Rephonic
Artwork for Second Wind by AKA
Skittles
Artificial Intelligence
Old Spice
Leadership
Mischief
Openai
Culture
Cannes Lions International Festival Of Creativity
Accenture Song
Oatly
New York, United States
Virgin Voyages
Uber
Tony's Chocolonely
Mars, Incorporated
Duolingo
Cannes Lions
Generative AI
Branding
Procter & Gamble

Second Wind is the show about how creative power is built. Hosted by Also Known As, Second Wind features candid conversations with the creative leaders, founders, CMOs, producers, and operators shaping modern creativity. We go inside the work, pressure, politics, pivots, and instincts behind ideas that change careers, companies, and culture. These are conversations about reputation, taste, product... more

PublishesTwice monthlyEpisodes37Founded6 months ago
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MarketingBusiness

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Artwork for Second Wind by AKA

Latest Episodes

We keep designing for a “normal” user.

The problem is, that person does not exist.

For neurodiverse people, that myth shows up early. In classrooms. In checklists. In systems that reward one way of thinking, one way of sitting still, one way of pay... more

Marques Gartrell is Co-CCO of Wieden+Kennedy New York, the agency behind work for Nike, McDonald’s, Delta, and Michelob Ultra.

In this episode of Second Wind:

* how the Travis Scott meal started from a tweet

* why the Grimace Shake became intern... more

Andrew McKechnie is Head of Business Creative Studio at OpenAI. Before that he was SVP and Chief Creative Officer at Verizon, where he ran a $3 billion marketing budget and built a 300-person in-house agency.

Before that he was Global Head of Design... more

Craig Allen wrote the Skittles spot where a man accidentally murders his family with rainbow candy. He helped make the Old Spice response campaign ; 286 videos in 36 hours, one every 7 minutes, until they broke YouTube. Then he left Wieden+Kennedy, a... more

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Recent Guests

Marcus Gartrell
Chief Creative Officer at Wieden+Kennedy New York (as discussed in transcript)
Wieden+Kennedy
Episode: Why Great Ads Feel Like Childhood Memories | Marques Gartrell, W+K
Andrew McKechnie
Head of Business Creative Studio at OpenAI; former SVP, Chief Creative Officer at Verizon
OpenAI
Episode: Andrew McKechnie on OpenAI, Apple, and Moving Creative Upstream
Craig Allen
Founder and Chief Creative Officer at Callen
Callen
Episode: Craig Allen on Old Spice, Skittles, and Protecting the Creative Weirdos
Eric Kallman
Co-founder and Chief Creative Officer at Erich & Kallman
Erich & Kallman
Episode: Eric Kallman on Old Spice, Skittles, and the Campaign That Almost Died
Micah Walker
Co-founder of Bear Meets Eagle on Fire; creative leader
Bear Meets Eagle on Fire
Episode: Micah Walker on Why Caring Too Much Still Wins
Matt Cooper
Founder of Little Black Book
Little Black Book (LBB)
Episode: Matt Cooper on Awards, Reputation, and Why the Work No Longer Speaks for Itself
Una Walsh
Executive Experience Design Director at Google
Google
Episode: Una Walsh on Google, Nike, Apple, and the Magic Brands Keep Cutting
Jason Sperling
Chief Creative Officer at Innocean
Innocean
Episode: Jason Sperling (Apple “Mac vs PC”) on Convincing Steve Jobs, Super Bowl Pressure & Leading Creativity in the AI Era
David Kolbusz
Chief Creative Officer at Orchard
Orchard
Episode: David Kolbusz (Orchard CCO) on Meme Ads, Mental Hooks, and Why “The Work Comes First” Is a Lie

Hosts

Gully Flowers
Host and co-host contributing to discussions on creative leadership and industry trends
Kerry Finch
Co-host; guest and interview facilitator on episodes

Reviews

5.0 out of 5 stars from 1 ratings
  • The Deepest Show in Advertising

    Five stars.

    Like if your smartest friend got trapped in a bar, a pitch room, and a mild identity crisis at the same time.

    Somehow made me want to work harder and lie down.

    Would absolutely listen again.

    Apple Podcasts
    5
    Gullyf
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The format is praised for its candor and real-world applicability, though some may crave shorter episodes.
The show blends strategic thinking with behind-the-scenes storytelling, appealing to decision-makers and creatives alike.
Listeners describe high-quality, insightful conversations with practical takeaways for creative leadership and agency dynamics.
Guests are often industry icons, which elevates the discussion but can be dense for newcomers.

Chart Rankings

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Talking Points

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From Pepsi Super Bowl Fame to Tony’s Chocolate Revolution: Sadira Furlow on Purpose, Humor, and the Bitter Truth of Sweetness
Q: What makes humor work across different cultures, and how do you use it in activism?
Humor is used with care, tailored to local audiences, and balanced with transparency about serious issues like exploitation, ensuring the tone remains engaging without diminishing the mission.
From Pepsi Super Bowl Fame to Tony’s Chocolate Revolution: Sadira Furlow on Purpose, Humor, and the Bitter Truth of Sweetness
Q: How did you get into advertising and what drew you to Tony's Chocolonely?
Sadira describes a pivot from medicine to advertising, discovering a passion for creativity, and a mission-driven approach that aligned with Tony's goal of ending exploitation in cocoa.
A New Era of Brand Mascots - James Kuczynski Duolingo
Q: What was it like leaving a big agency to join a startup-like tech company and how did that shift influence your approach to brand work?
James explains a shift from a creative-first agency mindset to a more performance- and media-focused brand discipline, highlighting how understanding media channels, costs, and performance marketing shaped his ability to drive brand growth and narratives.
A New Era of Brand Mascots - James Kuczynski Duolingo
Q: Could you introduce yourself in your own words after that long-winded intro?
James describes his current role heading the Global Brand Studio at Duolingo and his trajectory moving from traditional agencies to brand-side leadership, emphasizing a focus on culture, performance marketing, and media literacy.
Gerry Graf: The GOAT of Advertising on Skittles, Snickers, and Selling Weird Ideas
Q: What drove Gerry Graf's approach to transforming long-running brand campaigns like Skittles and M&M's?
Gerry emphasizes deep brand knowledge, research-driven briefs, and world-building that lets magic feel natural in the world of the ad. He argues for updating a classic equity rather than discarding it, pairing strategic insights with bold, character-driven storytelling to create memorable, long-lasting campaigns.

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Frequently Asked Questions About Second Wind by AKA

What is Second Wind by AKA about and what kind of topics does it cover?

A podcast focused on how creative power is built through candid conversations with senior leaders, founders, CMOs, producers, and operators shaping modern creativity. Episodes explore topics like branding strategy in tech, in-house agencies, leadership culture, and the evolving role of AI in craft and production. Noteworthy threads include moving work upstream in the creative process, balancing business realities with creative ambitions, and building high-trust partnerships between agencies, brands, and product teams. The show frequently highlights real-world storytelling, experiential design, and the practicalities of leading creative teams, while featuring influential guests from major brands and agencies. Listeners can expect actionable ... more

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Which podcasts are similar to Second Wind by AKA?

These podcasts share a similar audience with Second Wind by AKA:

1. Hard Fork
2. Uncensored CMO
3. The Vergecast
4. The Daily
5. David Senra

How many episodes of Second Wind by AKA are there?

Second Wind by AKA launched 6 months ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Second Wind by AKA?

Recent guests on Second Wind by AKA include:

1. Marcus Gartrell
2. Andrew McKechnie
3. Craig Allen
4. Eric Kallman
5. Micah Walker
6. Matt Cooper
7. Una Walsh
8. Jason Sperling

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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