Measure Up
Jim Gianoglio, Simon PoultonCookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in t... more
| Publishes | Monthly | Episodes | 38 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
Ever wonder how Walmart, Kroger, Home Depot, and Instacart are different from a guy in a trench coat? They ask for consent before exposure! Join Simon and Jim as they dive into the often misunderstood world of retail media networks with Sky Frontier,... more
Should you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing for this channel.Mike King is the founder and CEO of digital marketing age... more
Google Marketing Live 2023: Key Announcements, AI in Search, and the Future of Measurement
Simon and Jim unpack the highlights of Google Marketing Live 2025. Fresh from the conference, Simon "delves" (yes, AI was a big part) into key announcements, ... more
Are you wondering what to do next in your career? Is AI going to leave you living in a van, down by the river? What paths have others taken through this crazy measurement industry we're in?Let's learn from a sample of 1: Sani Manić - who has gone fro... more
Recent Guests
Hosts
Reviews
- Amazing guests and insights!
I’m so grateful I found this podcast- it’s going to help me immensely in my work! There are some great guests and Jim is a fantastic host. Would recommend for anyone starting out / doing any MMM / attribution
Apple Podcasts5Hatsbudd
United Kingdom2 years ago - Great show! Informed host and engaging guests!
This is a great listen for anyone who is involved with marketing mix modeling or adjacent topics. Jim is super knowledgeable and curious, which makes for great discussions!
Apple Podcasts5Gilliganondata
United States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #111 |  Denmark/Business/Marketing |
Apple Podcasts | #191 |  United Arab Emirates/Business/Marketing |
Talking Points
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Frequently Asked Questions About Measure Up
What is Measure Up about and what kind of topics does it cover?
Focused on the challenges and evolving landscape of marketing measurement, this podcast engages with a variety of experts such as marketers, analysts, and industry leaders to provide actionable insights for navigating current privacy regulations and measurement tactics. Episodes often center around topics like Marketing Mix Modeling (MMM), the impact of AI on marketing, and emerging tools like Google's Meridian. Unique discussions blend technical aspects with creative approaches, making it especially relevant for professionals aiming to adapt to changing data privacy landscapes and improve their campaign performance in a rapidly shifting digital environment.
Where can I find podcast stats for Measure Up?
Rephonic provides a wide range of podcast stats for Measure Up. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Measure Up and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Measure Up get?
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What are the audience demographics for Measure Up?
Rephonic provides comprehensive predictive audience data for Measure Up, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Measure Up have?
To see how many followers or subscribers Measure Up has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Measure Up?
These podcasts share a similar audience with Measure Up:
How many episodes of Measure Up are there?
Measure Up launched 3 years ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Measure Up?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Measure Up?
Rephonic pulls ratings and reviews for Measure Up from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Measure Up?
Rephonic provides full transcripts for episodes of Measure Up. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Measure Up?
Recent guests on Measure Up include:
1. Elea Feit
2. Karen Chisholm
3. Josh Silverbauer
4. Amelia Coomber
5. Mike Taylor
6. Navah Hopkins
7. Neil Hoyne
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.