Rephonic
Artwork for Breaking B2B

Breaking B2B - B2B Marketing & Demand Generation Podcast

Sam Dunning
B2B Marketing
Account-Based Marketing
Digital Marketing
Lead Generation
B2B SEO
Saas SEO
Demand Generation
Content Strategy
Cold Calling
Keyword Research
Website Optimization
Content Marketing
Sales Strategy
B2B Sales
Search Engine Optimization
Inbound Marketing
Revenue Marketing
Social Media
Marketing Strategy
B2B Evangelism

Break free from sh*t b2b marketing. Join 1000s of legends tuning in weekly. (previously Business Growth Show). No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific marketing & website tips you can use today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newslett... more

PublishesWeeklyEpisodes466Founded6 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for Breaking B2B

Latest Episodes

📞 Wanna use SEO to generate revenue?  Book a call

► In this episode Sam gives exact details on how your B2B SaaS or service business can rank #1 in AI search!

Here is what you get with this one:

👉  Your complete AEO + SEO playbook!

👉  How to s... more

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call

► In this episode Sam gets technical with B2B marketing guru Luke Davies. Top of the conversation is what are the winning strategies that are working today!

Here's what you... more

YouTube

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call

► In this episode Sam probes Founder Kyle Racki about his take on sales proposals and what we should be doing to up the win rate of B2B/SaaS deals.

Kyle shares:

👉 His sec... more

YouTube

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call

► In this special LIVE episode Sam has another conversation with George Terry of 'winbox'. They encourage you to use this exact framework to drive organic pipeline for your ... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Luke Davies
Marketing Leader at MarqVision
MarqVision
Episode: #464 The ONLY B2B Marketing Strategy You Need in 2026
Kyle Racki
Co-founder and CEO of Proposify
Proposify
Episode: #463 I Analyzed 1M Sales Proposals, Here’s How to Craft Proposals That Close
Unnamed Founder
A B2B business owner seeking SEO advice
Episode: #462 Watch me build a B2B SEO strategy for a founder (live)
George Terry
Creative Director over at Winbox
Winbox
Episode: #461 The Best LinkedIn Lead Generation Strategy for 2026
Adam Robinson
Founder of RB2B, a visitor level identification software
RB2B
Episode: #460 I Hit $119k MRR in 19 Months Using These B2B Marketing Strategies
Olena Bomko
A fractional product marketer and advisor, working with B2B tech startups
Episode: #457 The Ultimate Reddit Marketing Strategy (For B2B & SaaS)
Philip Illic
LinkedIn B2B ads specialist
Episode: #455 The NEW Way to Generate Leads From LinkedIn Ads FAST in 2025
Vasco Monteiro
Founder of Arvo, a SaaS that helps with SEO tasks using AI.
Arvo
Episode: #452 Founder Shares $5M+ SaaS Marketing Strategies (That Actually Work)
Clark Barron
CMO at Ronin and founding editor of Burn It Down
Ronin
Episode: # 448 Why B2B Marketing Teams Shouldn't Be Measured on Revenue

Host

Sam Dunning
Host and founder, tackling B2B marketing strategies and mental health awareness for marketing professionals.

Reviews

4.9 out of 5 stars from 52 ratings
  • Deliving the best of the best

    . A must listen for anyone looking to gain an edge in the business world.

    Sam always brings his A-game when interviewing guests. I know, because I was a guest recently.

    Seriously though, his podcast is thought provoking, interestig, and fun.

    Apple Podcasts
    5
    rharris415
    United States2 years ago
  • Covers it all…

    One of my favorite B2B marketing podcasts — I feel like Sam covers a ton of relevant topics that help me up my game as a marketer.

    Apple Podcasts
    5
    LifeofPI78
    United States2 years ago
  • Informative podcast

    The combination of interviews and teaching provides variety and the opportunity to learn from Sam and his guests. I’ve learned a number of good tips about SEO and marketing.

    Apple Podcasts
    5
    aptuitiv_tompkins
    United States2 years ago
  • Fantastic Podcast

    Really insightful podcast, very well hosted by Sam.

    Apple Podcasts
    5
    Robot_James
    United Kingdom3 years ago
  • Awesome guests and great B2B content

    Love Sam’s energy as well!

    Apple Podcasts
    5
    djpiski
    Finland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall sentiment is very positive, with many recommending the podcast as essential for B2B marketers looking to improve their strategies.
Listeners appreciate the actionable insights and tactics shared by expert guests, which they find relevant and practical for their roles in B2B marketing.
The host's interviewing style is noted for being engaging and direct, allowing guests to provide meaningful input without unnecessary distractions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#47
Italy/Business/Marketing
Apple Podcasts
#232
France/Business/Marketing
Apple Podcasts
#182
Norway/Business/Marketing
Apple Podcasts
#223
Sweden/Business/Marketing
Apple Podcasts
#243
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#463 I Analyzed 1M Sales Proposals, Here’s How to Craft Proposals That Close
Q: What are some of the biggest mistakes that you're seeing otherwise that B2B companies are making when it comes to their sales proposals?
Kyle discusses mistakes such as sending overly long proposals, lacking storytelling, and poor design which can negatively impact closing deals.
#464 The ONLY B2B Marketing Strategy You Need in 2026
Q: How do you think about converting prospects when they visit your foundations?
You need to communicate in a very clear manner that resonates with them and tests communication strategies externally.
#464 The ONLY B2B Marketing Strategy You Need in 2026
Q: What would you say is the core thing that you need to pull from your existing customers?
Understanding how they use the product and what specific features they're interested in is crucial.
#462 Watch me build a B2B SEO strategy for a founder (live)
Q: How should we approach building landing pages for SEO?
Build landing pages that are strategic rather than generic, integrating keywords effectively while addressing specific customer problems and using compelling social proof.
#462 Watch me build a B2B SEO strategy for a founder (live)
Q: What's the best approach for B2B blogging right now from an SEO perspective?
Focus on bottom funnel keywords and ensure your content resonates with the pain points of your target audience, not just informational queries.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Breaking B2B

What is Breaking B2B about and what kind of topics does it cover?

Focused on providing actionable insights and strategies without unnecessary fluff, this podcast features interviews with marketing leaders and practitioners who share their expertise in various aspects of B2B marketing. Topics often include demand generation, SEO, and digital marketing strategies tailored for B2B and SaaS businesses. The host, known for a straightforward interviewing style, emphasizes practical advice that listeners can implement immediately, making the content highly relevant for marketing professionals aiming to stay ahead in a competitive landscape. Additionally, solo episodes provide further tactical marketing tips and guidance from the host himself.

Notably, the podcast has earned recognition as a top B2B marketing re... more

Where can I find podcast stats for Breaking B2B?

Rephonic provides a wide range of podcast stats for Breaking B2B. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Breaking B2B and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Breaking B2B get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Breaking B2B, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Breaking B2B?

Rephonic provides comprehensive predictive audience data for Breaking B2B, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Breaking B2B have?

To see how many followers or subscribers Breaking B2B has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Breaking B2B are there?

Breaking B2B launched 6 years ago and published 466 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Breaking B2B?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Breaking B2B?

Rephonic pulls ratings and reviews for Breaking B2B from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Breaking B2B?

Rephonic provides full transcripts for episodes of Breaking B2B. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Breaking B2B?

Recent guests on Breaking B2B include:

1. Luke Davies
2. Kyle Racki
3. Unnamed Founder
4. George Terry
5. Adam Robinson
6. Olena Bomko
7. Philip Illic
8. Vasco Monteiro

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days