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The Irrational Mind | With Kristen Berman

Kristen Berman | Irrational Labs
Behavioral Science
Booking.com
Meditation
User Experience Design
Behavior Change
Irrational Labs
Product Management
Habit Formation
Experimentation
Stress Reduction
Headspace
Grindstone
User Motivation
Product Design
Video Game Design
Puzzle Games
Gamification
Latent Demand
Conversion Optimization
Revealed Preferences

Winemakers are experts at pricing. Dog trainers understand incentives. Magicians control attention. What can product and growth leaders learn from these behavior change experts? Join Kristen Berman as she uncovers the hidden benefits of psychologies that can help your product succeed.

PublishesTwice monthlyEpisodes29Founded4 years ago
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NewsTech News

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Artwork for The Irrational Mind

Latest Episodes

Julie King is a renowned parenting expert, author, and workshop leader who has dedicated her career to helping parents communicate more effectively with their children. She is the co-author of two bestselling books: "How to Talk So Little Kids Will L... more

Mac Namara is an expert dog trainer who specializes in positive reinforcement techniques. She runs Puppy Prep, a company designed to help new dog owners set their puppies up for success from day one through science-based training methods.

In our co... more

Christine May helped spearhead behavioral science at Noom, shaping it into an engine for user segmentation and accountability. As their former Head of Behavioral Science, she championed Noom’s “big picture” motivation model—tying everyday habits to g... more

Marin Alsop is a world-renowned conductor and the first woman to lead major orchestras internationally. The subject of the Emmy-nominated documentary "The Conductor” and formerly Music Director of the Baltimore Symphony Orchestra, she’s Chief Conduct... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

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Recent Guests

Julie King
Parenting expert and co-author of How to Talk So Little Kids Will Listen
Episode: What a parenting expert (and toddlers) can teach PMs about product engagement | Julie King
Mac Namara
Expert dog trainer and owner of SF Puppy Prep
SF Puppy Prep
Episode: What growth teams can learn from an expert dog trainer | Mac Namara, Dog Trainer
Christine May
Former Behavioral Scientist at Noom
Noom
Episode: What Noom can teach product teams about behavior change and retention | Christine May (Behavioral Scientist & Advisor, Ex-Noom)
Marin Alsop
Classical music conductor and first woman to lead a major American orchestra
Baltimore Symphony Orchestra
Episode: What an orchestra conductor can teach managers about building world-class teams | Marin Alsop (Conductor)
Kristina Gibson
Former Director of Product at Booking.com, behavioral scientist, and experienced PM
MicromobilityCompany
Episode: What a former Booking.com product leader says about testing | Kristina Gibson (Director of Product, Booking.com)
Dan Petroski
Founder of Massican Wines
Massican Wines
Episode: What pricing teams can learn from a top winemaker | Dan Petroski (Founder, Massican)
Joel Burgess
Studio Director at Capybara Games
Capybara Games
Episode: What growth teams can learn from game designers | Joel Burgess & Dan Vader (Grindstone)
Dan Vader
Lead Writer and Designer at Capybara Games
Capybara Games
Episode: What growth teams can learn from game designers | Joel Burgess & Dan Vader (Grindstone)
Cal Thompson
VP of Product Design & Research, Headspace
Headspace
Episode: What design teams can learn from Headspace | Cal Thompson (VP of Product Design & Research, Headspace)

Host

Kristen Berman
Host of The Irrational Mind, Kristen Berman brings her expertise in behavioral science to explore how various insights from diverse industries can inform product and growth strategies. She is known for her engaging style and ability to connect complex concepts with real-world applications.

Reviews

4.9 out of 5 stars from 106 ratings
  • Back & better than ever

    Always love hearing about the secret sauce driving user behavior and success for these companies. Kristen does an incredible job teasing out insights for product growth and highlighting what questions remain. Psyched for season 2 to have finally arrived 🧠

    Apple Podcasts
    5
    iPad me yay
    United States9 months ago
  • By far one of the best behavioral science Podcasts out there!

    Kristen and team do an outstanding job introducing behavioral concepts alongside a free-flowing discussion. They have some of the leaders in behavioral science in personalization on to discuss their work and provide valuable examples.

    Apple Podcasts
    5
    Averageuser23
    United States3 years ago
  • Amazing dive into the science behind product success

    I recently discovered this podcast after following Kristen’s work for some time. I’m blown away by the ability of Kristen to mesh the concepts taken from research and their application to some of the most well known products and brands.

    Apple Podcasts
    5
    zfjidjsnsod
    United States4 years ago
  • Kristen Bergman is the BOMB!

    One of the best Behaviroal podcast I have heard. Kristen tears down and explain the why of the behaviors we do. Kudos and thank you!!!!

    Apple Podcasts
    5
    sonia1492
    United States4 years ago
  • So many interesting stories, very little fluff

    Love how much behind-the-scenes is shared on this podcast. Hearing about what’s worked and what hasn’t worked for other companies is gold.

    Apple Podcasts
    5
    Omgomgomgomghi
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the engaging discussions that link behavioral science to practical product insights.
There are high ratings for the depth of insights shared, highlighting the podcast's educational value in professional contexts.
Many reviewers express appreciation for the quality of guests and their relevance to the audience's interests.
The host receives commendations for her clear communication and ability to make complex topics accessible.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#202
United States/News/Tech News
Apple Podcasts
#156
Finland/News/Tech News
Apple Podcasts
#159
South Africa/News/Tech News
Apple Podcasts
#179
Saudi Arabia/News/Tech News
Apple Podcasts
#245
India/News/Tech News

Talking Points

Recent interactions between the hosts and their guests.

What a parenting expert (and toddlers) can teach PMs about product engagement | Julie King
Q: How would you handle a child refusing to eat something?
First, understand why the child refuses to eat, as there could be many reasons like not being hungry or disliking the food. Therefore, instead of forcing them to eat, explore the underlying reasons before discussing solutions.
What growth teams can learn from an expert dog trainer | Mac Namara, Dog Trainer
Q: How long would it take to train a puppy not to jump when the door opens?
If it's a young puppy with no bad habits, they can be trained to behave properly within a month if set up for success.
What growth teams can learn from an expert dog trainer | Mac Namara, Dog Trainer
Q: How do we make the animal successful in this moment at this time, in alignment with my ultimate goal?
You should see the needle moving a little bit in every training session, and if you're not making progress, use that momentary pause to rethink your approach.
What growth teams can learn from an expert dog trainer | Mac Namara, Dog Trainer
Q: What is the underlying behavioral philosophy that you use for training dogs?
I'm a positive reinforcement trainer, and it means I am adding something that you like to increase the frequency of that behavior in the future.
What Noom can teach product teams about behavior change and retention | Christine May (Behavioral Scientist & Advisor, Ex-Noom)
Q: What is the significance of Noom's lengthy sign-up flow?
The long sign-up process tends to filter out less committed users, leading to a more invested customer base who are likely to engage with the program long-term.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Irrational Mind

What is The Irrational Mind about and what kind of topics does it cover?

Exploring the intersection of behavioral science and product development, this podcast showcases how insights from various experts—ranging from winemakers to magicians—can be translated into actionable strategies for growth leaders. By examining the principles of behavior change, accountability, and user engagement, listeners are treated to discussions that highlight practical applications which can lead to more successful products. This approach uniquely blends storytelling with empirical research, making complex psychological concepts accessible and engaging for professionals across various industries.

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Which podcasts are similar to The Irrational Mind?

These podcasts share a similar audience with The Irrational Mind:

1. The Ezra Klein Show
2. The Daily
3. Freakonomics Radio
4. Hidden Brain
5. Pivot

How many episodes of The Irrational Mind are there?

The Irrational Mind launched 4 years ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Irrational Mind?

Recent guests on The Irrational Mind include:

1. Julie King
2. Mac Namara
3. Christine May
4. Marin Alsop
5. Kristina Gibson
6. Dan Petroski
7. Joel Burgess
8. Dan Vader

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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