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The Science of Change

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Behavior change is hard. Actively changing another person's behavior is even harder. But many companies have been able to crack that code. They're the companies who understand that people don't always — or maybe even rarely — act rationally. The Science of Change is a podcast that seeks to demystify how businesses apply the psychology of decision-making. Each episode, host Kristen Berman, behavioral scientist and co-founder of Irrational labs, interviews visionary product or organizational leaders to find out how they’ve leveraged data to learn about both their customers’ and their employees’ behavior — and how they’ve managed to change it. Those insights, along with some of the latest research in their fields, will help us get to the bottom of our core psychologies. So let's dig in and unlock the secrets behind The Science of Change. The Science of Change podcast is presented by SetSail. Act on the moments to lead to a sale. Visit us at ( or on LinkedIn t... more


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Latest Episodes

Trying something new is hard at the macro level. Yelp reviews reduce that uncertainty that comes with new things. But how do they help businesses achieve organic and meaningful reviews? In this episode, host Kristen Berman is joined by Akhil Kuduvall... more

2 months ago

You’ve probably heard of Asana or maybe you already use it in your workplace. In this episode, Paige Costello, Core Product Leader at Asana, joins the show to explain the features that help codify and amplify some of the key components that make work... more

3 months ago

In the last few years, buy now pay later has become the hottest development in the digital payment space. The flexibility of this type of models can bring many benefits for companies that know how to implement them, but the irrational decisions that ... more

4 months ago


4.9 out of 5 stars from 62 ratings
  • By far one of the best behavioral science Podcasts out there!

    Kristen and team do an outstanding job introducing behavioral concepts alongside a free-flowing discussion. They have some of the leaders in behavioral science in personalization on to discuss their work and provide valuable examples.

    Apple Podcasts
    United States4 months ago
  • Amazing dive into the science behind product success

    I recently discovered this podcast after following Kristen’s work for some time. I’m blown away by the ability of Kristen to mesh the concepts taken from research and their application to some of the most well known products and brands.

    Apple Podcasts
    United States5 months ago
  • Kristen Bergman is the BOMB!

    One of the best Behaviroal podcast I have heard. Kristen tears down and explain the why of the behaviors we do. Kudos and thank you!!!!

    Apple Podcasts
    United States6 months ago
  • So many interesting stories, very little fluff

    Love how much behind-the-scenes is shared on this podcast. Hearing about what’s worked and what hasn’t worked for other companies is gold.

    Apple Podcasts
    United States9 months ago
  • I am hooked

    Looks under the hood of your favorite products to see how behavioral insights are tested and applied. I already have way too many behavioral shows in my podcast backlog but this has earned a spot in regular rotation.

    Apple Podcasts
    Was witte
    United States9 months ago

Chart Positions

Apple Podcasts
#218 Canada/News/Tech News
Apple Podcasts
#239 United Kingdom/News/Tech News
Apple Podcasts
#187 Australia/News/Tech News
Apple Podcasts
#233 Germany/News/Tech News
Apple Podcasts
#70 New Zealand/News/Tech News
Apple Podcasts
#80 Sweden/News/Tech News

Frequently Asked Questions About The Science of Change

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How many episodes of The Science of Change are there?

The Science of Change launched a year ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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