Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam DunningBreak free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and ap... more
| Publishes | Weekly | Episodes | 488 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||
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Latest Episodes
📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call
► In this episode Sam is being interviewed by Samu Kovács, for his Podcast channel KS-Media Samu is a YouTube Marketing Specialist who helps B2Bs master their content. Th... more
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call
► In episode #486 Sam goes through Google's official AI search optimization guide (May 2026) to lay out EXACTLY what it means for you, your B2B, and you... more
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call
► In this episode (#485) Samu Kovacs prompts Sam to reveal exactly how he scaled his B2B SEO agency up to $200k MRR in 2 short years. If you are on a si... more
📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call
► In episode 484 Sam DESTROYS AI prompt tracking tools and explains why, as a SaaS, you shouldn't spend your time + budget on them. Crucially though, he... more
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Reviews
- A Must-Listen for B2B Marketers
The episode with Samu Kovács on SaaS marketing for 2026 was fantastic. It laid out such a clear blueprint for combining SEO, YouTube, and LinkedIn. But it also made me realize what's missing from so many strategies. I've worked with brands that have this exact engine running, yet they struggle to connect because there’s no human element. It’s all tactics, no trust. This conversation perfectly framed the "what," and it highlights the need for the "who" behind the content. Sam's ability to get to ... more
Apple Podcasts4LightsCameraLive
United Statesa month ago - Deliving the best of the best
. A must listen for anyone looking to gain an edge in the business world.
Sam always brings his A-game when interviewing guests. I know, because I was a guest recently.
Seriously though, his podcast is thought provoking, interestig, and fun.
Apple Podcasts5rharris415United States2 years ago - Covers it all…
One of my favorite B2B marketing podcasts — I feel like Sam covers a ton of relevant topics that help me up my game as a marketer.
Apple Podcasts5LifeofPI78United States3 years ago - Informative podcast
The combination of interviews and teaching provides variety and the opportunity to learn from Sam and his guests. I’ve learned a number of good tips about SEO and marketing.
Apple Podcasts5aptuitiv_tompkinsUnited States3 years ago - Fantastic Podcast
Really insightful podcast, very well hosted by Sam.
Apple Podcasts5Robot_James
United Kingdom3 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #37 |  Australia/Business/Marketing |
Apple Podcasts | #138 |  France/Business/Marketing |
Apple Podcasts | #124 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #148 |  Colombia/Business/Marketing |
Apple Podcasts | #149 |  India/Business/Marketing |
Apple Podcasts | #189 |  Finland/Business/Marketing |
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Frequently Asked Questions About Breaking B2B
What is Breaking B2B about and what kind of topics does it cover?
Tactical B2B SaaS marketing conversations driven by practical growth playbooks. Episodes frequently explore multi-channel demand generation, content engines (SEO, YouTube, LinkedIn), and scalable outbound strategies, with a strong emphasis on measurable pipeline impact and transparent case studies. A standout theme is building durable, multi-year marketing programs that balance organic asset development with paid amplification, personal branding, and founder-led storytelling. Notable for hosting practitioners who share hands-on tactics, real-world results, and a bias toward experimentation and data-driven iteration, making it useful for marketers, founders, and revenue leaders seeking actionable ideas.
Where can I find podcast stats for Breaking B2B?
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How many listeners does Breaking B2B get?
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What are the audience demographics for Breaking B2B?
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How many subscribers and views does Breaking B2B have?
To see how many followers or subscribers Breaking B2B has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Breaking B2B?
These podcasts share a similar audience with Breaking B2B:
1. The Startup Ideas Podcast
2. Y Combinator Startup Podcast
3. My First Million
4. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
5. The Dave Gerhardt Show (from Exit Five)
How many episodes of Breaking B2B are there?
Breaking B2B launched 6 years ago and published 488 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Breaking B2B?
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Where can I see ratings and reviews for Breaking B2B?
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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Breaking B2B?
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What guests have appeared on Breaking B2B?
Recent guests on Breaking B2B include:
1. Charlotte Cailleaux
2. Adam Holmgren
3. Mike Kilcullen
4. Luke Davies
5. Kyle Racki
6. Unnamed Founder
7. George Terry
8. Adam Robinson
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.