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Artwork for So you want to be a copywriter

So you want to be a copywriter with Bernadette Schwerdt

Copy School & Australian Writers' Centre
Copywriting
Entrepreneurship
UX Copywriting
User Experience
Content Design
Email Marketing
Grant Writing
Booking.com
Australian Writers' Centre
Copywriting Essentials
Government Grants
Healthcare Industry
Business Development
Marketing
Substack
Client Briefing
Microcopy
Sales Pages
Podcasting
AI In Copywriting

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing so... more

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Artwork for So you want to be a copywriter

Latest Episodes

What if your side hobby could land you on the set of How to Train Your Dragon or in the same room as Timothée Chalamet?

That’s the wild reality for Lachlan and Austin Macfarlane – aka the Macfarlane Brothers – two self-taught filmmakers whose sho... more

We’ve all heard about the TikTok video that goes viral for no apparent reason or the unsuspecting tradie who becomes an overnight sensation off the back of one post.

Well, it turns out there’s a method to that madness, and the one with the keys to ... more

If you’ve ever wondered what digital marketing really is, and how you can leverage it to generate more traffic, more leads, and convert more sales, this is the podcast for you.

There are lots of digital marketers out there, but few have the depth, ... more

In this episode, Bernadette chats with Penelope Cannata, SEO Content Strategist at StudioHawk, about what it really takes to get found online right now. Penelope unpacks the biggest mistakes businesses make with SEO copy, how to write for both humans... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Lachlan Macfarlane
One half of the McFarlane Brothers, content creators specializing in high-quality visual effects-oriented videos.
McFarlane Brothers
Episode: COPYWRITER 091: How to build your YouTube following with Lachlan & Austin Macfarlane
Austin Macfarlane
One half of the McFarlane Brothers, content creators focusing on short-form videos with pop culture elements.
McFarlane Brothers
Episode: COPYWRITER 091: How to build your YouTube following with Lachlan & Austin Macfarlane
Michelle Melky
Global Creative Director at Amplify, known for her work in the creator economy and narrative web series production.
Amplify
Episode: COPYWRITER 090: How to land lucrative brand deals as a content creator with Michelle Melky
Ben Fewtrell
Expert marketer and owner of Digi TLC Direct Marketing
Digi TLC Direct Marketing
Episode: COPYWRITER 089: How to launch your own digital marketing campaign with expert marketer Ben Fewtrell
Penelope Cannata
SEO content strategist at StudioHawk
StudioHawk
Episode: COPYWRITER 088: How to create SEO content that gets you on page 1 of Google in an AI world with Penelope Cannata
Matthew Farmer
SEO expert and former student of Bernadette Schwerdt
Studio Hawk
Episode: COPYWRITER 087: How to write an SEO Blog in an AI world with Matthew Farmer
Andrew Nicholls
An experienced accountant providing financial advice for small businesses.
Nicholls Corporate Services
Episode: COPYWRITER 085: How to set up your copywriting business for financial success with Andrew Nicholls
Elaine Abery
Expert in grant writing and navigating bureaucracy
Episode: COPYWRITER 083: How to add grant writing to your copywriting services with Elaine Abery
Ash Chow
Sales page expert and copywriter
Episode: COPYWRITER 082: How to write a high converting sales page with Ash Chow

Host

Bernadette Schwerdt
Host of a leading copywriting podcast and founder of the Australian School of Copywriting, with extensive experience in the field, focused on educating aspiring copywriters.

Reviews

4.6 out of 5 stars from 44 ratings
  • Best podcast!!

    Bernadette is such an engaging podcast host. I have learnt so much from listening to her podcasts.

    Apple Podcasts
    5
    Bella18236
    Australiaa month ago
  • Love love love!

    I absolutely love this podcast! Bernadette has such an amazing voice, provides wonderful tips for copywriters to help grow their businesses, and brings on awesome guests!

    Apple Podcasts
    5
    ShaniceJM
    United States2 years ago
  • Wannabe Copywriter’s Gold

    I love this podcast. It’s full of really valuable information. Thanks to the rich content in each episode, I feel confident taking the next steps to become a Copywriter and I can’t wait to take one of Bernadette’s courses soon.

    Apple Podcasts
    5
    Andrea Seale
    United States3 years ago
  • Professional and Comprehensive

    Bernadette sets the bar high. I haven’t found another copywriting podcast as helpful as her interviews with former students. The interviews reveal the real life struggles and strategies to succeed. I look forward to taking a course from her soon.

    Apple Podcasts
    5
    Dewberry June
    United States3 years ago
  • Professional and Comprehensive

    As a copywriting newbie, I appreciate the quality of information and the professional delivery.

    Apple Podcasts
    5
    Dewberry June
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for her knowledge and approachable teaching style, making complex topics accessible.
Numerous comments highlight the actionable advice offered, indicating that listeners find the content practical and relevant for their careers.
Many appreciate the variety of experts featured, providing insights into different aspects of copywriting and marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#57
Italy/Business/Marketing
Apple Podcasts
#125
Australia/Business/Marketing
Apple Podcasts
#123
Belgium/Business/Marketing
Apple Podcasts
#173
Finland/Business/Marketing
Apple Podcasts
#183
New Zealand/Business/Marketing
Apple Podcasts
#214
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

COPYWRITER 089: How to launch your own digital marketing campaign with expert marketer Ben Fewtrell
Q: What should people prioritize when they first decide to launch their digital marketing efforts?
People should ensure clarity about who they help and the problems they solve before starting their marketing strategy.
COPYWRITER 089: How to launch your own digital marketing campaign with expert marketer Ben Fewtrell
Q: What mistakes do you see people making with their digital marketing?
Common errors include underestimating the investment needed for ads and not being consistent with content creation.
COPYWRITER 090: How to land lucrative brand deals as a content creator with Michelle Melky
Q: What tips would you give to a young influencer?
Figure out your niche and create content that attracts brands relevant to that niche, while remaining open to various opportunities.
COPYWRITER 090: How to land lucrative brand deals as a content creator with Michelle Melky
Q: What do you do and who do you do it for?
I'm the Global Creative Director at Amplify, focusing on creators and their content, running marketing campaigns, and managing talent.
COPYWRITER 091: How to build your YouTube following with Lachlan & Austin Macfarlane
Q: What would you recommend to people starting out?
Focus on finding a niche, being consistent, and understanding the importance of the first five seconds of your content.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About So you want to be a copywriter

What is So you want to be a copywriter about and what kind of topics does it cover?

The series provides comprehensive guidance for aspiring and current copywriters, focusing on practical strategies to thrive in the industry. Key topics include SEO copywriting, effective blog writing, client management, and the role of AI in enhancing copywriting skills. Through expert insights and engaging conversations, listeners gain access to crucial advice on everything from financial success in establishing a copywriting business to mastering digital marketing techniques.

Notably, the platform emphasizes real-life experiences and actionable recommendations, making it an essential resource for anyone wanting to turn their passion for writing into a profitable career. The unique blend of guest interviews and practical tips ensures that... more

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Which podcasts are similar to So you want to be a copywriter?

These podcasts share a similar audience with So you want to be a copywriter:

1. The Amy Porterfield Show
2. The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
3. Social Media Marketing Talk Show
4. The Content Byte
5. The Side Hustle Show

How many episodes of So you want to be a copywriter are there?

So you want to be a copywriter launched 4 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on So you want to be a copywriter?

Recent guests on So you want to be a copywriter include:

1. Lachlan Macfarlane
2. Austin Macfarlane
3. Michelle Melky
4. Ben Fewtrell
5. Penelope Cannata
6. Matthew Farmer
7. Andrew Nicholls
8. Elaine Abery

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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