
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
| Publishes | Weekly | Episodes | 645 | Founded | 13 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||

Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking everything about what the learning phase actually means and why advertisers fear it unnecessarily.
Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tactic and strategy except examining the things that actually matter. Jon explains how to escape this pi... more
Remarketing used to be 90% of Jon's budget, but it's mostly unnecessary now. However, there's one very specific business model where remarketing still makes perfect sense. Jon explains this exception and exactly how to set it up without falling into ... more
Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why frequency isn't the villain you think it is and when a high frequency might actually help your campaign... more
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When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more
When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more
Great information, and so much value. Facebook advertising drives me nuts, but just reading his newsletters and listening to his podcast has saved me so much time and aggravation. I can’t wait to book some time with him when I’m ready.
Such enlightening content! John's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!
Jon gives his listeners so much valuable info! He is amazing and so easy to understand. Sign up for his emails, too! Every marketer needs to follow Jon Loomer.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Listeners, social reach, demographics and more for this podcast.
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Focused on the latest trends and strategies in Facebook advertising, the content emphasizes actionable insights for marketers and entrepreneurs navigating the complexities of digital advertising. Episodes explore key themes such as the psychology behind ad performance, the importance of data-driven decision-making, and the pitfalls of common advertising misconceptions. With a mix of solo discussions and expert guests, listeners gain a comprehensive understanding of how to optimize their marketing strategies and campaigns. The podcast stands out for its informal and approachable style, making intricate advertising concepts accessible to all levels of marketers.
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The Pubcast launched 13 years ago and published 645 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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