Strategic Storytelling
Cathy Goodwin, Ph.D.Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!
| Publishes | Weekly | Episodes | 194 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||
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Latest Episodes
Most business advice says: “Show empathy. Tell clients you’ve been there too.”
But here’s the truth: clients don’t care if you’ve walked in their shoes. What they care about is whether you understand their challenges—and whether you’ll treat them w... more
How To Sell A Service No One’s Heard Of: Storytelling Strategies For Innovative Offers
When you’re offering something that's new to your audience—whether it’s brand new to the world or simply unfamiliar to your audience—you face two major challenge... more
What is the most important question to ask about storytelling? It's not "How much did this story express your feelings?" or "How much do you want to tell this story?" or even "What is the impact of this story?"
It's "What is the business purpose ... more
Storytelling can become more productive when you start with a template. And it’s not easy to find templates for business stories. In this episode, we explore a surprising (and fun) story structure for service-based solopreneurs, adapted from a holid... more
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- Powerful tips for any business owner!
If you’ve ever been stuck on how, when, or where to use stories in your business, this podcast is a must-listen-to! Cathy’s tips are fun, easy, and actionable.
Apple Podcasts5NicoleKCopy
Canadaa year ago - Useful, and insightful
Love this podcast. Cathy has spent years honing her craft and that experience shines through here.
I appreciate the length of the episodes (not too long) the sharp focus (no rambling, or drifting between points) and that I can act on the key take-aways every time.
Definitely worth a listen if you want to really connect with your audience.
Apple Podcasts5jonhilt
United Kingdom3 years ago - Practical strategies for making a connection
Everyone talks about story telling in business, but few people provide such actionable tips. Well worth a listen!
Apple Podcasts5Cindy Bidar
United States4 years ago
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Frequently Asked Questions About Strategic Storytelling
What is Strategic Storytelling about and what kind of topics does it cover?
Engaging with storytelling, the content presented explores practical strategies and insights pertaining to copywriting and marketing. Episodes tackle how storytelling can be utilized across various business scenarios, from enhancing sales pitches to brand-building and market research. The host emphasizes actionable tips that allow entrepreneurs and service providers to connect deeper with audiences through compelling narratives. Unique perspectives are shared on how personal experiences and anecdotes can be leveraged for business growth and authentic engagement without losing credibility. This approach not only makes the topics relatable but also encourages listeners to apply storytelling techniques to boost their marketing efforts effectiv... more
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Strategic Storytelling launched 4 years ago and published 194 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Strategic Storytelling?
Recent guests on Strategic Storytelling include:
1. Angela Wills
2. Jacquette Timmons
3. Shawn Fink
4. Robert Middleton
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