Secretos del Marketing de Lujo
Victoria ChazalHola, soy Vicky Chazal, y los invito a adentrarse en el intrigante universo del marketing de lujo en mi podcast. Desde 2021, he estado comprometida en democratizar el conocimiento en español sobre este apasionante campo y destacar las diferencias que lo separan del marketing tradicional. Aquí, desvelaré los secretos que hacen que las marcas de lujo sobresalgan en un mercado exclusivo. Si deseas pr... more
| Publishes | Weekly | Episodes | 42 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Spanish | Categories | BusinessMarketing | ||
Listen to the Podcast
Latest Episodes
En este episodio, hablo de cómo Kapferer en su libro "How Luxury Brands Can Grow yet remain rare" aborda la paradoja de hacer crecer una marca de lujo sin perder su exclusividad. Destacando la importancia de mantener la rareza y ofreciendo estrategia... more
🥃 En la entrevista a Jorge Pineda, Brand Ambassador de Diageo para la línea de lujo de whisky, exploramos la esencia del whisky de lujo, con especial énfasis en marcas icónicas como Johnnie Walker, y cómo se diferencia del tradicional. Además, discu... more
En este episodio, exploramos las licencias y el Brand Stretching en el mundo del lujo. Destacamos ejemplos de marcas como Ferrari, Armani y Ralph Lauren que diversifican su oferta. Se discuten dos modelos de expansión: el estiramiento vertical y hori... more
En este episodio, nos sumergimos en la experiencia única de volar en jets privados con Alfredo Lisdero, Co-Fundador de Welojets. Descubrimos los detalles que hacen que esta forma de viajar sea tan exclusiva y cómo ha revolucionado la aviación. Alfred... more
¿Qué es ser Real Estate Advisor para inmuebles de lujo? ¿Cuáles son las principales diferencias con un Real State Advisor de lujo con uno tradicional? more
En este episodio exploramos cómo las redes sociales transforman el marketing de lujo. Desde el cambio de paradigma hasta la adaptación de estrategias en plataformas específicas, marcas como Chanel, Gucci y Rolex aprovechan estas herramientas para cre... more
En este episodio nos sumergiremos en el fascinante mundo de las Relaciones Públicas (PR) en el contexto del lujo junto a Cecilia Amadeo, directora de Socialité. more
En este episodio aprenderemos que el lujo se basará en la creación de un sueño, la exclusividad y la experiencia, mientras que lo premium se enfocará en la utilidad y la relación calidad-precio. Ambos tendrán su espacio en el mercado y deberán ser ge... more
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Reviews
- Me voló la cabeza
Contenido súper interesante, no sabia que la diferencia entre los dos mkt era Tanya. Recomendado
Apple Podcasts5JoJo512345
Netherlands2 years ago
Chart Rankings
Apple Podcasts | #245 |  Argentina/Business/Marketing |
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Audience
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|---|---|---|---|---|---|
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