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Should I Care?

Sophie Griffiths
Instagram
Audience Growth
Online Business
Bloody Good Story Club
Social Media
Superfans Sprint
ATOMICON
Artificial Intelligence (AI)
Boundaries
Outrageous
Community
Courses
Women Entrepreneurs
AI In Copywriting
Launches
Launch Strategy
Ads
Personal Branding
Summer
Should I Care?

Should I Care? is a weekly online business and marketing podcast with Sophie Griffiths and Ruthie Walmsley, for ambitious women building businesses online around real, busy lives. Each week, Sophie and Ruthie take whatever everyone in online business is suddenly talking about, from launches and Instagram trends to offers, content, ads and audience growth, and ask the question you're probably alrea... more

PublishesWeeklyEpisodes22Founded5 months ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Latest Episodes

This week on Should I Care? we (Sophie Griffiths & guest co-host Ellie Swift) get into whether you actually need a low ticket offer to sell your high ticket one. Sophie is in Australia, in a real podcast studio for once, & Ruthie is back next week.

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This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into how much of yourself you actually have to put online, & whether leading with your personality instead of your expertise ends up costing you clients.

It cuts both ways, whic... more

This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into what’s actually doable in the last 10 weeks of the year (recorded the day before Sophie flew to Australia, so the maths felt very real).

Because there are two ways to look ... more

This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) are back with the final Launch Diaries, & we get into what happens when the launch plan meets real people, real feedback & real numbers, and whether changing it halfway through is th... more

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Hosts

Sophie Griffiths
Host of Should I Care?
Ruthie Walmsley
Host of Should I Care?, Co-host of the show

Reviews

5.0 out of 5 stars from 8 ratings
  • Tea on the sofa with two very wise friends

    Sophie and Ruthie are brilliant. I love hearing their banter, and they're always talking about things I've been mulling over in my own head.

    I love the honesty and transparency, the real story behind what's going on, and the way they share their own wobbles along with the benefit of their experience.

    I always come away having learned something. It genuinely feels like I'm tucked up on the sofa having a cup of tea with them, and to be honest, I wish I was.

    Apple Podcasts
    5
    TheLucyDavies
    United Kingdoma month ago
  • Honest and inspiring with practical advice and real talk

    Love this podcast and I listen every week. So refreshing to hear such open and honest conversations about what’s working and what’s not in Sophie and Ruthie’s businesses. Thanks ladies!

    Apple Podcasts
    5
    zoeh_
    United Kingdom2 months ago

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Should I Care About... Q4 Income Goals, Writing Off The Rest Of The Year & Growing My Audience Instead Of Nurturing It?
Q: What is the SuperFans Sprint?
Sophie says it is an eight-week program to create a system for attracting ideal clients with a targeted lead magnet and ads, then welcoming and nurturing them through email and organic content.
Should I Care About... Q4 Income Goals, Writing Off The Rest Of The Year & Growing My Audience Instead Of Nurturing It?
Q: What are your goals for the next few months?
Ruthie realizes she has a financial gap to address, including a January tax bill, but has not set a specific income target. Sophie suggests starting with an existing offer or adapting a one-to-one service rather than building a new group program.

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Frequently Asked Questions About Should I Care?

What is Should I Care? about and what kind of topics does it cover?

Two women run a candid, practical conversation about online business and marketing for ambitious entrepreneurs juggling real life. Across episodes, they tackle timely topics from AI's impact on copywriting and automation to the pros and cons of courses, communities, launches, and audience growth. They balance pragmatic tactics with reflections on boundaries, brand voice, and staying true to a point of view, all while keeping the tone candid, empathetic, and refreshingly opinionated. Noteworthy is the show's commitment to nuance over “tips,” with room for personal stories, experiments, and honest assessments of what actually works in the busy, real-world lives of women building businesses online.

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Which podcasts are similar to Should I Care??

These podcasts share a similar audience with Should I Care?:

1. Working Hard with Grace Beverley
2. The Rebellious Leader®
3. Rise with Roxie
4. Begin Again with Davina McCall
5. Parenting Hell with Rob Beckett and Josh Widdicombe

How many episodes of Should I Care? are there?

Should I Care? launched 5 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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