
Tenacity With Sonia C is a podcast for startups, entrepreneurs, founders, and operators who want honest conversations about building, scaling, and leading real companies.
These are practical lessons from people who’ve actually built and grown businesses, not just talked about them.
Behind every success are messy decisions, setbacks, pivots, and moments where everything almost fell apart. Sonia sit... more
| Publishes | Weekly | Episodes | 123 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessEntrepreneurship | |||

What happens when a childhood obsession becomes a real business?
In this episode of Tenacity with Sonia C, Sonia talks with Rui Couto about how he turned collecting comic books, Pokémon cards, and rare manga into a business built on sourcing, consul... more
Most startups don’t fail because founders lack ambition.
They fail because founders build in a vacuum, avoid the real problem, and keep operating at the wrong level for the stage of the company.
In this episode of Tenacity with Sonia C, Sonia sits ... more
Many founders don’t start from nothing, they start from expectation.
In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur Jason Vanderveer, who made the unconventional decision to walk away from taking over his family’s multi-... more
If you’re building something worth attention, you need to be ready for the spike.
In this episode of Tenacity with Sonia C., Sonia sits down with Michael Dodsworth, a product leader who has spent two decades operating in high-pressure launch environ... more
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I was generally excited when I was initially approached by a potential. guest appearance it’s frustrating to invest time and energy into a potential collaboration only to be dropped without any apparent reason. For a podcast that champions tenacity I expected a more straightforward and respectful communication process, even if the decision was ultimately not to move forward, it’s a reminder that professionalism and outreach is just as important as quality of the content produced
I really enjoyed the conversation. This is a podcast designed to provide actionable tips and real value. Highly recommend.
Vary Beautiful podcast and Really podcast Episode Sound Amazing. Your podcast vary vary powerful.
Sonia was amazing. There was something so bright and authentic about her questions — and her insights! Thank you, Sonia
A powerful podcast that highlights real stories of resilience and perseverance. Perfect for anyone seeking motivation to keep pushing forward.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #241 | |
Apple Podcasts | #197 | |
Apple Podcasts | #233 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show centers on practical, no-nonsense lessons from founders, operators, and CEOs who have built and scaled real companies. Episodes typically explore tough decisions, pivots, and resilience—covering topics from brand and product launches, leadership under pressure, and managing growth to exiting or transitioning away from a business. Listeners can expect actionable frameworks, candid anecdotes about burnout or missteps, and strategies that translate to both startups and established ventures. A standout throughline is authenticity: guests share what actually happened, not just glossy success, making it valuable for anyone navigating growth, operations, or leadership in real-world companies.
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1. The Human Design Podcast: Be the Best Version of Yourself
Tenacity launched 2 years ago and published 123 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Tenacity include:
1. Rui Couto
2. Andrew Ackerman
3. Jason Vanderveer
4. Michael Dodsworth
5. Ian Noble
6. Wes Towers
7. Joshua Lee
8. Loïc Potjes
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