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Artwork for SocialMinds

SocialMinds - A Social Media Marketing Podcast

SocialChain
Tiktok
Social Media Marketing
Instagram
Meta
Youtube
Community Engagement
Social Media
Linkedin
Pinterest
AI In Marketing
Social Commerce
E-Commerce
Primark
Social Media Strategy
Reddit
Cultural Trends
Nostalgia
Influencer Marketing
Oatly
Manchester City Football Club

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated p... more

PublishesWeeklyEpisodes329Founded8 years ago
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Artwork for SocialMinds

Latest Episodes

Food has always been one of the internet's most competitive categories, but with the rules and what works constantly shifting, getting people to stop scrolling long enough to subscribe is becoming harder than ever. For Mob, that means constantly test... more

When Essity started pushing the conversation around femcare and body confidence, taboo-breaking was a genuine differentiator. Now every brand's got a bold campaign and a creator to match. Luciana de Azevedo Lara, Senior Global Communications Officer ... more

On this episode of Social in Six, midweight creative Harrison Kennedy joins Mil in the studio to break down all the latest updates from the social sphere. First up, Instagram has removed an AI remix feature just days after launching it, while YouTube... more

How do you build a brand that resonates with everyone without losing your edge?

In a market crowded with 'stuffy' booze brands, NICE has carved out a new space by refusing to take themselves too seriously. In this session, we sit down with the tea... more

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Recent Guests

Luciana Lara
Senior Global Comms Officer at Essity
Essity
Episode: Essity on breaking the mould and cultural credibility in the creator age | Luciana de Azevedo Lara | Essity
Harrison Kennedy
Mid-week creative brought in to discuss the latest social media updates
Episode: SOCIAL IN SIX [107]
Amy Cheyne
Senior Content Manager at Nice Wines
Nice Wines
Episode: NICE Drinks – The Art of the Crowd-Pleaser | Amy Cheyne | NICE
Beth Marchant
Strategy Director at System1
System1
Episode: System1 on making creator advertising work for your brand | Beth Marchant | System1
Chante Piette-Valentine
Head of social and video at Time Out
Time Out
Episode: Time Out on being iconic, not invisible on social | Chante Piette-Valentine | Time Out
Cassia Colling
Brand strategy and social lead at Vodafone
Vodafone
Episode: Vodafone on scaling the human touch when your product is invisible | Cassia Colling | Vodafone
Maya Gough
Account executive featured in the studio
Agency/Brand side (as guest)
Episode: SOCIAL IN SIX [106]
Rachel Lea
Account manager
Episode: SOCIAL IN SIX [104]
Jasmine Dye
Love Holidays Senior Social Media Manager
Love Holidays
Episode: How loveholidays Is Challenging the Travel Category by Thinking Creativity-First | Jasmine Dye, loveholidays

Host

Eve
Host of Social Minds with a focus on behind-the-scenes of leading brands and platform updates.

Reviews

4.9 out of 5 stars from 236 ratings
  • Great podcast for all marketers

    Helps me feel in the know on the fast paced and ever changing world of social!

    Apple Podcasts
    5
    Lyds_marketing
    United Kingdom5 years ago
  • Informative yet entertaining!

    Absolutely love this podcast. Only recently discovered it but I have been binge listening ever since! Great balance of informative but entertaining content and love the mix of in-depth interviews with the social in six episodes. Can’t wait to hear more.

    Hannah McConnell

    Apple Podcasts
    5
    HannahLea123
    United Kingdom5 years ago
  • PHENOMENAL Social Podcast

    These episodes are so great to stay abreast current social news! Our agency has used strategies, insights and information talked about on social minds for our clients countless times. 💯 must listen if you’re in the industry. - Josh Robert

    Apple Podcasts
    5
    LipJR20
    United States5 years ago
  • Must listen social podcast!

    The best podcast for quality social media insights and news - always leaves me feeling inspired! Would recommend to anyone in digital marketing 👍🏽

    Apple Podcasts
    5
    sonika phakey
    United Kingdom5 years ago
  • The Land o’ Plenty: How Fashion Seizes The Cultural Zeitgeist | Natalie Wills, Zalando

    Amazing podcast about implementing popular culture into an integrated marketing strategy. I would highly recommend listening to Natalie Wills at Zalando and her vision on this. Please listen.

    Apple Podcasts
    5
    Larisse Mac Donald
    Netherlands5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical insights and real-world case studies.
Guests and hosts are appreciated for industry credibility and broad range of brands featured.
The show is seen as up-to-date and well balanced between deep-dive interviews and quick updates.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Essity on breaking the mould and cultural credibility in the creator age | Luciana de Azevedo Lara | Essity
Q: How did Essity approach expansion into Brazil and other markets with limited budgets?
We started with pilots, small online sales in select cities, and leveraged local creators who shared our values. By focusing on purpose-driven messaging and authentic partnerships, we built credibility and eventually expanded to physical stores without heavy upfront media spend.
Essity on breaking the mould and cultural credibility in the creator age | Luciana de Azevedo Lara | Essity
Q: What does trust look like in a world dominated by creators and communities?
Trust comes from being coherent, delivering what you promise, and letting communities and creators shape the voice rather than acting with a single, fixed brand narrative. It requires multiple voices and a patient, data-informed approach to keep the brand aligned with its mission.
System1 on making creator advertising work for your brand | Beth Marchant | System1
Q: How should brands think about measurement and what short-term vs long-term metrics matter when evaluating creator campaigns
Beth emphasizes brand memory lift as the key long-term metric, notes that creative quality drives explainability, and cautions that engagement alone is not predictive, with the ratio of comments to likes offering deeper insight.
System1 on making creator advertising work for your brand | Beth Marchant | System1
Q: Tell me a bit about why you feel this research is so important and what you're hoping to achieve with it
Beth explains that Cannes' creator-centric focus and long-term brand effects validate creators as powerful brand builders, and the playbook provides a practical framework to leverage creators to build the brand, not just drive short-term metrics.
SOCIAL IN SIX [100]
Q: Have you found that you've had to adjust strategies much when it comes to posts affected by Instagram's crackdown?
Yes, brands often desire to reuse content long-term, and the duplicate content policy has complicated this by causing posts, even old ones, to be flagged as duplicates.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About SocialMinds

What is SocialMinds about and what kind of topics does it cover?

A practical, industry-forward show that centers on how major brands win in the social era. Episodes span creator partnerships, human-centered branding, and data-driven storytelling, with regular deep-dives into platform updates, creator economics, and innovative campaigns. Guests are senior brand and marketing leaders who share real-world tactics—from leveraging employee-generated content to driving authentic community engagement—alongside quick-bulletins on platform changes that affect strategy. A standout trait is the mix of in-depth interviews with fast-paced “Social in Six” updates, offering both strategic context and timely tactical takeaways. This combination makes it a strong fit for marketers, agency teams, and sponsorship partners ... more

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How many listeners does SocialMinds get?

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Which podcasts are similar to SocialMinds?

These podcasts share a similar audience with SocialMinds:

1. Uncensored CMO
2. Nudge
3. Squiggly Careers
4. Build Your Tribe | Grow Your Business with Social Media
5. How To Fail With Elizabeth Day

How many episodes of SocialMinds are there?

SocialMinds launched 8 years ago and published 329 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SocialMinds?

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What guests have appeared on SocialMinds?

Recent guests on SocialMinds include:

1. Luciana Lara
2. Harrison Kennedy
3. Amy Cheyne
4. Beth Marchant
5. Chante Piette-Valentine
6. Cassia Colling
7. Maya Gough
8. Rachel Lea

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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