
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
| Publishes | Weekly | Episodes | 661 | Founded | 14 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

Today's question is about when to use multiple campaigns instead of a single Advantage Plus campaign structure, especially when it comes to separating cold traffic and retargeting. Remarketing happens naturally through algorithmic targeting now, so s... more
Meta spent years taking control away from advertisers, discouraging them from restricting targeting or removing placements, so launching Value Rules seemed like a confusing contradiction. But it actually makes perfect sense when you understand what t... more
Today's question is about the easiest and most cost-effective way to set up server-side tracking and the Conversions API. The website pixel alone isn't reliable anymore due to privacy laws and browser settings, which means incomplete data and bad opt... more
Meta's creative testing tool launched in 2025, but most advertisers either aren't using it or completely misunderstand how it works. The old approach of creating separate campaigns and ad sets for testing has serious flaws that this tool solves. Jon ... more
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Jon Loomer is a down to earth, easy to understand Meta Advertising guru. Always helpful, always informative, Jon knows how to teach in an approachable, easy to understand manner. I’ve been following him for years and he doesn’t disappoint.
When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more
When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more
Great information, and so much value. Facebook advertising drives me nuts, but just reading his newsletters and listening to his podcast has saved me so much time and aggravation. I can’t wait to book some time with him when I’m ready.
Such enlightening content! John's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #151 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Content primarily revolves around Facebook advertising, with a strong focus on strategies, updates, and best practices for marketers. The host, Jon Loomer, frequently explores various tools like the Creative Testing Tool and introduces new features and updates in the Meta advertising landscape, offering actionable insights for effective ad performance. The conversational style often incorporates personal anecdotes and addresses common challenges faced by marketers, making the content relatable and practical. Unique to this content is its blend of casual, approachable dialogue with thorough marketing expertise, helping listeners learn while feeling at ease in a supportive environment.
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4. Social Media Marketing Podcast
5. AI Explored
The Pubcast launched 14 years ago and published 661 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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