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Artwork for Strange Coordinates

Strange Coordinates

territorial
Advertising
New Balance
Territorial
Blackberry
Openai
Women's Sports
Milk-Bone
Cannes Lions International Festival Of Creativity
Post-It Notes
Eli Lilly
Decyd
Athletics
Fitness
Athleisure
WNBA
Brainstorming
Unreal
Chatgpt
Zesty Paws
Branding

Strap in. We're going on a trip! Robert and Topher, cofounders of advertising agency Territorial, explore the weird, compelling, and sometimes forgotten corners of our culture through a surprising lens: the brands we all know and/or love. Every episode uses a familiar brand as a roadmap to stories you would never imagine to help you see the world in a new way. To learn more about Robert Balog & To... more

PublishesMonthlyEpisodes35Founded3 years ago
Number of ListenersCategories
MarketingSociety & CultureBusinessDocumentary

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Artwork for Strange Coordinates

Latest Episodes

In this episode of Strange Coordinates, Topher Burns is joined by special guest host (and creator, academic, and parent-marketing strategist) Sean Szeps to go behind the leak-proof seams of the multi-billion-dollar war between Huggies and Pampers. Th... more

In this episode, we trace the strategic history of fintech giant Chime to expose how design, psychology, and color theory fuel modern banking.

We break down Chime’s calculated play for the underserved gig economy, the ethical entanglements of their ... more

The Cannes Lions International Festival of Creativity (or just Cannes if you’re normal) is coming up, and we’ve got the perfect tour guides. Rachel Segall and Simone Mandel of the growth platform and consultancy NBZ take us behind the festival facade... more

In our newest episode of Strange Coordinates, we’re diving into the pharmaceutical industry with Michelle Nguyen and Barbara Salami of Decyd to explore how AI is transforming how new drugs are brought to market.

They break down why so many brillian... more

In our latest episode of Strange Coordinates, we dive into the fast-moving world of consumer electronics with Laura Kaye, Global Social Media Director at Booking.com. Drawing from her years at Samsung Mobile, Laura breaks down how tech giants enginee... more

In our newest episode of Strange Coordinates, we’re going back to 2009: the year of Kanye at the VMAs, the Miracle on the Hudson, and the 56% market share peak of the BlackBerry. But this isn't just a nostalgia trip. We’re digging into how a tactile ... more

Usually on Strange Coordinates, we use brands as roadmaps to arrive at surprising places. Today, we’re arriving somewhere literal: a production set.

We’ve pulled back the curtain on our latest collaboration with Zesty Paws to explore the friction, t... more

In our newest episode of Strange Coordinates, we dive into Eli Lilly and the fine line between being a "pharmaceutical company" and "a medicine company." We track their journey from standardizing doses in the 1800s to navigating the cultural minefiel... more

Key Facts

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Recent Guests

Rachel Segall
Co-founder of NBZ, former Ogilvy executive
NBZ; Ogilvy
Episode: Strange(r) Coordinates: NBZ
Simone Mandel
Co-founder of NBZ, former Ogilvy executive
NBZ; Ogilvy
Episode: Strange(r) Coordinates: NBZ
Michelle Nguyen
Former Moderna executive, led commercial strategy and launch programs
Moderna
Episode: Strange(r) Coordinates: Decyd
Barbara Salami
Former Moderna executive, led commercial technology and AI transformation programs
Moderna
Episode: Strange(r) Coordinates: Decyd
Laura Kaye
Global Social Media Director at Booking.com
Booking.com
Episode: Strange(r) Coordinates: Laura Kaye
Claudia Hartel
Senior Marketing Director for Zesty Paws and Solid Gold
Zesty Paws
Episode: Strange(r) Coordinates: Zesty Paws Shoot BTS
Lori Ball
Senior Director of Growth Marketing
Zesty Paws
Episode: Strange(r) Coordinates: Zesty Paws Shoot BTS
Kelly Colbert
Storyteller at heart with experience in financial and insurance industries; fractional CMO to the Humane Society
Humane Society
Episode: Strange(r) Coordinates: Kelly Colbert
Ben Jenkins
Brand strategist, founder of OKHuman
OKHuman
Episode: Strange(r) Coordinates: Ben Jenkins

Hosts

Robert Balog
Co-founder and Creative Lead, Territorial; host with deep agency leadership and branding expertise.
Topher Burns
Co-founder of Territorial; host with focus on brand storytelling, advertising, and industry insights.
Aydan Sarikaya
Co-host of Strange Coordinates; experienced in agency leadership and client-side delivery.

Talking Points

Recent interactions between the hosts and their guests.

Strange(r) Coordinates: Ben Jenkins
Q: How do AI tools fit into your process without undermining creativity?
AI is used to enhance research and brainstorming, handling efficiency tasks while nudging people to think laterally and explore unconventional questions, all within a human-centered workflow.
Strange(r) Coordinates: Ben Jenkins
Q: Can you tell us about the rebrand and where you started and ended up?
Ben describes starting from the Simpler era, pivoting toward empathy, and ultimately choosing a name and tone that foreground human understanding and warmth, culminating in the new brand OKHuman to emphasize humanity in a tech-driven world.
Strange(r) Coordinates: Zesty Paws Shoot BTS
Q: What is one thing you learned about creativity from someone you collaborated with?
That the best ideas often emerge when you frame an insight and then invite others to contribute, rather than forcing a single fixed concept.
Strange(r) Coordinates: Zesty Paws Shoot BTS
Q: What's something you personally find to be challenging about making creative decisions?
The challenge is knowing when to stop tweaking and looking for the balance between time, resources, and impact, guided by a gut check and calendar urgency.
Strange(r) Coordinates: Kelly Colbert
Q: What does Kelly see as the key advantage of independent agencies in today's market?
Independent agencies can act more nimbly, assemble small stealth teams, and embrace co-creation with brands, meeting the current demand for rapid, collaborative, provocation-led work.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Professions
Age Range
Household Income
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Frequently Asked Questions About Strange Coordinates

What is Strange Coordinates about and what kind of topics does it cover?

Strange Coordinates curates conversations at the intersection of branding, culture, and technology through the lens of familiar brands. Episodes fuse historical context, cultural critique, and practical agency insights to reveal how brands shape society and how business decisions ripple across creative, tech, and consumer landscapes. Guests tend to be founders, marketing leaders, and storytellers who illuminate branding strategy, brand-funded content, and the evolving role of agencies in a earned-media world. The show often features insider anecdotes from Cannes Lions and real-world case studies, with a bias toward nimble, indie collaborations and human-centered approaches to branding. A standout quality is the hosts' willingness to blend n... more

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Which podcasts are similar to Strange Coordinates?

These podcasts share a similar audience with Strange Coordinates:

1. The Daily

How many episodes of Strange Coordinates are there?

Strange Coordinates launched 3 years ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Strange Coordinates?

Recent guests on Strange Coordinates include:

1. Rachel Segall
2. Simone Mandel
3. Michelle Nguyen
4. Barbara Salami
5. Laura Kaye
6. Claudia Hartel
7. Lori Ball
8. Kelly Colbert

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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