Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
Publishes | Weekly | Episodes | 642 | Founded | 13 years ago |
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Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why frequency isn't the villain you think it is and when a high frequency might actually help your campaign... more
The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessing over bids is missing th... more
Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and wh... more
Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what this actually means with Andromeda's launch and why you need to abandon the 6-ad limit mindset for s... more
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When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more
When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more
Great information, and so much value. Facebook advertising drives me nuts, but just reading his newsletters and listening to his podcast has saved me so much time and aggravation. I can’t wait to book some time with him when I’m ready.
Such enlightening content! John's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!
Jon gives his listeners so much valuable info! He is amazing and so easy to understand. Sign up for his emails, too! Every marketer needs to follow Jon Loomer.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #228 | |
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Apple Podcasts | #229 | |
Apple Podcasts | #8 |
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Listeners, social reach, demographics and more for this podcast.
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Focused on the latest trends and strategies in Facebook advertising, the content emphasizes actionable insights for marketers and entrepreneurs navigating the complexities of digital advertising. Episodes explore key themes such as the psychology behind ad performance, the importance of data-driven decision-making, and the pitfalls of common advertising misconceptions. With a mix of solo discussions and expert guests, listeners gain a comprehensive understanding of how to optimize their marketing strategies and campaigns. The podcast stands out for its informal and approachable style, making intricate advertising concepts accessible to all levels of marketers.
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These podcasts share a similar audience with The Pubcast:
1. Social Media Marketing Podcast
2. The Amy Porterfield Show
3. Marketing Against The Grain
4. BigDeal
5. The GaryVee Audio Experience
The Pubcast launched 13 years ago and published 642 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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