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Tactical & Practical

Nate Lagos
E-Commerce
E-Commerce Marketing
Marketing Strategies
Marketing Performance
Consumer Behavior
Value Proposition
Communication Strategies
Customer Retention
Leadership
SMS Marketing
Team Management
Mystery Watch Promo
Emotional Engagement
Brand Building
Brand Positioning
New Year's Resolutions
Employee Confidence
Problem Solving
Inventory Management
Return On Ad Spend

Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing nee... more

PublishesWeeklyEpisodes78Foundeda year ago
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Artwork for Tactical & Practical

Latest Episodes

Yes, the majority of Americans aren't rolling in cash right now... But, the top 10% of earners are still seeing your ads, visiting your website, and spending their money. Why aren't you giving them the opportunity to give you MORE?

Discounts are like binge drinking

- Lots of fun in the short term (big revenue boost)

- Leads to bad behavior (hacky marketing)

- Creates shallow, meaningless relationships (low LTV customers)

- Terrible Hangovers (awful performance after the sale) more

YouTube

The CMO of The Ridge is back on the pod to break down how he's thinking about 2026, including 103 ideas to improve performance next year, an increased focused on retention, on-site merchandising strategy, and organic social.

YouTube

The best ad I saw in all of October didn't come from a DTC brand you've heard of... It wasn't even a DTC brand...

In this episode I break down the best ad of October & teach you how you should be applying the principles that make it a great ad to yo... more

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Recent Guests

Sarah Levinger
Returning guest and advertising expert
Episode: Badvertising: Our Biggest Mistakes In Ads w/ Sarah Levinger
Jimmy Kim
Expert in email marketing with extensive experience in e-commerce events and conferences.
Commerce Roundtable
Episode: How To Extract MORE REVENUE From Your Email List - w/ Jimmy Kim
Sean Frank
CEO of The Ridge
The Ridge
Episode: How To Diversify Into New Product Categories with Sean Frank
Connor MacDonald
CMO at Ridge Wallet
Ridge Wallet
Episode: How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley
Connor Rolain
Head of Growth at Hexclad
Hexclad
Episode: How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley
MacCoy Merkley
CMO of Portland Leather Goods
Portland Leather Goods
Episode: How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley
Ryan Beltran
Co-founder and CEO of Original Grain
Original Grain
Episode: We Doubled Our AOV (With Ryan Beltran, Co-Founder of Original Grain)

Host

Nate Lagos
Host and marketing expert known for his practical approach to e-commerce strategies and marketing effectiveness. He draws from his experiences at Original Grain.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#152
Singapore/Business/Marketing
Apple Podcasts
#168
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How To Diversify Into New Product Categories with Sean Frank
Q: Was there anything in your business, was wallet growth slowing?
Yes, we had product categories that we initially thought weren't successful. We learned to relaunch them with more maturity and understanding.
My 10 Biz-Related New Year's Resolutions (Recorded LIVE)
Q: Are you prioritizing brand efforts in 2025?
We are going to start thinking about how to build a brand that people like, and not just focus on marketing metrics.

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Listeners per Episode
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Frequently Asked Questions About Tactical & Practical

What is Tactical & Practical about and what kind of topics does it cover?

Focusing on actionable marketing strategies, this podcast provides valuable insights for listeners involved in e-commerce and digital marketing. With discussions centered around important metrics, customer acquisition, conversion optimization, and innovative strategies, the content is likely to attract marketers, business owners, and e-commerce professionals who seek to enhance their understanding of successful marketing practices. The host shares personal anecdotes and real-world examples to illustrate his points, making the information relatable and applicable. Additionally, the podcast emphasizes hands-on marketing approaches and encourages experimentation with new strategies, setting it apart from more theoretical marketing discussions.... more

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Which podcasts are similar to Tactical & Practical?

These podcasts share a similar audience with Tactical & Practical:

1. Brain Driven Brands
2. The Andrew Faris Podcast
3. Scalability School
4. Marketing Operators
5. OPERATORS

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Tactical & Practical launched a year ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Tactical & Practical?

Recent guests on Tactical & Practical include:

1. Sarah Levinger
2. Jimmy Kim
3. Sean Frank
4. Connor MacDonald
5. Connor Rolain
6. MacCoy Merkley
7. Ryan Beltran

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