
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
| Publishes | Twice weekly | Episodes | 712 | Founded | 14 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||

Restricting age and gender feels like smart budgeting, and it's the most understandable mistake in Meta advertising. But when you optimize for purchases, Meta already wants what you want, and every restriction you add just shrinks the pool and raises... more
Most advertisers still obsess over targeting controls, remarketing campaigns, and which single ad won. But the foundations of Meta advertising today point the other way: consolidate your budget, trust the algorithm, and let creative do the reaching. ... more
For fifteen years Jon has written every word on his blog, so publishing an AI-generated post cut against everything he believes about content. But the master brief behind it was consolidated entirely from his own work and labeled as AI up front. Jon ... more
Advertisers treat every drop in performance as creative fatigue, but what they're actually seeing is Meta shifting delivery from remarketing audiences to prospecting. That initial boost from low-hanging fruit isn't sustainable, and the decline that f... more
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Jon Loomer is a down to earth, easy to understand Meta Advertising guru. Always helpful, always informative, Jon knows how to teach in an approachable, easy to understand manner. I’ve been following him for years and he doesn’t disappoint.
When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more
When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more
Great information, and so much value. Facebook advertising drives me nuts, but just reading his newsletters and listening to his podcast has saved me so much time and aggravation. I can’t wait to book some time with him when I’m ready.
Such enlightening content! John's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #239 | |
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Apple Podcasts | #170 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show centers on Facebook ads, Meta platform changes, and practical optimization strategies delivered in a brisk, 5- to 10-minute format. Episodes span misdiagnoses in ad performance, simple-to-implement testing approaches, the impact of AI on creative and workflow, and how to structure campaigns for clarity and scale. Across episodes, the host emphasizes actionable tactics, harshly critiques over-tweaking, and leans into building repeatable processes, real-world testing, and community-driven resources for advertisers ready to level up their Facebook advertising game. Noteworthy traits include a straight-talking, no-nonsense delivery, a habit of pairing big-picture considerations with concrete steps, and ongoing pivots to real-time tool... more
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These podcasts share a similar audience with The Pubcast:
1. The GaryVee Audio Experience
2. Marketing School - Digital Marketing and Online Marketing Tips
3. Social Media Marketing Podcast
4. My First Million
5. The Game with Alex Hormozi
The Pubcast launched 14 years ago and published 712 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Pubcast include:
1. Robin Harford
2. Kim McCoy
3. Mike Armstrong
4. Misty Krovo
5. Bob Hyler
6. Luke Elliott
7. Rebecca Hefner
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