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The Irrational Mind | With Kristen Berman

Kristen Berman | Irrational Labs

Winemakers are experts at pricing. Dog trainers understand incentives. Magicians control attention. What can product and growth leaders learn from these behavior change experts? Join Kristen Berman as she uncovers the hidden benefits of psychologies that can help your product succeed.

PublishesWeeklyEpisodes24Founded3 years ago
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Artwork for The Irrational Mind

Latest Episodes

Orson Scott Cardis the author of Ender’s Game, one of the most influential science fiction novels ever written, and its sequel Speaker for the Dead, among other bestselling works. Ender’s Game is widely read in schools across the US and has been incl... more

Kristina Gibson most recently was the CPO at Dott, accelerating their growth to over 100M rides annually. She led the merger with TIER to form Europe’s largest e-bike and scooter operator.

She is a former Director of Product at Booking.com, where sh... more

Dan Petroski is the founder and winemaker of Massican Wines. Massican was recently acquired by Gallo and is the only solely white wine producer in Napa Valley—a region famed for reds. Dan is known as a world-class marketer, combining storytelling, po... more

Joel Burgess, co-founder of Soft Rains, andDan Vader, Creative Director at Capybara Games, are the minds behind Grindstone, one of the most acclaimed indie puzzle games in recent years. Joel has worked on iconic titles like Watch Dogs: Legion and Sky... more

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Reviews

4.9 out of 5 stars from 105 ratings
  • Back & better than ever

    Always love hearing about the secret sauce driving user behavior and success for these companies. Kristen does an incredible job teasing out insights for product growth and highlighting what questions remain. Psyched for season 2 to have finally arrived 🧠

    Apple Podcasts
    5
    iPad me yay
    United States2 months ago
  • By far one of the best behavioral science Podcasts out there!

    Kristen and team do an outstanding job introducing behavioral concepts alongside a free-flowing discussion. They have some of the leaders in behavioral science in personalization on to discuss their work and provide valuable examples.

    Apple Podcasts
    5
    Averageuser23
    United States3 years ago
  • Amazing dive into the science behind product success

    I recently discovered this podcast after following Kristen’s work for some time. I’m blown away by the ability of Kristen to mesh the concepts taken from research and their application to some of the most well known products and brands.

    Apple Podcasts
    5
    zfjidjsnsod
    United States3 years ago
  • Kristen Bergman is the BOMB!

    One of the best Behaviroal podcast I have heard. Kristen tears down and explain the why of the behaviors we do. Kudos and thank you!!!!

    Apple Podcasts
    5
    sonia1492
    United States3 years ago
  • So many interesting stories, very little fluff

    Love how much behind-the-scenes is shared on this podcast. Hearing about what’s worked and what hasn’t worked for other companies is gold.

    Apple Podcasts
    5
    Omgomgomgomghi
    United States3 years ago

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#150 France/News/Tech News
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#208 Italy/News/Tech News
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#217 Germany/News/Tech News

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