Tactical & Practical
Nate LagosWelcome to The Writers Room, where we believe what we say to our future customers makes up 90% of effective marketing. We believe that honing the craft of copywriting can turn cold audiences into engaged viewers, it can turn social media scrollers into ad clicks, and ultimately it can turn more of your current site visitors into profitably acquired customers. We renounce marketers that think claud... more
| Publishes | Twice monthly | Episodes | 106 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessCareers | |||
Listen to this Podcast
Latest Episodes
This new show is all about how to write better copy in a way that makes you more money.
After 130+ episodes, Tactical & Practical is coming to an end
If you listened to 100+ episodes or just to a few of them, I hope one main theme came through loud and clear:
You should be spending the majority of your time, energy, focus, and budget ... more
Follow Mike De Lia On Linked In: www.linkedin.com/in/michael-de-lia-047576178/
Tactical & Practical is brought to you buy Intelligems & Waste Not.
We talk about Intelligems a ton on this episode, because it was SO INSTRUMENTAL in how Mike t... more
Harry Delmage is the king of YAPPER ads: long form, video ads that dominate ad accounts he runs as part of his agency, Roly Poly Digital.
He drops some GEMS in this episode about how to write better ads that scale businesses profitably.
This episod... more
Usually, I write headlines with only ONE customer persona in mind.
But that strategy kinda breaks down when I need to write headlines on your homepage, collection pages, or PDPs where a diverse mix of people are visiting those pages all the time.
A... more
Cody Wittick makes his Tactical & Practical debut by outlining the 6 steps he takes when Meta performance drops, rather than panic pulling levers. His full breakdown can be found in this tweet:
Did you know you can start running gifting messaging on your site & in your ad account BEFORE you launch a sale, like Father's Day or BFCM?
Early in the month of May, I tested Father's Day Gifting Messaging across websites of 4 different brands that... more
Proof Wallets is spending as many ad dollars on Linear TV as they are on Meta, and performance is better on TV...
If I was consulting for @DanaPeters0321 at the time they launched TV campaigns, I probably would've told him not to do it.
I would've ... more
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Frequently Asked Questions About Tactical & Practical
What is Tactical & Practical about and what kind of topics does it cover?
Actionable, practitioner-focused marketing guidance for ecommerce brands. episodes center on testing, optimization, and creative strategies that move real revenue, with a hands-on, test-and-learn mindset. Guests and topics span performance marketing, copywriting, attribution, and scaling teams, often featuring concrete experiments, real-world results, and practical frameworks you can apply across funnels, websites, and paid channels. A standout throughline is the emphasis on efficient experimentation, avoiding hype, and integrating brand signals with direct response tactics. The show tends to attract listeners who want repeatable systems, clear ROI improvements, and advice that can be executed without heavy agency overhead, including dedica... more
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How many episodes of Tactical & Practical are there?
Tactical & Practical launched 2 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Tactical & Practical?
Recent guests on Tactical & Practical include:
1. Connor Mack
2. Mike De Lia
3. Harry Delmage
4. Cody Wittick
5. Dana Peters
6. Alex Grayfeld
7. Connor MacDonald
8. Kyle Yeoman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.