Rephonic
Artwork for Breaking B2B

Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Sam Dunning
B2B Marketing
SEO
Saas
Lead Generation
Content Marketing
Customer Research
Demand Generation
Digital Marketing
Marketing Strategy
Content Strategy
B2B SEO
Website Optimization
Organic Traffic
Website Design
Backlinks
Linkedin Marketing
B2B Saas
Linkedin Ads
Community Building
Keyword Research

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and ap... more

PublishesWeeklyEpisodes484Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Breaking B2B

Latest Episodes

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call

►  In this week's podcast Sam drills down in to the 3 foundations that your SaaS needs to start appearing up in ChatGPT + Perplexity. All the essentials ... more

YouTube

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call

►  In this episode Sam gets together with Samu Kovács; a B2B YouTube Marketing Specialist to go through what is working right now in 2026. The discussion covers YouTube, SEO... more

YouTube

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call

►  In this week's podcast Sam illustrates the ACTUAL cost of assembling an in-house SEO team for your B2B SaaS company. He contrasts this with outsourcin... more

YouTube

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call

►  In this week's podcast Sam talks to Charlotte Cailleaux @ EventsAir. Cailleaux discloses what is actually working for B2B and SaaS outbound sales righ... more

YouTube

Key Facts

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Recent Guests

Charlotte Cailleaux
Head of Marketing at EventSafe
EventSafe
Episode: #480 The NEW Way to Do Outbound in 2026
Adam Holmgren
Founder of Fibbler, a SaaS marketing tool, discussed as a client case study in the episode
Fibbler
Episode: #479 A $1.5M SaaS SEO Strategy (Full Breakdown)
Mike Kilcullen
VP of Marketing at Wiza
Wiza
Episode: #466 Best B2B Event Marketing Strategy to Drive Leads (2026)
Luke Davies
Marketing Leader at MarqVision
MarqVision
Episode: #464 The ONLY B2B Marketing Strategy You Need in 2026
Kyle Racki
Co-founder and CEO of Proposify
Proposify
Episode: #463 I Analyzed 1M Sales Proposals, Here’s How to Craft Proposals That Close
Unnamed Founder
A B2B business owner seeking SEO advice
Episode: #462 Watch me build a B2B SEO strategy for a founder (live)
George Terry
Creative Director over at Winbox
Winbox
Episode: #461 The Best LinkedIn Lead Generation Strategy for 2026
Adam Robinson
Founder of RB2B, a visitor level identification software
RB2B
Episode: #460 I Hit $119k MRR in 19 Months Using These B2B Marketing Strategies
Olena Bomko
A fractional product marketer and advisor, working with B2B tech startups
Episode: #457 The Ultimate Reddit Marketing Strategy (For B2B & SaaS)

Host

Sam
Host of tactical interviews with marketing leaders and solo episodes featuring specific strategies for SaaS and B2B businesses.

Reviews

4.9 out of 5 stars from 55 ratings
  • A Must-Listen for B2B Marketers

    The episode with Samu Kovács on SaaS marketing for 2026 was fantastic. It laid out such a clear blueprint for combining SEO, YouTube, and LinkedIn. But it also made me realize what's missing from so many strategies. I've worked with brands that have this exact engine running, yet they struggle to connect because there’s no human element. It’s all tactics, no trust. This conversation perfectly framed the "what," and it highlights the need for the "who" behind the content. Sam's ability to get to ... more

    Apple Podcasts
    4
    LightsCameraLive
    United States10 days ago
  • Deliving the best of the best

    . A must listen for anyone looking to gain an edge in the business world.

    Sam always brings his A-game when interviewing guests. I know, because I was a guest recently.

    Seriously though, his podcast is thought provoking, interestig, and fun.

    Apple Podcasts
    5
    rharris415
    United States2 years ago
  • Covers it all…

    One of my favorite B2B marketing podcasts — I feel like Sam covers a ton of relevant topics that help me up my game as a marketer.

    Apple Podcasts
    5
    LifeofPI78
    United States3 years ago
  • Informative podcast

    The combination of interviews and teaching provides variety and the opportunity to learn from Sam and his guests. I’ve learned a number of good tips about SEO and marketing.

    Apple Podcasts
    5
    aptuitiv_tompkins
    United States3 years ago
  • Fantastic Podcast

    Really insightful podcast, very well hosted by Sam.

    Apple Podcasts
    5
    Robot_James
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High quality guest line-up, offering diverse perspectives on marketing challenges.
Listeners appreciate the practical approaches and strategies shared by experts in the B2B space.
The podcast is a go-to resource for professionals seeking to elevate their marketing practices.
The host has a dynamic and energetic style that keeps the conversation interesting.
Engaging and informative content that provides actionable insights for marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#27
Spain/Business/Marketing
Apple Podcasts
#94
Finland/Business/Marketing
Apple Podcasts
#98
Japan/Business/Marketing
Apple Podcasts
#107
Indonesia/Business/Marketing
Apple Podcasts
#220
Netherlands/Business/Marketing
Apple Podcasts
#220
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#482 SaaS Marketing Has Changed, Here’s What’s Working in 2026
Q: What is not working in SaaS marketing anymore and what should teams drop from their playbooks?
Focusing on isolated tactics like one-off product demos on YouTube and treating platforms as silos; instead, invest in a cohesive, long-term strategy that combines pillar content, platform-specific planning, and a strong founder brand to build trust and authority.
#480 The NEW Way to Do Outbound in 2026
Q: So would you say there's, at a foundational level, there's like core things you need to think about when it comes to outbound, i.e.
The core is knowing your ICP, understanding their pain points, prioritizing their needs, and making the outreach about them rather than about you, then testing multiple channels and cadences to see what actually resonates, with a regional sensitivity to adapt timing and channels.
#476 This Cold Email Strategy Makes $3M/yr (Copy This)
Q: Are you currently running any AI agents, and do they work for B2B SaaS companies?
AI agents are effective for programmatic sales but not for enterprises; they need to be well-designed to work.
#476 This Cold Email Strategy Makes $3M/yr (Copy This)
Q: What were the first steps, what did the early days look like of building out that motion?
It was all about founder led sales, being visible on LinkedIn and warming up the audience with valuable content.
#474 I Built a Full B2B SEO Strategy in 11 Minutes (LIVE)
Q: What should be my goal as someone who hasn't done any SEO?
Focus on keywords that have lower competition and aim to build a best-in-class page to attract qualified leads.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About Breaking B2B

What is Breaking B2B about and what kind of topics does it cover?

With a focus on practical strategies and actionable insights, this podcast explores the dynamic world of B2B and SaaS marketing. Its episodes typically feature interviews with industry leaders and marketing practitioners who share their expertise and successful tactics. Topics frequently discussed include lead generation, SEO, content marketing, and the latest trends shaping the B2B landscape. Listeners can expect no-nonsense content aimed at providing them with tools to implement immediately in their businesses, making it particularly appealing for professionals looking to enhance their marketing strategies or drive growth in their B2B enterprises.

The unique selling point of this podcast lies in its commitment to delivering substantive, ... more

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How many listeners does Breaking B2B get?

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Which podcasts are similar to Breaking B2B?

These podcasts share a similar audience with Breaking B2B:

1. The Diary Of A CEO with Steven Bartlett
2. B2B Marketing Podcast
3. A Bit of Optimism
4. The Advanced Selling Podcast
5. Foundering

How many episodes of Breaking B2B are there?

Breaking B2B launched 6 years ago and published 484 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Breaking B2B?

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Where can I see ratings and reviews for Breaking B2B?

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What guests have appeared on Breaking B2B?

Recent guests on Breaking B2B include:

1. Charlotte Cailleaux
2. Adam Holmgren
3. Mike Kilcullen
4. Luke Davies
5. Kyle Racki
6. Unnamed Founder
7. George Terry
8. Adam Robinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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