands-on, founder-focused approach and its willingness to explore not just wins but the costs, trade-offs, and strategic pivots that shape lasting success.

Where can I find podcast stats for Tenacity?

Rephonic provides a wide range of podcast stats for Tenacity. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Tenacity and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Tenacity get?

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What are the audience demographics for Tenacity?

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How many subscribers and views does Tenacity have?

To see how many followers or subscribers Tenacity has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Tenacity?

These podcasts share a similar audience with Tenacity:

1. The Human Design & Numerology Podcast | Align With Higher Self | Unlock Inner Potential

How many episodes of Tenacity are there?

Tenacity launched 3 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Tenacity?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Tenacity?

Rephonic pulls ratings and reviews for Tenacity from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Tenacity?

Recent guests on Tenacity include:

1. Bianca King
2. Larissa Schneider
3. Lauren Cockerell
4. Eric Dingler
5. Sam Berman
6. Liana Zavo
7. Jon Hacker
8. Rui Couto

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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