The Pubcast with Jon Loomer
Jon LoomerFacebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
| Publishes | Twice weekly | Episodes | 685 | Founded | 14 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
Today's question is about whether a niche B2B audience can be too small for Meta ads to work effectively. Any business with a large enough real-world market to be profitable has an audience on Facebook and Instagram, so the issue isn't reach. The rea... more
Advertisers assume ads with thousands of comments and reactions perform better due to social proof, and fear making edits that would erase that engagement. But Jon duplicated an ad with 6,000 comments and the new version starting from scratch immedia... more
Today's question is about CPM being double in the US versus the UK and whether that means you should allocate double the budget. CPM varies by country due to competition, but higher CPM doesn't automatically mean worse performance. Jon explains when ... more
Meta provides no transparency about which specific images or videos perform best when using flexible format, related media, or AI generated creative. Breakdowns exist but share almost no useful detail. Jon explains why this lack of transparency is in... more
Key Facts
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Recent Guests
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Reviews
- Best Facebook / Meta Advertising Guru
Jon Loomer is a down to earth, easy to understand Meta Advertising guru. Always helpful, always informative, Jon knows how to teach in an approachable, easy to understand manner. I’ve been following him for years and he doesn’t disappoint.
Apple Podcasts5Last Crisis
Canada5 months ago When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more
Audible5Nick Graff
United Statesa year ago- Wise Owl
When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more
Audible5Nick GraffUnited Statesa year ago - Terrific guy
Great information, and so much value. Facebook advertising drives me nuts, but just reading his newsletters and listening to his podcast has saved me so much time and aggravation. I can’t wait to book some time with him when I’m ready.
Apple Podcasts5Doctor Bill 68United States2 years ago - Great content!
Such enlightening content! John's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!
Apple Podcasts5Facqt MediaUnited States4 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #230 | United States/Business/Marketing |
Apple Podcasts | #193 |  Australia/Business/Marketing |
Apple Podcasts | #88 |  Denmark/Business/Marketing |
Apple Podcasts | #112 |  South Korea/Business/Marketing |
Apple Podcasts | #137 |  Argentina/Business/Marketing |
Talking Points
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Frequently Asked Questions About The Pubcast
What is The Pubcast about and what kind of topics does it cover?
The show's focus centers on Facebook advertising, with practical, fast-paced insights across Meta ads, creative strategy, attribution, budgeting, and targeting. Episodes frequently explore how real-world experiments and data-informed testing impact ad performance, often challenging common assumptions and offering concrete tactics, templates, and shortcuts for marketers running campaigns on Meta platforms. The format emphasizes actionable takeaways in a concise, approachable way, and frequently surfaces guest perspectives or expert examples to illustrate robust, no-nonsense optimization. A standout quality is the blend of deep technical knowledge with a down-to-earth delivery that makes advanced Facebook marketing accessible to practitioners... more
Where can I find podcast stats for The Pubcast?
Rephonic provides a wide range of podcast stats for The Pubcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Pubcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Pubcast get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Pubcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Pubcast?
Rephonic provides comprehensive predictive audience data for The Pubcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Pubcast have?
To see how many followers or subscribers The Pubcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Pubcast?
These podcasts share a similar audience with The Pubcast:
1. The Mindset Mentor
2. Modern Wisdom
3. The Game with Alex Hormozi
4. The Diary Of A CEO with Steven Bartlett
5. The GaryVee Audio Experience
How many episodes of The Pubcast are there?
The Pubcast launched 14 years ago and published 685 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Pubcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Pubcast?
Rephonic pulls ratings and reviews for The Pubcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Pubcast?
Rephonic provides full transcripts for episodes of The Pubcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Pubcast?
Recent guests on The Pubcast include:
1. Luke Elliott
2. Rebecca Hefner
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.