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Artwork for Standard Deviation Podcast

Standard Deviation Podcast

Juliana Jackson, Simo Ahava
Digital Marketing
Technical Marketing
Public Speaking
Stage Fright
Presentation Skills
SEO
Artificial Intelligence
Digital Analytics
Google Analytics 4
User Experience
Networking
Storytelling
Measure Camp
Data Literacy
Data Privacy
Google Cloud
GA4
Climate Change
Coaching
Childhood Memories

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.

PublishesMonthlyEpisodes49Founded4 years ago
Number of ListenersCategories
Self-ImprovementTechnologyEducation

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Artwork for Standard Deviation Podcast

Latest Episodes

This Podcast is sponsored by Team Simmer

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.

• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getti... more

This Podcast is sponsored by Team Simmer.

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.

• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Gett... more

This Podcast is sponsored by Team Simmer.

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.

• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.

• S... more

This Podcast is sponsored by Team Simmer.

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.

• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.

• Sign u... more

Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Johan van der Werken
Guest, GA4 Data Form founder and Simmer collaborator
GA4 Data Form / Superform Labs
Episode: Raw data doesn't spark joy
Sayf Sharif
Ex-Lunametrics, ex-Bounteous, ex-Monks; founder of a data/analytics venture
Three Bears Data / OptiMeasure
Episode: 2026 - we are back and it aint sayf
Tim Cuppens
Chief Marketing Officer at a Belgian e-commerce company
Pitpit.com
Episode: Definitely...not a lot of numbers!
Barbara Galiza
An expert in attribution and marketing analytics who writes newsletters explaining complex topics in a business context.
Episode: Attribution, MMM, MTA and all the other Ms
Dave Cain
Experienced professional in digital marketing and in-house relationships
Euro Car Parts
Episode: Building Better Relationships
Bhav Patel
Expert in analytics and CRO, founder of Crap Talks
LeanConvert
Episode: Critical thinking, stats and deviations
Dana DiTomaso
SEO and analytics expert, instructor with extensive experience in digital marketing.
KickPoint
Episode: Scrolls, Clicks, and Data Tricks
Michael King
Founder of iPullRank and digital marketing expert
iPullRank
Episode: A tribe called SERP
Michael Aagaard
Public speaker and coach specializing in storytelling and presentation skills
Episode: Stage Fright

Host

Juliana
Co-host of Standard Deviation Podcast

Reviews

4.9 out of 5 stars from 33 ratings
  • The absolute best!

    I’m a veteran in the analytics space, and I know that often times the subject of data can be super dry. But not in this podcast!

    Juliana and Simo make learning industry updates and talking about data super fun! The banter is delicious and the conversations are delightful while being educational. They keep you on your toes and keep you laughing while you listen.

    Keep it up guys! Love the podcast and can’t wait for more!

    Apple Podcasts
    5
    Shwaman
    United States2 years ago
  • Literally the Best Technical Marketing Podcast

    Simo

    Apple Podcasts
    5
    Meiki Tanious
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the engaging and informative discussions on analytics, often finding the content both educational and entertaining.
Listeners appreciate the blend of personal anecdotes with technical insights that make the content more accessible.
The chemistry between the hosts is frequently highlighted for taking complex topics and presenting them in a relatable and humorous way.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#161
Finland/Technology
Apple Podcasts
#216
Ukraine/Technology

Talking Points

Recent interactions between the hosts and their guests.

2026 - we are back and it aint sayf
Q: How do you plan to measure and apply AI responsibly in analytics work?
Maintain critical thinking, ensure data provenance and uncertainty are acknowledged, and use AI to augment, not replace, human discovery and decision-making in analytics projects.
2026 - we are back and it aint sayf
Q: What are you expecting for 2026 in the analytics space?
A movement away from overreliance on channel-centric metrics toward richer, multi-dimensional data, uncertainty tolerance, and predictive approaches that inform real business decisions rather than just reporting what happened.
2026 - we are back and it aint sayf
Q: What is your 2026 resolution, Simo?
Health and fitness remain priorities, but more importantly there's a focus on creativity, tinkering, and building things again, with a shift toward reducing stress and steering work toward value-driven outcomes.
Attribution, MMM, MTA and all the other Ms
Q: Does server-side tagging impact attribution in any way?
Server-side tagging measures things differently from client-side, allowing for enriched data and improved attribution accuracy.
33 days of Javascript
Q: How did you deal with the transition from marketing to analytics?
I focused on building a good support network and prioritizing what I needed to learn, countering imposter syndrome with self-awareness.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Standard Deviation Podcast

What is Standard Deviation Podcast about and what kind of topics does it cover?

This podcast focuses on the intricacies of digital analytics and technical marketing, making it a valuable resource for professionals in these fields. It covers a diverse range of topics including the latest developments in analytics tools, SEO, data-driven decision-making, and the critical importance of storytelling in presenting data. With a blend of personal anecdotes and expert insights, it offers listeners practical advice for navigating their careers in a rapidly evolving industry while also emphasizing the significance of relationship-building in both professional and personal contexts.

Listeners can expect engaging conversations that not only convey important technical information but also provide relatable commentary on challenges... more

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Which podcasts are similar to Standard Deviation Podcast?

These podcasts share a similar audience with Standard Deviation Podcast:

1. Measure Up
2. The Analytics Power Hour
3. The AI Daily Brief: Artificial Intelligence News and Analysis

How many episodes of Standard Deviation Podcast are there?

Standard Deviation Podcast launched 4 years ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Standard Deviation Podcast?

Recent guests on Standard Deviation Podcast include:

1. Johan van der Werken
2. Sayf Sharif
3. Tim Cuppens
4. Barbara Galiza
5. Dave Cain
6. Bhav Patel
7. Dana DiTomaso
8. Michael King

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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