Measure Up
Jim Gianoglio, Simon PoultonCookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in t... more
| Publishes | Infrequently | Episodes | 43 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
There's often a "human API" bottleneck when implementing marketing mix models in a business. What if AI agents could help?
That's what we talked about with Dr. Luca Fiaschi, partner at PyMC Labs.
Find out how agents can support the full MMM chain ... more
While this episode is real, the content is all made up... or more accurately, it's about data that is made up. Synthetic data. A term that's popping up more and more regularly in marketing and measurement conversations.
Listen to Winston Li (Founder... more
Google officially retired its workhorse analytics platform, affectionately known as Universal Analytics, almost 3 years ago. Since then, people have started to learn about other platforms as they scrambled to find something more useful than GA4.Jason... more
We needed some help regulating and validating our podcast (and models), so we invited Henry Innis - Co-Founder of Mutinex - to help out.Listen in to this lovely chat about the quirky differences between the American and Australian markets, challenges... more
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- Amazing guests and insights!
I’m so grateful I found this podcast- it’s going to help me immensely in my work! There are some great guests and Jim is a fantastic host. Would recommend for anyone starting out / doing any MMM / attribution
Apple Podcasts5Hatsbudd
United Kingdom3 years ago - Great show! Informed host and engaging guests!
This is a great listen for anyone who is involved with marketing mix modeling or adjacent topics. Jim is super knowledgeable and curious, which makes for great discussions!
Apple Podcasts5Gilliganondata
United States3 years ago
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Apple Podcasts | #15 |  Colombia/Business/Marketing |
Apple Podcasts | #175 | Colombia/Business |
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Frequently Asked Questions About Measure Up
What is Measure Up about and what kind of topics does it cover?
This show centers on measurement, analytics, and marketing mix modeling in a privacy-conscious era. Episodes explore how to measure campaign performance when cookies fade, data gets restricted, and regulations tighten. Conversations span agentic MMM, synthetic data, SEO measurement, retail media, experimentation, and practical governance for validation and transparency. Guests range from MMM vendors and analytics authors to practitioners applying measurement tools in real-world scenarios, with a strong emphasis on actionable guidance, governance, and connecting data science to business decisions. Listeners can expect both conceptual framing and hands-on tips they can apply to campaigns, dashboards, and decision workflows.
A standout trait ... more
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How many listeners does Measure Up get?
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What are the audience demographics for Measure Up?
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How many subscribers and views does Measure Up have?
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Which podcasts are similar to Measure Up?
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How many episodes of Measure Up are there?
Measure Up launched 3 years ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Measure Up?
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Where can I see ratings and reviews for Measure Up?
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How do I access podcast episode transcripts for Measure Up?
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What guests have appeared on Measure Up?
Recent guests on Measure Up include:
1. Luca Fiaschi
2. TS Kelly
3. Winston Li
4. Jason Packer
5. Henry Innis
6. Kelly Wortham
7. Ton Wesseling
8. Sky Frontier
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.