Tactical & Practical
Nate LagosGiving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing nee... more
| Publishes | Weekly | Episodes | 101 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | CareersBusinessMarketing | |||
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Latest Episodes
Cody Wittick makes his Tactical & Practical debut by outlining the 6 steps he takes when Meta performance drops, rather than panic pulling levers. His full breakdown can be found in this tweet:
Did you know you can start running gifting messaging on your site & in your ad account BEFORE you launch a sale, like Father's Day or BFCM?
Early in the month of May, I tested Father's Day Gifting Messaging across websites of 4 different brands that... more
Proof Wallets is spending as many ad dollars on Linear TV as they are on Meta, and performance is better on TV...
If I was consulting for @DanaPeters0321 at the time they launched TV campaigns, I probably would've told him not to do it.
I would've ... more
When should you iterate? And when should you test net new creative concepts?
The simple answer for me, is when you hit a point of diminishing returns with iterations, shake the etch a sketch, and start over with net new concepts
The first round of ... more
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Apple Podcasts | #163 |  Sweden/Business/Marketing |
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Frequently Asked Questions About Tactical & Practical
What is Tactical & Practical about and what kind of topics does it cover?
Actionable marketing guidance for ecommerce and growth, with a strong emphasis on practical experimentation and data-driven decision making. Episodes routinely tackle AI adoption in research, copywriting, and optimization; the dangers of overreliance and “confidently wrong” outputs; the tension between performance marketing and long-term brand health; field-tested tactics for channel testing, product relaunches, pricing experiments, and improving on-site conversions. A recurring throughline is the importance of watching customer behavior across the lifecycle—post-purchase surveys, consideration cycles, and retention—while keeping messaging authentic, cool, and customer-centric. A notable strength is the willingness to share real-world exper... more
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Which podcasts are similar to Tactical & Practical?
These podcasts share a similar audience with Tactical & Practical:
1. Brain Driven Brands
2. The Andrew Faris Podcast
3. Ecommerce Playbook: Numbers, Struggles & Growth
4. Operators
5. Limited Supply
How many episodes of Tactical & Practical are there?
Tactical & Practical launched 2 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Tactical & Practical?
Recent guests on Tactical & Practical include:
1. Dana Peters
2. Alex Grayfeld
3. Kyle Yeoman
4. Sarah Levinger
5. Jimmy Kim
6. Sean Frank
7. Connor MacDonald
8. Connor Rolain
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