
The shelf is never full—there is always room for innovation. SHELFSPACE is the podcast that explores the vast universe of grocery. Join host Corwin Hiebert on a galactic adventure—going where no foodie has gone before—for a behind-the-scenes look at the entire food value chain. We’re diving deep into how food and beverage leaders navigate the high-stakes challenges and astronomical opportunities o... more
| Publishes | Weekly | Episodes | 18 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

In this episode Corwin chats with Alain Ménard—co-founder of Green Beaver, a successful natural personal care brand. Alain opens up about the strategies that set Green Beaver apart, the real challenges of growing in a competitive market, and what's n... more
In this episode, Corwin Hiebert (host) chats with Rachel Mansfield — a content creator with 1.5M followers, CPG investor, and now founder of cadootz!, the clean-label, protein-packed snack brand redefining what kids actually crave. They dig into her ... more
In this episode I talk with Christine Couvelier, a CPG trendologist and culinary expert who's been behind the scenes at Loblaws, Uniliver, and Maple Leaf foods and is some who thinks about grocery aisles the way a detective thinks about a crime scene... more
What really happens between the farm, the factory, and the fluorescent aisle? Benjamin Lorr — author of The Secret Life of Groceries and a practitioner of deep, immersive journalism — pulls back the curtain on an industry most of us walk through seve... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #108 |
Recent interactions between the hosts and their guests.
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The show centers on the grocery and food-and-beverage value chain, with conversations that span brand building, retail partnerships, storytelling for buyers, supply-chain realities, and industry ethics. Episodes mix founder-led branding discussions, retailer and distributor dynamics, and practical how-tos for getting products onto shelves and staying there. A recurring strength is translating high-level industry challenges into actionable takeaways for founders, marketers, and retailers—often through guest perspectives from journalists, chefs, retailers, and CPG leaders. Noteworthy is the emphasis on authentic storytelling, hands-on merchandising, and cross-functional collaboration between sales, marketing, and operations, which can help li... more
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SHELFSPACE launched 6 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on SHELFSPACE include:
1. Christine Couvelier
2. Benjamin Lorr
3. Sonia Strobel
4. Andrew Watman
5. Brad Woodgate
6. Gordon Groundwater
7. Joshua Counsil
8. Brittany Kroetsch
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