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Artwork for Scaling DevTools

Scaling DevTools

Jack Bridger
Devtools
Workos
Developer Tools
Developer Experience
Technical Advisory Board
Product Market Fit
Vercel
Saas
Enterprise Features
Open Source
Devrel
MCP
Github
Customer Feedback
Startups
Developer Relations
Developer Tools Marketing
Integration Tools
Documentation
Postgres

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.

PublishesWeeklyEpisodes191Founded4 years ago
Number of ListenersCategories
BusinessTechnologyMarketing

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Artwork for Scaling DevTools

Latest Episodes

In this episode, Dan Moore from FusionAuth breaks down how the company integrated Permify after the acquisition. We talk about customer communication, pricing and packaging, migration planning, internal enablement, and the practical work that turns a... more

In this episode, Joel Griffith, founder of browserless, shares how he built browserless from a painful browser automation problem into a profitable, bootstrapped DevTools company. We cover the first customer, content-led growth, selling to developers... more

In this episode, some of Cloudflare's dev team - Sunil Pai, Matt Carey, and Thomas Ankcorn join us from AI Engineers Europe to discuss code mode, radical simplicity and Pi.

Links:

- Cloudflare

- Sunil Pai

- Matt Carey

- Thomas Ankcorn

In this episode, Maggie Appleton from GitHub Next explains why "single player" AI tools are creating a team alignment crisis. We discuss the shift from solo CLI instances to multiplayer agentic environments, the launch of ACE (Agentic Collaboration E... more

Key Facts

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Accepts Sponsors
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Podcast Host
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Joel Griffith
Founder of Browserless
Browserless
Episode: Joel Griffith from browserless: from GitHub issue to bootstrapped business
Sunil Pai
Cloudflare engineer discussed during the event
Cloudflare
Episode: Cloudflare devs @ AI Engineers Europe (Sunil Pai, Matt Carey & Thomas Ankcorn)
Maggie Appleton
GitHub Next researcher/engineer discussing collaborative AI development environments
GitHub Next
Episode: Making AI multiplayer with Maggie Appleton from GitHub Next @ AIE Europe
Kyle Galbraith
Founder/CEO of Depot.dev
Depot.dev
Episode: AI broke traditional infra - with Kyle from Depot.dev @ AIE Europe
Nick (WorkOS)
Engineer from WorkOS, co-presenter on workshops and tools
WorkOS
Episode: Nick and Zack from WorkOS @ AIE: building real-world AI tools & running conference workshops
Zack (WorkOS)
Engineer from WorkOS, co-presenter on workshops and tooling
WorkOS
Episode: Nick and Zack from WorkOS @ AIE: building real-world AI tools & running conference workshops
Karl Hughes
Founder of Draft.dev
Draft.dev
Episode: What’s Working in DevTools Marketing Right Now? with Karl Hughes from Draft.dev
Charity Majors
Founder of Honeycomb
Honeycomb
Episode: Charity Majors on AI, Observability, and the Future of Software
Jakub Czakon
Founder of Developer Markepear; former CMO of Neptune.ai
Neptune.ai
Episode: Jakub Czakon - founder of Developer Markepear and former CMO of Neptune.ai (acquired by OpenAI)

Host

Jack
Host of the show

Reviews

4.9 out of 5 stars from 47 ratings
  • Helpful for people building DevTools

    Practical Interviews with DevTools founders and people working at DevTools. Mostly on the growth side

    Apple Podcasts
    5
    Estewq89
    United Kingdom8 months ago
  • Great digestible episodes, always packing golden nuggets of info

    Absolutely love this podcast! Each episode always has at least a few gems of wisdom from either the guest or Jack that I can take to building my own stuff. It’s such a specific topic, I was really surprised I found a podcast this high quality on building developer focused products.

    The episodes also always jump straight to the point and never hang around longer than they need to.

    Apple Podcasts
    5
    Jome Potty
    United States3 years ago
  • Fantastic podcast!

    Highly recommended

    Apple Podcasts
    5
    AnantyaC
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience appreciates depth and hands-on demos without fluff.
Practical Interviews with DevTools founders and people working at DevTools; growth-focused and actionable.
High-quality, concise episodes with gems of wisdom for building DevTools.
Very actionable insights for marketing and product decisions in developer tooling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#123
Norway/Business/Marketing
Apple Podcasts
#181
South Africa/Business/Marketing
Apple Podcasts
#231
Spain/Business/Marketing
Apple Podcasts
#244
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Nick and Zack from WorkOS @ AIE: building real-world AI tools & running conference workshops
Q: Could you tell us how you think about workshops and what makes them good?
The core is content-focused storytelling: deliver a complete narrative, encourage audience participation, and design hands-on experiences that produce tangible outputs rather than sales pitches. Checkpoints and pre-shared GitHub resources help attendees get up to speed and actually run the demos.
What’s Working in DevTools Marketing Right Now? with Karl Hughes from Draft.dev
Q: What is the survey that you did?
Karl explains that Draft.dev conducted a structured questionnaire with about 50 responses from DevTools marketers, collected both in-person at conferences and remotely via client/prospect outreach, aimed at understanding spending patterns, ROI, and AI adoption in marketing. He notes the sample is not scientific but representative for marketing insights, and emphasizes anonymity to avoid identifying specific companies.
Charity Majors on AI, Observability, and the Future of Software
Q: How have you managed to balance being a CTO and building a personal brand through content, without sacrificing your engineering leadership?
Her approach involved stepping back from heavy internal marketing for a period, then rebuilding presence by writing and engaging publicly about engineering values and observability, while relying on a strong team to handle day-to-day engineering work.
DatoCMS: bootstrapping to €6.5M ARR
Q: Why did you move away from Heroku to AWS?
To reduce cost and gain more control over performance and scalability, while keeping the system simple and manageable with a small team.
DatoCMS: bootstrapping to €6.5M ARR
Q: What kept you lean as you grew to €6.5M ARR with a small team?
A relentless focus on core product, outsourcing everything non-core, choosing existing services for infrastructure, and maintaining a six-week cadence to ship only what fits and what customers actually ask for.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Scaling DevTools

What is Scaling DevTools about and what kind of topics does it cover?

A show focused on growing developer tools and AI DevTools, with episodes often centering on startup growth, go-to-market strategies for DevTools, developer marketing, and practical lessons from founders, engineers, and tool builders. Guests frequently discuss bootstrapping, pricing, content-driven discovery, AI-enabled tooling, and building durable developer workflows. The format tends to blend technical depth with actionable guidance for founders and marketing teams, making it useful for listeners aiming to scale tooling businesses, run developer-focused go-to-market, or explore the evolving role of AI in DevTools. A notable pattern is the emphasis on community signals, hands-on tooling demos, and pragmatic approaches over purely theoretic... more

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Which podcasts are similar to Scaling DevTools?

These podcasts share a similar audience with Scaling DevTools:

1. The a16z Show
2. The Pragmatic Engineer
3. No Priors: Artificial Intelligence | Technology | Startups
4. How I AI
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Scaling DevTools are there?

Scaling DevTools launched 4 years ago and published 191 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Scaling DevTools?

Recent guests on Scaling DevTools include:

1. Joel Griffith
2. Sunil Pai
3. Maggie Appleton
4. Kyle Galbraith
5. Nick (WorkOS)
6. Zack (WorkOS)
7. Karl Hughes
8. Charity Majors

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