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So you want to be a copywriter with Bernadette Schwerdt

Australian Writers' Centre & Copy School
Copywriting
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Hey Lemonade
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Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing so... more

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Artwork for So you want to be a copywriter

Latest Episodes

Would you like to be paid to tell other people's stories?

Would you like to learn the systems and processes behind ghostwriting someone else's book?

Would you like to help business owners, founders and thought leaders share their wisdom, build ... more

If you’ve ever wondered why your email marketing isn’t converting, or why “join our newsletter” doesn’t inspire anyone to join your newsletter, this episode will change how you think about email completely.

Today, I’m joined by Australian copywrite... more

If you want to learn how to build a successful business, it pays to speak to someone who has seen hundreds of businesses fail.

James Stewart is an insolvency expert. Wait, don’t leave! He’s actually very interesting, and I’ve invited him on specifi... more

What if success isn’t about scaling up… but about scaling back?

In this episode, Sara Howard shares the real story behind closing her writing agency of 18 years and returning to solo work, on purpose. We discuss what’s happening in the industry rig... more

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Recent Guests

Katia Spies
Australian copywriter and ghostwriter
Independent copywriter/ghostwriter for brands in home goods and design
Episode: COPYWRITER 105: How to build a high-converting educational email sequence with copywriter Katia Spies
James Stewart
Insolvency expert, former senior partner at KPMG
KPMG (former)
Episode: COPYWRITER 104: How to sell a high-value service from former KPMG Partner James Stewart
Sara Howard
Author and former owner of an 18-year copywriting agency, now solo writer
Writer and author of Beyond Solo
Episode: COPYWRITER 103: Why smart freelancers are scaling back to earn more (and stay in demand) with Sara Howard
Anthony Perl
Podcasting strategist and expert on creating and launching strategic podcasts
Self-employed/Podcasting Done For You (as discussed)
Episode: COPYWRITER 102: How to use podcasts to become the go-to expert with Anthony Perl
Janine Allis
Founder of Boost Juice and prominent Australian entrepreneur
Boost Juice
Episode: COPYWRITER 101: How a single mum became a media and entrepreneurial superstar with Boost Juice founder, Janine Allis.
Justin Kabbani
One of Australia's most in-demand AI trainers and keynote speakers, known for making AI simple and useful.
Episode: COPYWRITER 100: How to optimise your content to get found on ChatGPT with Justin Kabbani.
Lucy Durack
Co-founder of Hey Lemonade and award-winning performer
Hey Lemonade
Episode: COPYWRITER 099: How to build a new app and source Australia’s top creative talents to write for it
Elise McCann
Co-founder of Hey Lemonade and award-winning performer
Hey Lemonade
Episode: COPYWRITER 099: How to build a new app and source Australia’s top creative talents to write for it
Nat Kringoudis
A one-woman media empire focusing on women's health and wellness.
Episode: COPYWRITER 098: How to create a one-woman content empire with wellness expert, Nat Kringoudis

Host

Bernadette Schwerdt
Host of a leading copywriting-focused show, widely recognized for coaching and practical guidance in copywriting, branding, and business growth.

Reviews

4.6 out of 5 stars from 46 ratings
  • Best podcast!!

    Bernadette is such an engaging podcast host. I have learnt so much from listening to her podcasts.

    Apple Podcasts
    5
    Bella18236
    Australiaa year ago
  • Love love love!

    I absolutely love this podcast! Bernadette has such an amazing voice, provides wonderful tips for copywriters to help grow their businesses, and brings on awesome guests!

    Apple Podcasts
    5
    ShaniceJM
    United States3 years ago
  • Wannabe Copywriter’s Gold

    I love this podcast. It’s full of really valuable information. Thanks to the rich content in each episode, I feel confident taking the next steps to become a Copywriter and I can’t wait to take one of Bernadette’s courses soon.

    Apple Podcasts
    5
    Andrea Seale
    United States4 years ago
  • Professional and Comprehensive

    Bernadette sets the bar high. I haven’t found another copywriting podcast as helpful as her interviews with former students. The interviews reveal the real life struggles and strategies to succeed. I look forward to taking a course from her soon.

    Apple Podcasts
    5
    Dewberry June
    United States4 years ago
  • Professional and Comprehensive

    As a copywriting newbie, I appreciate the quality of information and the professional delivery.

    Apple Podcasts
    5
    Dewberry June
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The format is consistently helpful for beginners and seasoned pros alike.
Listeners praise the host's clarity and actionable advice.
Guests bring diverse perspectives that expand practical copying strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

COPYWRITER 105: How to build a high-converting educational email sequence with copywriter Katia Spies
Q: What are the key elements that make a five-day course successful in converting subscribers to clients?
Key elements include a clear promise, structured daily lessons that address specific outcomes, concise and readable copy (about 800 words per email), a logical progression from one day to the next, and a strong final CTA that transitions the reader from education to action, such as booking a consultation.
COPYWRITER 105: How to build a high-converting educational email sequence with copywriter Katia Spies
Q: Katia, what exactly is an educational email course and how does it differ from a typical lead magnet?
An educational email course is a short, time-boxed sequence that delivers a promised outcome over several days, usually five, with the content structured into digestible lessons and ending with a clear CTA, such as booking a call or joining a newsletter, which creates ongoing engagement and perceived value beyond a single download.
COPYWRITER 102: How to use podcasts to become the go-to expert with Anthony Perl
Q: What are the key mechanics for a copywriter starting a podcast to generate clients rather than just promoting others?
Define long-term goals, focus on branding and consistent publishing, and use promotion and engagement strategies (social media, newsletters, direct outreach) to bring listeners into your world and convert them into clients, speaking gigs, or other opportunities.
COPYWRITER 102: How to use podcasts to become the go-to expert with Anthony Perl
Q: How should a copywriter think about positioning a podcast to stay the expert rather than letting guests dominate the conversation?
Positioning should keep the host as the expert by guiding the conversation, choosing topics that reflect the host's expertise, and using a co-host or structured formats so the guest adds value while the host remains central to the expertise being shared.
COPYWRITER 102: How to use podcasts to become the go-to expert with Anthony Perl
Q: What made you take this leap into becoming a podcast expert?
The guest describes a gradual shift from radio work with long hours to corporate communications, then returning to the passion for talk radio and eventually focusing his business on podcasting because it combines his strengths with a growing demand for podcast strategies.

Audience Metrics

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Frequently Asked Questions About So you want to be a copywriter

What is So you want to be a copywriter about and what kind of topics does it cover?

This show focuses on practical guidance for becoming, growing, and thriving as a professional copywriter. Episodes explore starting out, finding work, building a personal brand, monetizing writing, and managing mindset, often featuring guests who are practitioners in writing, marketing, influencer work, and content strategy. A standout trait is its mix of hands-on tactics (how-to prompts, templates, and case studies) with real-world stories from creators and marketers, offering actionable takeaways for listeners aiming to earn more from their writing and related content ventures.

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Which podcasts are similar to So you want to be a copywriter?

These podcasts share a similar audience with So you want to be a copywriter:

1. The Amy Porterfield Show
2. Dear Gabby
3. The Marie Forleo Podcast
4. The Smart Passive Income Online Business and Blogging Podcast
5. Good Content with Shannon McKinstrie

How many episodes of So you want to be a copywriter are there?

So you want to be a copywriter launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on So you want to be a copywriter?

Recent guests on So you want to be a copywriter include:

1. Katia Spies
2. James Stewart
3. Sara Howard
4. Anthony Perl
5. Janine Allis
6. Justin Kabbani
7. Lucy Durack
8. Elise McCann

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