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Artwork for Second Wind by AKA
Artificial Intelligence
Skittles
Cannes Lions
Old Spice
Advertising
Leadership
Branding
Amazon
Mischief
Openai
Apple
Culture
Cannes Lions International Festival Of Creativity
Oatly
Advertising Industry
Accenture Song
New York, United States
Virgin Voyages
UBER
Tony's Chocolonely

Second Wind is the show about how creative power is built. Hosted by Also Known As, Second Wind features candid conversations with the creative leaders, founders, CMOs, producers, and operators shaping modern creativity. We go inside the work, pressure, politics, pivots, and instincts behind ideas that change careers, companies, and culture. These are conversations about reputation, taste, product... more

PublishesTwice monthlyEpisodes47Founded9 months ago
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Artwork for Second Wind by AKA

Latest Episodes

By almost every measure advertising has for keeping score, Aaron Starkman and Rethink are on top of the world.

As Global Chief Creative Officer & Partner at Rethink, Aaron has helped build one of the most acclaimed independent agencies in advertisin... more

Nico Poalillo spent years being told he needed to pick one thing.

Director. Producer. Photographer. Creative. Experiential.

Instead, he kept doing all of it.

Now he’s bringing that multidisciplinary career to General Motors, joining GM as Director... more

Consumer psychologist and Thinkerbell founder Adam Ferrier thinks advertising has a bigger problem than AI: the industry is still too focused on making ads.

In this episode of Second Wind, Adam joins Gully Flowers and Kerrie Finch to unpack what adv... more

Pancho Cassis is Global CCO and Partner at DAVID and one of the creative leaders behind Burger King’s Moldy Whopper, Stevenage Challenge and some of the most awarded advertising of the last decade.

His starting point for every brief is brutally simp... more

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Recent Guests

Aaron Starkman
Global Chief Creative Officer and partner at Rethink
Rethink
Episode: Aaron Starkman: “I Was Fired Three Times. It F*cked With Me.” | Rethink, Creativity & AI
Nico Poalillo
Commercial director, creative leader, and producer
GM (General Motors) collaboration later in episode
Episode: Why General Motors Hired a Creative Who Refused to Pick a Lane | Nico Poalillo
Adam Ferrier
Consumer psychologist, founder of Naked and Thinkerbell
Thinkerbell; Naked
Episode: Adam Ferrier: Why Advertising Needs to Stop Making Ads
Pancho Cassis
Creative leader behind Moldy Whopper and other transformative campaigns
David Madrid / David Buenos Aires (creative leadership)
Episode: Pancho Cassis: The Guy Behind Moldy Whopper on Why Most Advertising Gets Ignored
Paul Kemp-Robertson
Chief Content Officer at Lions (Lions, WARC, Effie, Contagious, Cannes Lions)
Lions
Episode: Inside Cannes Lions & Effie: Paul Kemp-Robertson on What Wins in Advertising Now
Justine Armour
International Chief Creative Officer at 72andSunny
72andSunny
Episode: Stop Making Ugly Noise: Justine Armour on AI, Creativity & Great Advertising
David Vogel
Executive Experience Director at Hypersolid
Hypersolid
Episode: The Myth of the “Normal User” | David Vogel on AI, Accessibility & Designing for Real People
Craig Elimeliah
Chief Creative Officer at Code and Theory
Code and Theory
Episode: Why Brands Must Refound Themselves in the Age of AI | Craig Elimeliah, Code and Theory
Jo Shoesmith
Global Chief Brand Officer, Amazon; former Chief Creative Officer at Campbell Ewald
Amazon, Campbell Ewald
Episode: Amazon Chief Brand Officer Jo Shoesmith on Leadership, AI & Creativity | Second Wind by AKA

Hosts

Kerrie Finch
Host of Second Wind, guides conversations on leadership, brand strategy, and creative leadership.
Gully Flowers
Co-host and host contributor focusing on industry dynamics, creativity, and agency perspectives.

Reviews

5.0 out of 5 stars from 12 ratings
  • Must listen

    Love this show. Gully and Kerrie ask great questions and know how to foster honest conversations. In a world where podcasts increasingly feel like promotional car washes, Second Wind keeps it real.

    Apple Podcasts
    5
    ML20194
    United States2 months ago
  • The Deepest Show in Advertising

    Five stars.

    Like if your smartest friend got trapped in a bar, a pitch room, and a mild identity crisis at the same time.

    Somehow made me want to work harder and lie down.

    Would absolutely listen again.

    Apple Podcasts
    5
    Gullyf
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Genuine, thoughtful conversations that avoid mere promotional vibes.
The show balances big-brand stories with practical takeaways for agencies and brands.
The discussions feel candid and human-centered, not preachy or salesy.
Guests and hosts ask smart, tough questions that bring real industry insight.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Pancho Cassis: The Guy Behind Moldy Whopper on Why Most Advertising Gets Ignored
Q: How do you persuade a client to back something scary or bold?
Lead with patience and build confidence step by step, ensuring each move is aligned with the client's goals. Prove that the risk is calculated, the idea serves the brand, and the path to success is clear enough to justify the bravery.
Pancho Cassis: The Guy Behind Moldy Whopper on Why Most Advertising Gets Ignored
Q: What makes a good client-agency relationship?
Trust is fundamental, with open, ongoing communication that reveals the real problems. When clients feel understood and involved, the collaboration becomes intimate and productive, allowing brave ideas to emerge and succeed.
Why Neurodiversity Exposes the Myth of the “Normal User”
Q: How do you talk to clients about AI?
The conversation spans strategy, data architecture, and culture; it's about choosing where to start, balancing leadership buy-in with practical, use-case driven steps, and recognizing AI as an ecosystem rather than a single interface.
From Pepsi Super Bowl Fame to Tony’s Chocolate Revolution: Sadira Furlow
Q: What makes humor work across different cultures, and how do you use it in activism?
Humor is used with care, tailored to local audiences, and balanced with transparency about serious issues like exploitation, ensuring the tone remains engaging without diminishing the mission.
From Pepsi Super Bowl Fame to Tony’s Chocolate Revolution: Sadira Furlow
Q: How did you get into advertising and what drew you to Tony's Chocolonely?
Sadira describes a pivot from medicine to advertising, discovering a passion for creativity, and a mission-driven approach that aligned with Tony's goal of ending exploitation in cocoa.

Audience Metrics

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Frequently Asked Questions About Second Wind by AKA

What is Second Wind by AKA about and what kind of topics does it cover?

This show centers on leadership, creativity, and the evolving business of branding in a world where AI, in-house capabilities, and cross-platform ecosystems redefine how great work gets made. Conversations feature senior brand leaders, agency founders, CMOs, and design/experience leaders who share hard-won lessons about building culture, orchestrating multi-channel campaigns, and maintaining craft under pressure. Across episodes, topics like brand strategy, leadership development, collaboration with clients, and the tension between speed and quality regularly surface, along with practical takes on accessibility, human-centered design, and the changing economics of agencies. Notable throughlines include the craft of storytelling, the value o... more

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1. ill-advised by Bill Nighy
2. The Rest Is Politics
3. Nudge
4. Football Daily
5. Football Weekly

How many episodes of Second Wind by AKA are there?

Second Wind by AKA launched 9 months ago and published 47 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Second Wind by AKA?

Recent guests on Second Wind by AKA include:

1. Aaron Starkman
2. Nico Poalillo
3. Adam Ferrier
4. Pancho Cassis
5. Paul Kemp-Robertson
6. Justine Armour
7. David Vogel
8. Craig Elimeliah

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