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Artwork for SHELFSPACE

SHELFSPACE

Corwin Hiebert
Grocery Industry
Shelfspace
Water
Canada Grocery Code Of Conduct
Data Analytics
Storytelling
CPG
Retail
Space Kitty
Stong's Market
Savour the North
Field House Brewing
UK Grocery Code Of Conduct
Retailers and Suppliers Dynamics
CPG Industry
Shopper Insights
Artificial Intelligence
Skipper Otto
Labor Trafficking In Shrimp Industry
New York

The shelf is never full—there is always room for innovation. SHELFSPACE is the podcast that explores the vast universe of grocery. Join host Corwin Hiebert on a galactic adventure—going where no foodie has gone before—for a behind-the-scenes look at the entire food value chain. We’re diving deep into how food and beverage leaders navigate the high-stakes challenges and astronomical opportunities o... more

PublishesWeeklyEpisodes18Founded6 months ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for SHELFSPACE

Latest Episodes

In this episode Corwin chats with Alain Ménard—co-founder of Green Beaver, a successful natural personal care brand. Alain opens up about the strategies that set Green Beaver apart, the real challenges of growing in a competitive market, and what's n... more

YouTube

In this episode, Corwin Hiebert (host) chats with Rachel Mansfield — a content creator with 1.5M followers, CPG investor, and now founder of cadootz!, the clean-label, protein-packed snack brand redefining what kids actually crave. They dig into her ... more

YouTube

In this episode I talk with Christine Couvelier, a CPG trendologist and culinary expert who's been behind the scenes at Loblaws, Uniliver, and Maple Leaf foods and is some who thinks about grocery aisles the way a detective thinks about a crime scene... more

YouTube

What really happens between the farm, the factory, and the fluorescent aisle? Benjamin Lorr — author of The Secret Life of Groceries and a practitioner of deep, immersive journalism — pulls back the curtain on an industry most of us walk through seve... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Food Professor
The Food ProfessorMichael LeBlanc, Dr. Sylvain Charlebois

Recent Guests

Christine Couvelier
CPG Trendologist and Culinary Expert
Independent consultant, has worked with Loblaws, Unilever, Maple Leaf Foods
Episode: Christine Couvelier / CPG Trends
Benjamin Lorr
Author and journalist known for immersive reporting on the grocery industry and The Secret Life of Groceries
Author, The Secret Life of Groceries
Episode: Benjamin Lorr / The Secret Life of Groceries
Sonia Strobel
Co-founder and CEO of Skipper Otto Community Supported Fishery
Skipper Otto
Episode: Sonia Strobel / Skipper Otto
Andrew Watman
Journalist, Forbes contributor
Forbes
Episode: Andrew Watman / CPG Journalist (Forbes)
Brad Woodgate
founder of Joyburst and No Sugar Company
Joyburst, No Sugar Company
Episode: Brad Woodgate / Joyburst
Gordon Groundwater
Importing and sourcing lead at British Canadian Importers
British Canadian Importers
Episode: Gordon Groundwater / British Canadian Importers
Joshua Counsil
Founder of Good Robot Brewing Company
Good Robot Brewing Company
Episode: Joshua Counsil / Good Robot Brewing
Brittany Kroetsch
Representative of Hive Retail Solutions
Hive Retail Solutions
Episode: Brittany Kroetsch / Hive Retail Solutions
Joe Lyons-Rising
20-year veteran of the CPG industry and an expert in sales insights
Data Gives Back
Episode: Joe Lyons-Rising / Data Gives Back

Host

Corwin Hiebert
Host of Shelfspace.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#108
Canada/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Sonia Strobel / Skipper Otto
Q: If you were to imagine one innovation in the grocery store in the future, what would you love to see?
A system where fishing families can sell directly to grocery retailers, ensuring Canadians have access to local Canadian seafood with transparent provenance from catch to checkout.
Brian Bradley / Stong's Market
Q: How should founders approach partnering with a retailer like Stong's to build a successful, long-term relationship?
Build real relationships with retailers and understand that success comes from a shared story, on-floor trial insights, and aligning product propositions with local consumer demand, rather than chasing broad, rapid distribution alone.
Brian Bradley / Stong's Market
Q: What's the one innovation in grocery you'd be most excited about?
Bradley pinpoints a basket-building tool driven by AI that could guide shoppers toward complementary items, while acknowledging the central role of human interaction and the potential for cross-merchandising to improve the shopping experience.
Joshua Vanderheide / GoodLife Brands Co.
Q: How has your background in branding shaped how you build and scale beverage brands?
He explains that starting with branding and a house-style approach allowed him to create a dynamic portfolio where products and experiences live under a unified identity, emphasizing community, hospitality, and local authenticity as scalable elements that guide product development and market expansion.
Joshua Vanderheide / GoodLife Brands Co.
Q: What's the innovation in the grocery store that would excite you the most?
Josh expresses interest in the evolution of the drink shelf, seeking new and exciting beverage formats, including non-alcoholic variants and unique hybrids that occupy spaces between traditional categories, driven by consumer occasions and experiential storytelling rather than mere ingredients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About SHELFSPACE

What is SHELFSPACE about and what kind of topics does it cover?

The show centers on the grocery and food-and-beverage value chain, with conversations that span brand building, retail partnerships, storytelling for buyers, supply-chain realities, and industry ethics. Episodes mix founder-led branding discussions, retailer and distributor dynamics, and practical how-tos for getting products onto shelves and staying there. A recurring strength is translating high-level industry challenges into actionable takeaways for founders, marketers, and retailers—often through guest perspectives from journalists, chefs, retailers, and CPG leaders. Noteworthy is the emphasis on authentic storytelling, hands-on merchandising, and cross-functional collaboration between sales, marketing, and operations, which can help li... more

Where can I find podcast stats for SHELFSPACE?

Rephonic provides a wide range of podcast stats for SHELFSPACE. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to SHELFSPACE and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does SHELFSPACE get?

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How many subscribers and views does SHELFSPACE have?

To see how many followers or subscribers SHELFSPACE has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to SHELFSPACE?

These podcasts share a similar audience with SHELFSPACE:

1. The Food Professor

How many episodes of SHELFSPACE are there?

SHELFSPACE launched 6 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SHELFSPACE?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for SHELFSPACE?

Rephonic pulls ratings and reviews for SHELFSPACE from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for SHELFSPACE?

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What guests have appeared on SHELFSPACE?

Recent guests on SHELFSPACE include:

1. Christine Couvelier
2. Benjamin Lorr
3. Sonia Strobel
4. Andrew Watman
5. Brad Woodgate
6. Gordon Groundwater
7. Joshua Counsil
8. Brittany Kroetsch

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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