
Should I Care? is a weekly online business and marketing podcast with Sophie Griffiths and Ruthie Walmsley, for ambitious women building businesses online around real, busy lives. Each week, Sophie and Ruthie take whatever everyone in online business is suddenly talking about, from launches and Instagram trends to offers, content, ads and audience growth, and ask the question you're probably alrea... more
| Publishes | Weekly | Episodes | 22 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

This week on Should I Care? we (Sophie Griffiths & guest co-host Ellie Swift) get into whether you actually need a low ticket offer to sell your high ticket one. Sophie is in Australia, in a real podcast studio for once, & Ruthie is back next week.
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This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into how much of yourself you actually have to put online, & whether leading with your personality instead of your expertise ends up costing you clients.
It cuts both ways, whic... more
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into what’s actually doable in the last 10 weeks of the year (recorded the day before Sophie flew to Australia, so the maths felt very real).
Because there are two ways to look ... more
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) are back with the final Launch Diaries, & we get into what happens when the launch plan meets real people, real feedback & real numbers, and whether changing it halfway through is th... more
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Sophie and Ruthie are brilliant. I love hearing their banter, and they're always talking about things I've been mulling over in my own head.
I love the honesty and transparency, the real story behind what's going on, and the way they share their own wobbles along with the benefit of their experience.
I always come away having learned something. It genuinely feels like I'm tucked up on the sofa having a cup of tea with them, and to be honest, I wish I was.
Love this podcast and I listen every week. So refreshing to hear such open and honest conversations about what’s working and what’s not in Sophie and Ruthie’s businesses. Thanks ladies!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #61 | |
Apple Podcasts | #166 | |
Apple Podcasts | #105 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Two women run a candid, practical conversation about online business and marketing for ambitious entrepreneurs juggling real life. Across episodes, they tackle timely topics from AI's impact on copywriting and automation to the pros and cons of courses, communities, launches, and audience growth. They balance pragmatic tactics with reflections on boundaries, brand voice, and staying true to a point of view, all while keeping the tone candid, empathetic, and refreshingly opinionated. Noteworthy is the show's commitment to nuance over “tips,” with room for personal stories, experiments, and honest assessments of what actually works in the busy, real-world lives of women building businesses online.
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Should I Care? launched 5 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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