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Artwork for Shopper Matters Podcast

Shopper Matters Podcast

ShopperMatters
Independent Grocers Alliance
Blueberries
Instacart
Artificial Intelligence
Watermelon
Personalization
Alcohol-Adjacent
Lipari Foods
RSA America
Loyalty
Omni-Channel
Grocery E-Commerce
Social Media Marketing
Grocery Retail
Local Community
Behavioral Science
Data
Retail Media
Omni-Channel Marketing
Shopper Behavior

Shopper Matters Podcast

PublishesInfrequentlyEpisodes12Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Shopper Matters Podcast

Latest Episodes

In this episode of Shopper Matters, the National Watermelon Promotion Board's Julimar Rosado shares fresh shopper research with host Michael La Kier — from which households drive the most category dollars to why cut vs. whole watermelon means differe... more

Explore how data and AI are shaping commerce media, emphasizing the shopper experience as the ultimate goal in retail strategies and planning in this episode of Shopper Matters with Goodway Group guests VP of Commerce Media Briana Finelli and SVP of ... more

Host Michael La Kier sits down with Lynn Neal, global practice officer at Sellcheck, to explore one of the most powerful and often misunderstood drivers of retail success: behavioral science.

With over three decades of experience at Procter & Gamble... more

In the latest Shopper Matters episode, AR Marketing’s Melissa Carrick and IGA’s Michael La Kier share how retailers can turn social content into real trips, loyalty signups, and sales. Discover what’s working now and how independents can win locally.... more

What if e-commerce could pay for itself? In the latest Shopper Matters episode, Instacart’s Nick Nickitas explains how retail media, AI, and scale are helping independent grocers grow sales and profit.

Blueberries are going beyond breakfast. Discover how the U.S. Highbush Blueberry Council is driving frequency, expanding occasions, and helping retailers grow baskets through emotion and omni-channel activation.

In this episode of Shopper Matters, host Michael La Kier sits down with Rob Belcore, Chief Commercial Officer of RSA America, to explore how independent grocers can compete—and win—in a data-driven, digital-first world. Belcore shares insights from m... more

The sober curious movement is no longer a niche trend; it’s a rapidly expanding retail category with major growth potential. In this episode of Shopper Matters, IGA VP Brand Development Michael La Kier sat down with Lipari Foods SVP Marketing Nick Le... more

Key Facts

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Recent Guests

Julimar Rosado
Director of Retail and International Marketing at the National Watermelon Promotion Board
National Watermelon Promotion Board
Episode: Shopper Matters Episode 12: Why Watermelon Is a $3.2 Billion Opportunity Most Retailers Are Missing
Joe Frick
Senior Vice President of Growth
Goodway Group
Episode: Shopper Matters Episode 11: Data, AI, and the Future of Commerce Media
Briana Finelli
Vice President of Commerce Media
Goodway Group
Episode: Shopper Matters Episode 11: Data, AI, and the Future of Commerce Media
Lynn Neal
Global Practice Officer at Sellcheck
Sellcheck
Episode: Shopper Matters Episode 10: Turning Behavioral Science into Shopper Conversion
Melissa Carrick
Social Media Director at AR Marketing
AR Marketing
Episode: Shopper Matters Episode 9: AR Marketing’s Melissa Carrick on Social Media’s In-store Impact
Nick Nickitas
General Manager of Retail Partnerships at Instacart
Instacart
Episode: Shopper Matters Episode 8: Instacart’s Nick Nickitas on Why eCommerce is No Longer Optional
Kevin Hamilton
Vice President of Global Marketing and Communications
US Highbush Blueberry Council
Episode: Shopper Matters Episode 7: USHBC’s Kevin Hamilton on Growing Blueberry Demand
Rob Belcore
Co-founder and Chief Commercial Officer, RSA America
RSA America
Episode: Shopper Matters Episode 6: The New Rules of Grocery Engagement
Nick Lenzi
Senior Vice President of Marketing
Lipari Foods
Episode: Shopper Matters Episode 5: Lipari Foods’ Nick Lenzi on the Sober Curious Movement

Hosts

Michael Lacquier
Co-host involved in Shopper Matters Podcast discussions with grocers and retail media topics
Michael La Kier
Co-host involved in Shopper Matters Podcast discussions with grocers and retail media topics

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Shopper Matters Episode 10: Turning Behavioral Science into Shopper Conversion
Q: What practical steps can brands take to ensure their creative briefs are effective in the shopping environment?
Create clear communication objectives tied to the shopper's lily pad decision moment, design for attention first, account for environmental context, and pressure-test briefs within situational setups to ensure readability and impact in real-world settings.
Shopper Matters Episode 10: Turning Behavioral Science into Shopper Conversion
Q: Why is cognitive load such a critical factor in shopper messaging, and how can brands reduce it without dumbing down the communication?
She explains that cognitive load drives the brain to simplify decisions; brands should design with the shopper's moment in mind, present information clearly, and avoid overloading with competing messages, using visuals and framing to accelerate understanding.
Shopper Matters Episode 10: Turning Behavioral Science into Shopper Conversion
Q: Tell us about your background and how you moved from traditional brand work into applying behavioral science to shopper activation.
Lynn describes a long career at Procter & Gamble where shopper psychology became a core capability, then transitioning to Sellcheck to formalize a structured process that combines heat maps, human intuition, and behavioral science to drive conversion.
Shopper Matters Episode 5: Lipari Foods’ Nick Lenzi on the Sober Curious Movement
Q: How important is storytelling and education in helping shoppers understand and adopt these products?
Storytelling is absolutely critical in an unknown category; educating shoppers about flavor profiles, consumption pairings, and the brand story makes the products feel approachable. Retailers should use video content, QR codes, signage, and other educational tools to build a destination and encourage trial.
Shopper Matters Episode 5: Lipari Foods’ Nick Lenzi on the Sober Curious Movement
Q: Can you expand a little bit on what the term Sober Curious means and its implications for retailers?
Sober Curious started as a dry January idea and has evolved into a broader category that includes non-alcoholic beers, wines, spirits, and functional beverages. It reflects a shopper desire for flavor, ritual, and experience without alcohol, and suggests retailers should offer a varied, education-enabled assortment with strong storytelling and in-store experiences.

Audience Metrics

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Frequently Asked Questions About Shopper Matters Podcast

What is Shopper Matters Podcast about and what kind of topics does it cover?

This show consistently explores how data, technology, and shopper behavior intersect with grocery retail and omnichannel marketing. Episodes frequently center on data foundations for AI-enabled decision making, retail media networks, personalization, loyalty programs, and practical steps for independents to compete with larger chains. Conversations balance strategic frameworks with real-world constraints, emphasizing measurable impact, collaboration across teams, and starting small to prove value. A notable pattern is featuring practitioners and industry leaders from grocers, agencies, and vendor partners to translate complex concepts into actionable guidance for brands and retailers who serve the grocery space.

Where can I find podcast stats for Shopper Matters Podcast?

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How many listeners does Shopper Matters Podcast get?

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What are the audience demographics for Shopper Matters Podcast?

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How many subscribers and views does Shopper Matters Podcast have?

To see how many followers or subscribers Shopper Matters Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Shopper Matters Podcast are there?

Shopper Matters Podcast launched a year ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Shopper Matters Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Shopper Matters Podcast?

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What guests have appeared on Shopper Matters Podcast?

Recent guests on Shopper Matters Podcast include:

1. Julimar Rosado
2. Joe Frick
3. Briana Finelli
4. Lynn Neal
5. Melissa Carrick
6. Nick Nickitas
7. Kevin Hamilton
8. Rob Belcore

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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