Slow Brand
Slow Brand Studio探讨如何慢慢做品牌，建立与事物、人和世界的长久连结。
| Publishes | Monthly | Episodes | 92 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | Society & CultureLeisure |
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Latest Episodes
本期节目是与成都太古里联合呈现的 Slow Living 特辑节目。在这个随时可以“一键下单”的时代，我们为什么还喜欢逛街？我们将从日常出发，探讨逛街的乐趣。那些来自路径的不确定性，转角遇到的惊喜，以及与城市肌理产生的实时连接。当商业空间逐渐从封闭的“盒子”回归到可穿行的“街区”，它不再只是一个任务驱动的消费目的地，它是否可以帮我们链接城市，甚至有机地融入到我们的生活之中？
我们将重点拆解成都太古里这一标杆案例。作为深耕成都十一年的城市地标，它如何在复杂的棕地开发中保留川西民居的形态记忆，又如... more
本期节目是与香奈儿J12腕表联合呈现的企划「去时间里，韧性而行」系列节目之一。运动与时间的关系，其实很有趣。当我们谈论体育赛事时，谈的不只是输赢，而是从体育赛事与时间的维度，去探索我们与世界共处的方式。这也正是香奈儿 J12 想表达的那句话：“刚之极致，柔蕴其中（IN THE GREATEST STRENGTH LIES SOFTNESS）”。在最精准、最坚硬的计时背后，蕴含的是对节奏、韧性与从容的理解。
这一期节目，我们从体育、运动与时间的关系出发，聊到 The Boat Race 与赛艇。... more
在当代消费世界里，很少有品牌像 Officine Universelle Buly（简称 Buly 1803）一样，让人一走进店里就仿佛穿越到另一个时代。深色木柜、药房式抽屉、手写标签与金色字体，空气中弥漫着植物与香料的气味，一切都像19世纪巴黎街角的一家古老药妆铺。
但有趣的是，Buly 1803 并不是一个真正连续经营了两个世纪的老品牌，而更像是一场关于历史、审美与文化想象的“复活计划”。两位主理人 Ramdane Touhami 与 Victoire de Taillac 从历史文献、古... more
从脑白金的洗脑广告到央视标王的豪横砸钱，从班尼路、美特斯邦威的衣柜统治到 Esprit 的生活方式美学，这些曾经霸占我们视野、刻满青春记忆的品牌，如今为何难寻踪迹？是像乐视那样 “生态化反” 步子迈太大扯着蛋，把天胡牌打稀烂？还是像脑白金因虚假宣传自毁口碑？亦或是像 Esprit、可伶可俐跟不上零售变革与消费趋势，被时代无情抛弃？
本期节目，我们将穿越二三十年商业的浪潮，盘点那些消失的品牌，拆解它们从爆红到退场的底层逻辑 —— 有荒诞的决策翻车，有时代变迁的无奈，还有藏在品牌兴衰里的消费记忆与... more
Reviews
- 我最喜欢的播客
我最喜欢的播客
Apple Podcasts5WernerLiangChinaa year ago - 听完小城市那期
女生主播不会是西浦的吧 我听到大学中选专业城市规划、苏州、海外上学雷达响了
Apple Podcasts5ItisoverratedChinaa year ago - 写给独处这一集
吃完晚饭关掉背景音嘻嘻哈哈的美剧出门city walk，买了🍋，边在独处边在听对独处的讨论。听到去天台突发奇想在回家的时候跑去楼顶看看，住了2年一楼从来没想过往楼上走，不过啊哈，还是上海快100年大寿的老弄堂小区，三楼已经是独户了，拥有了天台&谢绝外人。
Apple Podcasts5YMSBXChinaa year ago - 很好
能讲讲小米吗
Apple Podcasts5zty爱骑行China2 years ago - 内容还可以更放开一些
专门留言给男主播“Tian某”点个赞。这个节目本身在表达上相对比较克制，特别是在剖析品牌各种营销行为和市场反馈的时候，尽量还是以一种鼓励的视角。Tian某的存在给每一集的内容带来了一种局外人式的“冷眼”视角，让节目的表达更为立体。
Apple Podcasts4Fast MarketingChina2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #149 | China/Society & Culture |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Slow Brand launched 4 years ago and published 92 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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