Slow Brand
Slow Brand Studio探讨如何慢慢做品牌，建立与事物、人和世界的长久连结。
| Publishes | Twice monthly | Episodes | 86 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | LeisureSociety & Culture |
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Latest Episodes
Acne Studios 不是快时尚，也不是传统奢侈品。它时髦，大众熟知，却始终保持距离感。要真正理解 Acne Studios，或许得先放下“时尚品牌”的标签。在本期节目里，我们会回到它的起点——那个名为 ACNE 的跨界创意团体。去看它如何从一条被随意赠送的牛仔裤开始，把设计与创意慢慢织进品牌的风骨里。我们也会聊聊那个意外爆红的“小方脸”和标志性的 Acne Pink，为什么它们能在文化语境里留下印记。更重要的，是去理解 Acne Studios 怎样在先锋与实验之间找到一种自洽的节奏，并让... more
最近，“生活方式”成了品牌圈和营销圈里的高频词。越来越多的品牌不满足于只卖产品，而是试图去描绘一种“生活的样子”：他们办展览、开咖啡店、出杂志、做联名，甚至搭建完整的内容和空间体系，努力把自己从单一的功能满足，延展成一种生活方式的提案。那么，什么才算是真正的“生活方式品牌”？它需要有清晰的价值主张，可以被实践的行为和场景，有共识的社群，以及能不断延展的叙事与触点。本期节目我们会从MUJI这样的“天生生活方式品牌”谈起，从最常见的做法，到奢侈品牌的纵向拓展、再到同一群人的横向渗透。再看看一些不务正... more
延续“Slow Living”小城市特辑，本期聚焦一个常被贴上刻板印象的城市——温州。提起温州，大部分人会想到“温州商人”、“温州炒房团”、“温州华人”，这些印象与温州人紧密相连，却未必能勾勒出这座城市的全貌。于是，我们特别邀请了两位温州人，从温州的刻板印象说起，聊聊温州人、温州的企业、美食与这座城市独特的环境与气质。请听本期节目。
｜嘉宾介绍｜
若冰，乐清人，写作者，有播客、公众号《跳歇间》。曾与朋友共同发起并制作温州在地内容刊物《恰天光》。
00:24 Slow Brand与若冰的渊源 more
Dreamland 可以是现实中看得见、摸得着的空间，比如迪士尼、环球影城这些实体乐园；也可以是虚拟世界中的一场沉浸游戏，或者一场酣畅淋漓的音乐节。对于现代人来说，Dreamland 是一种“逃离日常”的方式——面对重复的工作、高压的生活，我们渴望一个可以短暂放松、释放、甚至重启的空间。这种梦境般的体验之所以诱人，在于它提供了高度的互动性、感官刺激和确定性的快乐。但与此同时，Dreamland 也有它的另一面 —— 当它成为消费主义的温床、沉迷的陷阱，我们又该如何识别和应对？
Dreamlan... more
Reviews
- 我最喜欢的播客
我最喜欢的播客
Apple Podcasts5WernerLiangChina4 months ago - 听完小城市那期
女生主播不会是西浦的吧 我听到大学中选专业城市规划、苏州、海外上学雷达响了
Apple Podcasts5ItisoverratedChina6 months ago - 写给独处这一集
吃完晚饭关掉背景音嘻嘻哈哈的美剧出门city walk，买了🍋，边在独处边在听对独处的讨论。听到去天台突发奇想在回家的时候跑去楼顶看看，住了2年一楼从来没想过往楼上走，不过啊哈，还是上海快100年大寿的老弄堂小区，三楼已经是独户了，拥有了天台&谢绝外人。
Apple Podcasts5YMSBXChina8 months ago - 很好
能讲讲小米吗
Apple Podcasts5zty爱骑行Chinaa year ago - 内容还可以更放开一些
专门留言给男主播“Tian某”点个赞。这个节目本身在表达上相对比较克制，特别是在剖析品牌各种营销行为和市场反馈的时候，尽量还是以一种鼓励的视角。Tian某的存在给每一集的内容带来了一种局外人式的“冷眼”视角，让节目的表达更为立体。
Apple Podcasts4Fast MarketingChinaa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #157 | China/Society & Culture |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Slow Brand launched 4 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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