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Artwork for This Commerce Life

This Commerce Life

Phil Chang / Kenny Vannucci
Canada
Retail
Covid-19
Community Support
Entrepreneurship
Covid-19 Impact
Canadian Retail
Callister Soda
Vancouver
Sustainability
Consumer Packaged Goods
Kombucha
Smartsip
Craft Beverage Industry
Food Safety
Food Industry
Kelowna Farmer's Market
Claudio Perazzo
Immigration
Local Ingredients

A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories. We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

PublishesWeeklyEpisodes496Founded9 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for This Commerce Life

Latest Episodes

Kids won't drink water — but they'll chase the bright, fun stuff. Laura Chiodola built Electric Kids to hijack that impulse for good.

After 20 years building Tealish, Laura saw the same problem every parent knows: sports drinks and TikTok-hyped bran... more

Retail veteran Peter Chapman has spent 20 years teaching brands what buyers actually want to hear — and it's rarely another pitch about how great your product is.

After 19 years at Loblaw running fresh merchandising across Atlantic Canada, Peter wen... more

Elbows up — but make it strategic. Phil and Kenny break down what the latest US tariff escalation actually means for Canadian food, beverage, and CPG brands.

This one's raw and unscripted. The guys air out the frustration, then get clinical: how fou... more

Meet Colin Christensen, the entrepreneur who turned "mushrooms and chocolate" into a fast-growing Canadian functional food brand — and made it taste like chocolate, not sand.

MyCAO (a mashup of mycelia + cacao) started almost by accident. Hired as C... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Recent Guests

Peter Chapman
Retail education veteran; helps suppliers get to shelf and into cart
Independent retailConsultant / educator
Episode: Peter Chapman on Getting Your Product on the Shelf — and in the Cart
Aaron Skelton
Guest discussing CHFA greenhouse and retail readiness for brands
CHFA
Episode: Aaron Skelton on Getting Retail-Ready: Inside CHFA's Greenhouse
Amanda Coish
Amanda Coish, represents Purity Life
Purity Life
Episode: What a Distributor Really Wants Before They'll List Your Brand
Katie Young
Founder, Klondike Kettle Corn
Klondike Kettle Corn
Episode: From a Yukon Farmers Market to Dragon's Den: How Klondike Kettle Corn Is Going National | Katie Young
Christine Shaw
Co-owner of Shaw's Ice Cream
Shaw's Ice Cream
Episode: "We Dropped Out of University to Make Ice Cream" — The Shaw's Ice Cream Story
Kelly Shaw
Co-owner of Shaw's Ice Cream
Shaw's Ice Cream
Episode: "We Dropped Out of University to Make Ice Cream" — The Shaw's Ice Cream Story
Kim Shaw
Co-owner of Shaw's Ice Cream
Shaw's Ice Cream
Episode: "We Dropped Out of University to Make Ice Cream" — The Shaw's Ice Cream Story
Sylvia Bennett
Founder of SURCH Foods
SURCH Foods
Episode: "I Know a Guy" Isn't a Sourcing Strategy | SURCH Foods
Ashley Sauve
Owner of Sauve's Country Market, a small farmers market turned storefront with local Ontario products
Sauve's Country Market
Episode: How She Built a Thriving Farmers Market in the Middle of Nowhere | Ashley Sauve, Sauve's Country Market

Hosts

Kenny
Host of This Commerce Life
Phil
Host of This Commerce Life

Reviews

4.9 out of 5 stars from 83 ratings
  • Just like listening to a consultant ....

    But better (and free!). Phil and Kenny are excellent at sharing their wisdom on just about every topic when it comes to retail, product launch, small to medium business. Time well spent. A must for start ups.

    Apple Podcasts
    5
    Lululu64
    Canada2 years ago
  • fun conversational podcast

    Love the banter between Kenny and Phil. They get good guests and really interesting stories

    Apple Podcasts
    5
    asianmushroom_
    Canada4 years ago
  • If you love retail and the success stories of entrepreneurs, this podcast is a good one. Very focused on Canadian retail.

    Podchaser
    5
    Phil Chang
    4 years ago
  • Phil and Kenny rock!

    These hosts are energetic and funny, they always bring a varied selection of guests on the show that give real insights and tips to their audience. Quality production, keep it up guys!

    Apple Podcasts
    5
    Joshill:)
    United States5 years ago
  • Pretty good, except for the sexist language used repeatedly

    Enjoyed hearing the first part of the discussion with Trevor. Had to stop listening after the fourth time someone used the term “girls” when referring to adult women. Please be aware that language reveals attitudes toward women which just are not appropriate and will alienate your listeners.

    Apple Podcasts
    2
    CallmeTommy2
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows deliver practical retail wisdom from real-world experiences.
Banters well with guests; strong insight from diverse founders.
Quality production and a variety of high-value guests.
One review notes sexist language which could alienate listeners.

Talking Points

Recent interactions between the hosts and their guests.

From Farmers Market to Retail Shelves: How Kettle & Hive Built a Lemon Honey Tea Brand
Q: What was the biggest challenge in scaling from home production to a dedicated facility?
Managing batch sizes and production flow to meet growing demand, moving from small batches of 20 jars to larger runs, while maintaining quality and keeping production costs manageable. It required moving to a shared kitchen, then to a dedicated facility with proper equipment to avoid burnout and ensure consistency.
From Farmers Market to Retail Shelves: How Kettle & Hive Built a Lemon Honey Tea Brand
Q: How did you decide to start with three flavors, and what drove the initial concept?
The idea came from observing the traditional lemon-and-honey remedy and realizing there was a nostalgia and effectiveness in it, but with a modern, ready-to-use format. She started with three flavors to balance experimentation and practicality, aiming for a product that was fresh and simple, without corn syrup or added sugars.
They Turned Barley Greens Into Tea — Natural Farmworks' Wild Founder Story
Q: Would you please introduce yourselves and tell us about Natural Farmworks?
Brad and Sheila describe founding Natural Farmworks, their health-driven origin, their shift from greens powder to a tea product, and the dream of growing and processing greens themselves on the farm.
Sisters Turned a $90 Ice Cream Cart Into a CHFA Show-Stopper | Fromage Protein Pops
Q: What have been the biggest challenges in moving from a cart to retail?
Key challenges include securing co-manufacturing, building regional distribution, managing cost-efficiency, and balancing day jobs with the business, all while proving demand at local retailers before scaling.
Sisters Turned a $90 Ice Cream Cart Into a CHFA Show-Stopper | Fromage Protein Pops
Q: How did the idea start and evolve into Fromage Protein Pops?
The idea began during the pandemic when one founder was inspired by a Japanese 'better for you' product; after brainstorming with her sister, cottage cheese ice cream experiments led to a successful pop concept, refined over 170 iterations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Commerce Life

What is This Commerce Life about and what kind of topics does it cover?

A practical, Canadian-focused show that centers on retail education for brands aiming to grow in national stores and across channels. Episodes commonly explore retail readiness, distribution strategies, and partnerships with brokers, distributors, and retailers, often featuring founders and industry veterans who share hands-on tips for pricing, packaging, and in-store presentations. A standout trait is the emphasis on actionable guidance and real-world case studies from food, beverage, health, and consumer brands, with recurring themes around navigating Canada's retail landscape, logistics, and cross-border opportunities. The hosts' banter and guest diversity—ranging from grassroots founders to distributor executives—make the show informati... more

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What are the audience demographics for This Commerce Life?

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How many subscribers and views does This Commerce Life have?

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Which podcasts are similar to This Commerce Life?

These podcasts share a similar audience with This Commerce Life:

1. SHELFSPACE
2. My First Million
3. The Diary Of A CEO with Steven Bartlett
4. How I Built This with Guy Raz
5. The Mel Robbins Podcast

How many episodes of This Commerce Life are there?

This Commerce Life launched 9 years ago and published 496 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact This Commerce Life?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for This Commerce Life?

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What guests have appeared on This Commerce Life?

Recent guests on This Commerce Life include:

1. Peter Chapman
2. Aaron Skelton
3. Amanda Coish
4. Katie Young
5. Christine Shaw
6. Kelly Shaw
7. Kim Shaw
8. Sylvia Bennett

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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