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South African Digital Marketing Podcast

Terence Mentor
Marketing
Bootlegger Marketing
Digital Marketing
South Africa
Peach Payments
Payflex
Ford South Africa
Leadership
Cape Town
Pan-African
Brand Storytelling
Adbot
Africa Padel
Artificial Intelligence
Marketing 2025
Ackermans
Community
Authenticity
Branding
Google

Welcome to the SA Digital Marketing Podcast.

My name is Terence Mentor, and I’m a digital marketer who has realised that since the industry is constantly changing, we need to be constantly learning. I think the best way to learn all the things is to talk people who are doing all the things, so this podcast is a chance to do just that.

If you’re listening on Spotify, leave a comment in the app and ... more

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Artwork for South African Digital Marketing Podcast

Latest Episodes

What turns a once-off buyer into someone who keeps coming back?

Charné Munien, Strategy Director at RogerWilco, has spent years around the world helping brands build customer experiences people genuinely want — and in this episode we put her in the... more

YouTube

We all know that marketing departments are getting smaller, but how does a head marketing cope when they ARE the marketing department?

Amy Hopkins had this experience as head of marketing for Africa Padel (she's has since moved to a new role), so I ... more

YouTube

It’s not often you get a chance to get insight from a marketing professional at the end of her career, so this was a huge opportunity to tap into the deep experience that comes with the winding journey of marketing leadership.

This episode is full o... more

YouTube

Is marketing to marketers the toughest kind of marketing?

(I think that sentence makes sense)

In this episode of the South African Digital Marketing Podcast, I chatted to Michelle Geere, CEO of Adbot. The conversation focused on the benefits and ch... more

YouTube

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Recent Guests

Melanie Framroy
Former Chief Marketing Officer, Clicks Group
Clicks Group
Episode: "Data is not insight, and insight is not wisdom"
Tarryn Knight
Head of Marketing at Ford South Africa
Ford South Africa
Episode: Relationships and Responsibility: Driving Ford South Africa’s marketing strategy
Yudhvir Ranchod
Brand Director of Peach Payments
Peach Payments
Episode: Big picture thinking and small details: Marketing leadership in Fintech
Harsha Prag
Head of Brand at Electrum Software
Electrum Software
Episode: From "bull in a china shop" to empathetic marketing leader
Lisa Aspeling
Marketing and content strategist, serial entrepreneur
Anago Marketing, The Murder Mystery Guide, Flower Café, Founders Café
Episode: Live from the Digital Marketing Conference 2025
Jonathan Liebenberg
SEO entrepreneur and executive
Woww (formerly ran an eight-figure SEO agency)
Episode: Live from the Digital Marketing Conference 2025
Michelle Geere
CEO of Adbot
Adbot
Episode: Live from the Digital Marketing Conference 2025
Tracey-Lee Zürcher-Campbell
Head of Marketing at Payflex
Payflex
Episode: Driving Your Own Bus: A Marketing Leader's Journey
Terence Mentor
Host
South African Digital Marketing Podcast
Episode: Are heads of marketing all worried about the same thing?

Host

Terence Mentor
Host and moderator guiding discussions with senior marketing leaders and practitioners.

Reviews

4.9 out of 5 stars from 9 ratings
  • Inspirational

    Loved the dialogue with the different guests. Looking forward to the next episode.

    Apple Podcasts
    5
    ASK Khumalo
    South Africa2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong emphasis on authentic storytelling and community in marketing.
Great mix of regional context and global marketing themes.
Thoughtful, practitioner-focused conversations with practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The South African CMO Path: Bronwyn Pretorius on Marketing Leadership and Purpose
Q: What advice do you have for someone looking to reach a CMO role?
She urges ongoing curiosity, willingness to take on opportunities outside one's comfort zone, building broad relationships, and grinding early in one's career to gain cross-functional experience, while maintaining a positive, can-do attitude.
The South African CMO Path: Bronwyn Pretorius on Marketing Leadership and Purpose
Q: What are the big priorities for you as the marketing leader?
She describes two key opportunities: staying relevant in a rapidly changing consumer landscape and proving marketing's ROI in a way that resonates with non-marketing stakeholders, using concrete business metrics like in-store baskets and customer acquisition to demonstrate impact.
The South African CMO Path: Bronwyn Pretorius on Marketing Leadership and Purpose
Q: Doesn't that make you feel a little bit dizzy?
The host comments on the breadth of responsibilities and the guest explains that strong leadership relies on a supportive, diverse team and clear processes; she emphasizes trust in her leadership team and the importance of balancing multiple sub-departments to keep the department functioning smoothly.
Relationships and Responsibility: Driving Ford South Africa’s marketing strategy
Q: What's the balance between global brand guidelines and local South African storytelling?
Maintain global brand intent while tailoring storytelling to South Africa's heritage and local nuances, which strengthens resonance and authenticity with local audiences.
Relationships and Responsibility: Driving Ford South Africa’s marketing strategy
Q: What are the three subgroups under marketing and how do they collaborate?
They are interconnected, with regular leadership one-on-ones and cross-functional forums that ensure alignment with sales, ownership/after-sales, and product teams, fostering integrated go-to-market efforts.

Audience Metrics

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Frequently Asked Questions About South African Digital Marketing Podcast

What is South African Digital Marketing Podcast about and what kind of topics does it cover?

This show centers on senior marketing leaders, CMOs, and practitioners from South Africa and the broader African market, exploring modern marketing leadership, digital strategy, and the role of data and AI in practical, growth-oriented contexts. Episodes consistently cover brand storytelling, cross-functional collaboration, channel strategy, and the balance between hands-on execution and strategic thinking in lean teams. A notable strength is featuring regionally grounded perspectives—from automotive to fintech to retail—often with a focus on authentic messaging, community building, and event-led growth. The format tends to mix leadership lessons with actionable tactics, making it useful for listeners who want guidance on scaling marketing,... more

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Which podcasts are similar to South African Digital Marketing Podcast?

These podcasts share a similar audience with South African Digital Marketing Podcast:

1. The Money Show
2. The Diary Of A CEO with Steven Bartlett

How many episodes of South African Digital Marketing Podcast are there?

South African Digital Marketing Podcast launched 2 years ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on South African Digital Marketing Podcast?

Recent guests on South African Digital Marketing Podcast include:

1. Melanie Framroy
2. Tarryn Knight
3. Yudhvir Ranchod
4. Harsha Prag
5. Lisa Aspeling
6. Jonathan Liebenberg
7. Michelle Geere
8. Tracey-Lee Zürcher-Campbell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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