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Artwork for Second Wind by AKA
Old Spice
Skittles
Leadership
Artificial Intelligence
Openai
Culture
Cannes Lions International Festival Of Creativity
Branding
Furlined
Manifest Works
Linkedin
Apple
Bear Meets Eagle On Fire
Telstra
Procter & Gamble
Agency Life
Canva
Pinterest
Mischief
Giant Spoon

Second Wind is the show about how creative power is built. Hosted by Also Known As, Second Wind features candid conversations with the creative leaders, founders, CMOs, producers, and operators shaping modern creativity. We go inside the work, pressure, politics, pivots, and instincts behind ideas that change careers, companies, and culture. These are conversations about reputation, taste, product... more

PublishesTwice monthlyEpisodes36Founded5 months ago
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BusinessMarketing

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Artwork for Second Wind by AKA

Latest Episodes

Marques Gartrell is Co-CCO of Wieden+Kennedy New York, the agency behind work for Nike, McDonald’s, Delta, and Michelob Ultra.

In this episode of Second Wind:

* how the Travis Scott meal started from a tweet

* why the Grimace Shake became intern... more

Andrew McKechnie is Head of Business Creative Studio at OpenAI. Before that he was SVP and Chief Creative Officer at Verizon, where he ran a $3 billion marketing budget and built a 300-person in-house agency.

Before that he was Global Head of Design... more

Craig Allen wrote the Skittles spot where a man accidentally murders his family with rainbow candy. He helped make the Old Spice response campaign ; 286 videos in 36 hours, one every 7 minutes, until they broke YouTube. Then he left Wieden+Kennedy, a... more

Eric Kallman is the co-founder and chief creative officer of Erich & Kallman, the independent agency behind standout work for brands like Reese’s, King’s Hawaiian, Franzia, Toyota and more. Before that, he helped create some of the most iconic advert... more

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Recent Guests

Andrew McKechnie
Head of Business Creative Studio at OpenAI; former SVP, Chief Creative Officer at Verizon
OpenAI
Episode: Andrew McKechnie on OpenAI, Apple, and Moving Creative Upstream
Craig Allen
Founder and Chief Creative Officer at Callen
Callen
Episode: Craig Allen on Old Spice, Skittles, and Protecting the Creative Weirdos
Eric Kallman
Co-founder and Chief Creative Officer at Erich & Kallman
Erich & Kallman
Episode: Eric Kallman on Old Spice, Skittles, and the Campaign That Almost Died
Micah Walker
Co-founder of Bear Meets Eagle on Fire; creative leader
Bear Meets Eagle on Fire
Episode: Micah Walker on Why Caring Too Much Still Wins
Matt Cooper
Founder of Little Black Book
Little Black Book (LBB)
Episode: Matt Cooper on Awards, Reputation, and Why the Work No Longer Speaks for Itself
Una Walsh
Executive Experience Design Director at Google
Google
Episode: Una Walsh on Google, Nike, Apple, and the Magic Brands Keep Cutting
Jason Sperling
Chief Creative Officer at Innocean
Innocean
Episode: Jason Sperling (Apple “Mac vs PC”) on Convincing Steve Jobs, Super Bowl Pressure & Leading Creativity in the AI Era
David Kolbusz
Chief Creative Officer at Orchard
Orchard
Episode: David Kolbusz (Orchard CCO) on Meme Ads, Mental Hooks, and Why “The Work Comes First” Is a Lie
Kevin Frank
Leader who built LinkedIn's in-house agency and spent eight years at Apple; author of Raising Creative Teams
LinkedIn, Apple
Episode: Kevin Frank: Apple to LinkedIn to Paris, and the Truth About Leading Creative Teams

Hosts

Gully Flowers
Host and co-host contributing to discussions on creative leadership and industry trends
Kerry Finch
Co-host; guest and interview facilitator on episodes

Reviews

5.0 out of 5 stars from 1 ratings
  • The Deepest Show in Advertising

    Five stars.

    Like if your smartest friend got trapped in a bar, a pitch room, and a mild identity crisis at the same time.

    Somehow made me want to work harder and lie down.

    Would absolutely listen again.

    Apple Podcasts
    5
    Gullyf
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The format is praised for its candor and real-world applicability, though some may crave shorter episodes.
The show blends strategic thinking with behind-the-scenes storytelling, appealing to decision-makers and creatives alike.
Listeners describe high-quality, insightful conversations with practical takeaways for creative leadership and agency dynamics.
Guests are often industry icons, which elevates the discussion but can be dense for newcomers.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Diane McArter on Leadership, Power, and Building a Culture That Lasts
Q: How did you first find your way into commercial filmmaking and production?
I started in an entry-level position and quickly rose to president of RSA USA, aided by strong mentorship, support from senior leaders, and a willingness to learn. That early crash course taught me the importance of serving the team and learning the business from the ground up.
Andrew McKechnie on OpenAI, Apple, and Moving Creative Upstream
Q: How did Andrew shift from a creative to a more upstream, strategic role?
He explains moving from independent creation to working closely with planners, strategists, and eventually product teams to influence briefs from the start, and to align creative output with business goals.
Matt Cooper on Awards, Reputation, and Why the Work No Longer Speaks for Itself
Q: What role do awards play when budgets are tight and attention is fractured?
Awards remain important as signals of quality, but they should remain connected to the real work and accessible, not gatekept or inflated with hype.
Kevin Frank: Apple to LinkedIn to Paris, and the Truth About Leading Creative Teams
Q: What anecdote best illustrates the persistence required to break into the industry?
Kevin describes pounding the pavement with writing letters and showing his portfolio in person, which, over years, opened doors even when initial attempts failed, underscoring that steady, intentional effort one step at a time builds a career.
Kevin Frank: Apple to LinkedIn to Paris, and the Truth About Leading Creative Teams
Q: Can you summarize the core takeaways from Raising Creative Teams?
Be a leader who says thank you, define how each person can be successful, keep communication lines open, build trust over time, and remember that leadership is about creating a safe environment where creativity can flourish.

Audience Metrics

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Frequently Asked Questions About Second Wind by AKA

What is Second Wind by AKA about and what kind of topics does it cover?

A podcast focused on how creative power is built through candid conversations with senior leaders, founders, CMOs, producers, and operators shaping modern creativity. Episodes explore topics like branding strategy in tech, in-house agencies, leadership culture, and the evolving role of AI in craft and production. Noteworthy threads include moving work upstream in the creative process, balancing business realities with creative ambitions, and building high-trust partnerships between agencies, brands, and product teams. The show frequently highlights real-world storytelling, experiential design, and the practicalities of leading creative teams, while featuring influential guests from major brands and agencies. Listeners can expect actionable ... more

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Which podcasts are similar to Second Wind by AKA?

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1. Bagley Talks to an Important Person
2. Song Exploder
3. Hidden Brain
4. The Daily
5. The Ezra Klein Show

How many episodes of Second Wind by AKA are there?

Second Wind by AKA launched 5 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Second Wind by AKA?

Recent guests on Second Wind by AKA include:

1. Andrew McKechnie
2. Craig Allen
3. Eric Kallman
4. Micah Walker
5. Matt Cooper
6. Una Walsh
7. Jason Sperling
8. David Kolbusz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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