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So, You Think You Want to Be a CEO?

News24
Discovery Bank
Leadership
Yuppiechef
War In the Middle East
Seriti Resources
Belron
Telkom
Edward Kieswetter
Hospitality Industry
Gary Lubner
Elixirr
Artificial Intelligence
Tiger Global
Brand Integrity
Global Expansion
Coal
South Africa
Clicks Group
Energy Transition
Autoglass

Everyone wants the title. Almost no one is ready for the truth behind it. This is a News24 podcast series for people who build things – and for those who want to understand what leadership actually costs. Hosted by Bruce Whitfield, each episode is an unfiltered conversation with people who have sat in the chair: founders, executives, disruptors and industry leaders who have faced the pressure, res... more

PublishesWeeklyEpisodes12Founded3 months ago
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Artwork for So, You Think You Want to Be a CEO?

Latest Episodes

Absa has churned through six chief executives in six years. Kenny Fihla looked like a Standard Bank lifer – and then Absa came calling, and he walked away from comfort into one of the most scrutinised leadership jobs in African banking. One year in, ... more

Adrian Gore started Discovery as a health insurer in 1992.

Today it covers the full gamut of financial services from insurance to banking – has a 25% stake in China’s biggest private health insurer Ping An Health, owns the third biggest health insur... more

Edward Kieswetter grew up in a township. He ended up running the Wilge power station, then overseeing six large coal-fired power stations for Eskom. Then FirstRand. Then a broken Alexander Forbes – which he turned around and listed on the JSE. Then r... more

“I was kicked out of a lab. They thought I’d blow it up. And I ended up in marketing.”

Serame Taukobong trained as a chemist. His first employer had other ideas. What followed was Unilever, SAB, M-Net, fifteen years at MTN across Africa and then Tel... more

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Recent Guests

Adrian Gore
Founder and Chief Executive of Discovery (Discovery Health, Vitality, Vitality Rewards)
Discovery Limited
Episode: Adrian Gore: Leading on Purpose
Edward Kieswetter
A veteran executive who led multiple organizations through transformation and crisis
Former Commissioner of the SA Revenue Service; former CEO roles at Alexander Forbes and SARS
Episode: Edward Kieswetter: Leading From The Ashes
Serame Taukobong
CEO of Telkom (former Group CEO)
Telkom
Episode: Serame Taukobong: Leading a Resurrection
Sir John Lazar
Chief executive and chairman with leadership roles at Metaswitch; former chair of the Raspberry Pi Foundation; general partner at Enza Capital; knighted in 2025.
Metaswitch (former CEO/Chairman), Raspberry Pi Foundation (Chairman), Enza Capital (General Partner)
Episode: Sir John Lazar: Leading Ahead of the Tech Curve
Stephen Newton
CEO and founder of Elixirr
Elixirr
Episode: Stephen Newton: Leading without a safety net
Bertina Engelbrecht
Chief Executive Officer, Clicks Group (CEO since Jan 2022)
Click's Group
Episode: Bertina Engelbrecht: Leading From The Inside Out
Brad Fried
Sir Brad Fried, former CEO of Investec Bank UK and later executive at Kirsh Industries; longtime banking executive
Kirsh Industries; Investec Bank UK
Episode: Sir Brad Fried: Leading by design
Gary Lubner
Former CEO of Belron, led Autoglass and Belron groups; philanthropist
Belron
Episode: Gary Lubner: Leading Through The Cracks
Mike Teke
Chief Executive of Seriti Resources
Seriti Resources
Episode: Mike Teke: Leading from the coal face

Host

Bruce Whitfield
Host of the show

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Adrian Gore: Leading on Purpose
Q: How do you sustain urgency and momentum over 35 years?
Sustainability comes from a disciplined cycle of 90-day changes, clear declared goals, and ongoing pursuits that keep the organization focused on impactful outcomes rather than chasing short-term gains.
Adrian Gore: Leading on Purpose
Q: So, Adrian Gore, what does it take to be a CEO?
Being a CEO is a privilege that requires purpose, the ability to lead through uncertainty, and the capability to create an authentic, purpose-driven organization that brings out the best in people.
Natasha Sideris: Leading Tashas in a war zone
Q: So, what does it take to be a CEO?
Natasha describes leadership as a combination of conviction, tenacity, listening, and the ability to surround yourself with experts while staying true to your brand. It's about making hard calls, staying calm under pressure, and balancing humanity with the business's long-term goals.

Audience Metrics

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Listeners per Episode
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Location
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Social Media Reach

Frequently Asked Questions About So, You Think You Want to Be a CEO?

What is So, You Think You Want to Be a CEO? about and what kind of topics does it cover?

This show spotlights candid conversations with founders, CEOs, and industry leaders who have weathered the pressures of leading organizations. Episodes frequently explore leadership under scrutiny, culture and people-first strategies, crisis management, and the trade-offs between short-term performance and long-term legacy. Guests range from startup founders to veteran executives across industries such as retail, mining, hospitality, finance, and technology, with a strong emphasis on real-world decision-making, accountability, and the human side of scaling. A notable pattern is the willingness to discuss tough topics—layoffs, controversy, governance, and the personal costs of leadership—paired with practical lessons about culture, mentorshi... more

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Which podcasts are similar to So, You Think You Want to Be a CEO??

These podcasts share a similar audience with So, You Think You Want to Be a CEO?:

1. The Money Show
2. Bruce Whitfield’s Business Week
3. MoneywebNOW
4. BizNews Radio
5. The High Performance Podcast

How many episodes of So, You Think You Want to Be a CEO? are there?

So, You Think You Want to Be a CEO? launched 3 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on So, You Think You Want to Be a CEO??

Recent guests on So, You Think You Want to Be a CEO? include:

1. Adrian Gore
2. Edward Kieswetter
3. Serame Taukobong
4. Sir John Lazar
5. Stephen Newton
6. Bertina Engelbrecht
7. Brad Fried
8. Gary Lubner

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