Tactical & Practical
Nate LagosGiving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing nee... more
| Publishes | Weekly | Episodes | 99 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingCareersBusiness | |||
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Latest Episodes
Proof Wallets is spending as many ad dollars on Linear TV as they are on Meta, and performance is better on TV...
If I was consulting for @DanaPeters0321 at the time they launched TV campaigns, I probably would've told him not to do it.
I would've ... more
When should you iterate? And when should you test net new creative concepts?
The simple answer for me, is when you hit a point of diminishing returns with iterations, shake the etch a sketch, and start over with net new concepts
The first round of ... more
Great conversation with @heyitsalexP around perceived value, marketing in the world of fashion, upsells, bundles, and more.
Tactical & Practical is sponsored by Intelligems.io - my go to testing tool to help find new ways to increase the percieved v... more
The most valuable copywriting inspiration I've ever gotten is from songwriters.
They're the best at writing in a way that makes people feel something. They're excellent at making the aspirational feel within reach. They're better than any marketer a... more
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Apple Podcasts | #98 |  Sweden/Business/Marketing |
Apple Podcasts | #230 |  Singapore/Business/Marketing |
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Frequently Asked Questions About Tactical & Practical
What is Tactical & Practical about and what kind of topics does it cover?
Actionable marketing guidance for ecommerce and growth, with a strong emphasis on practical experimentation and data-driven decision making. Episodes routinely tackle AI adoption in research, copywriting, and optimization; the dangers of overreliance and “confidently wrong” outputs; the tension between performance marketing and long-term brand health; field-tested tactics for channel testing, product relaunches, pricing experiments, and improving on-site conversions. A recurring throughline is the importance of watching customer behavior across the lifecycle—post-purchase surveys, consideration cycles, and retention—while keeping messaging authentic, cool, and customer-centric. A notable strength is the willingness to share real-world exper... more
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Which podcasts are similar to Tactical & Practical?
These podcasts share a similar audience with Tactical & Practical:
1. Brain Driven Brands
2. Scalability School
3. The Andrew Faris Podcast
4. Marketing Operators
5. Ecommerce Playbook: Numbers, Struggles & Growth
How many episodes of Tactical & Practical are there?
Tactical & Practical launched 2 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Tactical & Practical?
Recent guests on Tactical & Practical include:
1. Alex Grayfeld
2. Kyle Yeoman
3. Sarah Levinger
4. MacCoy Merkley
5. Jimmy Kim
6. Sean Frank
7. Connor MacDonald
8. Connor Rolain
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.