Shine Online Show

This morning, I sat down at my desk with that slightly awkward feeling that shows up when you have been away from your own work for a few days. The laptop was open. My notes were there. The ideas were not exactly flowing, but they were close enough t... more

Every few months, someone says social media is dead.

Usually, what they mean is that it does not feel as easy as it used to. Reach feels less predictable. People are tired. Business owners are overwhelmed. The old formulas do not hit the same way an... more

There is a particular kind of resistance that shows up when business owners sit down to “do their marketing.” It often feels heavy, like a task that needs to be checked off rather than an activity that creates energy. The language people use reflects... more

A recent conversation in therapy brought something into sharper focus for me, not as a dramatic breakthrough, but more shift in perspective. It centered on a familiar hesitation that shows up for many business owners, especially when it comes to visi... more

A little while ago, I was sitting at a breakfast table with some of my closest business friends, the kind of table where your coffee goes cold because the conversation is just too good to pause. Everyone was mid-thought, jumping in, building on each ... more

A comment shows up in my conversations surprisingly often.

Someone will lean in during a networking event or send a message after following my work for a while and say something like:

“I’m almost ready to book.”

They might add that they’ve been wa... more

When people ask me about marketing strategy, they often expect me to talk about creativity, messaging, or the newest platform feature. Those things certainly matter, but one of the biggest advantages a business can have is far less flashy. Consistenc... more

One of the most common statements I hear from business owners sounds something like this: “I tried social media, but it didn’t work.” The comment usually arrives with a mixture of frustration and resignation, as if marketing itself has been tested an... more