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Artwork for Breaking B2B

Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Sam Dunning
B2B Marketing
Account-Based Marketing
Digital Marketing
Lead Generation
B2B SEO
Saas SEO
Demand Generation
Content Strategy
Cold Calling
Keyword Research
Website Optimization
Content Marketing
Sales Strategy
B2B Sales
Search Engine Optimization
Inbound Marketing
Revenue Marketing
Social Media
B2B Evangelism
Marketing Strategy

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and ap... more

PublishesWeeklyEpisodes477Founded6 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for Breaking B2B

Latest Episodes

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call

► How's your email game? Sam talks to Frank Sondors who shares some white hot cold email tips and tricks to fire up your outbound strategy!

Frank & Sam ... more

YouTube

📞 Wanna use SEO to generate revenue?  Book a call

► In today's episode Sam gets to the heart of why cold outreach is getting harder and harder to drive a consistent, sustainable flow of qualified leads for B2B and SaaS companies in 2026.

Here's wh... more

YouTube

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call

►  Sam gets technical with Samu Kovacs. Learn how to use SEO most effectively to identify your ideal customer profile. Then use this data to tailor your ... more

YouTube

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call

► Want to know how to scale up your B2B business incredibly quickly? Sam talks to a fresh-faced Samu Kovacs who has done just that, netting $50k/Month in... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Mike Kilcullen
VP of Marketing at Wiza
Wiza
Episode: #466 Best B2B Event Marketing Strategy to Drive Leads (2026)
Luke Davies
Marketing Leader at MarqVision
MarqVision
Episode: #464 The ONLY B2B Marketing Strategy You Need in 2026
Kyle Racki
Co-founder and CEO of Proposify
Proposify
Episode: #463 I Analyzed 1M Sales Proposals, Here’s How to Craft Proposals That Close
Unnamed Founder
A B2B business owner seeking SEO advice
Episode: #462 Watch me build a B2B SEO strategy for a founder (live)
George Terry
Creative Director over at Winbox
Winbox
Episode: #461 The Best LinkedIn Lead Generation Strategy for 2026
Adam Robinson
Founder of RB2B, a visitor level identification software
RB2B
Episode: #460 I Hit $119k MRR in 19 Months Using These B2B Marketing Strategies
Olena Bomko
A fractional product marketer and advisor, working with B2B tech startups
Episode: #457 The Ultimate Reddit Marketing Strategy (For B2B & SaaS)
Philip Illic
LinkedIn B2B ads specialist
Episode: #455 The NEW Way to Generate Leads From LinkedIn Ads FAST in 2025
Vasco Monteiro
Founder of Arvo, a SaaS that helps with SEO tasks using AI.
Arvo
Episode: #452 Founder Shares $5M+ SaaS Marketing Strategies (That Actually Work)

Host

Sam
Host of tactical interviews with marketing leaders and solo episodes featuring specific strategies for SaaS and B2B businesses.

Reviews

4.9 out of 5 stars from 52 ratings
  • Deliving the best of the best

    . A must listen for anyone looking to gain an edge in the business world.

    Sam always brings his A-game when interviewing guests. I know, because I was a guest recently.

    Seriously though, his podcast is thought provoking, interestig, and fun.

    Apple Podcasts
    5
    rharris415
    United States2 years ago
  • Covers it all…

    One of my favorite B2B marketing podcasts — I feel like Sam covers a ton of relevant topics that help me up my game as a marketer.

    Apple Podcasts
    5
    LifeofPI78
    United States2 years ago
  • Informative podcast

    The combination of interviews and teaching provides variety and the opportunity to learn from Sam and his guests. I’ve learned a number of good tips about SEO and marketing.

    Apple Podcasts
    5
    aptuitiv_tompkins
    United States3 years ago
  • Fantastic Podcast

    Really insightful podcast, very well hosted by Sam.

    Apple Podcasts
    5
    Robot_James
    United Kingdom3 years ago
  • Awesome guests and great B2B content

    Love Sam’s energy as well!

    Apple Podcasts
    5
    djpiski
    Finland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High quality guest line-up, offering diverse perspectives on marketing challenges.
Listeners appreciate the practical approaches and strategies shared by experts in the B2B space.
The podcast is a go-to resource for professionals seeking to elevate their marketing practices.
The host has a dynamic and energetic style that keeps the conversation interesting.
Engaging and informative content that provides actionable insights for marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#121
Canada/Business/Marketing
Apple Podcasts
#246
Italy/Business/Marketing
Apple Podcasts
#23
Indonesia/Business/Marketing
Apple Podcasts
#187
Colombia/Business/Marketing
Apple Podcasts
#250
Norway/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#476 This Cold Email Strategy Makes $3M/yr (Copy This)
Q: Are you currently running any AI agents, and do they work for B2B SaaS companies?
AI agents are effective for programmatic sales but not for enterprises; they need to be well-designed to work.
#476 This Cold Email Strategy Makes $3M/yr (Copy This)
Q: What were the first steps, what did the early days look like of building out that motion?
It was all about founder led sales, being visible on LinkedIn and warming up the audience with valuable content.
#474 I Built a Full B2B SEO Strategy in 11 Minutes (LIVE)
Q: What should be my goal as someone who hasn't done any SEO?
Focus on keywords that have lower competition and aim to build a best-in-class page to attract qualified leads.
#473 How This 19-Year-Old Built a $50k/Month B2B Business
Q: What advice do you have for those procrastinating on their business ideas?
Find urgency in your life to drive motivation and start taking action toward your goals.
#473 How This 19-Year-Old Built a $50k/Month B2B Business
Q: What motivated you to start a business at such a young age?
Samu wanted freedom and didn't want to follow the traditional education route.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Breaking B2B

What is Breaking B2B about and what kind of topics does it cover?

With a focus on practical strategies and actionable insights, this podcast explores the dynamic world of B2B and SaaS marketing. Its episodes typically feature interviews with industry leaders and marketing practitioners who share their expertise and successful tactics. Topics frequently discussed include lead generation, SEO, content marketing, and the latest trends shaping the B2B landscape. Listeners can expect no-nonsense content aimed at providing them with tools to implement immediately in their businesses, making it particularly appealing for professionals looking to enhance their marketing strategies or drive growth in their B2B enterprises.

The unique selling point of this podcast lies in its commitment to delivering substantive, ... more

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Which podcasts are similar to Breaking B2B?

These podcasts share a similar audience with Breaking B2B:

1. The Ancients

How many episodes of Breaking B2B are there?

Breaking B2B launched 6 years ago and published 477 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Breaking B2B?

Recent guests on Breaking B2B include:

1. Mike Kilcullen
2. Luke Davies
3. Kyle Racki
4. Unnamed Founder
5. George Terry
6. Adam Robinson
7. Olena Bomko
8. Philip Illic

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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