Search as a Channel
MarketerFirst LLCExplores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.
| Publishes | Twice weekly | Episodes | 20 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
Google Search profiles just made brand identity a ranking layer. Learn why entity authority now beats page optimization, and how to engineer trust before AI search leaves you behind.
What if the biggest shift in search is not where people click, but whether intent still predicts behavior at all? AI Overviews have turned the results page from a launchpad into a destination, flattening user behavior across every query type. The res... more
Google's biggest Search update in 25 years isn't AI Mode. It's the new Intelligent Search box that reshapes the customer journey before users hit enter. We unpack why this is a structural shift for marketing leaders, who's most at risk, and the execu... more
If Google or ChatGPT searched your category today for expert advice, would it find actual experts attached to your brand, or just polished copy? That question is reshaping how marketing leaders should think about content. We unpack why AI search is r... more
Most teams measure AI visibility as one blended score. New data across 3.7 million citations from ChatGPT, Perplexity, and Google AI Overviews shows why that's a problem: only 2.37% of cited URLs appeared across all three engines, while more than 91%... more
Your brand might be ranking just fine and still vanishing from the AI answers that drive pipeline. We unpack cluster collision, the moment LLMs decide your messaging sounds too much like your competitors and summarize you all away. If you lead an age... more
Between 65% and 85% of what buyers now ask AI has no matching keyword in traditional databases. If your strategy still starts with keyword reports, you are using a shrinking map to describe a growing territory, and that is a dangerous place to be in ... more
If your brand is ready for AI answers but not AI actions, you're already behind. Most marketing leaders are still thinking about AI as a smarter search engine. But the real shift is bigger: AI isn't just answering questions anymore. It's learning to ... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #61 |  United States/Business/Marketing |
Apple Podcasts | #128 |  France/Business/Marketing |
Apple Podcasts | #105 |  Norway/Business/Marketing |
Apple Podcasts | #119 |  Sweden/Business/Marketing |
Apple Podcasts | #215 |  India/Business/Marketing |
Top Marketing Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Search as a Channel
What is Search as a Channel about and what kind of topics does it cover?
The episodes center on how discovery and AI-driven technologies reshape marketing and brand visibility across search, social, and product experiences. Core topics include AI-enabled search, how AI agents and new data protocols will transform discovery and measurement, and practical playbooks for adapting content, analytics, and attribution to an AI-first web. Several episodes stress the shift from traditional SEO and keyword-centric tactics to building verifiable, machine-friendly content, trusted data, and signal-driven strategies that influence how AI systems describe and rank brands. Guests and data points emphasize new frameworks for measuring impact in AI-influenced journeys, the importance of provenance and structured data, and concre... more
Where can I find podcast stats for Search as a Channel?
Rephonic provides a wide range of podcast stats for Search as a Channel. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Search as a Channel and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Search as a Channel get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Search as a Channel, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Search as a Channel?
Rephonic provides comprehensive predictive audience data for Search as a Channel, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Search as a Channel have?
To see how many followers or subscribers Search as a Channel has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
How many episodes of Search as a Channel are there?
Search as a Channel launched 3 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Search as a Channel?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Search as a Channel?
Rephonic pulls ratings and reviews for Search as a Channel from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Search as a Channel?
Rephonic provides full transcripts for episodes of Search as a Channel. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.