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Secretos del Marketing de Lujo

Victoria Chazal

Secretos del Marketing de Lujo es el primer podcast en español que traduce la sofisticación del lujo al lenguaje del marketing moderno. Con un enfoque fresco y cercano, comparto estrategias, tendencias y ejemplos concretos para que marcas y profesionales destaquen en este mundo exclusivo. Ahora además exploramos cómo la inteligencia artificial está transformando el marketing de lujo, desde la pers... more

PublishesTwice monthlyEpisodes53Founded4 years ago
Language
Spanish
Categories
BusinessMarketing

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Artwork for Secretos del Marketing de Lujo

Latest Episodes

Descubrí cómo las marcas de lujo están transformando nuestros espacios cotidianos en experiencias extraordinarias. Desde electrodomésticos premium como Sub-Zero, La Cornue, Miele y Dyson, hasta muebles de diseño icónicos de Fendi Casa y Bentley Home,... more

En este episodio de Secretos del Marketing de Lujo, exploramos las noticias más relevantes de enero 2025 en la industria del lujo y la moda. Desde la evolución de los compradores chinos en el mercado del lujo hasta la estrategia de Miu Miu para logra... more

En este episodio analizamos cómo las marcas de lujo comunican el precio de sus productos para reforzar su exclusividad y prestigio. A través de estrategias como el storytelling, la experiencia de compra personalizada y el diseño de boutiques, las mar... more

En este episodio de Secretos del Marketing de Lujo, analizamos si existe un precio mínimo para considerar algo como lujo y cómo el precio influye en la percepción de exclusividad. Exploramos el equilibrio que deben encontrar las marcas entre ser aspi... more

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Reviews

5.0 out of 5 stars from 87 ratings
  • Me voló la cabeza

    Contenido súper interesante, no sabia que la diferencia entre los dos mkt era Tanya. Recomendado

    Apple Podcasts
    5
    JoJo512345
    Netherlands4 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#116
Argentina/Business/Marketing
Apple Podcasts
#191
Spain/Business/Marketing

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1. Tengo un Plan

How many episodes of Secretos del Marketing de Lujo are there?

Secretos del Marketing de Lujo launched 4 years ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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