
Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing so... more
| Publishes | Monthly | Episodes | 100 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEducationHow ToBusiness | |||

If you want to learn how to build a successful business, it pays to speak to someone who has seen hundreds of businesses fail.
James Stewart is an insolvency expert. Wait, don’t leave! He’s actually very interesting, and I’ve invited him on specifi... more
What if success isn’t about scaling up… but about scaling back?
In this episode, Sara Howard shares the real story behind closing her writing agency of 18 years and returning to solo work, on purpose. We discuss what’s happening in the industry rig... more
If you’ve ever thought about starting a podcast but wondered, “What would I even say?”, this episode is for you. Anthony Perl has spent 35 years mastering the art of communication. From building one of 2UE’s highest-rated midnight-to-dawn radio shows... more
Janine Allis isn’t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate.
In this episode, Janine talks candidly about what underpins long-term entrepreneurial success: doing the right thing b... more
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Bernadette is such an engaging podcast host. I have learnt so much from listening to her podcasts.
I absolutely love this podcast! Bernadette has such an amazing voice, provides wonderful tips for copywriters to help grow their businesses, and brings on awesome guests!
I love this podcast. It’s full of really valuable information. Thanks to the rich content in each episode, I feel confident taking the next steps to become a Copywriter and I can’t wait to take one of Bernadette’s courses soon.
Bernadette sets the bar high. I haven’t found another copywriting podcast as helpful as her interviews with former students. The interviews reveal the real life struggles and strategies to succeed. I look forward to taking a course from her soon.
As a copywriting newbie, I appreciate the quality of information and the professional delivery.
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Apple Podcasts | #112 |
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This show focuses on practical guidance for becoming, growing, and thriving as a professional copywriter. Episodes explore starting out, finding work, building a personal brand, monetizing writing, and managing mindset, often featuring guests who are practitioners in writing, marketing, influencer work, and content strategy. A standout trait is its mix of hands-on tactics (how-to prompts, templates, and case studies) with real-world stories from creators and marketers, offering actionable takeaways for listeners aiming to earn more from their writing and related content ventures.
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These podcasts share a similar audience with So you want to be a copywriter:
1. Life Matters - Full program podcast
2. How I Work
3. The Imperfects
4. The You Project
5. Conversations
So you want to be a copywriter launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on So you want to be a copywriter include:
1. Justin Kabbani
2. Lucy Durack
3. Elise McCann
4. Nat Kringoudis
5. Vince Lebon
6. Kate Halfpenny
7. Kat Moses
8. Glen James
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