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Artwork for Stitching Tales

Stitching Tales

The Last Stitch Media
Sewing Patterns
Fabric Types
Sewing Techniques
Pattern Making
Sewing Business
Sewing
Coverstitching
Malva Tee
Sewing Jeans
Activewear
Sewing Newsletters
Fit and Comfort In Garments
Instagram
Freelance Work
Sewing Tools
Fitting Activewear
Social Media Algorithms
Customer Feedback
Newsletter Marketing
PDF Patterns

The inside scoop on sewing your own clothes and running a sewing business. By the authors of Fit for Knits, Malena Hjerpe and Johanna Lundström. Stitching Tales on Instagram ⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠ Stitching Tales on YouTube ⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠ About Johanna Lundström: Sewing book author, pattern designer and sewing content creator. ⁠⁠⁠https... more

PublishesWeeklyEpisodes55Foundeda year ago
Number of ListenersCategories
LeisureCrafts

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Artwork for Stitching Tales

Latest Episodes

Picking the wrong type of knit fabric for a project is a recipe for disappointment, so listen to this episode before you make your next knit garment.Malena and Johanna talk about different knit fabrics and their properties. What's the difference betw... more

YouTube

Malena is getting close to launching a new sewing pattern, but will she make her (self-imposed) deadline? Johanna has returned to her day job after a six-month-long break, and this new reality brings out mixed emotions.

They also discuss alternativ... more

Building a personal brand means showing yourself. But how much is too much? Malena and Johanna have a candid talk about navigating their online presence, and the possible pitfalls.

Johanna opens up about sharing her divorce online and what it's like... more

YouTube

Would Malena and Johanna still run their sewing business if they became financially independent? And how can we shop smarter when buying fabric online? These and other great questions from the podcast listeners are answered in this fun Q&A episode.

more

YouTube

Key Facts

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Hosts

Johanna Lundström
Sewing book author, pattern designer, and sewing content creator with experience in teaching sewing techniques and business strategies related to apparel production.
Malena Hjerpe
Professional pattern maker, sewing book author, and owner of Hazelhen Patterns. Specializes in creating innovative patterns and instructional content for the sewing community.

Reviews

5.0 out of 5 stars from 34 ratings
  • One of my favorite sewing podcasts!

    Malena and Johanna are such a delight to listen to! Their experience in the sewing industry mixed with each of their experiences running a small business along with their casual conversations make it easy to learn something new even if you are an experienced sewist. I look forward to every single episode. Please keep up the great content!!

    Apple Podcasts
    5
    Usedtobelazy
    United States3 months ago
  • Gem of a Sewing Podcast!

    Great sewing insights from lived experiences. Often, educational shows can feel overly scripted, but this one stands out by being genuine and engaging, making the content both relatable and useful. It’s clear the hosts have an abundance of knowledge, and I’m thankful they’re sharing it with us. :)

    Apple Podcasts
    5
    &color
    United States10 months ago
  • Great podcast

    Has lots of tips and interesting info about sewing , I look love each episode 😄

    Apple Podcasts
    5
    chook chick
    Australia10 months ago
  • Easy going and information Pod!

    Johanna and Malena do a great job of addressing various toppings form sewing to fitting, and how they run their own businesses with all the successes and challenges these entail. The conversations are casual and humorous, yet informative. I highly recommend Stitching Tales!

    Apple Podcasts
    5
    JaykaiyCo
    United Statesa year ago
  • A new sewing podcast!

    This is such an interesting podcast! I enjoyed hearing the two presenters, Johanna and Malena. This first episode talked about the ups and downs of running a sewing business. It’s down to earth, honest and solutions oriented. Both are experienced sewists and really know what they are talking about. It’s not about fashion but gets down to the nitty gritty business of technique and getting a well fitting garment at the end of the project.

    I already bought Johanna’s books on Jeans and using a cov... more

    Apple Podcasts
    5
    La Galloise
    Francea year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the educational and engaging discussions on sewing techniques and business insights.
Many appreciate the hosts' relatability and their personal anecdotes that provide a genuine touch.
The podcast is noted for providing practical tips that are easily applicable to listeners' own sewing projects.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#85
United States/Leisure/Crafts
Apple Podcasts
#12
Canada/Leisure/Crafts
Apple Podcasts
#50
United Kingdom/Leisure/Crafts
Apple Podcasts
#4
Australia/Leisure/Crafts
Apple Podcasts
#49
France/Leisure/Crafts
Apple Podcasts
#55
Germany/Leisure/Crafts

Talking Points

Recent interactions between the hosts and their guests.

Financial independence, fabric shopping tips & hand-sewing: Q&A #52
Q: Have you considered adding men's sizes to your upcoming t-shirt book?
Malena explains they are currently focusing on women's patterns due to their expertise and the commercial viability of women's wear compared to men's.
Financial independence, fabric shopping tips & hand-sewing: Q&A #52
Q: Are there any steps or details that you prefer to hand sew?
Malena mentions she mainly hand sews when she is too lazy to set up her machine or needs to mend something.
Financial independence, fabric shopping tips & hand-sewing: Q&A #52
Q: What do you look for when you shop online?
Johanna shares that ordering samples can be helpful, but expensive when buying from abroad. She emphasizes the importance of fabric weight and understanding its suitability for specific projects.
Avoid these sewing machine mistakes #51
Q: How often do you change your sewing machine needle?
Malena highlighted the importance of changing needles, especially based on the type of fabric being sewn, as dull needles can lead to numerous sewing issues.
Avoid these sewing machine mistakes #51
Q: Do you feel that trends influence your own ideas for new sewing patterns?
Malena expressed that while she recognizes trends, she generally doesn't consider them when creating patterns because trends fade quickly, and she prefers timeless designs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Stitching Tales

What is Stitching Tales about and what kind of topics does it cover?

Listeners can expect insightful discussions about the art of sewing and the intricacies of running a sewing business. The hosts, both experienced seamstresses, share personal anecdotes, industry tips, and educational resources. Each episode covers various topics, from advanced techniques for specific fabric types to marketing strategies for sewing businesses and sustainable fashion practices. The dynamic between the hosts adds a warm and relatable touch, making it easy for both novices and seasoned sewists to engage with the content. Additionally, the podcast emphasizes a community-focused approach, inviting listener interactions and feedback, which likely makes it feel welcoming and interactive for its audience.

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How many listeners does Stitching Tales get?

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How many episodes of Stitching Tales are there?

Stitching Tales launched a year ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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