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Tactical & Practical

Nate Lagos
E-Commerce
E-Commerce Marketing
Marketing Strategies
Marketing Performance
Consumer Behavior
Value Proposition
Communication Strategies
Customer Retention
Leadership
SMS Marketing
Team Management
Mystery Watch Promo
Emotional Engagement
Brand Building
Brand Positioning
New Year's Resolutions
Employee Confidence
Problem Solving
Return On Ad Spend
Inventory Management

Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing nee... more

PublishesWeeklyEpisodes86Founded2 years ago
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Artwork for Tactical & Practical

Latest Episodes

On this episode:

- I started an influencer program with $8k that grew into a multi 7-figure channel

- A new form of ad iteration made me sell out of my hero SKU way too fast

- Ad fatigue is self inflicted?

- Headline tests continue to move the needl... more

YouTube

Most of the time I buy whiskey, I'm happy, celebrating, I'm buying to have a good night with friends or to mark a milestone.

But on rare occasions... I buy whiskey when I'm sad, angry, frustrated, stress, I buy it as a coping mechanism...

Now that'... more

I've been at a brand where an average SMS campaign would do $8k in revenue. Then we sent one that did $40k in 30 minutes.

I've ran an email account that made $6k on a normal daily email campaign. Then we sent one that did $75k in 24 hours.

And no, ... more

In this episode I break down how we just:

- Doubled ad spend while increasing aMER

- How doing less allows you to do more

- Testing CTA button text

- Resending emails to non openers (the easiest, lowest hanging revenue in all of ecom)

- & what to do ... more

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Recent Guests

Kyle Yeoman
President of Groove
Groove
Episode: Addition by Extraction: w/ Kyle Yeoman From Groove
Sarah Levinger
Returning guest and advertising expert
Episode: Badvertising: Our Biggest Mistakes In Ads w/ Sarah Levinger
MacCoy Merkley
Owner of Portland Leather Goods and marketing strategist
Portland Leather Goods
Episode: What's Currently Crushing For Portland Leather Goods w/ MacCoy Merkley
Jimmy Kim
Expert in email marketing with extensive experience in e-commerce events and conferences.
Commerce Roundtable
Episode: How To Extract MORE REVENUE From Your Email List - w/ Jimmy Kim
Sean Frank
CEO of The Ridge
The Ridge
Episode: How To Diversify Into New Product Categories with Sean Frank
Connor MacDonald
CMO at Ridge Wallet
Ridge Wallet
Episode: How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley
Connor Rolain
Head of Growth at Hexclad
Hexclad
Episode: How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley
Ryan Beltran
Co-founder and CEO of Original Grain
Original Grain
Episode: We Doubled Our AOV (With Ryan Beltran, Co-Founder of Original Grain)

Host

Nate Lagos
Host of Tactical & Practical. He discusses actionable marketing advice and strategies for e-commerce brands based on personal experiences and insights from the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#25
India/Business/Marketing
Apple Podcasts
#75
Russia/Business/Marketing
Apple Podcasts
#101
Singapore/Business/Marketing
Apple Podcasts
#179
Sweden/Business/Marketing
Apple Podcasts
#241
Argentina/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Influencer? I barely know her
Q: How do you communicate performance dips to leadership without panic?
Founders and CEOs want marketers to understand the reasons behind performance declines and to have a plan to fix them. It's crucial to analyze what changed and to communicate these insights effectively to leadership.
$75k from one campaign? In this economy?
Q: Have you ever been in a situation where discounting became the only way to hit numbers? How did you get out?
Yes, it requires commitment from the leadership team and effective communication of product value to escape the discount cycle.
Addition by Extraction: w/ Kyle Yeoman From Groove
Q: What is your gut reaction to the sentiment that volume maxing is cope for not being able to make good ads?
I agree with this; volume maxing can be seen as lazy and takes the quality meter down.
How To Diversify Into New Product Categories with Sean Frank
Q: Was there anything in your business, was wallet growth slowing?
Yes, we had product categories that we initially thought weren't successful. We learned to relaunch them with more maturity and understanding.
My 10 Biz-Related New Year's Resolutions (Recorded LIVE)
Q: Are you prioritizing brand efforts in 2025?
We are going to start thinking about how to build a brand that people like, and not just focus on marketing metrics.

Audience Metrics

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Frequently Asked Questions About Tactical & Practical

What is Tactical & Practical about and what kind of topics does it cover?

A series focusing on actionable marketing strategies tailored for e-commerce brands, providing listeners with insights derived from the host's extensive hands-on experience in growing these businesses profitably. Listeners can expect episodes that explore critical topics like personalized marketing, pricing strategies, and split testing. Unique elements include an emphasis on the real-world challenges marketers face and how to adapt quickly to changing market dynamics, making the content both practical and relatable. The host often shares personal anecdotes and examples from his professional journey, lending authenticity to the strategies discussed and bolstering listener engagement.

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Which podcasts are similar to Tactical & Practical?

These podcasts share a similar audience with Tactical & Practical:

1. The Andrew Faris Podcast
2. eComFuel Podcast
3. How I Built This with Guy Raz

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Tactical & Practical launched 2 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Tactical & Practical?

Recent guests on Tactical & Practical include:

1. Kyle Yeoman
2. Sarah Levinger
3. MacCoy Merkley
4. Jimmy Kim
5. Sean Frank
6. Connor MacDonald
7. Connor Rolain
8. Ryan Beltran

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