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So you want to be a copywriter with Bernadette Schwerdt

Copy School & Australian Writers' Centre
Copywriting
Entrepreneurship
UX Copywriting
User Experience
Content Design
Email Marketing
Grant Writing
Australian Writers' Centre
Copywriting Essentials
Booking.com
Government Grants
Business Development
Healthcare Industry
Marketing
Substack
Client Briefing
Microcopy
Sales Pages
Podcasting
AI In Copywriting

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing so... more

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Artwork for So you want to be a copywriter

Latest Episodes

Would you like to become an influencer? Would you like a step-by-step playbook for how to get that career up and running? If you’ve ever wanted to monetise your passions and turn your knowledge into profit, this is the episode for you.

Kat Moses is... more

It seems like everyone has got a podcast right now, but few know how to turn their podcast into a content empire like Glen James.

Glen started out life as a financial planner, and when he realised what impact he was making on people’s lives, he dec... more

Josh Piterman is no stranger to pressure. As the only Australian to play both the Phantom in London’s West End and Jean Valjean in Les Misérables, he knows what it’s like to perform at elite levels and what it takes to keep showing up when your inner... more

Without a doubt, hiring staff is one of the hardest, yet arguably, the most important parts of building a business.

Whether you’re hiring a Virtual Assistant to update your database or hiring a CEO to run your business, getting the right team toget... more

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Recent Guests

Glen James
Financial planner and content creator
My Millennial Money
Episode: COPYWRITER 094: How to turn your passion into a profitable podcast with Glen James
Josh Piterman
Star of West End musicals and high-performance coach.
Episode: COPYWRITER 093: How to manage fear, anxiety and imposter syndrome with the star of Phantom of the Opera, Josh Piterman
Meahan Callaghan
Chief People and Culture Officer at Red Bubble (Articore)
Red Bubble
Episode: COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan
Lachlan Macfarlane
One half of the McFarlane Brothers, content creators specializing in high-quality visual effects-oriented videos.
McFarlane Brothers
Episode: COPYWRITER 091: How to build your YouTube following with Lachlan & Austin Macfarlane
Austin Macfarlane
One half of the McFarlane Brothers, content creators focusing on short-form videos with pop culture elements.
McFarlane Brothers
Episode: COPYWRITER 091: How to build your YouTube following with Lachlan & Austin Macfarlane
Michelle Melky
Global Creative Director at Amplify, known for her work in the creator economy and narrative web series production.
Amplify
Episode: COPYWRITER 090: How to land lucrative brand deals as a content creator with Michelle Melky
Ben Fewtrell
Expert marketer and owner of Digi TLC Direct Marketing
Digi TLC Direct Marketing
Episode: COPYWRITER 089: How to launch your own digital marketing campaign with expert marketer Ben Fewtrell
Penelope Cannata
SEO content strategist at StudioHawk
StudioHawk
Episode: COPYWRITER 088: How to create SEO content that gets you on page 1 of Google in an AI world with Penelope Cannata
Matthew Farmer
SEO expert and former student of Bernadette Schwerdt
Studio Hawk
Episode: COPYWRITER 087: How to write an SEO Blog in an AI world with Matthew Farmer

Host

Bernadette Schwerdt
Host of the podcast and founder of the Australian School of Copywriting. Engages with guests to explore various aspects of copywriting and the journey of becoming a professional writer.

Reviews

4.6 out of 5 stars from 46 ratings
  • Best podcast!!

    Bernadette is such an engaging podcast host. I have learnt so much from listening to her podcasts.

    Apple Podcasts
    5
    Bella18236
    Australia4 months ago
  • Love love love!

    I absolutely love this podcast! Bernadette has such an amazing voice, provides wonderful tips for copywriters to help grow their businesses, and brings on awesome guests!

    Apple Podcasts
    5
    ShaniceJM
    United States3 years ago
  • Wannabe Copywriter’s Gold

    I love this podcast. It’s full of really valuable information. Thanks to the rich content in each episode, I feel confident taking the next steps to become a Copywriter and I can’t wait to take one of Bernadette’s courses soon.

    Apple Podcasts
    5
    Andrea Seale
    United States3 years ago
  • Professional and Comprehensive

    Bernadette sets the bar high. I haven’t found another copywriting podcast as helpful as her interviews with former students. The interviews reveal the real life struggles and strategies to succeed. I look forward to taking a course from her soon.

    Apple Podcasts
    5
    Dewberry June
    United States3 years ago
  • Professional and Comprehensive

    As a copywriting newbie, I appreciate the quality of information and the professional delivery.

    Apple Podcasts
    5
    Dewberry June
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's expertise and approachable style are frequently praised, contributing to the overall positive reception of the podcast.
Many reviews highlight how the content is practical and actionable, making it particularly useful for those at various stages of their copywriting journey.
Listeners appreciate the engaging and educational nature of the show, often mentioning the valuable insights provided by both the host and guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan
Q: What other red flags do I see?
Rushing to fill a seat is a major red flag; it's better to wait for the right person.
COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan
Q: What techniques have you used in interviewing to determine if they are the right fit?
I use the 'tell me about a time' approach to assess candidates' past behavior and how they align with our values.
COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan
Q: What do you recommend when people come to you and say, Meahan, I'm starting a new business?
I would say hire whatever technical things you need and make sure they are 100% aligned to your culture.
COPYWRITER 093: How to manage fear, anxiety and imposter syndrome with the star of Phantom of the Opera, Josh Piterman
Q: What advice would you give to someone who is in a role where they can't express their fears?
Embrace and share your vulnerabilities; it humanizes you and allows for authentic leadership.
COPYWRITER 093: How to manage fear, anxiety and imposter syndrome with the star of Phantom of the Opera, Josh Piterman
Q: What do you say to people who struggle with being authentic and putting themselves in that position of being seen?
Get in touch with who you are beyond the roles and identities you wear, and embrace your intrinsic worth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Age Range
Household Income
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Frequently Asked Questions About So you want to be a copywriter

What is So you want to be a copywriter about and what kind of topics does it cover?

Content focuses on helping aspiring and established copywriters improve their craft and business acumen. Episodes cover topics like digital marketing strategies, SEO content creation, audience engagement, and the use of AI in copywriting. Insightful interviews with successful guests include industry experts and experienced creators who share practical tips and personal journeys in the field. The exploration of diverse subjects, from blogging and newsletter writing to financial management and scaling writing businesses, highlights the complexities of running a copywriting career. Notably, the inclusion of various strategies and perspectives allows listeners to tailor their approaches to succeed in the competitive landscape of copywriting.

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Which podcasts are similar to So you want to be a copywriter?

These podcasts share a similar audience with So you want to be a copywriter:

1. Biz
2. This Working Life
3. this is work
4. How I Work
5. The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

How many episodes of So you want to be a copywriter are there?

So you want to be a copywriter launched 5 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on So you want to be a copywriter?

Recent guests on So you want to be a copywriter include:

1. Glen James
2. Josh Piterman
3. Meahan Callaghan
4. Lachlan Macfarlane
5. Austin Macfarlane
6. Michelle Melky
7. Ben Fewtrell
8. Penelope Cannata

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