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The Pubcast with Jon Loomer

Jon Loomer
Meta
Meta Advertising
Facebook Ads
Advertising
Facebook
Advertising Strategies
Remarketing
Facebook Advertising
Audience Targeting
Targeting Strategies
Andromeda
Conversions
Meta Ads
Creative Testing
Marketing Strategies
Advertising Strategy
Advantage Plus Audience
Creative Testing Tool
Artificial Intelligence
Customer Personas

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

PublishesTwice weeklyEpisodes703Founded14 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for The Pubcast

Latest Episodes

Most advertisers obsess over placement performance, demographic distribution, ad-level micromanagement, and data discrepancies between Ads Manager and other platforms, but Jon spends almost no time on any of it. Jon explains why these seven common co... more

Advertisers love restricting demographics, removing placements, and splitting budgets across ad sets, but most of these decisions are based on feelings rather than data. Jon explains why every change that adds complexity should be tied to a specific ... more

YouTube

Today's question is about how advertisers should approach AI tools like Claude's new connection to Meta ads. AI has enormous potential for creative development, but it's not a replacement for knowledge. Jon explains why advertisers without a strong f... more

YouTube

Struggling ad accounts keep making the same mistakes, from undefined audience segments and unnecessary remarketing to inflated conversion results and overcomplicated campaign structures. Jon explains the most common problems he sees when auditing acc... more

YouTube

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Recent Guests

Robin Harford
Robin Harford from eatweeds.co.uk
eatweeds.co.uk
Episode: Is That New Meta Feature Worth the Risk?
Kim McCoy
Client onboarding expert from High Rise Promotions
High Rise Promotions
Episode: Are You Setting Up Client Access the Wrong Way?
Mike Armstrong
Questioner on The Pubcast
Episode: How Do You Reach Only New Customers?
Misty Krovo
Listener with a new Facebook page and ads manager asking for guidance
Episode: Do You Need to Warm Up a New Ad Account?
Bob Hyler
Potential client with a niche B2B product for direct mail to doctors
Unspecified client context in episode
Episode: Can Your Audience Be Too Niche for Meta Ads?
Luke Elliott
Listener and question asker
Episode: What Do Most Advertisers Get Wrong About Meta Ads?
Rebecca Hefner
Romance author
Episode: How to Exclude Customers from Your Ads

Host

Jon Loomer
Host of The Pubcast with Jon Loomer; recognized as the primary host on Meta/Facebook ads-focused content.

Reviews

4.9 out of 5 stars from 83 ratings
  • Best Facebook / Meta Advertising Guru

    Jon Loomer is a down to earth, easy to understand Meta Advertising guru. Always helpful, always informative, Jon knows how to teach in an approachable, easy to understand manner. I’ve been following him for years and he doesn’t disappoint.

    Apple Podcasts
    5
    Last Crisis
    Canada7 months ago
  • When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more

    Audible
    5
    Nick Graff
    United Statesa year ago
  • Wise Owl

    When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more

    Audible
    5
    Nick Graff
    United Statesa year ago
  • Terrific guy

    Great information, and so much value. Facebook advertising drives me nuts, but just reading his newsletters and listening to his podcast has saved me so much time and aggravation. I can’t wait to book some time with him when I’m ready.

    Apple Podcasts
    5
    Doctor Bill 68
    United States2 years ago
  • Great content!

    Such enlightening content! John's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!

    Apple Podcasts
    5
    Facqt Media
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise accessibility and depth, with many citing immediate value and clear examples.
A few criticisms note pacing or interviewing style, suggesting occasional dead air or longer format could be tighter.
Feedback highlights practical, no-nonsense Facebook ad guidance and actionable tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is That New Meta Feature Worth the Risk?
Q: When Meta launches things like push to delivery or AI platform connections, how do you decide when it's worth testing?
Assess whether the feature addresses a specific problem, compare results with existing performance, limit risk by testing on a small scale, and be mindful of account safety before expanding.
Can AI Actually Make You a Better Advertiser?
Q: How should advertisers approach AI with Meta ads, and where do you view AI's role in creatives?
Kyle asks about connecting Claude Cowork to Meta and Jon explains that AI connectors exist, offering potential for integrating AI tools into advertising workflows; however, AI should augment, not replace, human expertise and a solid knowledge base in Meta ads.
Is Meta Spending Too Much on One Ad?
Q: What do you do when Meta falls in love with one of your ads?
Recognize that dominance of one ad isn't necessarily a problem and evaluate performance across the entire set, then consider strategies like push delivery or rotating to new, better ads to refresh results.
Should You Use a Funnel for High Ticket Products?
Q: What is your recommended approach for a high-ticket product on Meta when current tactics focus on lead ads for discounts?
Begin with aiming for the purchase if possible, but recognize that for high-ticket items you may need to start with a purchase signal and then layer in leads and funnels. Use targeted ad creative, ensure sufficient budget, and pair ads with strong email automations to push the sale, instead of relying solely on discounts at entry. Consider instant forms or specific lead magnets tightly tied to the high-ticket upgrade and reserve discounts for later stages.
Are You Setting Up Client Access the Wrong Way?
Q: What is the recommended structure and access level between client and agency?
The client should own their business assets and add the agency as a partner rather than an employee, granting appropriate access levels per asset and avoiding shared credentials.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Pubcast

What is The Pubcast about and what kind of topics does it cover?

The show's focus centers on Facebook advertising, with practical, fast-paced insights across Meta ads, creative strategy, attribution, budgeting, and targeting. Episodes frequently explore how real-world experiments and data-informed testing impact ad performance, often challenging common assumptions and offering concrete tactics, templates, and shortcuts for marketers running campaigns on Meta platforms. The format emphasizes actionable takeaways in a concise, approachable way, and frequently surfaces guest perspectives or expert examples to illustrate robust, no-nonsense optimization. A standout quality is the blend of deep technical knowledge with a down-to-earth delivery that makes advanced Facebook marketing accessible to practitioners... more

Where can I find podcast stats for The Pubcast?

Rephonic provides a wide range of podcast stats for The Pubcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Pubcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Pubcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Pubcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Pubcast?

Rephonic provides comprehensive predictive audience data for The Pubcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Pubcast have?

To see how many followers or subscribers The Pubcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Pubcast?

These podcasts share a similar audience with The Pubcast:

1. AI Explored
2. The Startup Ideas Podcast
3. The Game with Alex Hormozi
4. Marketing Against The Grain
5. Social Media Marketing Podcast

How many episodes of The Pubcast are there?

The Pubcast launched 14 years ago and published 703 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Pubcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Pubcast?

Rephonic pulls ratings and reviews for The Pubcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Pubcast?

Rephonic provides full transcripts for episodes of The Pubcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Pubcast?

Recent guests on The Pubcast include:

1. Robin Harford
2. Kim McCoy
3. Mike Armstrong
4. Misty Krovo
5. Bob Hyler
6. Luke Elliott
7. Rebecca Hefner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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