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This Commerce Life

Phil Chang / Kenny Vannucci
Community Support
Claudio Perazzo
Kombucha
Canada
Osmows
Fermentation
Cured Meats
Italian Sausage
Ontario Made
Cabin 5 Granola
Kelowna Farmers Market
Health Benefits
Immigration
Women Entrepreneurship
Entrepreneurship
Retail
Okanagan
Kelowna
Brand Management
Famous Foods

A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories. We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

PublishesWeeklyEpisodes472Founded8 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for This Commerce Life

Latest Episodes

What does it take to leave a 30-year career at one of the world's biggest consulting firms — and bet it all on a 65-year-old condiment brand that had been sitting dormant for a year?

Marc Whitmore is the CEO and owner of Dennis Horseradish, Canada's... more

After 37 years running the same grocery store, Peter Boyd is stepping away from the floor — but he's nowhere near done. In this episode of This Commerce Life, Phil and Kenny sit down with one of the most beloved independent grocery operators in the O... more

What does it look like to bootstrap a CPG brand from your kitchen, survive an acquisition, and then pivot into a category that barely existed? Melissa L'Heureux-Hache, co-founder of Vegain — a Vancouver-based plant-based sports nutrition company — sh... more

Phil and Kenny pull up a chair for a candid check-in — no guest, no agenda, just an honest conversation about where This Commerce Life has been, where it's going, and why what they do matters more than ever for Canadian food and beverage brands.

Aft... more

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Recent Guests

Marc Whitmore
CEO and owner of Dennis Horseradish
Dennis Horseradish
Episode: From Deloitte Partner to Canada's Only Horseradish Producer | Marc Whitmore
Melissa L'Heureux-Hache
Founder of Vegain
Vegain
Episode: From Tinder to Acquisition to North America's First Clear Vegan Protein — Melissa L'Heureux-Hache of Vegain
Jesse Wiebe
Founder/leader of Startup TNT, outlined as the guest on the episode
Startup TNT
Episode: How Startup TNT Is Getting Regular Canadians to Invest in Early-Stage Companies | Jesse Wiebe
Matt Ratuski
Owner/President of Floating Leaf Fine Foods, generations-long wild rice business
Floating Leaf Fine Foods
Episode: From Canoes to Continents: Canada's Wild Rice Legacy with Matt Ratuski of Floating Leaf Fine Foods
Natasha Chawla
Founder of Greens N' Beans, a line of vegetable-based pasta sauces.
Greens N' Beans
Episode: Corporate Marketing to Pasta Sauce | Natasha Chawla, Greens & Beans
Angela Donnelly
Co-founder of Raise the Root Organic Market
Raise the Root Organic Market
Episode: From Salt Spring Island to Small-Town Retail: Angela Donnelly on Running Raise the Root Organic Market
Andrew Warburton
Founder of Peak Beverage Co.
Peak Beverage Co.
Episode: From Zero Research to 175 Stores: Building Peak Beverage Co.'s Premium Fruit Soda Brand
Dr. Janice Rudkowski
A faculty member at the School of Retail Management at TMU, specializing in retail education.
Toronto Metropolitan University (TMU)
Episode: Building Canada's Next Generation of Retail Leaders with Dr. Janice Rudkowski
Adrian Spitzer
Co-founder and president of Dunrobin Distilleries
Dunrobin Distilleries
Episode: From Quebec Grains to World-Class Spirits: The Dunrobin Distilleries Story

Hosts

Kenny Vannucci
Host of This Commerce Life; retailer, buyer, and marketer with deep Canadian retail experience.
Phil
Co-host with extensive experience in retail education and hands-on guidance for Canadian brands.

Reviews

4.9 out of 5 stars from 82 ratings
  • Just like listening to a consultant ....

    But better (and free!). Phil and Kenny are excellent at sharing their wisdom on just about every topic when it comes to retail, product launch, small to medium business. Time well spent. A must for start ups.

    Apple Podcasts
    5
    Lululu64
    Canada2 years ago
  • fun conversational podcast

    Love the banter between Kenny and Phil. They get good guests and really interesting stories

    Apple Podcasts
    5
    asianmushroom_
    Canada3 years ago
  • If you love retail and the success stories of entrepreneurs, this podcast is a good one. Very focused on Canadian retail.

    Podchaser
    5
    Phil Chang
    4 years ago
  • Phil and Kenny rock!

    These hosts are energetic and funny, they always bring a varied selection of guests on the show that give real insights and tips to their audience. Quality production, keep it up guys!

    Apple Podcasts
    5
    Joshill:)
    United States4 years ago
  • Pretty good, except for the sexist language used repeatedly

    Enjoyed hearing the first part of the discussion with Trevor. Had to stop listening after the fourth time someone used the term “girls” when referring to adult women. Please be aware that language reveals attitudes toward women which just are not appropriate and will alienate your listeners.

    Apple Podcasts
    2
    CallmeTommy2
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Energetic hosts with quality production and real-world takeaways.
Some listeners note language concerns regarding sexism in one episode, which may affect audience inclusivity.
Hosts are excellent at sharing practical wisdom on retail and product launches.
Great banter and guest selection; insightful and entertaining.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#6
Canada/Business/Marketing
Apple Podcasts
#198
Canada/Business
Apple Podcasts
#190
Saudi Arabia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

From Tinder to Acquisition to North America's First Clear Vegan Protein — Melissa L'Heureux-Hache of Vegain
Q: Prior to Vegain launch, were you both in school or did you come from science backgrounds?
No, Eden studied international business and Melissa studied environmental and agricultural sustainability, so while not strictly science, they leaned on scientific expertise through partnerships and lab work to develop their products.
From Canoes to Continents: Canada's Wild Rice Legacy with Matt Ratuski of Floating Leaf Fine Foods
Q: Could you introduce yourself and tell us about your background?
Matt explains his entry into the family business, his culinary background, and how he came to lead Floating Leaf Fine Foods, highlighting the multi-generational involvement and the shift from traditional wild rice to modern blended products.
Food Fraud and Authenticity Testing with Deleo De Leonardis, CEO of Purity IQ
Q: If things happen in the industry, how can people reach you for updates?
People can reach out to us through our website or on LinkedIn.
Sarah Harper and the Fiery World of Stoke The Fire Hot Sauce
Q: What do you want for the brand? Like kind of moving forward?
We are looking at national distribution and want to connect with other manufacturers and support projects, especially with indigenous partnerships.
Kyle Schumacher of Caliente Hot Sauce Company
Q: Did you get a lot of pushback on people kind of going, it's not done that way?
Yes, I faced significant pushback regarding my fresh approach to hot sauce, but perseverance and customer feedback drove my success.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Commerce Life

What is This Commerce Life about and what kind of topics does it cover?

This show focuses on Canadian brands and retail success stories, offering practical, real-world education for startups and established retailers alike. Episodes explore topics like local funding coalitions, Canadian food and beverage manufacturing, packaging, sustainable sourcing, distribution, and the evolving Canadian retail landscape. Guests range from family-owned producers and regional retailers to educators and industry advocates, with a clear emphasis on founder journeys, scaling challenges, community impact, and innovative go-to-market strategies. A notable strength is its hands-on, mentorship-oriented tone, often featuring candid founder feedback, practical playbooks, and stories of navigating capital, distribution, and consumer de... more

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How many listeners does This Commerce Life get?

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What are the audience demographics for This Commerce Life?

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How many subscribers and views does This Commerce Life have?

To see how many followers or subscribers This Commerce Life has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to This Commerce Life?

These podcasts share a similar audience with This Commerce Life:

1. The Daily
2. Good Hang with Amy Poehler

How many episodes of This Commerce Life are there?

This Commerce Life launched 8 years ago and published 472 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact This Commerce Life?

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What guests have appeared on This Commerce Life?

Recent guests on This Commerce Life include:

1. Marc Whitmore
2. Melissa L'Heureux-Hache
3. Jesse Wiebe
4. Matt Ratuski
5. Natasha Chawla
6. Angela Donnelly
7. Andrew Warburton
8. Dr. Janice Rudkowski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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