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The Pubcast with Jon Loomer

Jon Loomer
Meta
Meta Advertising
Advertising
Advertising Strategies
Audience Targeting
Facebook Ads
Advantage Plus Audience
Remarketing
Facebook
Facebook Advertising
Lookalike Audiences
Conversions
Performance Goals
Public Speaking
Detailed Targeting
Conversion History
Advertising Algorithm
View Through Conversions
Attribution
Advertising Objectives

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

PublishesWeeklyEpisodes642Founded13 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for The Pubcast

Latest Episodes

Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why frequency isn't the villain you think it is and when a high frequency might actually help your campaign... more

The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessing over bids is missing th... more

YouTube

Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and wh... more

YouTube

Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what this actually means with Andromeda's launch and why you need to abandon the 6-ad limit mindset for s... more

YouTube

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Host

Jon Loomer
Host of the Pubcast and a recognized expert in Facebook advertising, Jon Loomer shares valuable insights and practical strategies tailored for marketers. He blends his extensive experience in digital marketing with an entertaining, down-to-earth presentation style.

Reviews

4.9 out of 5 stars from 74 ratings
  • When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more

    Audible
    5
    Nick Graff
    United States6 months ago
  • Wise Owl

    When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more

    Audible
    5
    Nick Graff
    United States6 months ago
  • Terrific guy

    Great information, and so much value. Facebook advertising drives me nuts, but just reading his newsletters and listening to his podcast has saved me so much time and aggravation. I can’t wait to book some time with him when I’m ready.

    Apple Podcasts
    5
    Doctor Bill 68
    United States2 years ago
  • Great content!

    Such enlightening content! John's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!

    Apple Podcasts
    5
    Facqt Media
    United States3 years ago
  • Amazing Content

    Jon gives his listeners so much valuable info! He is amazing and so easy to understand. Sign up for his emails, too! Every marketer needs to follow Jon Loomer.

    Apple Podcasts
    5
    Amy Cheer Marketing
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many highlight the entertaining format that makes complex topics more accessible and enjoyable.
Listeners appreciate the practical insights and actionable strategies Jon provides on Facebook marketing.
A few express a desire for more focus and structure in the discussions, indicating variability in episode quality.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The New Role of Remarketing
Q: How should marketers approach remarketing in the current digital landscape?
Marketers should reconsider using remarketing as a primary strategy due to inflated results and focus on broader audience targeting instead.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Pubcast

What is The Pubcast about and what kind of topics does it cover?

Focused on the latest trends and strategies in Facebook advertising, the content emphasizes actionable insights for marketers and entrepreneurs navigating the complexities of digital advertising. Episodes explore key themes such as the psychology behind ad performance, the importance of data-driven decision-making, and the pitfalls of common advertising misconceptions. With a mix of solo discussions and expert guests, listeners gain a comprehensive understanding of how to optimize their marketing strategies and campaigns. The podcast stands out for its informal and approachable style, making intricate advertising concepts accessible to all levels of marketers.

Where can I find podcast stats for The Pubcast?

Rephonic provides a wide range of podcast stats for The Pubcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Pubcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Pubcast get?

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What are the audience demographics for The Pubcast?

Rephonic provides comprehensive predictive audience data for The Pubcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Pubcast have?

To see how many followers or subscribers The Pubcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Pubcast?

These podcasts share a similar audience with The Pubcast:

1. Social Media Marketing Podcast
2. The Amy Porterfield Show
3. Marketing Against The Grain
4. BigDeal
5. The GaryVee Audio Experience

How many episodes of The Pubcast are there?

The Pubcast launched 13 years ago and published 642 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Pubcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Pubcast?

Rephonic pulls ratings and reviews for The Pubcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Pubcast?

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