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Artwork for Scaling DevTools

Scaling DevTools

Jack Bridger
Devtools
Workos
Developer Tools
Developer Experience
Technical Advisory Board
Product Market Fit
Vercel
Saas
Enterprise Features
Open Source
Devrel
Documentation
Customer Feedback
Startups
Developer Relations
Developer Tools Marketing
Integration Tools
Postgres
Venture Capital
Braintrust

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.

PublishesWeeklyEpisodes188Founded4 years ago
Number of ListenersCategories
BusinessMarketingTechnology

Listen to this Podcast

Artwork for Scaling DevTools

Latest Episodes

In this episode, Maggie Appleton from GitHub Next explains why "single player" AI tools are creating a team alignment crisis. We discuss the shift from solo CLI instances to multiplayer agentic environments, the launch of ACE (Agentic Collaboration E... more

In this episode, Kyle Galbraith from Depot shares the story behind building Depot CI and why traditional infrastructure is "crumbling" under the weight of AI-generated code. We discuss the shift from human-centric pipelines to agent-augmented workflo... more

In this episode, Zack Proser and Nick Nisi from WorkOS share what they’ve learned from building real-world AI tools and running high-impact workshops for AI engineers. We talk about finding "developer balance" by feeding biometric data into LLMs, the... more

In this episode, Karl Hughes from Draft.dev shares what he learned from surveying DevTools marketers about budgets, AI, content, and ROI. We talk about budgets, AI workflows, content strategy, distribution, and why events and human relationships stil... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Kyle Galbraith
Founder/CEO of Depot.dev
Depot.dev
Episode: AI broke traditional infra - with Kyle from Depot.dev @ AIE Europe
Nick (WorkOS)
Engineer from WorkOS, co-presenter on workshops and tools
WorkOS
Episode: Nick and Zack from WorkOS @ AIE: building real-world AI tools & running conference workshops
Zack (WorkOS)
Engineer from WorkOS, co-presenter on workshops and tooling
WorkOS
Episode: Nick and Zack from WorkOS @ AIE: building real-world AI tools & running conference workshops
Karl Hughes
Founder of Draft.dev
Draft.dev
Episode: What’s Working in DevTools Marketing Right Now? with Karl Hughes from Draft.dev
Charity Majors
Founder of Honeycomb
Honeycomb
Episode: Charity Majors on AI, Observability, and the Future of Software
Jakub Czakon
Founder of Developer Markepear; former CMO of Neptune.ai
Neptune.ai
Episode: Jakub Czakon - founder of Developer Markepear and former CMO of Neptune.ai (acquired by OpenAI)
Matt Aitken
Founder/Engineer at Trigger.dev, expert in developer tooling and AI agents
Trigger.dev
Episode: Matt Aitken from Trigger.dev @ AIE
Andy Lee
Founder/CEO of DeepTrace AI, an AI incident response and reliability platform
DeepTrace AI
Episode: Finding your first 10 customers, with Andy Lee from DeepTrace
Matteo from DatoCMS
Founder of DatoCMS, early web agency CTO who built the product
DatoCMS
Episode: DatoCMS: bootstrapping to €6.5M ARR

Hosts

Will Stewart
Host of Scaling DevTools with frequent co-hosting roles; associated with Northflank in some episodes.
Jack
Co-host of Scaling DevTools; frequent presence across episodes.

Reviews

4.9 out of 5 stars from 47 ratings
  • Helpful for people building DevTools

    Practical Interviews with DevTools founders and people working at DevTools. Mostly on the growth side

    Apple Podcasts
    5
    Estewq89
    United Kingdom7 months ago
  • Great digestible episodes, always packing golden nuggets of info

    Absolutely love this podcast! Each episode always has at least a few gems of wisdom from either the guest or Jack that I can take to building my own stuff. It’s such a specific topic, I was really surprised I found a podcast this high quality on building developer focused products.

    The episodes also always jump straight to the point and never hang around longer than they need to.

    Apple Podcasts
    5
    Jome Potty
    United States3 years ago
  • Fantastic podcast!

    Highly recommended

    Apple Podcasts
    5
    AnantyaC
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Highly recommended and valuable for developer-focused product teams
Helpful for people building DevTools
Digestible episodes with practical nuggets from guests and hosts

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#224
United Kingdom/Business/Marketing
Apple Podcasts
#181
France/Business/Marketing
Apple Podcasts
#82
Singapore/Business/Marketing
Apple Podcasts
#130
India/Business/Marketing
Apple Podcasts
#157
Taiwan/Business/Marketing
Apple Podcasts
#161
Norway/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Nick and Zack from WorkOS @ AIE: building real-world AI tools & running conference workshops
Q: Could you tell us how you think about workshops and what makes them good?
The core is content-focused storytelling: deliver a complete narrative, encourage audience participation, and design hands-on experiences that produce tangible outputs rather than sales pitches. Checkpoints and pre-shared GitHub resources help attendees get up to speed and actually run the demos.
What’s Working in DevTools Marketing Right Now? with Karl Hughes from Draft.dev
Q: What is the survey that you did?
Karl explains that Draft.dev conducted a structured questionnaire with about 50 responses from DevTools marketers, collected both in-person at conferences and remotely via client/prospect outreach, aimed at understanding spending patterns, ROI, and AI adoption in marketing. He notes the sample is not scientific but representative for marketing insights, and emphasizes anonymity to avoid identifying specific companies.
Charity Majors on AI, Observability, and the Future of Software
Q: How have you managed to balance being a CTO and building a personal brand through content, without sacrificing your engineering leadership?
Her approach involved stepping back from heavy internal marketing for a period, then rebuilding presence by writing and engaging publicly about engineering values and observability, while relying on a strong team to handle day-to-day engineering work.
DatoCMS: bootstrapping to €6.5M ARR
Q: Why did you move away from Heroku to AWS?
To reduce cost and gain more control over performance and scalability, while keeping the system simple and manageable with a small team.
DatoCMS: bootstrapping to €6.5M ARR
Q: What kept you lean as you grew to €6.5M ARR with a small team?
A relentless focus on core product, outsourcing everything non-core, choosing existing services for infrastructure, and maintaining a six-week cadence to ship only what fits and what customers actually ask for.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Scaling DevTools

What is Scaling DevTools about and what kind of topics does it cover?

This show concentrates on growing developer tools and AI DevTools, with conversations about marketing, developer experience, DevRel, and community-driven growth. Episodes consistently explore how startups attract early users, how to design for developers, and the evolving role of AI in tooling and product strategy. Notable angles include lean funding narratives, developer-first product decisions, and creative marketing approaches that center on genuine customer engagement. A recurring theme is balancing speed and quality in product development while maintaining strong developer relationships, often illustrated through founder stories and real-world case studies. The show's sponsorship by a tooling-focused platform is also a point of differe... more

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How many episodes of Scaling DevTools are there?

Scaling DevTools launched 4 years ago and published 188 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Scaling DevTools?

Recent guests on Scaling DevTools include:

1. Kyle Galbraith
2. Nick (WorkOS)
3. Zack (WorkOS)
4. Karl Hughes
5. Charity Majors
6. Jakub Czakon
7. Matt Aitken
8. Andy Lee

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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