
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
| Publishes | Twice weekly | Episodes | 725 | Founded | 14 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

When performance drops, advertisers reach for the same culprit, too much frequency and creative fatigue. But there's no magic frequency number to fear, and a quick drop in results usually points to a deeper problem than how often an ad is shown. Jon ... more
Scaling a Meta ad set sounds simple, just raise the budget on something that's working. But that's why it fails so often, because strong surface results are often propped up by remarketing that can't scale. Jon breaks down how to tell whether an ad s... more
When ads can't drive enough sales to turn a profit, the instinct is to do more, test more creative, optimize for an earlier action, restrict the targeting that looks wasteful. But those moves almost always make a low-volume problem worse. Jon lays ou... more
Meta's new link-sharing limits leave businesses scrambling, and plenty of people will pitch organic hacks to get around them. But most just add friction without replacing the lost traffic. Jon lays out a deliberately old-school ad approach that sends... more
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Jon Loomer is a down to earth, easy to understand Meta Advertising guru. Always helpful, always informative, Jon knows how to teach in an approachable, easy to understand manner. I’ve been following him for years and he doesn’t disappoint.
When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more
When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more
Great information, and so much value. Facebook advertising drives me nuts, but just reading his newsletters and listening to his podcast has saved me so much time and aggravation. I can’t wait to book some time with him when I’m ready.
Such enlightening content! John's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #140 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show focuses on Facebook ads, Meta platform changes, and practical, data-driven advertising tactics delivered in a concise 5- to 10-minute format. Episodes emphasize how to navigate platform updates, test strategies, and leverage specific features (like Advantage Plus and value rules) with clear guidance and examples. Notable are the recurring emphasis on robust measurement (pixels, Convergence API), simpler campaign structure, and a practical, no-nonsense teaching style that appeals to marketers, small business owners, and advertisers looking to improve results without gimmicks. The format remains approachable, with a strong emphasis on actionable takeaways and ongoing education for listeners who want to stay ahead in a fast-moving ad ... more
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The Pubcast launched 14 years ago and published 725 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Pubcast include:
1. Robin Harford
2. Kim McCoy
3. Mike Armstrong
4. Misty Krovo
5. Bob Hyler
6. Luke Elliott
7. Rebecca Hefner
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