
In this episode of Shopper Matters, the National Watermelon Promotion Board's Julimar Rosado shares fresh shopper research with host Michael La Kier — from which households drive the most category dollars to why cut vs. whole watermelon means differe... more
Explore how data and AI are shaping commerce media, emphasizing the shopper experience as the ultimate goal in retail strategies and planning in this episode of Shopper Matters with Goodway Group guests VP of Commerce Media Briana Finelli and SVP of ... more
Host Michael La Kier sits down with Lynn Neal, global practice officer at Sellcheck, to explore one of the most powerful and often misunderstood drivers of retail success: behavioral science.
With over three decades of experience at Procter & Gamble... more
In the latest Shopper Matters episode, AR Marketing’s Melissa Carrick and IGA’s Michael La Kier share how retailers can turn social content into real trips, loyalty signups, and sales. Discover what’s working now and how independents can win locally.... more
What if e-commerce could pay for itself? In the latest Shopper Matters episode, Instacart’s Nick Nickitas explains how retail media, AI, and scale are helping independent grocers grow sales and profit.
Blueberries are going beyond breakfast. Discover how the U.S. Highbush Blueberry Council is driving frequency, expanding occasions, and helping retailers grow baskets through emotion and omni-channel activation.
In this episode of Shopper Matters, host Michael La Kier sits down with Rob Belcore, Chief Commercial Officer of RSA America, to explore how independent grocers can compete—and win—in a data-driven, digital-first world. Belcore shares insights from m... more
The sober curious movement is no longer a niche trend; it’s a rapidly expanding retail category with major growth potential. In this episode of Shopper Matters, IGA VP Brand Development Michael La Kier sat down with Lipari Foods SVP Marketing Nick Le... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #183 |









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show consistently explores how data, technology, and shopper behavior intersect with grocery retail and omnichannel marketing. Episodes frequently center on data foundations for AI-enabled decision making, retail media networks, personalization, loyalty programs, and practical steps for independents to compete with larger chains. Conversations balance strategic frameworks with real-world constraints, emphasizing measurable impact, collaboration across teams, and starting small to prove value. A notable pattern is featuring practitioners and industry leaders from grocers, agencies, and vendor partners to translate complex concepts into actionable guidance for brands and retailers who serve the grocery space.
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Shopper Matters Podcast launched a year ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Shopper Matters Podcast include:
1. Julimar Rosado
2. Joe Frick
3. Briana Finelli
4. Lynn Neal
5. Melissa Carrick
6. Nick Nickitas
7. Kevin Hamilton
8. Rob Belcore
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