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So you want to be a copywriter with Bernadette Schwerdt

Copy School & Australian Writers' Centre
Copywriting
Entrepreneurship
UX Copywriting
User Experience
Content Design
Email Marketing
Grant Writing
Booking.com
Australian Writers' Centre
Copywriting Essentials
Government Grants
Marketing
Healthcare Industry
Business Development
Substack
Microcopy
Client Briefing
Sales Pages
Podcasting
AI In Copywriting

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing so... more

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Artwork for So you want to be a copywriter

Latest Episodes

If you haven’t already tried the sneakers from Rollie Nation, you should. They are light as a cloud and as colourful as a piece of art.

The founder is Vince Lebon, one of the most innovative entrepreneurs working in Australia right now. With over 2... more

Via her popular weekly column for The Age and Sydney Morning Herald, Kate Halfpenny is known for speaking her mind, having an opinion and sharing it with the public.

And now she’s written a book about her life, marriage, mental health – and the t... more

Would you like to become an influencer? Would you like a step-by-step playbook for how to get that career up and running? If you’ve ever wanted to monetise your passions and turn your knowledge into profit, this is the episode for you.

Kat Moses is... more

It seems like everyone has got a podcast right now, but few know how to turn their podcast into a content empire like Glen James.

Glen started out life as a financial planner, and when he realised what impact he was making on people’s lives, he dec... more

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Recent Guests

Kate Halfpenny
A leading columnist for The Age and Sydney Morning Herald, author of 'Boogie Wonderland'
The Age, Sydney Morning Herald
Episode: COPYWRITER 096: How to turn online hate into a magnificent memoir with Australia’s leading columnist, Kate Halfpenny.
Kat Moses
Founder of a leading influencer talent agency in Australia.
Management (MGMT)
Episode: COPYWRITER 095: How to become an influencer with Australia's leading Talent Agency Founder, Kat Moses
Glen James
Financial planner and content creator
My Millennial Money
Episode: COPYWRITER 094: How to turn your passion into a profitable podcast with Glen James
Josh Piterman
Star of West End musicals and high-performance coach.
Episode: COPYWRITER 093: How to manage fear, anxiety and imposter syndrome with the star of Phantom of the Opera, Josh Piterman
Meahan Callaghan
Chief People and Culture Officer at Red Bubble (Articore)
Red Bubble
Episode: COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan
Lachlan Macfarlane
One half of the McFarlane Brothers, content creators specializing in high-quality visual effects-oriented videos.
McFarlane Brothers
Episode: COPYWRITER 091: How to build your YouTube following with Lachlan & Austin Macfarlane
Austin Macfarlane
One half of the McFarlane Brothers, content creators focusing on short-form videos with pop culture elements.
McFarlane Brothers
Episode: COPYWRITER 091: How to build your YouTube following with Lachlan & Austin Macfarlane
Michelle Melky
Global Creative Director at Amplify, known for her work in the creator economy and narrative web series production.
Amplify
Episode: COPYWRITER 090: How to land lucrative brand deals as a content creator with Michelle Melky
Ben Fewtrell
Expert marketer and owner of Digi TLC Direct Marketing
Digi TLC Direct Marketing
Episode: COPYWRITER 089: How to launch your own digital marketing campaign with expert marketer Ben Fewtrell

Host

Bernadette Schwerdt
Host of the series and a prominent figure in copywriting coaching, Bernadette provides deep insights into the strategies needed for succeeding as a copywriter and motivates aspiring writers with practical advice and real-life case studies.

Reviews

4.6 out of 5 stars from 46 ratings
  • Best podcast!!

    Bernadette is such an engaging podcast host. I have learnt so much from listening to her podcasts.

    Apple Podcasts
    5
    Bella18236
    Australia5 months ago
  • Love love love!

    I absolutely love this podcast! Bernadette has such an amazing voice, provides wonderful tips for copywriters to help grow their businesses, and brings on awesome guests!

    Apple Podcasts
    5
    ShaniceJM
    United States3 years ago
  • Wannabe Copywriter’s Gold

    I love this podcast. It’s full of really valuable information. Thanks to the rich content in each episode, I feel confident taking the next steps to become a Copywriter and I can’t wait to take one of Bernadette’s courses soon.

    Apple Podcasts
    5
    Andrea Seale
    United States3 years ago
  • Professional and Comprehensive

    Bernadette sets the bar high. I haven’t found another copywriting podcast as helpful as her interviews with former students. The interviews reveal the real life struggles and strategies to succeed. I look forward to taking a course from her soon.

    Apple Podcasts
    5
    Dewberry June
    United States3 years ago
  • Professional and Comprehensive

    As a copywriting newbie, I appreciate the quality of information and the professional delivery.

    Apple Podcasts
    5
    Dewberry June
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Comprehensive insights, ideal for building a writing career.
Engaging host providing valuable tips for writers.
Real experiences shared by guests make the content relatable.
Incredibly informative, perfect for aspiring copywriters.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan
Q: What other red flags do I see?
Rushing to fill a seat is a major red flag; it's better to wait for the right person.
COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan
Q: What techniques have you used in interviewing to determine if they are the right fit?
I use the 'tell me about a time' approach to assess candidates' past behavior and how they align with our values.
COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan
Q: What do you recommend when people come to you and say, Meahan, I'm starting a new business?
I would say hire whatever technical things you need and make sure they are 100% aligned to your culture.
COPYWRITER 093: How to manage fear, anxiety and imposter syndrome with the star of Phantom of the Opera, Josh Piterman
Q: What advice would you give to someone who is in a role where they can't express their fears?
Embrace and share your vulnerabilities; it humanizes you and allows for authentic leadership.
COPYWRITER 093: How to manage fear, anxiety and imposter syndrome with the star of Phantom of the Opera, Josh Piterman
Q: What do you say to people who struggle with being authentic and putting themselves in that position of being seen?
Get in touch with who you are beyond the roles and identities you wear, and embrace your intrinsic worth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About So you want to be a copywriter

What is So you want to be a copywriter about and what kind of topics does it cover?

This audio series focuses on the profession of copywriting, providing listeners with a wealth of knowledge on how to develop their skills, build a strong personal brand, and successfully monetize their writing. Each episode features insights from experienced guests across various facets of the writing and marketing industries, covering topics such as influencer marketing, hiring practices, SEO strategies, and the art of storytelling. Listeners can expect a mix of practical advice, personal journeys, and professional strategies that guide aspiring copywriters through the challenges and opportunities of the field. The unique angle of this series is its hands-on approach, featuring actionable tips and real-life case studies that bring the evol... more

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Which podcasts are similar to So you want to be a copywriter?

These podcasts share a similar audience with So you want to be a copywriter:

1. Social Media Marketing Podcast
2. The Amy Porterfield Show
3. The Smart Passive Income Online Business and Blogging Podcast
4. The Futur with Chris Do
5. Side Hustle School

How many episodes of So you want to be a copywriter are there?

So you want to be a copywriter launched 5 years ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on So you want to be a copywriter?

Recent guests on So you want to be a copywriter include:

1. Kate Halfpenny
2. Kat Moses
3. Glen James
4. Josh Piterman
5. Meahan Callaghan
6. Lachlan Macfarlane
7. Austin Macfarlane
8. Michelle Melky

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