Search as a Channel
MarketerFirst LLCExplores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.
| Publishes | Twice weekly | Episodes | 16 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Most teams measure AI visibility as one blended score. New data across 3.7 million citations from ChatGPT, Perplexity, and Google AI Overviews shows why that's a problem: only 2.37% of cited URLs appeared across all three engines, while more than 91%... more
Your brand might be ranking just fine and still vanishing from the AI answers that drive pipeline. We unpack cluster collision, the moment LLMs decide your messaging sounds too much like your competitors and summarize you all away. If you lead an age... more
Between 65% and 85% of what buyers now ask AI has no matching keyword in traditional databases. If your strategy still starts with keyword reports, you are using a shrinking map to describe a growing territory, and that is a dangerous place to be in ... more
If your brand is ready for AI answers but not AI actions, you're already behind. Most marketing leaders are still thinking about AI as a smarter search engine. But the real shift is bigger: AI isn't just answering questions anymore. It's learning to ... more
What happens when search stops sending visitors and starts completing tasks instead? Google just introduced Google Agent, a new user agent built for AI systems that can browse, interpret, and act on the web on behalf of real users. This isn't another... more
Your analytics aren't showing you what AI is actually doing on your site, and that blind spot has real business consequences. This episode breaks down the growing gap between AI crawler ingestion and actual citation or retrieval, why server-side log ... more
Google Maps just got a conversational AI layer and it changes the game for local search. This episode breaks down Ask Maps, Google's new Gemini-powered discovery feature, and what it means for agencies still running the old local SEO playbook. You'll... more
Your SEO strategy has a blind spot, and it's costing you consideration share before Google ever enters the picture.
TikTok has quietly become one of the most powerful discovery layers in digital marketing and most brands are still treating it like a... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #65 |  United States/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Search as a Channel
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How many episodes of Search as a Channel are there?
Search as a Channel launched 3 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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