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So you want to be a copywriter with Bernadette Schwerdt

Australian Writers' Centre & Copy School
Copywriting
Content Creation
Entrepreneurship
SEO Copywriting
UX Copywriting
Pep Talks
Mental Health
User Experience
Hey Lemonade
Content Strategy
Content Design
Email Marketing
Grant Writing
Artificial Intelligence
Audience Centricity
Keyword Research
Content Length
Podcasting
Apps
Government Grants

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing so... more

PublishesMonthlyEpisodes100Founded5 years ago
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MarketingEducationHow ToBusiness

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Artwork for So you want to be a copywriter

Latest Episodes

If you want to learn how to build a successful business, it pays to speak to someone who has seen hundreds of businesses fail.

James Stewart is an insolvency expert. Wait, don’t leave! He’s actually very interesting, and I’ve invited him on specifi... more

What if success isn’t about scaling up… but about scaling back?

In this episode, Sara Howard shares the real story behind closing her writing agency of 18 years and returning to solo work, on purpose. We discuss what’s happening in the industry rig... more

If you’ve ever thought about starting a podcast but wondered, “What would I even say?”, this episode is for you. Anthony Perl has spent 35 years mastering the art of communication. From building one of 2UE’s highest-rated midnight-to-dawn radio shows... more

Janine Allis isn’t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate.

In this episode, Janine talks candidly about what underpins long-term entrepreneurial success: doing the right thing b... more

Key Facts

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Recent Guests

Justin Kabbani
One of Australia's most in-demand AI trainers and keynote speakers, known for making AI simple and useful.
Episode: COPYWRITER 100: How to optimise your content to get found on ChatGPT with Justin Kabbani.
Lucy Durack
Co-founder of Hey Lemonade and award-winning performer
Hey Lemonade
Episode: COPYWRITER 099: How to build a new app and source Australia’s top creative talents to write for it
Elise McCann
Co-founder of Hey Lemonade and award-winning performer
Hey Lemonade
Episode: COPYWRITER 099: How to build a new app and source Australia’s top creative talents to write for it
Nat Kringoudis
A one-woman media empire focusing on women's health and wellness.
Episode: COPYWRITER 098: How to create a one-woman content empire with wellness expert, Nat Kringoudis
Vince Lebon
Founder of Rollie Nation, an innovative sneaker brand.
Rollie Nation
Episode: COPYWRITER 097: How to use content to build a cult shoe brand with eCommerce legend Vince Lebon
Kate Halfpenny
A leading columnist for The Age and Sydney Morning Herald, author of 'Boogie Wonderland'
The Age, Sydney Morning Herald
Episode: COPYWRITER 096: How to turn online hate into a magnificent memoir with Australia’s leading columnist, Kate Halfpenny.
Kat Moses
Founder of a leading influencer talent agency in Australia.
Management (MGMT)
Episode: COPYWRITER 095: How to become an influencer with Australia's leading Talent Agency Founder, Kat Moses
Glen James
Financial planner and content creator
My Millennial Money
Episode: COPYWRITER 094: How to turn your passion into a profitable podcast with Glen James
Josh Piterman
Star of West End musicals and high-performance coach.
Episode: COPYWRITER 093: How to manage fear, anxiety and imposter syndrome with the star of Phantom of the Opera, Josh Piterman

Host

Bernadette Schwerdt
Host of a leading copywriting-focused show, widely recognized for coaching and practical guidance in copywriting, branding, and business growth.

Reviews

4.6 out of 5 stars from 46 ratings
  • Best podcast!!

    Bernadette is such an engaging podcast host. I have learnt so much from listening to her podcasts.

    Apple Podcasts
    5
    Bella18236
    Australiaa year ago
  • Love love love!

    I absolutely love this podcast! Bernadette has such an amazing voice, provides wonderful tips for copywriters to help grow their businesses, and brings on awesome guests!

    Apple Podcasts
    5
    ShaniceJM
    United States3 years ago
  • Wannabe Copywriter’s Gold

    I love this podcast. It’s full of really valuable information. Thanks to the rich content in each episode, I feel confident taking the next steps to become a Copywriter and I can’t wait to take one of Bernadette’s courses soon.

    Apple Podcasts
    5
    Andrea Seale
    United States4 years ago
  • Professional and Comprehensive

    Bernadette sets the bar high. I haven’t found another copywriting podcast as helpful as her interviews with former students. The interviews reveal the real life struggles and strategies to succeed. I look forward to taking a course from her soon.

    Apple Podcasts
    5
    Dewberry June
    United States4 years ago
  • Professional and Comprehensive

    As a copywriting newbie, I appreciate the quality of information and the professional delivery.

    Apple Podcasts
    5
    Dewberry June
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The format is consistently helpful for beginners and seasoned pros alike.
Listeners praise the host's clarity and actionable advice.
Guests bring diverse perspectives that expand practical copying strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

COPYWRITER 099: How to build a new app and source Australia’s top creative talents to write for it
Q: What would you say to someone who's listening, who's thinking, I want to do an app? What would be the top three tips that you'd say do do, and what wouldn't you do?
Understand your core audience, validate your business structure, and focus on delivery methods for content while being adaptable.
COPYWRITER 098: How to create a one-woman content empire with wellness expert, Nat Kringoudis
Q: What advice do you have for someone starting from scratch with Instagram?
Nat emphasizes the importance of knowing your audience, being authentic, and finding your unique voice while sharing educational and entertaining content.
COPYWRITER 098: How to create a one-woman content empire with wellness expert, Nat Kringoudis
Q: How did this business get started? What was the evolution?
Nat explains that her journey began with her background in Chinese medicine, and she followed the demand for women's health information, ultimately leading to her focus on fertility and creating a content empire.
COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan
Q: What other red flags do I see?
Rushing to fill a seat is a major red flag; it's better to wait for the right person.
COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan
Q: What techniques have you used in interviewing to determine if they are the right fit?
I use the 'tell me about a time' approach to assess candidates' past behavior and how they align with our values.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About So you want to be a copywriter

What is So you want to be a copywriter about and what kind of topics does it cover?

This show focuses on practical guidance for becoming, growing, and thriving as a professional copywriter. Episodes explore starting out, finding work, building a personal brand, monetizing writing, and managing mindset, often featuring guests who are practitioners in writing, marketing, influencer work, and content strategy. A standout trait is its mix of hands-on tactics (how-to prompts, templates, and case studies) with real-world stories from creators and marketers, offering actionable takeaways for listeners aiming to earn more from their writing and related content ventures.

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Which podcasts are similar to So you want to be a copywriter?

These podcasts share a similar audience with So you want to be a copywriter:

1. Life Matters - Full program podcast
2. How I Work
3. The Imperfects
4. The You Project
5. Conversations

How many episodes of So you want to be a copywriter are there?

So you want to be a copywriter launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on So you want to be a copywriter?

Recent guests on So you want to be a copywriter include:

1. Justin Kabbani
2. Lucy Durack
3. Elise McCann
4. Nat Kringoudis
5. Vince Lebon
6. Kate Halfpenny
7. Kat Moses
8. Glen James

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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