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Sports Pundit Podcast

Sports Pundit
Fan Engagement
NFL
Women's Sports
Sustainability
Women's Football
NBA
Major League Baseball
Social Media
Rowing
Premier League
Data Analytics
Cricket
Boat Race
Football
Community Engagement
Onefootball
Formula E
Olympics
Squash
Miami Heat

A new multi-show platform designed for sports executives, by sports executives. The network brings together a mix of interview podcasts hosted by domain experts across innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Visit our website (sportspundit.co) to dive into our newsletters and connect with other execs both online via the WhatsApp... more

PublishesTwice monthlyEpisodes98Founded5 years ago
Number of ListenersCategories
NewsSports News

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Artwork for Sports Pundit Podcast

Latest Episodes

On today's episode of the Sports Pundit Podcast, we're joined by Isabelle Van Coevorden, Managing Director of Global Markets at the Seattle Seahawks.

Isabelle walks us through her career path, from playing semi-professional soccer and interning at U... more

On this episode of The Pitch, Andy and Drew welcome new co-host Dom, who arrives with a big opening pitch focused on an “honors system” for fans, built like a Hall of Fame for the people who actually create sports culture on the ground.

Dom points ... more

On today’s episode of the Sports Pundit Podcast, I’m joined by Jada Balster, CMO at Perk.

Jada is a B2B marketing leader with more than 20 years of experience across companies including Epicor, S&P Global, and Adobe. Today she leads marketing at Per... more

On this episode of The Pitch, Andy and Drew dig into two ideas that both orbit the same macro challenge: how do sports venues generate more value on the days when the stands aren't full?

Andy kicks things off with Surrey County Cricket Club's move t... more

Key Facts

Accepts Guests
Accepts Sponsors
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Isabelle Van Coevorden
Director of Global Markets, Seattle Seahawks
Seattle Seahawks
Episode: Isabelle Van Coevorden [#90] - Growing the Seattle Seahawks Globally
Jada Balster
CMO at Perk, travel and spend management platform
Perk
Episode: Jada Balster [#89] - How Perk is Using Sport to Accelerate Brand Growth in a New Era of B2B Marketing 🏎️
Charlie Kurian
Director of Innovation and Strategy at the San Antonio Spurs
San Antonio Spurs
Episode: Charlie Kurian [#88]: How the Spurs Are Using AI for Value Capture AND Value Creation...
Brett Johnson
Founder and CEO of Benevolent Capital; chairman of Rhode Island FC and Centerville Bank Stadium; director and shareholder at Ipswich Town
Benevolent Capital; Rhode Island FC; Ipswich Town
Episode: Brett Johnson [#87] - Why the USL Could Offer a Strategic Opportunity for MCOs
Mark Shannon
Head of Digital Product at the DP World Tour
DP World Tour
Episode: Mark Shannon [#86]: How the DP World Tour is Navigating the Future of Digital Products 📱
Chris Sice
Chief Content Officer at ICONS Series
ICONS Series
Episode: Chris Sice [#85]: How ICONS Series' is Approaching Content ⛳️
Maria Norrman
President of EF Pro Cycling and Global Chief of Staff at EF Education First
EF Education First / EF Pro Cycling
Episode: Maria Norrman [#84]: Why Does an Education Company Own a WorldTour Cycling Team?
Alfonso DĂ­az
Chief Executive Officer of the business area at RCD Mallorca
RCD Mallorca
Episode: Alfonso Díaz [#83]: Inside RCD Mallorca’s Journey to LaLiga 🏟️
Rosie Spaulding
President of League One Volleyball
League One Volleyball
Episode: Rosie Spaulding [#79]: Building the "NBA of Volleyball" Through Unique Youth-to-Pro Model

Host

Andy Marston
Host of the Sports Pundit Podcast

Reviews

5.0 out of 5 stars from 13 ratings
  • Great Pod for those interested in Sports Industry

    Love the pod. I also receive the email newsletter which is very insightful. Would recommend for anyone interested in sports biz and sponsorships.

    Great job 👏🏼

    Apple Podcasts
    5
    MiguelLuiz
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The newsletter and insights are highlighted as highly valuable for industry professionals.
Guests are seen as credible authorities who provide practical takeaways for sponsorship, partnerships, and tech-enabled fan experiences.
Listeners praise the show as essential for anyone in sports business and sponsorship.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#23
United Kingdom/News/Sports News
Apple Podcasts
#87
Germany/News/Sports News
Apple Podcasts
#213
France/News/Sports News
Apple Podcasts
#45
Colombia/News/Sports News
Apple Podcasts
#80
India/News/Sports News
Apple Podcasts
#118
New Zealand/News/Sports News

Talking Points

Recent interactions between the hosts and their guests.

Jada Balster [#89] - How Perk is Using Sport to Accelerate Brand Growth in a New Era of B2B Marketing 🏎️
Q: What has to exist within a pitch deck for you to want to engage in a deeper conversation?
The pitch needs to clearly demonstrate a strong strategic fit with Perk's values, a demonstrated understanding of our target audience, and tangible ways the partnership will showcase the platform's travel and spend management capabilities. It should also outline a credible activation plan that leverages both our brand and theirs, with measurable impact potential.
Brett Johnson [#87] - Why the USL Could Offer a Strategic Opportunity for MCOs
Q: What are your thoughts on the MCO model and its role in US sport development?
I'm bullish on MCOs and expect the trend to accelerate as global clubs expand their portfolios. A US club with a strong stadium and location is a logical extension, and the promotion/relegation framework in USL will help develop talent and create meaningful competitive pressure, driving long-term value for investors.
Brett Johnson [#87] - Why the USL Could Offer a Strategic Opportunity for MCOs
Q: At a high level, how do you structure asset ownership across teams and real estate developments?
Rhode Island FC, Ipswich Town, and related stadium and real estate ventures are kept structurally distinct, but I pursue synergies across them. Investors in the football club also invest in the stadium, ensuring aligned interests and shared upside, while allowing flexibility to optimize each asset separately. Partnerships with pension funds and families are used to scale capital and governance.
Chris Sice [#85]: How ICONS Series' is Approaching Content ⛳️
Q: How important is the role of the players in shaping the content?
Players aren't just participants; they are content engines whose charisma and passion for golf drive authentic storytelling, with the talent team ensuring content aligns with what excites them and their audiences.
Chris Sice [#85]: How ICONS Series' is Approaching Content ⛳️
Q: What makes ICONS Series disruptive in the golf space?
The format blends four days of golf with two sessions in a compact, two-day structure, adds a match-play twist with double-point holes, and incorporates voting-driven audience participation and pro-captain support to deepen engagement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Age Range
Household Income
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Frequently Asked Questions About Sports Pundit Podcast

What is Sports Pundit Podcast about and what kind of topics does it cover?

A show focused on the business of sports, sponsorship, and digital innovation in athletic organizations. Across episodes, listeners hear how brands activate in sport, how AI and data shape fan experiences, and how ownership, partnerships, and content platforms drive growth for teams, leagues, and venues. Notable strengths include a strong emphasis on B2B strategy, practical case studies from high-profile clubs and sponsors, and a willingness to explore experimental formats and monetization models, from AI-assisted fan experiences to creator-driven content. The format tends to feature senior marketers, executives, and investors discussing strategy, partnerships, and technology adoption with clear ROI framing, making it a solid fit for listen... more

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Which podcasts are similar to Sports Pundit Podcast?

These podcasts share a similar audience with Sports Pundit Podcast:

1. Unofficial Partner Podcast
2. The Rest Is Politics
3. Football Weekly

How many episodes of Sports Pundit Podcast are there?

Sports Pundit Podcast launched 5 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sports Pundit Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Sports Pundit Podcast?

Recent guests on Sports Pundit Podcast include:

1. Isabelle Van Coevorden
2. Jada Balster
3. Charlie Kurian
4. Brett Johnson
5. Mark Shannon
6. Chris Sice
7. Maria Norrman
8. Alfonso DĂ­az

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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