Tactical & Practical
Nate LagosGiving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing nee... more
| Publishes | Weekly | Episodes | 95 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessCareersMarketing | |||
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Latest Episodes
Since I'm taking some time off from full time employment, my entire steak & whiskey budget is now dependent on freelance work...
So, I'm going to market my freelance services the way I wish freelancers & agencies marketed to me while I was on the br... more
CMO of Ridge & the Most Valuable Guest of Tactical & Practical, Couuor Mac joins the pod to talk media buying, on-site messaging testing, and hammock-maxxing.
Some of you have spent a year split testing on your website and don't have anything to show for it...
and I think I know why.
I ran a headline test on a landing page. The control variant was a very evidence-based, authority / credibility kinda head... more
Brands need to act differently at different stages of growth.
What works for a $50 million/year brand might drown a $10 million/year brand.
Understand where you're at, and act accordingly.
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Apple Podcasts | #17 |  Italy/Business/Marketing |
Apple Podcasts | #104 |  Australia/Business/Marketing |
Apple Podcasts | #223 | Italy/Business |
Apple Podcasts | #137 |  Sweden/Business/Marketing |
Apple Podcasts | #242 |  Singapore/Business/Marketing |
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Frequently Asked Questions About Tactical & Practical
What is Tactical & Practical about and what kind of topics does it cover?
Actionable marketing guidance for ecommerce and growth, with a strong emphasis on practical experimentation and data-driven decision making. Episodes routinely tackle AI adoption in research, copywriting, and optimization; the dangers of overreliance and “confidently wrong” outputs; the tension between performance marketing and long-term brand health; field-tested tactics for channel testing, product relaunches, pricing experiments, and improving on-site conversions. A recurring throughline is the importance of watching customer behavior across the lifecycle—post-purchase surveys, consideration cycles, and retention—while keeping messaging authentic, cool, and customer-centric. A notable strength is the willingness to share real-world exper... more
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Which podcasts are similar to Tactical & Practical?
These podcasts share a similar audience with Tactical & Practical:
1. Brain Driven Brands
2. Scalability School
3. The Andrew Faris Podcast
4. Ecommerce Playbook: Numbers, Struggles & Growth
5. OPERATORS
How many episodes of Tactical & Practical are there?
Tactical & Practical launched 2 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Tactical & Practical?
Recent guests on Tactical & Practical include:
1. Kyle Yeoman
2. Sarah Levinger
3. MacCoy Merkley
4. Jimmy Kim
5. Sean Frank
6. Connor MacDonald
7. Connor Rolain
8. Ryan Beltran
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.