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School Communications Scoop

Bonnie Leedy, CEO

Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.

PublishesTwice monthlyEpisodes157Founded6 years ago
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BusinessEducationManagement

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Artwork for School Communications Scoop

Latest Episodes

Picture the last time you scrolled a website on your phone. Did you read the paragraphs first—or did the images tell you, in a heartbeat, whether you were in the right place? Parents judge a school site in the same way. A shot of engaged students in ... more

If Parts 1 and 2 explained what terrific service looks like, Part 3 shows how to teach it, practice it, and keep it pulsing through your halls long after the kick-off workshop. Because the best school customer service training isn’t a PowerPoint—it’s... more

Great school customer service training doesn’t stop at catchy greetings and mission statements. Today, we’re sharpening the tools that turn everyday conversations into relationship-building moments:

• Active listening – hear what’s said and unsaid

... more

Parents, students, staff, and community partners judge your school long before anyone sets foot on campus. A snappy email reply, a friendly “How can I help?” at the front desk, or a quick website update can build trust—or break it. In public educatio... more

In the world of education, communication is everything. Whether it’s a parent checking on enrollment requirements, a student looking for the bell schedule, or a teacher needing quick access to a district policy, the flow of information can make or br... more

Ever clicked on a broken link and felt that pang of frustration, like biting into a cookie expecting chocolate chips and getting raisins instead? (Sorry, raisin fans!) Or did you spot a glaring typo on an otherwise awesome website and wonder if anyon... more

Creating a school website is more than just piecing together pages online; it’s about telling your school’s story in a professional, user-friendly, and visually compelling way. At School Webmasters, we’ve been perfecting the art and science of school... more

In our last article, we discussed the importance of storytelling to improve your school’s reputation, public relations, branding, and possibly even your enrollment. Let’s build on that information now with five lessons to improve your storytelling.

more

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1. Mastering Social Media for Schools

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School Communications Scoop launched 6 years ago and published 157 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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