
Welcome to the podcast that unpacks the wildest, weirdest, and most fascinating business decisions through the lens of leadership and finance. whatcouldtheybethinking.substack.com
| Publishes | Monthly | Episodes | 29 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementInvestingBusiness | |||

The largest IPO in history is about to launch and Jaime and Cindy aren't strapping in quietly. SpaceX hits the Nasdaq on June 12 at a $1.75 trillion valuation, except the "space company" is now really three companies in a trench coat: rockets and Sta... more
What do you get when a $4 billion wool sneaker brand sells its entire identity for $39 million and reinvents itself as an AI GPU rental company…in 16 days? Finance expert Jaime Peters and leadership researcher Cindy Goodwin-Sak untangle the wild, woo... more
OpenAI may be the most talked-about company in tech, but even visionary companies have to pass the budget test. In this episode, Dr. Cindy Goodwin-Sak and Dr. Jaime Peters pick up where they left off on OpenAI’s business model and go deeper, this tim... more
What does it actually take to run an AI company? And can OpenAI afford it? This week, Cindy Goodwin-Sak and Jaime Peters kick off a multi-part series diving into the business of being an AI company, not just using one.
It all started with a CNBC art... more
Twice a year, society agrees to a completely unnecessary group project.
This week on Seriously, What Could They Be Thinking?, Dr. Cindy Goodwin-Sak and Dr. Jaime Peters tackle daylight saving time: the policy that promises efficiency, delivers exhau... more
Employers are noticing a troubling pattern.
Graduates and young professionals increasingly ask for step-by-step instructions for everything, from routine assignments to basic workplace decisions. Tasks that once required judgment and initiative now ... more
Picture this: Chicago. Christmas week. Wind doing its best to remove your face. Your kids are lobbying hard for an Uber like it’s a humanitarian need. And somewhere in the background, an algorithm is quietly asking: How much will she pay before she g... more
Nothing says holiday spirit like spending money, or getting elbowed by a grandma over a discounted air fryer.
In this episode of Seriously, What Could They Be Thinking?, Jaime Peters and Cindy Goodwin-Sak dig into why some stores looked bare before... more









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this podcast launched a year ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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