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SocialMinds - A Social Media Marketing Podcast

SocialChain
Tiktok
Oatly
AI In Marketing
Instagram
Meta
Social Media Marketing
Audiencegpt
Audience Insights
Linkedin
Youtube
Sidemen
Data Analysis
Advertising
Reddit
Facebook
Gen Z
Monzo
Surreal
American Express
Sustainability

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated p... more

PublishesMonthlyEpisodes314Founded8 years ago
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Artwork for SocialMinds

Latest Episodes

On this episode of Social in Six, SocialChain's senior account manager Taylor Mitchell joins Mil in the studio to unpack the hottest social headlines. This time that includes the news that Meta is experimenting with ads for its chatbot Meta AI and a ... more

Since we last heard from Kopparberg at our live podcast session at MAD//North in 2025, a lot has happened for the UK's largest fruit cider brand – namely, the launch of its refreshed creator and influencer strategy last spring. Since then, the brand ... more

It's our first Social in Six episode of 2026! This time our social media manager Emily Harrison is joining Mil to unpack all the latest and greatest from the world of social. First up, they're breaking down what brands need to know about X's ongoing ... more

When Argos's social team set out to level up their social channels a year ago, they had their work cut out for them. Now, their TikToks are pulling in views by the millions. Whether it's dance trends on the shop floor or the account's ongoing beef wi... more

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Recent Guests

Nancy Dales
Senior Customer Marketing Manager
Kopparberg
Episode: How Kopparberg's creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg
Kymberley Thompson
Senior Global Social Media and Community Manager at Primark
Primark
Episode: SocialChain x Primark: Behind the work
Chelsea Noronha
Social media strategist at Social Chain
Social Chain
Episode: SOCIAL IN SIX [099]
Aaron Gillies
Senior Content Strategist for Channel4's 4Studio
Channel4
Episode: Why Bold Social Creative Is Always Worth The 'Risk' | Aaron Gillies, 4Studio, Channel4
Scarlett Carson
Account Manager at Social Chain
Social Chain
Episode: SOCIAL IN SIX [098]
Kiara Yeomans
Account manager at The Fifth
The Fifth
Episode: SOCIAL IN SIX [097]
Josephine Keller
Head of Digital Marketing at Dr. Oetker
Dr. Oetker
Episode: How Dr. Oetker Cooked Up Its Content Strategy for Culture & Loyalty | Josephine Keller, Dr. Oetker
Tina Fegent
A marketing procurement specialist with three decades of experience in the industry.
Tina Tells Consultancy
Episode: Procurement, Pitches and Partnerships: Why Chemistry Still Counts | Tina Fegent
Kathryn Swallow
Worldwide head of deodorants at Unilever, formerly global brand VP for Rexona and Dove.
Unilever
Episode: Why Brand Fundamentals Are More Important Than Ever | Kathryn Swallow, Unilever

Host

Eve
Host of the show, guiding discussions on social media marketing trends, platform updates, and practitioner-focused interviews.

Reviews

4.9 out of 5 stars from 232 ratings
  • Great podcast for all marketers

    Helps me feel in the know on the fast paced and ever changing world of social!

    Apple Podcasts
    5
    Lyds_marketing
    United Kingdom5 years ago
  • Informative yet entertaining!

    Absolutely love this podcast. Only recently discovered it but I have been binge listening ever since! Great balance of informative but entertaining content and love the mix of in-depth interviews with the social in six episodes. Can’t wait to hear more.

    Hannah McConnell

    Apple Podcasts
    5
    HannahLea123
    United Kingdom5 years ago
  • PHENOMENAL Social Podcast

    These episodes are so great to stay abreast current social news! Our agency has used strategies, insights and information talked about on social minds for our clients countless times. 💯 must listen if you’re in the industry. - Josh Robert

    Apple Podcasts
    5
    LipJR20
    United States5 years ago
  • Must listen social podcast!

    The best podcast for quality social media insights and news - always leaves me feeling inspired! Would recommend to anyone in digital marketing 👍🏽

    Apple Podcasts
    5
    sonika phakey
    United Kingdom5 years ago
  • The Land o’ Plenty: How Fashion Seizes The Cultural Zeitgeist | Natalie Wills, Zalando

    Amazing podcast about implementing popular culture into an integrated marketing strategy. I would highly recommend listening to Natalie Wills at Zalando and her vision on this. Please listen.

    Apple Podcasts
    5
    Larisse Mac Donald
    Netherlands5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the depth on creator partnerships and platform changes.
Great for staying up to date on social media trends and real-world tactics.
UK-centric and practical for agency work; consistently high-quality insights.
Informative and entertaining with a great mix of guests and formats.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SOCIAL IN SIX [100]
Q: Have you found that you've had to adjust strategies much when it comes to posts affected by Instagram's crackdown?
Yes, brands often desire to reuse content long-term, and the duplicate content policy has complicated this by causing posts, even old ones, to be flagged as duplicates.
Why Bold Social Creative Is Always Worth The 'Risk' | Aaron Gillies, 4Studio, Channel4
Q: How does Channel4 balance bold creative with audience trust?
Channel4 leverages its legacy of creativity, ensuring that all content aligns with audience expectations and brand values, while remaining open to conversation with their viewers.
Why Bold Social Creative Is Always Worth The 'Risk' | Aaron Gillies, 4Studio, Channel4
Q: What is the draw or the appeal of risky social creative when everyone else seems to be playing it pretty safe?
It's about wanting to stand out, as boldness allows brands to cut through in a generic environment where everything feels safe and samey.
What Effective Social Performance Really Looks Like | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain
Q: How should brands be rethinking their media plans to focus more on sparking discovery through social?
Brands should focus on who their audience is, what they care about, and where they can find them, ensuring that they engage with entertaining and relevant content on social platforms.
What Effective Social Performance Really Looks Like | Mark Byrne, Brave Bison and Gareth Harrison, SocialChain
Q: How do you reassure clients that it is worth those higher ad costs?
By showing that the ROI can be significantly higher through a full funnel approach that optimizes reach and engagement, leading to lower costs per impressions and higher conversion rates.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About SocialMinds

What is SocialMinds about and what kind of topics does it cover?

A practical, practitioner-focused show that surfaces real-world social media insights from brand leaders, with a strong emphasis on creator partnerships, platform updates, and authentic community engagement. Episodes balance in-depth interviews with industry guests and quick briefings on evolving features and trends, making it useful for marketers, brand managers, and agency professionals seeking actionable ideas to apply across social channels. A standout trait is the consistent emphasis on authenticity, risk-taking in creative, and a UK-centric view on social media strategy, which helps listeners stay ahead of platform changes and cultural shifts.

Noteworthy angles include nuanced discussions on creator collaborations versus influencers,... more

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How many listeners does SocialMinds get?

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What are the audience demographics for SocialMinds?

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How many subscribers and views does SocialMinds have?

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Which podcasts are similar to SocialMinds?

These podcasts share a similar audience with SocialMinds:

1. Nudge
2. Uncensored CMO
3. The Diary Of A CEO with Steven Bartlett
4. Social Media Marketing Podcast
5. SheerLuxe Podcast

How many episodes of SocialMinds are there?

SocialMinds launched 8 years ago and published 314 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SocialMinds?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for SocialMinds?

Rephonic pulls ratings and reviews for SocialMinds from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on SocialMinds?

Recent guests on SocialMinds include:

1. Nancy Dales
2. Kymberley Thompson
3. Chelsea Noronha
4. Aaron Gillies
5. Scarlett Carson
6. Kiara Yeomans
7. Josephine Keller
8. Tina Fegent

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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