Rephonic
Artwork for Breaking B2B

Breaking B2B - B2B Marketing & Demand Generation Podcast

Sam Dunning
B2B Marketing
Digital Marketing
Account-Based Marketing
Lead Generation
B2B SEO
Saas SEO
Demand Generation
Content Strategy
Cold Calling
Keyword Research
Website Optimization
Content Marketing
Sales Strategy
B2B Sales
Search Engine Optimization
Inbound Marketing
Revenue Marketing
Social Media
B2B Evangelism
Marketing Strategy

Break free from sh*t b2b marketing. Join 1000s of legends tuning in weekly. (previously Business Growth Show). No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific marketing & website tips you can use today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newslett... more

PublishesWeeklyEpisodes458Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Breaking B2B

Latest Episodes

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call

► In this episode Sam talks to B2B Tech Product Marketer Olena Bomko, who talks through her finely tuned Reddit marketing strategy for B2B and SaaS companies.

We cover:

👉... more

📞 Book a call

► In this episode Sam lays out the quickest ways to generate revenue from SEO in just 90 days, including the following touch points:

👉 Searches for competitor alternatives = Ready to buy. How to make sure you are there when they do more

YouTube

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call

► In this episode Sam has a deep conversation with Philip Illic a LinkedIn Ads Specialist from kiin.co. Philip shares a unique strategy he uses to drive booked calls with Li... more

YouTube

📞 Book a call

► Sam lays out why LinkedIn organic reach is DEAD and how pay-to-play has taken its place! Plenty more covered in this episode including;

👉 Need inbound in 90 days? SEO is still the best growth lever.

👉 Ads get you seen, but asset... more

YouTube

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Recent Guests

Philip Illic
LinkedIn B2B ads specialist
Episode: #455 The NEW Way to Generate Leads From LinkedIn Ads FAST in 2025
Vasco Monteiro
Founder of Arvo, a SaaS that helps with SEO tasks using AI.
Arvo
Episode: #452 Founder Shares $5M+ SaaS Marketing Strategies (That Actually Work)
Clark Barron
CMO at Ronin and founding editor of Burn It Down
Ronin
Episode: # 448 Why B2B Marketing Teams Shouldn't Be Measured on Revenue
Niels Klement
CMO over at Perspective.
Perspective
Episode: #445 Scaling to $10M ARR w/ only ads (Bootstrapped B2B SaaS)
Tom Hunt
CEO and Founder at Fame
Fame
Episode: #438 How to Build a $1,000,000/yr B2B Agency (With Tom Hunt)
Richard Smith
Sales leader and co-author of 'Deconstructing Discovery'
My Sales Coach
Episode: #436 How To Run a PERFECT Discovery Call (B2B Sales)
Mark Akers
Sales leader and co-author of 'Deconstructing Discovery'
My Sales Coach
Episode: #436 How To Run a PERFECT Discovery Call (B2B Sales)
Kelly Zheng
CMO at Goldcast
Goldcast
Episode: #434 What is Mindshare? (Secret to B2B Marketing Success)
Adam Harrison
SVP of Marketing at Weaver, a fintech based in the UK.
Weaver
Episode: #432 B2B Marketing: Do You Need Hard Skills To Be a Great Marketer?

Host

Sam Dunning
Host and founder, tackling B2B marketing strategies and mental health awareness for marketing professionals.

Reviews

4.9 out of 5 stars from 52 ratings
  • Deliving the best of the best

    . A must listen for anyone looking to gain an edge in the business world.

    Sam always brings his A-game when interviewing guests. I know, because I was a guest recently.

    Seriously though, his podcast is thought provoking, interestig, and fun.

    Apple Podcasts
    5
    rharris415
    United States2 years ago
  • Covers it all…

    One of my favorite B2B marketing podcasts — I feel like Sam covers a ton of relevant topics that help me up my game as a marketer.

    Apple Podcasts
    5
    LifeofPI78
    United States2 years ago
  • Informative podcast

    The combination of interviews and teaching provides variety and the opportunity to learn from Sam and his guests. I’ve learned a number of good tips about SEO and marketing.

    Apple Podcasts
    5
    aptuitiv_tompkins
    United States2 years ago
  • Fantastic Podcast

    Really insightful podcast, very well hosted by Sam.

    Apple Podcasts
    5
    Robot_James
    United Kingdom3 years ago
  • Awesome guests and great B2B content

    Love Sam’s energy as well!

    Apple Podcasts
    5
    djpiski
    Finland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall sentiment is very positive, with many recommending the podcast as essential for B2B marketers looking to improve their strategies.
Listeners appreciate the actionable insights and tactics shared by expert guests, which they find relevant and practical for their roles in B2B marketing.
The host's interviewing style is noted for being engaging and direct, allowing guests to provide meaningful input without unnecessary distractions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#154
United Kingdom/Business/Marketing
Apple Podcasts
#16
India/Business/Marketing
Apple Podcasts
#23
Finland/Business/Marketing
Apple Podcasts
#160
Japan/Business/Marketing
Apple Podcasts
#225
Denmark/Business/Marketing
Apple Podcasts
#232
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#451 Did AI Kill SEO? (The Revenue Formula)
Q: What is your take on the notion that SEO is dead?
Sam discusses the significant changes in SEO but indicates it's still a valuable channel for driving pipeline despite its evolution.
#446 What No One Tells You About Being a B2B Founder...
Q: How did delegating help your mental health personally?
Delegating reduces stress and helps Sam feel more at ease knowing that tasks don't solely rely on him.
#446 What No One Tells You About Being a B2B Founder...
Q: If burnout had a voice, what would it say?
Sam describes experiencing physical symptoms like styes when feeling burnt out, which indicates a sense of being overwhelmed.
#446 What No One Tells You About Being a B2B Founder...
Q: What makes you you?
Sam discusses having a chip on his shoulder and always striving to do better, while also being laid back outside of work.
#445 Scaling to $10M ARR w/ only ads (Bootstrapped B2B SaaS)
Q: What does that look like in layman's terms for the webinar funnel?
The webinar funnel is running ads to get people to register for a webinar, providing value before pitching your product at the end.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Breaking B2B

What is Breaking B2B about and what kind of topics does it cover?

Focused on providing actionable insights and strategies without unnecessary fluff, this podcast features interviews with marketing leaders and practitioners who share their expertise in various aspects of B2B marketing. Topics often include demand generation, SEO, and digital marketing strategies tailored for B2B and SaaS businesses. The host, known for a straightforward interviewing style, emphasizes practical advice that listeners can implement immediately, making the content highly relevant for marketing professionals aiming to stay ahead in a competitive landscape. Additionally, solo episodes provide further tactical marketing tips and guidance from the host himself.

Notably, the podcast has earned recognition as a top B2B marketing re... more

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To see how many followers or subscribers Breaking B2B has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Breaking B2B are there?

Breaking B2B launched 6 years ago and published 458 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Breaking B2B?

Recent guests on Breaking B2B include:

1. Philip Illic
2. Vasco Monteiro
3. Clark Barron
4. Niels Klement
5. Tom Hunt
6. Richard Smith
7. Mark Akers
8. Kelly Zheng

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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