Rephonic
Artwork for Measure Up

Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in t... more

PublishesWeeklyEpisodes25Foundeda year ago
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BusinessMarketing

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Artwork for Measure Up

Latest Episodes

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI? In two words: unmet expectations. Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing meas... more

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15 days ago
YouTube

Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and o... more

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a month ago

Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample size requirements, right? W... more

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2 months ago

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws people to MeasureCamps aroun... more

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3 months ago
YouTube

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Reviews

4.9 out of 5 stars from 16 ratings
  • Amazing guests and insights!

    I’m so grateful I found this podcast- it’s going to help me immensely in my work! There are some great guests and Jim is a fantastic host. Would recommend for anyone starting out / doing any MMM / attribution

    Apple Podcasts
    5
    Hatsbudd
    United Kingdoma year ago
  • Great show! Informed host and engaging guests!

    This is a great listen for anyone who is involved with marketing mix modeling or adjacent topics. Jim is super knowledgeable and curious, which makes for great discussions!

    Apple Podcasts
    5
    Gilliganondata
    United Statesa year ago

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Measure Up launched a year ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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