
Should I Care? is a weekly online business and marketing podcast with Sophie Griffiths and Ruthie Walmsley, for ambitious women building businesses online around real, busy lives. Each week, Sophie and Ruthie take whatever everyone in online business is suddenly talking about, from launches and Instagram trends to offers, content, ads and audience growth, and ask the question you're probably alrea... more
| Publishes | Weekly | Episodes | 19 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) are back with the final Launch Diaries, & we get into what happens when the launch plan meets real people, real feedback & real numbers, and whether changing it halfway through is th... more
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into growing your audience, & why some ways of doing it get a round of applause while others get called a bit thirsty.
On paper it's simple. You buy an audience, you borrow some... more
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) are back with the Launch Diaries, recorded the morning after we both ran our workshops, & we get into the hours straight after a launch event, when the numbers are perfectly good & y... more
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into the idea that if your business feels hard, you must be doing it wrong, & why we think it's one of the least helpful stories doing the rounds online.
Somewhere between the l... more
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Love this podcast and I listen every week. So refreshing to hear such open and honest conversations about what’s working and what’s not in Sophie and Ruthie’s businesses. Thanks ladies!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #100 | |
Apple Podcasts | #203 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Two women run a candid, practical conversation about online business and marketing for ambitious entrepreneurs juggling real life. Across episodes, they tackle timely topics from AI's impact on copywriting and automation to the pros and cons of courses, communities, launches, and audience growth. They balance pragmatic tactics with reflections on boundaries, brand voice, and staying true to a point of view, all while keeping the tone candid, empathetic, and refreshingly opinionated. Noteworthy is the show's commitment to nuance over “tips,” with room for personal stories, experiments, and honest assessments of what actually works in the busy, real-world lives of women building businesses online.
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5. Working Hard with Grace Beverley
Should I Care? launched 4 months ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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