Tactical & Practical
Nate LagosGiving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing nee... more
| Publishes | Weekly | Episodes | 102 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessCareers | |||
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Latest Episodes
Usually, I write headlines with only ONE customer persona in mind.
But that strategy kinda breaks down when I need to write headlines on your homepage, collection pages, or PDPs where a diverse mix of people are visiting those pages all the time.
A... more
Cody Wittick makes his Tactical & Practical debut by outlining the 6 steps he takes when Meta performance drops, rather than panic pulling levers. His full breakdown can be found in this tweet:
Did you know you can start running gifting messaging on your site & in your ad account BEFORE you launch a sale, like Father's Day or BFCM?
Early in the month of May, I tested Father's Day Gifting Messaging across websites of 4 different brands that... more
Proof Wallets is spending as many ad dollars on Linear TV as they are on Meta, and performance is better on TV...
If I was consulting for @DanaPeters0321 at the time they launched TV campaigns, I probably would've told him not to do it.
I would've ... more
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Apple Podcasts | #49 |  Australia/Business/Marketing |
Apple Podcasts | #178 |  Sweden/Business/Marketing |
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Frequently Asked Questions About Tactical & Practical
What is Tactical & Practical about and what kind of topics does it cover?
Actionable, practitioner-focused marketing guidance for ecommerce brands. episodes center on testing, optimization, and creative strategies that move real revenue, with a hands-on, test-and-learn mindset. Guests and topics span performance marketing, copywriting, attribution, and scaling teams, often featuring concrete experiments, real-world results, and practical frameworks you can apply across funnels, websites, and paid channels. A standout throughline is the emphasis on efficient experimentation, avoiding hype, and integrating brand signals with direct response tactics. The show tends to attract listeners who want repeatable systems, clear ROI improvements, and advice that can be executed without heavy agency overhead, including dedica... more
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Which podcasts are similar to Tactical & Practical?
These podcasts share a similar audience with Tactical & Practical:
1. Brain Driven Brands
2. Scalability School
3. The Andrew Faris Podcast
4. Marketing Operators
5. Ecommerce Playbook: Numbers, Struggles & Growth
How many episodes of Tactical & Practical are there?
Tactical & Practical launched 2 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Tactical & Practical?
Recent guests on Tactical & Practical include:
1. Cody Wittick
2. Dana Peters
3. Alex Grayfeld
4. Kyle Yeoman
5. Sarah Levinger
6. MacCoy Merkley
7. Jimmy Kim
8. Sean Frank
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.