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The Pubcast with Jon Loomer

Jon Loomer
Meta
Meta Advertising
Facebook Ads
Facebook
Advertising
Advertising Strategies
Remarketing
Facebook Advertising
Audience Targeting
Artificial Intelligence
Meta Ads
Targeting Strategies
Conversions
Andromeda
Advertising Strategy
Meta Platforms, Inc.
Creative Testing
Value Rules
Marketing Strategies
Advantage Plus Audience

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

PublishesTwice weeklyEpisodes725Founded14 years ago
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MarketingBusinessEntrepreneurship

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Artwork for The Pubcast

Latest Episodes

When performance drops, advertisers reach for the same culprit, too much frequency and creative fatigue. But there's no magic frequency number to fear, and a quick drop in results usually points to a deeper problem than how often an ad is shown. Jon ... more

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Scaling a Meta ad set sounds simple, just raise the budget on something that's working. But that's why it fails so often, because strong surface results are often propped up by remarketing that can't scale. Jon breaks down how to tell whether an ad s... more

YouTube

When ads can't drive enough sales to turn a profit, the instinct is to do more, test more creative, optimize for an earlier action, restrict the targeting that looks wasteful. But those moves almost always make a low-volume problem worse. Jon lays ou... more

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Meta's new link-sharing limits leave businesses scrambling, and plenty of people will pitch organic hacks to get around them. But most just add friction without replacing the lost traffic. Jon lays out a deliberately old-school ad approach that sends... more

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Recent Guests

Robin Harford
Robin Harford from eatweeds.co.uk
eatweeds.co.uk
Episode: Is That New Meta Feature Worth the Risk?
Kim McCoy
Client onboarding expert from High Rise Promotions
High Rise Promotions
Episode: Are You Setting Up Client Access the Wrong Way?
Mike Armstrong
Questioner on The Pubcast
Episode: How Do You Reach Only New Customers?
Misty Krovo
Listener with a new Facebook page and ads manager asking for guidance
Episode: Do You Need to Warm Up a New Ad Account?
Bob Hyler
Potential client with a niche B2B product for direct mail to doctors
Unspecified client context in episode
Episode: Can Your Audience Be Too Niche for Meta Ads?
Luke Elliott
Listener and question asker
Episode: What Do Most Advertisers Get Wrong About Meta Ads?
Rebecca Hefner
Romance author
Episode: How to Exclude Customers from Your Ads

Host

Jon Loomer
Host of The Pubcast Shot; also associated with The Pubcast and related ventures.

Reviews

4.9 out of 5 stars from 85 ratings
  • Best Facebook / Meta Advertising Guru

    Jon Loomer is a down to earth, easy to understand Meta Advertising guru. Always helpful, always informative, Jon knows how to teach in an approachable, easy to understand manner. I’ve been following him for years and he doesn’t disappoint.

    Apple Podcasts
    5
    Last Crisis
    Canadaa year ago
  • When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more

    Audible
    5
    Nick Graff
    United States2 years ago
  • Wise Owl

    When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more

    Audible
    5
    Nick Graff
    United States2 years ago
  • Terrific guy

    Great information, and so much value. Facebook advertising drives me nuts, but just reading his newsletters and listening to his podcast has saved me so much time and aggravation. I can’t wait to book some time with him when I’m ready.

    Apple Podcasts
    5
    Doctor Bill 68
    United States3 years ago
  • Great content!

    Such enlightening content! John's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!

    Apple Podcasts
    5
    Facqt Media
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners feel pacing or interview style isn't for everyone, but most praise the depth of knowledge.
Clear, down-to-earth explanations; highly actionable for marketers.
Thoughtful, practical Facebook ad guidance with real-world results.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Does Worldwide Targeting Actually Work for Sales?
Q: How would you approach a worldwide sales campaign with a $100 daily budget and a $29 product?
Test with a single ad set first, monitor budget distribution by country, watch aggregate performance, and consider limiting targeting or using value rules if needed to ensure expensive countries get enough exposure.
Is That New Meta Feature Worth the Risk?
Q: When Meta launches things like push to delivery or AI platform connections, how do you decide when it's worth testing?
Assess whether the feature addresses a specific problem, compare results with existing performance, limit risk by testing on a small scale, and be mindful of account safety before expanding.
Can AI Actually Make You a Better Advertiser?
Q: How should advertisers approach AI with Meta ads, and where do you view AI's role in creatives?
Kyle asks about connecting Claude Cowork to Meta and Jon explains that AI connectors exist, offering potential for integrating AI tools into advertising workflows; however, AI should augment, not replace, human expertise and a solid knowledge base in Meta ads.
Is Meta Spending Too Much on One Ad?
Q: What do you do when Meta falls in love with one of your ads?
Recognize that dominance of one ad isn't necessarily a problem and evaluate performance across the entire set, then consider strategies like push delivery or rotating to new, better ads to refresh results.
Should You Use a Funnel for High Ticket Products?
Q: What is your recommended approach for a high-ticket product on Meta when current tactics focus on lead ads for discounts?
Begin with aiming for the purchase if possible, but recognize that for high-ticket items you may need to start with a purchase signal and then layer in leads and funnels. Use targeted ad creative, ensure sufficient budget, and pair ads with strong email automations to push the sale, instead of relying solely on discounts at entry. Consider instant forms or specific lead magnets tightly tied to the high-ticket upgrade and reserve discounts for later stages.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Professions
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Frequently Asked Questions About The Pubcast

What is The Pubcast about and what kind of topics does it cover?

The show focuses on Facebook ads, Meta platform changes, and practical, data-driven advertising tactics delivered in a concise 5- to 10-minute format. Episodes emphasize how to navigate platform updates, test strategies, and leverage specific features (like Advantage Plus and value rules) with clear guidance and examples. Notable are the recurring emphasis on robust measurement (pixels, Convergence API), simpler campaign structure, and a practical, no-nonsense teaching style that appeals to marketers, small business owners, and advertisers looking to improve results without gimmicks. The format remains approachable, with a strong emphasis on actionable takeaways and ongoing education for listeners who want to stay ahead in a fast-moving ad ... more

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How many listeners does The Pubcast get?

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What are the audience demographics for The Pubcast?

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How many subscribers and views does The Pubcast have?

To see how many followers or subscribers The Pubcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Pubcast?

These podcasts share a similar audience with The Pubcast:

1. My First Million
2. Founders
3. The Tim Ferriss Show
4. The Game with Alex Hormozi
5. The GaryVee Audio Experience

How many episodes of The Pubcast are there?

The Pubcast launched 14 years ago and published 725 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Pubcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Pubcast?

Rephonic pulls ratings and reviews for The Pubcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of The Pubcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Pubcast?

Recent guests on The Pubcast include:

1. Robin Harford
2. Kim McCoy
3. Mike Armstrong
4. Misty Krovo
5. Bob Hyler
6. Luke Elliott
7. Rebecca Hefner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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